TRANSCRIPTION :AN

EFFECTIVEMETHOD

TOBOOST

CONTENTMARKETING

ROI

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Learn How to Make the Most of YourContent Marketing Strategy

‘Content is King,’ is not a new phrase in the digital marketing world. It is a well-known fact that content is the backbone of a digital marketing strategy.

A digital marketing strategy cannot succeed without the support of anexceptional and entertaining piece of content. Digital marketers leverage thepower of content to grab their audience’s attention.

An Informative piece of content in any form, whether it be a text, video orpodcast, is a major tool to enhance user engagement and maximize conversionrates.

However, audio content in the form of podcasts or videos generally ensurescomparatively better results. When published with a transcription, your audioor video content becomes keyword-rich and reaches a larger audience on theinternet. This is just one of the major benefits of transcribing audio or videocontent.

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In the current ultra-competitive era, every business enterprise andorganization across the globe is busy framing new business strategies tomaximize growth and ultimately increase bottom-line revenue.

There is a constant battle amongst business enterprises to acquire marketshare and new business opportunities.

ExpertApproach

MarketAnalysis

ProperStrategy

Marketing Campaign

An effective marketing campaign starts with an expert approach, marketanalysis, and a well-framed strategy. Digital marketing experts try theirbest to maintain the efficiency and effectiveness of marketing campaignsby improving conversion rates. This is where a comprehensive contentmarketing strategy is required.

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Leverage the Power of Content

Through proper content optimization andutilization, content marketing drivespotential customers down the salesfunnel.

However, it must be noted that contentmarketing does not only serve toenhance sales, but it also providesother benefits.

An effective content marketing strategydoesn’t sell directly to the consumers.Rather it informs them, gives them adviceand is sometimes, entertaining. It alsohelps in building a strong brand image,adding business value, and earningcustomer confidence which altogetherunlock new business opportunities.

A content marketingstrategy, is nothing but

an approach towardscreating, distributing,

and promoting relevantand valuable content.This is done to attract,acquire, and engage aspecific audience. Thistype of strategy has afocused aim towardsturning viewers into

customers and buildingprofitable customer

relationships.

Today, quality content is considered an important tool to build customerloyalty and trust. It also plays a role in influencing future buying decisions.With a significant rise in the number of internet users, marketing expertsneed to spend quality time framing new and effective content marketingstrategies.

There is a constant need for new and unique content ideas that generatesbrand interest and a builds a lasting first impression of the company amongpotential target groups

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Transcription Amplifies Content Marketing

Transcription is a highly effective tool, which can be used to amplify yourcontent marketing results. Not many small business enterprises today areaware of the

If utilized properly, transcription services can help boost your marketingcampaign’s use and effectiveness.

You can easily ensure increased ROI for your campaigning efforts with thesupport of transcription services.

Transcribing is all about converting any piece of content --either video oraudio-- in written or printed form.

It allows businesses to increase the visibility of their content on searchengine platforms and make accessibility easier.

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benefits of transcribing videos and podcasts.

Search Engine Optimization (SEO)

No matter how advanced the internet and searchengines have become today, getting relevantsearch results in video or audio form is pretty

much impossible.

It is possible that in the future such technologywould make this a possibility, but right now,written words rule the SERPs (search engine

results page).

SearchEngine

Optimization

Adding transcribed copies to your web pages and blogs significantlyincrease the chances of your content being ranked on the search engineresults. This is because the transcribed copy might contain relevantkeywords and terms that web searchers are looking for. As a result, youraudio and video content can get a large number of viewers in a single day.

Audio-based content is a primary tool for maximizing conversions andgenerating customer engagement, but text-only content is still powerfulenough to drive your target audience to your business’s website. This iswheresearch engine optimizations plays an important role.

Search engine platforms including Google and Yahoo can not read or rankaudio or video files without analyzing the words attached to them. Addingtranscribed text to your audio or video content is how search engines findyour website.

In addition, it will improve your website’s visibility on the internet, and willalso improve your website’s search engine indexing and relevancy ratings.

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Posting your audio or video content with a transcribed copy helps your websitehave a larger target audience reach, allowing search engine platforms to findand target more relevant search terms. This is again an added SEO benefit.When it comes to long-tail keywords, audio and video content alone cannotperform optimally without the help of text to accompany it.

Search engine giants like Google and Yahoo are always updating and refiningtheir results algorithm to plug-in the SEO loopholes and remove poor-qualitycontent from their result pages. Google always gives priority to quality contentby analyzing the content’s relevancy to the searched terms. This is where ahigh-quality transcribed text can help you increase the number of visitors toyour audio or video content.

A study conducted by eMarketing found that an average adult in North Americaspends 5.5 hours a day consuming video content. This proves that video content isan important attention-grabber that keeps users engaged with your content longer.Adding transcribed text to your videos will make your videos SEO friendly.

For promoting and sharing videos, YouTube has always been a favorite platformacross all business sectors around the world. Posting videos on YouTube is oneof the most tried and tested online marketing strategies, and that will probablynever change. This SEO strategy has never been negatively affected by any of thealgorithm updates that search engines put out.

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Content Creation

Content CreationRelevancy and Informative

Creating fresh relevant, and informative content on a consistent basis isalways a challenging task. People in the digital marketing industry know thatwriting a blog or article is a time-consuming task.

You can easily repurpose important interviews, seminars, conferences andwebinars into quality blogs in no time. This would allow you to serve freshcontent to your visitors on a regular basis.

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This is another area where transcription services can help. It can help bycreating high-quality and relevant content for blog posting.

