uk data archive study number 62002 - national readership
TRANSCRIPT
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 1
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC C001-25
_
_#SSRC C025-01
_
_62002
_NATIONAL READERSHIP SURVEY
_DEPOSITOR: INSTITUTE OF PRACTITIONERS IN ADVERTISING
_SPONSOR: INSTITUTE OF PRACTITIONERS IN ADVERTISING
_CONDUCTED BY: BRITISH MARKET RESEARCH BUREAU LIMITED.
_SCHEDULES COMPLETED JANUARY 1ST 1962 - MARCH 31ST 1962
_POPULATION: ALL ADULTS AGED 16 OR OVER LIVING IN
_ HOUSEHOLDS INDICATED BY ELECTORAL
_ REGISTERS OF 2 POLLING DISTRICTS IN EACH
_ OF 160 PARLIAMENTARY CONSTITUENCIES
_SAMPLE: STRATIFIED BY LABOUR/NON-LABOUR VOTING
_ RATIO & SIZE FOR CONSTITUENCIES AND BY
_ SIZE FOR POLLING DISTRICTS;RANDOM,FIXED
_ INTERVALS FOR ELECTORS AND THEIR
_ HOUSEHOLDS IN WHICH NON-ELECTORS CHOSEN
_ AT RANDOM
_FOUR 1962 SURVEYS:N=19,200,62002:O=4073 T=4073
_ORAL INTERVIEWS
_R.AGE(GROUPED 16-24,25-34,35-44,45-64,65+),SEX,MARITAL
_STATUS,EDUCATION(AGE WHEN FINISHED)
_WHETHER HH.,HH.CLASS(AB-C1-C2-DE),OCCUPATION
_R.'S FAMILY WASHING MACHINE,*CAR OWNERSHIP(YEAR OF CAR)
_HOUSEHOLD COMPOSITION & FULL TIME JOBS,HOUSING(TYPE OF
_OWNERSHIP)
_TELEVISION AREA
_>60001
_>61003
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC C001
_
_NATIONAL READERSHIP SURVEY: JN 61225
_
_EDITION 1M ([1 1 62])
_
_BRITISH MARKET RESEARCH BUREAU LIMITED.
_47, UPPER GROSVENOR STREET, LONDON, W1
_
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 2
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q001
_
_ TV AREA
_
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q002
_
_ QUARTER
_
_ ALSO SEE
_99999 C033
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q003
_
_ SERIAL NUMBER
_
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q004+C
_
_ INFORMANT IS:
_
_ ELECTOR
_
_ NON-ELECTOR
_
_ LIVING AT INSTITUTION
_
_[IF INSTITUTION:]
_
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 3
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q004-01
_
_ IDENTIFICATION OF INFORMANT
_
_ ALSO SEE
_99999 C018
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q005
_
_ SAMPLING AREA CODE:
_
_ ALSO SEE
_99999 C032
_99999 C022
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC D001
_
_ CONSTITUENCY:
_
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q006
_
_ POLLING DISTRICT:
_
_ ALSO SEE
_99999 C032
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC D002
_
_ NAME OF INFORMANT:MR/MRS/MISS
_
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 4
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC D003
_
_ FULL POSTAL ADDRESS:
_
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q007
_
_ DAY OF INTERVIEW:
_
_ MONDAY
_
_ TUESDAY
_
_ WEDNESDAY
_
_ THURSDAY
_
_ FRIDAY
_
_ SATURDAY
_
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q008
_
_ DAY OF MONTH:
_
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 5
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q009
_
_ MONTH OF INTERVIEW:
_
_ JANUARY
_
_ FEBRUARY
_
_ MARCH
_
_ APRIL
_
_ MAY
_
_ JUNE
_
_ JULY
_
_ AUGUST
_
_ SEPTEMBER
_
_ OCTOBER
_
_ NOVEMBER
_
_ DECEMBER
_
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q010
_
_ BOOKLET USED FOR INTERVIEW:
_
_ ALSO SEE
_99999 C019
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 6
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q011
_
_ SEX AND HOUSEHOLD STATUS OF INFORMANT:
_
_ INFORMANT
_ IS MALE IS FEMALE
_
_ HEAD OF HOUSEHOLD
_
_ INFORMANT IS HEAD OF HOUSEHOLD
_
_ INFORMANT IS NOT HEAD OF HOUSEHOLD
_
_ HOUSEWIFE
_
_ INFORMANT IS SOLELY/MAINLY RESPONSIBLE
_
_ OTHER PERSON IS SOLELY/MAINLY RESPONSIBLE
_
_ INFORMANT SHARES EQUALLY WITH:
_
_ SEX
_
_ AGE
_
_ ALSO SEE
_99999 C024
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q012
_
_ INTERVIEWER'S NUMBER:
_
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 7
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q013
_
_ MARITAL STATUS OF INFORMANT
_
_ MARRIED
_
_ SINGLE/WIDOWED/DIVORCED
_
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q014
_
_ AGE OF INFORMANT:
_
_ EXACT AGE:
_
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC D004
_
_ AGE GROUP:
_
_ 16:24
_
_ 25:34
_
_ 35:44
_
_ 45:64
_
_ 65 OR OVER
_
_ [THESE DATA ARE NO LONGER AVAILABLE.]
_
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 8
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC D005
_
_ HOW OLD WERE YOU WHEN YOU FINISHED YOUR FULL-TIME EDUCATION?
_
_ 15 OR UNDER
_
_ 16:18
_
_ 19:23
_
_ 24 OR OVER
_
_ STILL AT SCHOOL OR COLLEGE
_
_ [THESE DATA ARE NO LONGER AVAILABLE.]
_
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q015
_
_ COMPOSITION OF HOUSEHOLD:
_
_ NUMBER OF ADULTS 21+
_
_ NUMBER OF ADULTS 16:20
_
_ NUMBER OF CHILDREN 5:15
_
_ NUMBER OF INFANTS 2:4
_
_ NUMBER OF INFANTS UNDER 2
_
_ TOTAL (CHECK WITH INFORMANT)
_
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q016
_
_ HOW MANY OF THEM HAVE FULL-TIME JOBS?
_
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 9
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q017C
_
_ (OCCUPATION AND INDUSTRY OF:)
_
_ HEAD OF HOUSEHOLD
_
_ INFORMANT (IF NOT HEAD OF HOUSEHOLD)
_
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q018
_
_ SOCIAL GRADE:
_
_ A
_
_ B
_
_ C1
_
_ C2
_
_ D
_
_ E
_
_ ALSO SEE
_99999 C025
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 10
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q019C
_
_ INFORMANT IS OCCUPIED:
_
_ FULL-TIME
_
_ PART-TIME
_
_ RETIRED
_
_ UNOCCUPIED
_
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 11
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q020
_
_ GROSS INCOME OF HEAD OF HOUSEHOLD
_
_ UP TO $250
_
_ $250:$350
_
_ $350:$450
_
_ $450:$550
_
_ $550:$650
_
_ $650:$750
_
_ $750:$850
_
_ $850:$950
_
_ $950:$1200
_
_ $1200:$1450
_
_ $1450:$1700
_
_ $1700:$1950
_
_ OVER $1950
_
_ DON'T KNOW/REFUSED
_
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC D006
_
_ LENGTH OF INTERVIEW:
_
_ ..... MINUTES
_
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 12
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC D007
_
_ INTERVIEWER:
_
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC D008
_
_ SUPERVISOR:
_
_ASK Q.1 ABOUT ALL PUBLICATIONS IN BOOKLET BEFORE GOING TO Q.2.
_
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q021+
_
_1. (I WANT YOU TO GO THROUGH THIS BOOKLET WITH ME, AND TELL ME, FOR EACH PAPER,
_ WHETHER YOU HAPPEN TO HAVE LOOKED AT ANY COPY OF IT IN THE PAST THREE
_ MONTHS,IT DOESN'T MATTER WHERE.)
_
_NOW EXPLAIN: "LOOKED AT","ANY COPY".
