uk lead generation and data supply through consumer lifestyle surveys from all about response ltd

All About Response LtdUK Consumer surveys & lead generation

All About Response Ltd T: 01787 223986

All About Response Ltd

Who are AAR?

All About Response has worked in surveys and lead generation since 1999 as a facilitator between major UK brands and consumers via our Partnership Survey programme.

Most of our Warranty survey activity has now moved from paper to online, creating a fresh breed of lead generation sites. Our sites offer a positive consumer journey from start to finish – they are visually appealing and brimming with top UK brand offers.

Most importantly, consumers have the option to answer questions they have a genuine interest in and are not obliged to respond to irrelevant offers to maintain engagement and solid ROI for our clients.

3

Timeline summary

1999-2011 Core data survey

feeds to companies such as CSL/Wegner; DLG, Acxiom & Call

Credit

2011AAR opens direct

leads and data sales into the UK

Marketing Arena

2012 onwards Continuation of paper surveys &

adoption of online rolling out across

partners

4

Partnerships with UK household brands - completion of warranty cards or via website

Television & related media channel banners

Online leadgen campaigns via affiliates

How do we generate our data?

5

Warranty Cards….then

6

…and now

7

AAR Brand Partners

8

Genuine responseTransactional interaction ensures accurate information collection

Loyal audience Interaction with trusted brands offering buy-in to trusted 3rd parties

In-depth Provision of accurate personal, family & household information

Responses 24/7/365Data & leads collected on a constant basis, machine does not stop

Why Partnership Surveys?

Consumer journey…

All About Response Ltd T: 01787 223986


Soapbox Survey

In addition to our Partnership surveys we run sites, such as Soapbox Survey, in collaboration with affiliates to deliver un-incentivized consumer traffic to our sites.

Soapbox Survey offers companies the opportunity to fully re-brand the landing page with an offer or competition in order to gather information and generate leads for their promotional activities.

We have a proven track record for producing high quality responsive leads offering good ROI for our clients.


Branding examples



Consumer Journey


Soapbox Survey is an online service, working to help UK brands

understand their customers better. As a "thank you" for completing this

survey you'll receive your choice from our Rewards Gallery and one lucky winner will win our star prize

of £10,000! Best of luck!


By registering and completing this survey you agree to the terms and conditions of the Privacy Policy that govern how your information will be processed and sign up to receive the Soapbox newsletter.

Sign up page

http://www.soapboxsurvey.co.uk/privacy.asp

INFORMATION WE MAY COLLECT FROM YOU We may collect and process the following data about you; • Information that you provide by filling in the Survey; • Information that you provide when you enter a competition or promotion sponsored by All About Response; • If you contact us, a record of that correspondence may be retained; • Information in any other surveys that we may ask you to complete, although you do not have to respond to these; • Details of your visits to our websites and the resources that you access.

USES MADE OF THIS INFORMATION We may also use your data, or permit selected third parties to use your data, to provide you with information about goods and services which may be of interest to you and we or they may contact you about these in the manner described below. In completing the ("the Survey") you agree to selected third parties contacting you in respect of their services. We will pass them your contact details (including your telephone number) so they can do this. Sponsors include (but are not limited to) XXXXXXXXXXX, XXXXXXXXXXX, XXXXXXXXXXX, XXXXXXXXXXX and XXXXXXXXXXX.

Here are the sectors in which our clients and sponsors operate:Astrology, Broadband Providers, Charities, Price Comparison Websites, Competition Sites, Debt Management & Debt Collection, Fashion Goods, Financial Service Providers, Food & Drink Manufacturers & Retailers, Gambling, Gaming, Health & Fitness organisations, Household Goods & Services, Insurance Providers, Landline and mobile telephone service providers, Leisure Interests, Promotions, Sampling, Search Services, Stocks and Shares, Travel Providers, Utility Companies, UK Retailers and Welfare Organisations.

METHODS OF COMMUNICATION We or the selected third parties may contact you in one of the following ways: • by post; • by telephone (if you supply your telephone number); • by e-mail, SMS or mobile phone (if you supply your contact details).

If you do not want us to use your data in the ways described above, or to pass your details on to third parties for marketing purposes, let us know by e-mail to: [email protected]

The full privacy policy can be viewed online by clicking the following link: http://www.soapboxsurvey.co.uk/privacy.asp

Privacy Policy: Key Points



Postal Address file (PAF)

address look-up


Salacious data validation

Compulsory field

Verified – syntax, domain & send.

Landline verificationHome Location Register (HLR)

mobile verification

Compulsory fields


Question Formats: Lifestyle


Example Co-registrations


Reward Gallery


Online real-estate offers consumer traffic in the region of 25-35,000 consumers exiting each month.

Ideal opportunity for embedded i-frame type offers or click and submit.

Fields from survey can be carried across to a landing page to pre-populate forms.

Dynamic selections available to target required audience.

Exit page


What happens next?

Lead is validated in real-time

Consumer responds to

survey questions & Coreg path

Leads posted in real-time to

sponsors

Automotive Charity donors Claims Financial

Health Home Improvements Household Insurance

Lifestyle Holidays Property Utilities

What’s collected?

22

Automotive o Detailed car information o Next purchase/test drives o Breakdown Renewal month Charity donation intentions o By Name o By Cause Claimso Personal Injury / RTAo Industrial disease / deafnesso Packaged bank accountso Endowment mortgageso Medical negligenceo Mis-sold investmentsFinancial o Incomeo Banking - switching accounts o Credit cards/loans/mortgage details o Debt management/credit issues o Cash / equity releaseo Alternative investment o Current/future investment typeso Pension review / frozen, private,

company, contracted out of SERPS

Health o Personal injury / Industrial diseaseo Hearing difficulties/ deafnesso Eye sight – glasses/contacts wearerso Ailments - back pain, arthritis, diabetes,

Eczema, mobility problems, Dermatitiso Home Improvements o Blindso Boiler replacemento Double glazingo Conservatorieso Doors o Garage conversiono Kitcheno Bedroomo Bathroomo Renewables – Solar, Cavity wall or loft

insulation, Biomass boilerInsurance renewalso Caro Buildings and / or Contents o Travelo Health / PMIo Life

Lifestyle o Sportso Hobbies/music/social interestso Occupation o Newspaper readership o Mail order purchases/frequencyo Holiday destination/type/intentions o Cruises taken/interests Property & householdo Property Type & profiled valueo Home tenure – homeowners, renters..o Length of residence o Number of children/pets o Marital status o DOBs - adults/children Utilitieso Boiler type / make & age o Boiler insurance policyo Gas/electricity supplier o Annual utility bill amounts o Consider switching providero Payment methodo Broadband / telephone suppliero Broadband / telephone switchers

Bit more detail?


Thank you.

To discuss your lead generation or data requirements, contact: [email protected]

or call (UK) 01787 223986

uk lead generation and data supply through consumer lifestyle surveys from all about response ltd

Marketing

survey information

soapbox survey

data leads

uk consumer surveys

survey youll

following data

core data survey feeds

warranty survey activity