_ "PAST 3 MONTHS" (IE "SINCE....."),
_ "DOESN'T MATTER WHERE".
_
_AFTER ALL PUBLICATIONS HAVE BEEN DEALT WITH UNDER Q.1, ASK Q.2 FOR EACH
_PUBLICATION "LOOKED AT IN PAST 3 MONTHS" (CODE A). TAKE GROUPS IN THE SAME ORDER
_AS IN THE BOOKLET.
_
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q021-01+
_
_2. (WHEN WAS THE LAST TIME YOU LOOKED AT A COPY OF [NAMED PUBLICATION]?)
_
_DISREGARD ANY READING ON THE DAY OF INTERVIEW:
_
_IF THE ANSWER IS "TO-DAY" ASK:
_
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 13
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q021-01-01
_
_ (WHEN DID YOU LAST LOOK AT A COPY,APART FROM TO-DAY?)
_
_ PUBLICATION [1]
_
_ Q.1 (IN LAST 3 MONTHS) LOOKED AT [2]
_
_ Q.1 (IN LAST 3 MONTHS) NOT LOOKED AT [3]
_
_ Q.2 (IF CODE A) WHEN LAST LOOKED AT: BEFORE YESTERDAY [4]
_
_ Q.2 (IF CODE A) WHEN LAST LOOKED AT: YESTERDAY (INCLUDE
_ SATURDAY FOR MONDAY INTERVIEWS) [5]
_
_ Q.2 (IF CODE A) WHEN LAST LOOKED AT: OVER 7 DAYS AGO [6]
_
_ Q.2 (IF CODE A) WHEN LAST LOOKED AT: WITHIN LAST 7 DAYS [7]
_
_ Q.2 (IF CODE A) WHEN LAST LOOKED AT: OVER 4 WEEKS AGO [8]
_
_ Q.2 (IF CODE A) WHEN LAST LOOKED AT: WITHIN LAST 4 WEEKS [9]
_
_ALL REGIONS
_
_DAILY MORNING & EVENING NEWSPAPERS
_
_ [1] [2] [3] [4] [5]
_
_ DAILY EXPRESS A B C 2
_
_ DAILY MIRROR A B C 3
_
_ DAILY SKETCH A B C 4
_
_ DAILY MAIL &
_ NEWS CHRONICLE A B C 5
_
_ DAILY HERALD A B C 6
_
_ THE TIMES A B C 7
_
_ DAILY TELEGRAPH A B C 8
_
_ THE GUARDIAN A B C 0
_
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 14
_------------------------------------------------------------------------------------------------------------------------
_ FINANCIAL TIMES A B C Y
_
_ DAILY RECORD (SCOTLAND ONLY) A B C X
_
_LONDON, SOUTH EAST,
_EAST, AND SOUTHERN
_REGIONS ONLY
_
_ EVENING STANDARD A B C 1
_
_ EVENING NEWS & STAR A B C 2
_
_ALL REGIONS
_
_SUNDAY NEWSPAPERS
_
_ [1] [2] [3] [6] [7]
_
_ SUNDAY TELEGRAPH A B C 4
_
_ NEWS OF THE WORLD AND
_ EMPIRE NEWS A B C 1
_
_ SUNDAY TIMES A B C 3
_
_ SUNDAY EXPRESS &
_ SUNDAY DISPATCH A B C 4
_
_ SUNDAY PICTORIAL A B C 5
_
_ OBSERVER A B C 7
_
_ PEOPLE A B C 8
_
_ REYNOLDS NEWS A B C 0
_
_ GLASGOW SUNDAY POST A B C X
_
_ GLASGOW SUNDAY MAIL A B C Y
_
_GENERAL WEEKLY MAGAZINES
_
_ [1] [2] [3] [6] [7]
_
_ PUNCH A B C 1
_
_ REVEILLE A B C 3
_
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 15
_------------------------------------------------------------------------------------------------------------------------
_ TODAY THE NEW JOHN BULL A B C 4
_
_ UNIVERSE A B C 5
_
_ CHRISTIAN HERALD A B C 8
_
_ TV TIMES A B C 9
_
_ TV GUIDE/TV WEEKLY/THE
_ VIEWER A B C 2
_
_ LOOK WESTWARD A B C 6
_
_ TIT-BITS A B C X
_
_ WEEKLY NEWS (GLASGOW WEEKLY
_ NEWS IN SCOTLAND) A B C Y
_
_ LISTENER A B C 1
_
_ WEEKEND A B C 2
_
_ PARADE A B C 3
_
_ RADIO TIMES A B C 4
_
_WOMEN'S WEEKLY MAGAZINES
_
_ [1] [2] [3] [6] [7]
_
_ WOMAN'S REALM A B C 9
_
_ ROXY A B C 0
_
_ SECRETS A B C 3
_
_ FAMILY STAR A B C 5
_
_ MARILYN A B C 6
_
_ WOMAN'S MIRROR A B C 7
_
_ WOMAN A B C 8
_
_ WOMAN'S WEEKLY A B C 0
_
_ WOMAN'S OWN &
_ WOMAN'S DAY A B C Y
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 16
_------------------------------------------------------------------------------------------------------------------------
_
_ RED STAR A B C 3
_
_ RED LETTER A B C 4
_
_ PEOPLE'S FRIEND A B C 5
_
_
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 17
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_ PEOPLE'S FRIEND A B C 5
_
_ MIRABELLE A B C 8
_
_ VALENTINE A B C 9
_
_ MY WEEKLY A B C 0
_
_ BOYFRIEND A B C 7
_
_ ROMEO A B C X
_
_ MARTY A B C 0
_
_GENERAL MONTHLY MAGAZINES
_
_ [1] [2] [3] [8] [9]
_
_ PRACTICAL HOUSEHOLDER A B C 2
_
_ ARGOSY A B C 3
_
_ READER'S DIGEST A B C 4
_
_ IDEAL HOME A B C 5
_
_ HOUSE BEAUTIFUL A B C 6
_
_ HOMES & GARDENS A B C 7
_
_ WIDE WORLD A B C 8
_
_ MEN ONLY A B C 9
_
_ PHOTOPLAY A B C 0
_
_ PRACTICAL MOTORIST A B C X
_
_ DO IT YOURSELF A B C Y
_
_ HOMEMAKER A B C 8
_
_ CAR MECHANICS A B C X
_
_WOMEN'S MONTHLY MAGAZINES
_
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 18
_------------------------------------------------------------------------------------------------------------------------
_ [1] [2] [3] [8] [9]
_
_ WOMAN & BEAUTY A B C 1
_
_ VOGUE A B C 2
_
_ MY HOME A B C 3
_
_ TRUE ROMANCES A B C 4
_
_ MODERN WOMAN A B C 5
_
_ SHE A B C 6
_
_ GOOD HOUSEKEEPING A B C 7
_
_ HOME A B C 8
_
_ VANITY FAIR A B C 9
_
_ TRUE MAGAZINE A B C 0
_
_ WOMAN & HOME A B C X
_
_ TRUE STORY A B C 1
_
_ WOMAN'S JOURNAL A B C 3
_
_ EVERYWOMAN A B C 4
_
_ HOUSEWIFE A B C 5
_
_ WOMAN'S STORY A B C 6
_
_ HONEY A B C Y
_
_ FLAIR A B C 9
_
_ ALSO SEE
_99999 C019
_99999 C034
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 19
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q022
_
_3. HOW OFTEN THESE DAYS DO YOU GO TO THE CINEMA?
_
_ TWICE A WEEK OR MORE OFTEN
_
_ ONCE A WEEK
_
_ ONCE A FORTNIGHT
_
_ ONCE A MONTH
_
_ LESS OFTEN
_
_ NEVER GO THESE DAYS
_
_ ALSO SEE
_99999 C036
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q023
_
_4. HOW MANY TIMES HAVE YOU BEEN IN THE LAST WEEK?
_
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q024+
_
_5(A).
_ DO YOU HAVE A TELEVISION SET AT HOME YET?
_
_ YES
_
_ NO
_
_IF "YES"
_
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 20
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q024-01
_
_(B).
_ CAN YOU GET BOTH THE BBC AND THE INDEPENDENT TV STATION ON IT, OR NOT?
_
_ BBC ONLY
_
_ BBC & ITV
_
_ASK ALL
_
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 21
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q025
_
_6. HOW OFTEN THESE DAYS DO YOU WATCH BBC TELEVISION? AND WHAT ABOUT
_ INDEPENDENT TV?
_
_ BBC
_
_ 5 OR MORE DAYS A WEEK
_
_ 3 OR 4 DAYS A WEEK
_
_ ONCE OR TWICE A WEEK
_
_ LESS OFTEN
_
_ NEVER VIEW THESE DAYS
_
_ ITV
_
_ 5 OR MORE DAYS A WEEK
_
_ 3 OR 4 DAYS A WEEK
_
_ ONCE OR TWICE A WEEK
_
_ LESS OFTEN
_
_ NEVER VIEW THESE DAYS
_
_ ALSO SEE
_99999 C035
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 22
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q026
_
_7. DID YOU VIEW EITHER STATION YESTERDAY?
_
_ NEITHER
_
_ BBC
_
_ ITV
_
_ (RING 2 CODES IF NECESSARY)
_
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q027
_
_8. ABOUT HOW OFTEN THESE DAYS DO YOU LISTEN TO RADIO LUXEMBOURG?
_
_ 5 OR MORE DAYS A WEEK
_
_ 3 OR 4 DAYS A WEEK
_
_ ONCE OR TWICE A WEEK
_
_ LESS OFTEN
_
_ NEVER LISTEN THESE DAYS
_
_ ALSO SEE
_99999 C037
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q028
_
_9. HOW MANY TIMES HAVE YOU LISTENED TO RADIO LUXEMBOURG IN THE LAST WEEK?
_
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 23
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q029
_
_10. DO YOU HAVE A WASHING MACHINE AT HOME?
_
_ YES
_
_ NO
_
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q030+
_
_11(A).
_ DO YOU HAVE A CAR AT HOME?
_
_ YES
_
_ NO
_
_IF "YES"
_
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q030-01
_
_(B).
_ ARE YOU THE PERSON WHO BUYS MOST OF THE PETROL?
_
_ YES
_
_ NO
_
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 24
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q030-02
_
_(C).
_ YEAR OF CAR?
_
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q030-03C
_
_(D).
_ IS THE CAR USED FOR:
_
_ BUSINESS ONLY?
_
_ BUSINESS AND PLEASURE?
_
_ OR PLEASURE ONLY?
_
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q031
_
_12. DO YOU OR YOUR FAMILY RENT OR OWN THE PLACE YOU LIVE IN?
_
_ PRIVATE HOUSEHOLDS ONLY
_
_ RENT
_
_ OWN (OR ARE BUYING)
_
_ LIVE RENT FREE
_
_ INSTITUTION
_
_ ALSO SEE
_99999 C023
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 25
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q032
_
_13. DO YOU SMOKE?
_
_ CIGARETTES ONLY
_
_ PIPE ONLY
_
_ CIGARETTES AND PIPE
_
_ NEITHER
_
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 26
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q033C
_
_14. HOW OFTEN DO YOU HAVE A DRINK OF?
_
_ BEER?
_
_ ONCE A WEEK OR MORE OFTEN
_
_ LESS OFTEN
_
_ NEVER
_
_ SPIRITS?
_
_ ONCE A WEEK OR MORE OFTEN
_
_ LESS OFTEN
_
_ NEVER
_
_ WINE?
_
_ ONCE A WEEK OR MORE OFTEN
_
_ LESS OFTEN
_
_ NEVER
_
_ASK ALL WOMEN
_
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 27
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q034C
_
_15. WHICH OF THE FOLLOWING HAVE YOU USED IN THE LAST 7 DAYS?
_
_ (NOTE: CLEANSING PREPARATIONS INCLUDE CLEANSING CREAM/MILK/LOTION
_ ONLY: NOT COLD CREAM)
_
_ LIPSTICK
_
_ FACE POWDER
_
_ NAIL VARNISH
_
_ CLEANSING PREPARATIONS
_
_ ROUGE
_
_ MASCARA
_
_ EYE SHADOW
_
_ NONE OF THE ABOVE
_
_ ALSO SEE
_99999 C039
_ASK ALL
_
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 28
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q035
_
_16(A)
_ HAVE YOU IN THE LAST 12 MONTHS TAKEN PART IN ANY PAINTING OR DECORATING OF
_ ANY PART OF YOUR HOUSE?
_
_ YES
_
_ NO
_
_ ALSO SEE
_99999 C038
_IF "YES"
_
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC D009
_
_(B)
_ WHAT?
_
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 29
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q036C
_
_17. HAVE YOU ANY OF THE FOLLOWING PETS AT HOME?
_
_ STATE NUMBER:
_
_ DOGS
_
_ NONE
_
_ 1
_
_ 2
_
_ 3 OR MORE
_
_ CATS
_
_ NONE
_
_ 1
_
_ 2
_
_ 3 OR MORE
_
_ CAGE BIRDS
_
_ NONE
_
_ 1
_
_ 2
_
_ 3 OR MORE
_
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC C001-50
_
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 30
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q001
_
_#/1/YES/0/NOT MENTIONED (1) (0)
_
_ TV AREA
_
_ LONDON [01]11 1038 3035
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ MIDLAND [01]12 589 3484
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ NORTHERN [01]13 1150 2923
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ SOUTHERN [01]14 329 3744
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ EAST ANGLIAN [01]15 141 3932
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ SOUTH WALES AND WEST [01]16 304 3769
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ SCOTTISH [01]17 273 3800
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ NORTH EAST [01]18 220 3853
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 31
_------------------------------------------------------------------------------------------------------------------------
_ OUTSIDE ITV [01]19 94 3979
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ SOUTH WEST [01]20 100 3973
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ NORTH EAST SCOTLAND [01]21 61 4012
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ BORDER [01]22 78 3995
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q002
_
_ [01]07-[01]08
_
_ QUARTER
_
_ [THESE DATA ARE CODED AS A TWO DIGIT CODING. THE MARGINALS ARE
_ AVAILABLE WHEN REQUIRED FOR ANALYSIS.]
_
_ ALSO SEE
_99999 C033
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 32
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q003
_
_ [01]05-[01]06
_
_ [ADDRESS] SERIAL NUMBER
_
_ [THESE DATA ARE CODED AS A TWO DIGIT CODING. THE MARGINALS ARE
_ AVAILABLE WHEN REQUIRED FOR ANALYSIS.]
_
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q004+C
_
_ [01]09
_
_ INFORMANT IS:
_
_ ELECTOR (1) 3164
_
_ NON-ELECTOR (2) 864
_
_ LIVING AT INSTITUTION (3) 45
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q004-01
_
_ [01]10
_
_ IDENTIFICATION OF INFORMANT:[SERIAL NUMBER]
_
_ [IDENTIFICATION OF INFORMANT WAS BY A ONE DIGIT CODING IN COLUMN
_ 10 OF CARD 01. THIS CODING WAS ONLY APPLICABLE TO THOSE
_ INFORMANTS LIVING IN INSTITUTIONS.]
_
_ ALSO SEE
_99999 C018
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 33
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q005
_
_ [01]01
_
_ REGISTRAR-GENERAL'S REGION
_
_ NORTHERN (1) 249
_
_ EAST AND WEST RIDINGS (2) 358
_
_ NORTH MIDLAND (3) 268
_
_ EASTERN (4) 300
_
_ SOUTH-EASTERN (5) 208
_
_ SOUTHERN (6) 266
_
_ SOUTH-WESTERN (7) 267
_
_ WALES (8) 224
_
_ MIDLAND (9) 432
_
_ NORTH-WESTERN (0) 549
_
_ SCOTLAND (-) 408
_
_ GREATER LONDON (&) 544
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 34
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q005
_
_ [01]23
_
_ TOWN SIZE
_
_ GREATER LONDON (1) 544
_
_ OTHER MAJOR CONURBATIONS INCLUDING THE SOUTH WALES CONURBATION (2) 1062
_
_ OTHER URBAN (3) 1637
_
_ OTHER RURAL (4) 830
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q005
_
_ [01]24-[01]26
_
_ PERCENTAGE OF NON-LABOUR TO LABOUR VOTES IN THE CONSTITUENCY
_
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 35
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q005
_
_ [01]27-[01]28
_
_ PERCENTAGE OF JURORS TO ELECTORATE IN THE WARD IN WHICH THE POLLING DISTRICT
_ LIES("J" INDEX)
_
_ [TWO FURTHER STRATIFICATIONS OF THE SAMPLE WERE MADE. FIRST: THE
_ PERCENTAGE OF NON-LABOUR TO LABOUR VOTES IN THE CONSTITUENCY.
_ THESE DATA ARE A 3 DIGIT CODING AT COLUMNS 24, 25 AND 26.
_ SECONDLY: THE PERCENTAGE OF JURORS TO ELECTORATE IN THE POLLING
_ DISTRICT. THESE DATA BEING A TWO DIGIT CODING AT COLUMNS 27 AND
_ 28.
_ THE CODING 01 INDICATES NONE OR LESS THAN 1%, THAT OF --
_ INDICATES SCOTTISH CONSTITUENCIES, WHERE NO J INDEX EXISTED.
_ THAT OF && INDICATES NOT LISTED (WARD CHANGED SINCE J INDICES
_ CALCULATED):ENGLAND AND WALES ONLY.
_ THE MARGINALS ARE AVAILABLE WHEN REQUIRED FOR ANALYSIS.]
_
_ ALSO SEE
_99999 C032
_99999 C022
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 36
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q006
_
_ [01]04
_
_ POLLING DISTRICT:
_
_ POLLING DISTRICT FROM UPPER STRATUM (1) 2031
_
_ POLLING DISTRICT FROM LOWER STRATUM (2) 2042
_
_ [POLLING DISTRICTS ARE STRATIFIED BY "J" INDEX VALUE OF WARDS AND
_ DIVIDED INTO TWO STRATA.
_ (A) UPPER: THE HALF OF THE WARDS WITH THE HIGHEST "J" INDEX
_ VALUES.
_ (B) LOWER: THE HALF OF THE WARDS WITH THE LOWEST "J" INDEX
_ VALUES.]
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_ ALSO SEE
_99999 C032
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 37
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q007
_
_ [01]29
_
_ DAY OF INTERVIEW:
_
_ MONDAY (1) 679
_
_ TUESDAY (2) 649
_
_ WEDNESDAY (3) 703
_
_ THURSDAY (4) 723
_
_ FRIDAY (5) 672
_
_ SATURDAY (6) 647
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q008
_
_ [01]30-[01]31
_
_ DAY OF MONTH:
_
_ [THESE DATA ARE CODED AS A TWO DIGIT CODING. THE MARGINALS ARE
_ AVAILABLE WHEN REQUIRED FOR ANALYSIS.]
_
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 38
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q009
_
_ [01]32
_
_ MONTH OF INTERVIEW:
_
_ JANUARY (1) 1346
_
_ FEBRUARY (2) 1273
_
_ MARCH (3) 1453
_
_ APRIL (4) 0
_
_ MAY (5) 0
_
_ JUNE (6) 0
_
_ JULY (7) 0
_
_ AUGUST (8) 0
_
_ SEPTEMBER (9) 0
_
_ OCTOBER (0) 0
_
_ NOVEMBER (-) 0
_
_ DECEMBER (&) 0
_
_ [INVALID PUNCHES 0]
_ [BLANKS 1]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 39
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q010
_
_ [01]33-[01]34
_
_ BOOKLET USED FOR INTERVIEW:
_
_ [THESE DATA ARE CODED AS A TWO DIGIT CODING. THE MARGINALS ARE
_ AVAILABLE WHEN REQUIRED FOR ANALYSIS.]
_
_ ALSO SEE
_99999 C019
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q011
_
_ [01]35-[01]38
_
_ SEX AND HOUSEHOLD STATUS OF INFORMANT:
_
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q011
_
_ [01]35
_
_ HEAD OF HOUSEHOLD
_
_ MALE INFORMANT IS HEAD OF HOUSEHOLD (1) 1378
_
_ MALE INFORMANT IS NOT HEAD OF HOUSEHOLD (2) 472
_
_ [INVALID PUNCHES 0]
_ [BLANKS 2223]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 40
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q011
_
_ [01]36
_
_ HEAD OF HOUSEHOLD
_
_ FEMALE INFORMANT IS HEAD OF HOUSEHOLD (7) 318
_
_ FEMALE INFORMANT IS NOT HEAD OF HOUSEHOLD (8) 1904
_
_ [INVALID PUNCHES 0]
_ [BLANKS 1851]
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q011
_
_ [01]37
_
_ HOUSEWIFE
_
_ MALE INFORMANT NON IPA HOUSEWIFE SHARING DUTIES (1) 2
_
_ MALE INFORMANT NON IPA HOUSEWIFE NOT SHARING DUTIES (4) 48
_
_ [INVALID PUNCHES 0]
_ [BLANKS 2270]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 41
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q011
_
_ [01]38
_
_ HOUSEWIFE
_
_ FEMALE INFORMANT IS HOUSEWIFE IPA DEFINITION (3) 1736
_
_ FEMALE INFORMANT IS NOT HOUSEWIFE (4) 447
_
_ FEMALE INFORMANT IS HOUSEWIFE SHARING DUTIES (5) 40
_
_ [INVALID PUNCHES 0]
_ [BLANKS 1850]
_ ALSO SEE
_99999 C024
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q012
_
_ [01]39-[01]41
_
_ INTERVIEWER'S NUMBER:
_
_ [THESE DATA ARE CODED AS A THREE DIGIT CODING. THE MARGINALS
_ ARE AVAILABLE WHEN REQUIRED FOR ANALYSIS.]
_
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 42
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q037
_
_ [01]42
_
_ CLASSIFICATION OF INFORMANT AND HOUSEHOLD
_
_ ELECTOR (1) 0
_
_ NON-ELECTOR (2) 0
_
_ [INVALID PUNCHES 1]
_ [BLANKS 4072]
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q037
_
_ [01]43
_
_ CLASSIFICATION OF INFORMANT AND HOUSEHOLD
_
_ INSTITUTION (5) 0
_
_ ORDINARY HOUSEHOLD (6) 0
_
_ [INVALID PUNCHES 0]
_ [BLANKS 4073]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 43
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q013
_
_ [01]44
_
_ MARITAL STATUS OF INFORMANT
_
_ MARRIED (-) 2798
_
_ SINGLE/WIDOWED/DIVORCED (&) 1275
_
_ NOT STATED (0) 0
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q014
_
_#/1/YES/0/NOT MENTIONED (1) (0)
_
_ AGE OF INFORMANT:
_
_ EXACT AGE:
_
_ ESTIMATED [01]45 59 4014
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 44
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q014
_
_ [01]46-[01]47
_
_ AGE OF INFORMANT:
_
_ EXACT AGE:
_
_ [THE EXACT AGE WAS CODED AS A TWO DIGIT CODING IN COLUMNS 46 AND
_ 47. THE CODING && INDICATED NO ANSWER, OR
_ INFORMANT REFUSED. THE MARGINALS ARE AVAILABLE WHEN REQUIRED FOR
_ ANALYSIS.]
_
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q015
_
_ COMPOSITION OF HOUSEHOLD:
_
_ [THE DATA FOR THE NUMBER OF ADULTS 16:20 ARE CODED JOINTLY WITH
_ THE NUMBER OF ADULTS 21+ AS THE NUMBER OF ADULTS 16+. THE
_ NUMBER OF INFANTS 2:4 ARE CODED JOINTLY WITH THE NUMBER OF
_ INFANTS UNDER 2 AS THE NUMBER OF INFANTS UNDER 5.
_ FURTHER ANALYSIS CODINGS WERE SUBSEQUENTLY ADDED FOR THE NUMBER
_ OF ADULTS 21+ AND THE NUMBER OF INFANTS UNDER 2.]
_
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 45
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q015
_
_ [03]50
_
_ NUMBER OF ADULTS 21+
_
_ 1 (1) 270
_
_ 2 (2) 2690
_
_ 3 (3) 817
_
_ 4 (4) 215
_
_ 5 (5) 27
_
_ 6 (6) 3
_
_ 7 (7) 3
_
_ 8 (8) 0
_
_ 9 (9) 0
_
_ 10 (-) 0
_
_ 11 OR MORE (&) 0
_
_ NOT STATED (0) 0
_
_ [INVALID PUNCHES 0]
_ [BLANKS 48]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 46
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q015
_
_ [01]48
_
_ NUMBER OF ADULTS 16+
_
_ 1 (1) 221
_
_ 2 (2) 2054
_
_ 3 (3) 1137
_
_ 4 (4) 483
_
_ 5 (5) 99
_
_ 6 (6) 29
_
_ 7 (7) 5
_
_ 8 (8) 0
_
_ 9 (9) 0
_
_ 10 (-) 0
_
_ 11 OR MORE (&) 0
_
_ NOT STATED (0) 0
_
_ [INVALID PUNCHES 0]
_ [BLANKS 45]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 47
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q015
_
_ [01]49
_
_ NUMBER OF CHILDREN 5:15
_
_ 1 (1) 784
_
_ 2 (2) 424
_
_ 3 (3) 132
_
_ 4 (4) 58
_
_ 5 (5) 9
_
_ 6 (6) 5
_
_ 7 (7) 0
_
_ 8 (8) 0
_
_ 9 (9) 0
_
_ 10 (-) 0
_
_ 11 OR MORE (&) 0
_
_ NOT STATED (0) 0
_
_ [INVALID PUNCHES 0]
_ [BLANKS 2661]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 48
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q015
_
_ [01]50
_
_ NUMBER OF INFANTS UNDER 5
_
_ 1 (1) 495
_
_ 2 (2) 158
_
_ 3 (3) 36
_
_ 4 (4) 3
_
_ 5 (5) 0
_
_ 6 (6) 0
_
_ 7 (7) 0
_
_ 8 (8) 0
_
_ 9 (9) 0
_
_ 10 (-) 0
_
_ 11 OR MORE (&) 0
_
_ NOT STATED (0) 0
_
_ [INVALID PUNCHES 0]
_ [BLANKS 3381]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 49
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q015
_
_ [03]51
_
_ NUMBER OF INFANTS UNDER 2
_
_ 1 (1) 311
_
_ 2 (2) 21
_
_ 3 (3) 0
_
_ 4 (4) 0
_
_ 5 (5) 0
_
_ 6 (6) 0
_
_ 7 (7) 0
_
_ 8 (8) 0
_
_ 9 (9) 0
_
_ 10 (-) 0
_
_ 11 OR MORE (&) 0
_
_ NOT STATED (0) 0
_
_ [INVALID PUNCHES 0]
_ [BLANKS 3741]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 50
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q015
_
_ [01]51
_
_ TOTAL NUMBER OF PERSONS IN HOUSEHOLD
_
_ 1 (1) 207
_
_ 2 (2) 1036
_
_ 3 (3) 1105
_
_ 4 (4) 920
_
_ 5 (5) 427
_
_ 6 (6) 198
_
_ 7 (7) 77
_
_ 8 (8) 28
_
_ 9 (9) 23
_
_ 10 (-) 3
_
_ 11 (&) 4
_
_ NOT STATED (0) 0
_
_ [INVALID PUNCHES 0]
_ [BLANKS 45]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 51
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q038
_
_ [01]52
_
_ TYPE OF HOUSEHOLD
_
_ ADULTS ONLY (1) 2270
_
_ ADULTS AND CHILDREN (2) 1065
_
_ ADULTS AND INFANTS (3) 346
_
_ ADULTS, INFANTS AND CHILDREN (4) 346
_
_ HOUSEHOLD COMPOSITION NOT STATED (0) 1
_
_ [INVALID PUNCHES 0]
_ [BLANKS 45]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 52
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q016
_
_ [01]53
_
_ HOW MANY OF THEM HAVE FULL-TIME JOBS?
_
_ [FULL-TIME=30 HOURS PER WEEK OR MORE.]
_
_ 1 (1) 1894
_
_ 2 (2) 1112
_
_ 3 (3) 446
_
_ 4 (4) 96
_
_ 5 (5) 24
_
_ 6 (6) 3
_
_ 7 (7) 0
_
_ 8 (8) 0
_
_ 9 OR MORE (9) 0
_
_ INSTITUTIONS (-) 45
_
_ NOT STATED (&) 12
_
_ [INVALID PUNCHES 0]
_ [BLANKS 441]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 53
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q017C
_
_ OCCUPATION OF HEAD OF HOUSEHOLD
_
_ [03]47-[03]49
_
_ [THESE DATA ARE CODED IN ACCORDANCE WITH THE REGISTRAR GENERAL'S
_ 1961 OCCUPATION CODE AS A THREE DIGIT CODING IN COLUMNS 47 TO 49
_ OF CARD 03. THE MARGINALS ARE AVAILABLE WHEN REQUIRED FOR
_ ANALYSIS.]
_
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q017C
_
_#/1/YES/0/NOT MENTIONED (1) (0)
_
_ OCCUPATION OF HEAD OF HOUSEHOLD
_
_ NOT STATED [03]46 60 4013
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q017C
_
_#/1/YES/0/NOT MENTIONED (1) (0)
_
_ OCCUPATION OF HEAD OF HOUSEHOLD
_
_ RETIRED:CODED IN ADDITION TO THREE FIGURE CODING AT PREVIOUS [03]45 374 3699
_ OCCUPATION
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 54
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q017C
_
_#/1/YES/0/NOT MENTIONED (1) (0)
_
_ OCCUPATION OF HEAD OF HOUSEHOLD
_
_ DECEASED [03]44 169 3904
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q018
_
_ [01]54
_
_ SOCIAL GRADE:
_
_ A (1) 156
_
_ B (2) 359
_
_ C1 (3) 746
_
_ C2 (4) 1602
_
_ D (5) 1083
_
_ E (6) 127
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_ ALSO SEE
_99999 C025
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 55
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q019C
_
_ [01]55
_
_ INFORMANT IS OCCUPIED:
_
_ FULL-TIME (1) 2238
_
_ PART-TIME (4) 239
_
_ RETIRED (2) 244
_
_ UNOCCUPIED (3) 1352
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 56
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q020
_
_ [01]56
_
_ GROSS INCOME OF HEAD OF HOUSEHOLD
_
_ UP TO $250 (0) 280
_
_ $250:$350 (1) 171
_
_ $350:$450 (2) 205
_
_ $450:$550 (3) 520
_
_ $550:$650 (4) 637
_
_ $650:$750 (5) 560
_
_ $750:$850 (6) 287
_
_ $850:$950 (7) 147
_
_ $950:$1200 (8) 223
_
_ $1200:$1450 (9) 85
_
_ $1450:$1700 (-) 37
_
_ $1700:$1950 AND OVER (&) 110
_
_ [INVALID PUNCHES 0]
_ [BLANKS 811]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 57
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q020
_
_#/1/YES/0/NOT MENTIONED (1) (0)
_
_ GROSS INCOME OF HEAD OF HOUSEHOLD
_
_ DON'T KNOW/REFUSED/ESTIMATED (CODED IN ADDITION TO INCOME GROUP) [01]57 1008 3065
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 58
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q021+
_
_#SSRC Q021-01+
_
_#SSRC Q021-01-01
_
_#/1/YES/0/NOT MENTIONED (1) (0)
_
_ WHEN WAS THE LAST TIME YOU LOOKED AT A COPY OF [NAMED PUBLICATION]?
_
_ [THESE DATA ARE ONLY CODED FOR THOSE NATIONAL DAILY NEWSPAPERS
_ WHICH WERE "LOOKED AT YESTERDAY (SATURDAY FOR MONDAY
_ INTERVIEWS)" THEY ARE CODED IN COLUMNS 58:67 OF CARD 01.]
_
_ DAILY EXPRESS [01]58 1329 2744
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ DAILY MIRROR [01]59 1505 2568
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ DAILY SKETCH [01]60 413 3660
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ DAILY MAIL AND NEWS CHRONICLE [01]61 796 3277
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ DAILY HERALD [01]62 525 3548
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ THE TIMES [01]63 123 3950
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ DAILY TELEGRAPH [01]64 338 3735
_
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 59
_------------------------------------------------------------------------------------------------------------------------
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ THE GUARDIAN [01]65 94 3979
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ FINANCIAL TIMES [01]67 55 4018
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ DAILY RECORD (SCOTLAND ONLY) [01]66 141 3932
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q021+
_
_#SSRC Q021-01+
_
_#SSRC Q021-01-01
_
_#/1/YES/0/NOT MENTIONED (1) (0)
_
_ WHEN WAS THE LAST TIME YOU LOOKED AT A COPY OF [NAMED PUBLICATION]?
_
_ [THESE DATA ARE ONLY CODED FOR THOSE EVENING NEWSPAPERS WHICH
_ WERE "LOOKED AT YESTERDAY (SATURDAY FOR MONDAY INTERVIEWS)"
_ THEY ARE CODED IN COLUMNS 69:70 OF CARD 01.]
_
_ EVENING STANDARD [01]69 121 3952
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ EVENING NEWS AND STAR [01]70 377 3696
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 60
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q021+
_
_#SSRC Q021-01+
_
_#SSRC Q021-01-01
_
_#/1/YES/0/NOT MENTIONED (1) (0)
_
_ WHEN WAS THE LAST TIME YOU LOOKED AT A COPY OF [NAMED PUBLICATION]?
_
_ [THESE DATA ARE ONLY CODED FOR THOSE NATIONAL SUNDAY NEWSPAPERS
_ WHICH WERE "LOOKED AT WITHIN LAST 7 DAYS" THEY ARE CODED IN
_ COLUMNS 01:09 OF CARD 02 WITH THE EXCEPTION OF "SUNDAY TELEGRAPH"
_ WHICH IS CODED IN COLUMN 71 OF CARD 01.]
_
_ SUNDAY TELEGRAPH [01]71 220 3853
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ NEWS OF THE WORLD AND EMPIRE NEWS [02]01 1861 2212
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ SUNDAY TIMES [02]02 325 3748
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ SUNDAY EXPRESS AND SUNDAY DISPATCH [02]03 1237 2836
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ SUNDAY PICTORIAL [02]04 1571 2502
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ OBSERVER [02]05 217 3856
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ PEOPLE [02]06 1655 2418
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 61
_------------------------------------------------------------------------------------------------------------------------
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ REYNOLDS NEWS [02]07 115 3958
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ GLASGOW SUNDAY POST [02]08 426 3647
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ GLASGOW SUNDAY MAIL [02]09 193 3880
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 62
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q021+
_
_#SSRC Q021-01+
_
_#SSRC Q021-01-01
_
_#/1/YES/0/NOT MENTIONED (1) (0)
_
_ WHEN WAS THE LAST TIME YOU LOOKED AT A COPY OF [NAMED PUBLICATION]?
_
_ [THESE DATA ARE ONLY CODED FOR THOSE GENERAL WEEKLY
_ MAGAZINES WHICH WERE "LOOKED AT WITHIN LAST 7 DAYS".
_ THEY ARE CODED IN COLUMNS 11:26 OF CARD 02.]
_
_ PUNCH [02]11 141 3932
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ REVEILLE [02]12 741 3332
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ TODAY THE NEW JOHN BULL [02]13 270 3803
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ UNIVERSE [02]14 86 3987
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ CHRISTIAN HERALD [02]15 45 4028
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ TV TIMES [02]18 1418 2655
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ TV GUIDE (SCOTLAND ONLY) [02]24 75 333
_
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 63
_------------------------------------------------------------------------------------------------------------------------
_ [INVALID PUNCHES 0]
_ [BLANKS 3665]
_
_ TV WEEKLY (SOUTH WESTERN AND WALES ONLY) [02]25 99 392
_
_ [INVALID PUNCHES 0]
_ [BLANKS 3582]
_
_ THE VIEWER (NORTHERN ONLY) [02]26 101 1323
_
_ [INVALID PUNCHES 0]
_ [BLANKS 2649]
_
_ LOOK WESTWARD [02]19 54 213
_
_ [INVALID PUNCHES 0]
_ [BLANKS 3806]
_
_ TIT-BITS [02]16 412 3661
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ WEEKLY NEWS (GLASGOW WEEKLY NEWS IN SCOTLAND) [02]17 326 3747
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ LISTENER [02]20 72 4001
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ WEEKEND [02]21 524 3549
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ PARADE [02]22 62 4011
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ RADIO TIMES [02]23 1871 2202
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 64
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q021+
_
_#SSRC Q021-01+
_
_#SSRC Q021-01-01
_
_#/1/YES/0/NOT MENTIONED (1) (0)
_
_ WHEN WAS THE LAST TIME YOU LOOKED AT A COPY OF [NAMED PUBLICATION]?
_
_ [THESE DATA ARE ONLY CODED FOR THOSE WOMEN'S WEEKLY
_ MAGAZINES WHICH WERE "LOOKED AT WITHIN LAST 7 DAYS".
_ THEY ARE CODED IN COLUMNS 28:45 OF CARD 02.]
_
_ WOMAN'S REALM [02]28 644 3429
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ ROXY [02]29 79 3994
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ SECRETS [02]30 51 4022
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ FAMILY STAR [02]31 24 4049
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ MARILYN [02]32 93 3980
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ WOMAN'S MIRROR [02]33 479 3594
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ WOMAN [02]34 1283 2790
_
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 65
_------------------------------------------------------------------------------------------------------------------------
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ WOMAN'S WEEKLY [02]35 480 3593
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ WOMAN'S OWN AND WOMAN'S DAY [02]36 1097 2976
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ RED STAR [02]37 48 4025
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ RED LETTER [02]38 57 4016
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ PEOPLE'S FRIEND [02]39 132 3941
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ MIRABELLE [02]40 86 3987
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ VALENTINE [02]41 143 3930
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ MY WEEKLY [02]42 81 3992
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ BOYFRIEND [02]43 99 3974
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 66
_------------------------------------------------------------------------------------------------------------------------
_ ROMEO [02]44 85 3988
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ MARTY [02]45 81 3992
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 67
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q021+
_
_#SSRC Q021-01+
_
_#SSRC Q021-01-01
_
_#/1/YES/0/NOT MENTIONED (1) (0)
_
_ WHEN WAS THE LAST TIME YOU LOOKED AT A COPY OF [NAMED PUBLICATION]?
_
_ [THESE DATA ARE ONLY CODED FOR THOSE GENERAL MONTHLY MAGAZINES
_ WHICH WERE "LOOKED AT DURING LAST 4 WEEKS" THEY ARE CODED IN
_ COLUMNS 47:59 OF CARD 02.]
_
_ PRACTICAL HOUSEHOLDER [02]47 298 3775
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ ARGOSY [02]48 67 4006
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ READER'S DIGEST [02]49 945 3128
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ IDEAL HOME [02]50 354 3719
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ HOUSE BEAUTIFUL [02]51 77 3996
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ HOMES AND GARDENS [02]52 280 3793
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ WIDE WORLD [02]53 89 3984
_
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 68
_------------------------------------------------------------------------------------------------------------------------
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ MEN ONLY [02]54 79 3994
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ PHOTOPLAY [02]55 112 3961
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ PRACTICAL MOTORIST [02]56 316 3757
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ DO IT YOURSELF [02]57 320 3753
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ HOMEMAKER [02]58 168 3905
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ CAR MECHANICS [02]59 232 3841
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 69
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q021+
_
_#SSRC Q021-01+
_
_#SSRC Q021-01-01
_
_#/1/YES/0/NOT MENTIONED (1) (0)
_
_ WHEN WAS THE LAST TIME YOU LOOKED AT A COPY OF [NAMED PUBLICATION]?
_
_ [THESE DATA ARE ONLY CODED FOR THOSE WOMEN'S MONTHLY MAGAZINES
_ WHICH WERE "LOOKED AT DURING LAST 4 WEEKS" THEY ARE CODED IN
_ COLUMNS 61:78 OF CARD 02.]
_
_ WOMAN AND BEAUTY [02]61 118 3955
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ VOGUE [02]62 409 3664
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ MY HOME [02]63 141 3932
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ TRUE ROMANCES [02]64 145 3928
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ MODERN WOMAN [02]65 146 3927
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ SHE [02]66 167 3906
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ GOOD HOUSEKEEPING [02]67 333 3740
_
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 70
_------------------------------------------------------------------------------------------------------------------------
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ HOME [02]68 114 3959
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ VANITY FAIR [02]69 169 3904
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ TRUE MAGAZINE [02]70 102 3971
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ WOMAN AND HOME [02]71 348 3725
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ TRUE STORY [02]72 194 3879
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ WOMAN'S JOURNAL [02]73 150 3923
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ EVERYWOMAN [02]74 194 3879
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ HOUSEWIFE [02]75 195 3878
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ WOMAN'S STORY [02]76 25 4048
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 71
_------------------------------------------------------------------------------------------------------------------------
_ HONEY [02]78 106 3967
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ FLAIR [02]77 107 3966
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_ ALSO SEE
_99999 C019
_99999 C034
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 72
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q039
_
_#/1/YES/0/NOT MENTIONED (1) (0)
_
_ [NO NEWSPAPERS/MAGAZINES LOOKED AT]
_
_ NO DAILY NEWSPAPER LOOKED AT "YESTERDAY" [01]68 579 46
_
_ [INVALID PUNCHES 0]
_ [BLANKS 3448]
_
_ NO SUNDAY NEWSPAPER LOOKED AT IN LAST 7 DAYS [02]10 267 1
_
_ [INVALID PUNCHES 0]
_ [BLANKS 3805]
_
_ NO GENERAL WEEKLY MAGAZINE LOOKED AT IN LAST 7 DAYS [02]27 1061 12
_
_ [INVALID PUNCHES 0]
_ [BLANKS 3000]
_
_ NO WOMAN'S WEEKLY MAGAZINE LOOKED AT IN LAST 7 DAYS [02]46 1889 3
_
_ [INVALID PUNCHES 0]
_ [BLANKS 2181]
_
_ NO GENERAL MONTHLY MAGAZINE LOOKED AT IN LAST 4 WEEKS [02]60 2314 75
_
_ [INVALID PUNCHES 0]
_ [BLANKS 1684]
_
_ NO WOMAN'S MONTHLY MAGAZINE LOOKED AT IN LAST 4 WEEKS [03]01 2749 9
_
_ [INVALID PUNCHES 0]
_ [BLANKS 1315]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 73
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q022
_
_ [03]02
_
_ HOW OFTEN THESE DAYS DO YOU GO TO THE CINEMA?
_
_ TWICE A WEEK OR MORE OFTEN (1) 129
_
_ ONCE A WEEK (2) 296
_
_ ONCE A FORTNIGHT (3) 160
_
_ ONCE A MONTH (4) 245
_
_ LESS OFTEN (5) 1050
_
_ NEVER GO THESE DAYS (0) 2193
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_ ALSO SEE
_99999 C036
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 74
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q023
_
_ [03]03
_
_ HOW MANY TIMES HAVE YOU BEEN IN THE LAST WEEK?
_
_ 1 (1) 483
_
_ 2 (2) 66
_
_ 3 (3) 19
_
_ 4 (4) 5
_
_ 5 (5) 0
_
_ 6 (6) 1
_
_ 7 (7) 0
_
_ 8 (8) 0
_
_ 9 (9) 0
_
_ NONE (0) 3499
_
_ NOT STATED (&) 0
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 75
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q024+
_
_ [03]04
_
_ DO YOU HAVE A TELEVISION SET AT HOME YET?
_
_ YES (0) 534
_
_ NOT STATED (-) 0
_
_ [INVALID PUNCHES 1]
_ [BLANKS 3538]
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q024-01
_
_ [03]05
_
_ CAN YOU GET BOTH THE BBC AND THE INDEPENDENT TV STATION ON IT, OR NOT?
_
_ BBC ONLY (1) 227
_
_ BBC AND ITV (2) 3310
_
_ NOT STATED (&) 1
_
_ [INVALID PUNCHES 0]
_ [BLANKS 535]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 76
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q025
_
_ [03]06
_
_ HOW OFTEN THESE DAYS DO YOU WATCH BBC TELEVISION?
_
_ 5 OR MORE DAYS A WEEK (1) 2349
_
_ 3 OR 4 DAYS A WEEK (2) 676
_
_ ONCE OR TWICE A WEEK (3) 561
_
_ LESS OFTEN (4) 321
_
_ NEVER VIEW THESE DAYS (5) 166
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q025
_
_ [03]07
_
_ AND WHAT ABOUT INDEPENDENT TV?
_
_ 5 OR MORE DAYS A WEEK (1) 2433
_
_ 3 OR 4 DAYS A WEEK (2) 513
_
_ ONCE OR TWICE A WEEK (3) 410
_
_ LESS OFTEN (4) 356
_
_ NEVER VIEW THESE DAYS (5) 360
_
_ [INVALID PUNCHES 0]
_ [BLANKS 1]
_ ALSO SEE
_99999 C035
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 77
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q026
_
_#/1/YES/0/NOT MENTIONED (1) (0)
_
_ DID YOU VIEW EITHER STATION YESTERDAY?
_
_ NEITHER [03]08 1068 3004
_
_ [INVALID PUNCHES 1]
_ [BLANKS 0]
_
_ BBC [03]09 2381 1691
_
_ [INVALID PUNCHES 1]
_ [BLANKS 0]
_
_ ITV [03]10 2358 1714
_
_ [INVALID PUNCHES 1]
_ [BLANKS 0]
_
_ NOT STATED [03]11 6 4066
_
_ [INVALID PUNCHES 1]
_ [BLANKS 0]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 78
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q027
_
_ [03]12
_
_ ABOUT HOW OFTEN THESE DAYS DO YOU LISTEN TO RADIO LUXEMBOURG?
_
_ 5 OR MORE DAYS A WEEK (4) 641
_
_ 3 OR 4 DAYS A WEEK (5) 276
_
_ ONCE OR TWICE A WEEK (6) 657
_
_ LESS OFTEN (7) 486
_
_ NEVER LISTEN THESE DAYS (8) 2012
_
_ [INVALID PUNCHES 0]
_ [BLANKS 1]
_ ALSO SEE
_99999 C037
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 79
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q028
_
_ [03]13
_
_ HOW MANY TIMES HAVE YOU LISTENED TO RADIO LUXEMBOURG IN THE LAST WEEK?
_
_ 1 (1) 422
_
_ 2 (2) 275
_
_ 3 (3) 170
_
_ 4 (4) 92
_
_ 5 (5) 94
_
_ 6 (6) 115
_
_ 7 (7) 370
_
_ 8 (8) 0
_
_ 9 (9) 0
_
_ NONE (0) 2533
_
_ NOT STATED (&) 0
_
_ [INVALID PUNCHES 0]
_ [BLANKS 2]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 80
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q029
_
_ [03]14
_
_ DO YOU HAVE A WASHING MACHINE AT HOME?
_
_ YES (2) 2023
_
_ NOT STATED (&) 1
_
_ [INVALID PUNCHES 1]
_ [BLANKS 2048]
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q030+
_
_ [03]15
_
_ DO YOU HAVE A CAR AT HOME?
_
_ YES (1) 1396
_
_ NO (0) 2671
_
_ NOT STATED (&) 6
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 81
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q030-01
_
_ [03]16
_
_ ARE YOU THE PERSON WHO BUYS MOST OF THE PETROL?
_
_ YES (2) 588
_
_ NO (3) 808
_
_ NOT STATED (-) 0
_
_ [INVALID PUNCHES 0]
_ [BLANKS 2677]
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q030-02
_
_ [03]17-[03]18
_
_ YEAR OF CAR?
_
_ [THESE DATA ARE CODED AS A TWO DIGIT CODING FOR THE LAST TWO
_ FIGURES OF YEAR. THE CODINGS PRE-WAR (NO FURTHUR INFORMATION) AND
_ NOT STATED ARE REPRESENTED BY THE SYMBOL -- AND && RESPECTIVELY.
_ THE MARGINALS ARE AVAILABLE WHEN REQUIRED FOR ANALYSIS.]
_
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 82
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q030-03C
_
_ [03]19
_
_ IS THE CAR USED FOR:
_
_ BUSINESS ONLY? (0) 11
_
_ BUSINESS AND PLEASURE? (-) 471
_
_ OR PLEASURE ONLY? (&) 909
_
_ NOT STATED (9) 4
_
_ [INVALID PUNCHES 0]
_ [BLANKS 2678]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 83
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q031
_
_#/1/YES/0/NOT MENTIONED (1) (0)
_
_ DO YOU OR YOUR FAMILY RENT OR OWN THE PLACE YOU LIVE IN?
_
_ RENT [03]20 2296 1777
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ OWN (OR ARE BUYING) [03]21 1650 2423
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ LIVE RENT FREE [03]22 71 4002
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ INSTITUTION [03]23 45 4028
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ NOT STATED [03]24 11 4062
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_ ALSO SEE
_99999 C023
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 84
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q032
_
_ [03]25
_
_ DO YOU SMOKE?
_
_ CIGARETTES ONLY (1) 1965
_
_ PIPE ONLY (2) 106
_
_ CIGARETTES AND PIPE (3) 116
_
_ NEITHER (4) 1886
_
_ NOT STATED (&) 0
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q033C
_
_ [03]26
_
_ HOW OFTEN DO YOU HAVE A DRINK OF BEER?
_
_ ONCE A WEEK OR MORE OFTEN (1) 1167
_
_ LESS OFTEN (2) 1167
_
_ NEVER (3) 1733
_
_ [INVALID PUNCHES 0]
_ [BLANKS 6]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 85
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q033C
_
_ [03]27
_
_ HOW OFTEN DO YOU HAVE A DRINK OF SPIRITS?
_
_ ONCE A WEEK OR MORE OFTEN (1) 432
_
_ LESS OFTEN (2) 2240
_
_ NEVER (3) 1396
_
_ [INVALID PUNCHES 0]
_ [BLANKS 5]
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q033C
_
_ [03]28
_
_ HOW OFTEN DO YOU HAVE A DRINK OF WINE?
_
_ ONCE A WEEK OR MORE OFTEN (1) 338
_
_ LESS OFTEN (2) 2553
_
_ NEVER (3) 1176
_
_ [INVALID PUNCHES 0]
_ [BLANKS 6]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 86
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q033C
_
_ [03]29
_
_ IF ANY NOT STATED
_
_ NOT STATED (-) 7
_
_ [INVALID PUNCHES 0]
_ [BLANKS 4066]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 87
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q034C
_
_#/1/YES/0/NOT MENTIONED (1) (0)
_
_ WHICH OF THE FOLLOWING HAVE YOU USED IN THE LAST 7 DAYS?
_
_ LIPSTICK [03]30 1565 2508
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ FACE POWDER [03]31 1674 2399
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ NAIL VARNISH [03]32 349 3724
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ CLEANSING PREPARATIONS [03]33 495 3578
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ ROUGE [03]34 286 3787
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ MASCARA [03]35 436 3637
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ EYE SHADOW [03]36 400 3673
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ NONE OF THE ABOVE [03]37 474 3599
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 88
_------------------------------------------------------------------------------------------------------------------------
_ NOT STATED [03]38 2 4071
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ COSMETIC USERS (THOSE CODED ON ONE OR MORE OF THE [COLUMNS 32:36]) [03]39 941 3132
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_ ALSO SEE
_99999 C039
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q035
_
_ [03]40
_
_ HAVE YOU IN THE LAST 12 MONTHS TAKEN PART IN ANY PAINTING OR DECORATING OF
_ ANY PART OF YOUR HOUSE?
_
_ YES (-) 1917
_
_ NO (&) 2152
_
_ NOT STATED (0) 2
_
_ [INVALID PUNCHES 1]
_ [BLANKS 1]
_ ALSO SEE
_99999 C038
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 89
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q036C
_
_ [03]41
_
_ HAVE YOU ANY OF THE FOLLOWING PETS AT HOME?
_
_ DOGS
_
_ 1 (1) 880
_
_ 2 (2) 65
_
_ 3 OR MORE (3) 13
_
_ NOT STATED (0) 2
_
_ [INVALID PUNCHES 0]
_ [BLANKS 3113]
_
_ [03]42
_
_ CATS
_
_ 1 (4) 711
_
_ 2 (5) 98
_
_ 3 OR MORE (6) 64
_
_ NOT STATED (-) 3
_
_ [INVALID PUNCHES 0]
_ [BLANKS 3197]
_
_ [03]43
_
_ CAGE BIRDS
_
_ 1 (7) 905
_
_ 2 (8) 82
_
_ 3 OR MORE (9) 45
_
_ NOT STATED (&) 3
_
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 90
_------------------------------------------------------------------------------------------------------------------------
_ [INVALID PUNCHES 0]
_ [BLANKS 3038]
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q040
_
_#/1/YES/0/NOT MENTIONED (1) (0)
_
_ NUMBER OF RESIDENTS AGED 16+ AT INSTITUTION
_
_ ESTIMATED [03]52 9 4064
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q040
_
_ [03]53-[03]55
_
_ NUMBER OF RESIDENTS AGED 16+ AT INSTITUTION
_
_ [THESE DATA ARE CODED AS A THREE DIGIT CODING. THE MARGINALS ARE
_ AVAILABLE WHEN REQUIRED FOR ANALYSIS.]
_
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q041
_
_#/1/YES/0/NOT MENTIONED (1) (0)
_
_ NUMBER OF ELECTORS IN PRIVATE HOUSEHOLD
_
_ ESTIMATED [03]56 7 4066
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 91
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q041
_
_ [03]57
_
_ NUMBER OF ELECTORS IN PRIVATE HOUSEHOLD
_
_ 1 (1) 253
_
_ 2 (2) 2601
_
_ 3 (3) 855
_
_ 4 (4) 264
_
_ 5 (5) 47
_
_ 6 (6) 5
_
_ 7 (7) 3
_
_ 8 (8) 0
_
_ 9 (9) 0
_
_ 10 OR MORE (0) 0
_
_ [INVALID PUNCHES 0]
_ [BLANKS 45]
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q042
_
_#/1/YES/0/NOT MENTIONED (1) (0)
_
_ NUMBER OF NON-ELECTORS IN PRIVATE HOUSEHOLD
_
_ ESTIMATED [03]58 0 4073
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
_------------------------------------------------------------------------------------------------------------------------
_62002 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 92
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q042
_
_ [03]59
_
_ NUMBER OF NON-ELECTORS IN PRIVATE HOUSEHOLD
_
_ 1 (1) 1038
_
_ 2 (2) 423
_
_ 3 (3) 56
_
_ 4 (4) 14
_
_ 5 (5) 5
_
_ 6 (6) 0
_
_ 7 (7) 0
_
_ 8 (8) 0
_
_ 9 (9) 0
_
_ 10 OR MORE (0) 0
_
_ NOT STATED (-) 0
_
_ [INVALID PUNCHES 0]
_ [BLANKS 2537]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter
***** END OF CODE BOOK *****
UK Data Archive Study Number 62002 - National Readership Surveys, 1962 1st Quarter