Accessibility and Convenience

Transcription services can alsobe used to create closedcaptioning and subtitles forvideos. Adding subtitles oraudio-to-text on your videoshas various types of advantages.

There are an estimated 360million people worldwide whosuffer from hearing loss,

Thanks to transcription!!!Now, I don't have to worry about my hearingloss problem as I can easily access informationshared in any audio or video files. 

Out of which 48 million livein the U.S. Also, there are

many people who are suffering from the partial hearing loss this is whereclosed captioning transcription services are very helpful.

It allows those who are hearing-impaired to access information shared in theaudio or video file without any difficulty. However, it is important that youhire a reliable and professional transcription company for closed captioning.

Although, voice recognition software and applications exist, they areunsophisticated and there is always a chance for error and content loss. Aprofessional transcription company ensures an accurately transcribed copywith no mistakes or content loss.

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Digital marketing experts claim that videos can keep a prospective customeron the website for up to 2 minutes. Also, it must be noted that 60% ofviewers stop watching videos before they get 90 seconds into them, which ismainly due to lack of time.

People searching for information urgently are typically impatient. As a result,they skip the videos to find the particular piece of information they’re seeking.

Adding downloadable transcripts or providing transcripts on the same page astheir respective videos offers increased convenience for visitors--allowing themto quickly scan for what they are looking for.

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Content Repurposing & Longevity

Best Way to

Lower Marketing Cost&

Grow Audience Reach

Any type of audio or video content prepared as a part of your businessstrategy is always a highly-valued and important asset. It might haverequired a significant investment of time and money. So it’s important asa business owner to do thorough research and measure the effectivenessof every marketing campaign you implement.

Transcription services empower digital marketers to enhance the power ofaudio and video content that businesses produce. A transcriptionist cantransform important podcasts and videos into multiple text-only versions,where the possibilities of repurposing the content remain endless.

You can always keep a good piece of content for future reuse. Re-posting isa strategy, where you can give your old yet relevant and popular contentnew life. Marketing experts can reformat a piece of content in various waysand re-use it later when needed. Transcription services help in transformingaudio and video content into a valuable assets for future use.

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Enhanced User Experience

When it comes to learning, many people still prefer reading than listening toan audio file or watching a video. Valuable content in the form of text can bepublished in a newspaper, magazine or academic text book, which makes itavailable for a larger audience.

Transcription services are highly beneficial for academic researchers,scholars, professors, universities and academic institutions. It allowseducational groups to keep text-based records of important educationalseminars, interviews, speeches or conferences, which can even be postedon their official website. This practice is beneficial in terms of improvingrelevancy ratings and website optimization.

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Focus Group Transcriptions

The in-depth insights and analysis provided by focus groups are very helpfulfor business enterprises and organizations. Focus groups help marketers withanalyzing and understanding the opinions held by customers about a specificproduct or service. This information is highly beneficial while planning andevaluating the success of new product launches. The live sessions anddiscussions of focus groups are often recorded for quality control andextended review. Transcribing these recordings is the next right step.

simplify and streamline data recording, collectionand the review process. It allows businesses to save quality time, which can beused to analyze the activities and outcomes of the focus group sessions.

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Focus group transcription

Focus group transcripts canbe further reused as contentfor posting on your webpageor blog. You can utilizeimportant quotes,conversations, ideas andthoughts as the basis for anew blog, podcast, orgeneral webpage content.You can even share them onsocial media platforms toincrease the number offollowers and boostengagement.

When a focus group givesin-depth insights intoconsumer’s responses, theyalso provide an opportunityto create content from theconsumer’s perspective. Thisallows marketing experts togenerate fresh content ideasand save quality time.

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Transcribing Events

Business events, press conferences, seminars, and guest interviews arealways a great content marketing opportunity. Transcribing business eventsand conferences allow individuals to have an accurate depiction of eventproceedings in text format which can be stored for future reference.

Event transcripts can be circulated within the organization to prepare follow-upreports, and can also be edited to create attendee handouts. Transcriptionservices allow marketers to represent their audio and video files as marketingcontent for an event. Marketers can distribute handouts or flyers which maycontain important points from the videos or podcasts. Event transcripts arepowerful SEO boosters, which can be used for creating a social media buzzafter the event. An expert marketer can effectively promote the an event toevery possible online, social, and media platform to make the greatest impactwith the help of transcription services.

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Enhanced Results

Investing in high-quality content is an emerging trend in the digitalmarketing industry. Success is ensured for marketing strategies whichinclude producing and repurposing content on top-notch platforms.

Good quality content doesn’t only grab the attention of the audience, butit also builds a brand image, provides information and helps a businessorganization generate revenue. This is where transcription services helpbusinesses with making the most of their content marketing strategy.

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About the Author

Ajay Prasad is a serial entrepreneur,successful business strategist and anadept marketing expert who beforelaying the foundation of his varioussuccessful entrepreneurial ventures,served organizations ranked amongthe top 10 of Fortune 500 companies.

Ajay Prasad

His areas of expertise include marketing management, businessdevelopment, consumer research, market analysis and strategicplanning within industries such as consumer electronics, GPS-basednavigation systems, enterprise software and consumer marketing.

Ajay operates , a seven-figure web-based businessand award-winning transcription and translation company which hefounded in 2004 to fill a void in affordable and accurate transcriptionand translation services for writers, students, professors andbusinesses. In the short span of a decade, the company has expandedits reach to include government institutions and non-profitorganizations and has become a trusted partner to more than 9,000clients across the globe.

GMR Transcription

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If you're looking to take your contentstrategy to the next level by utilizingtranscripts for your audio or videocontent online, GMR Transcriptionhas you covered. With a guaranteed98% accuracy and multiple turnaroundtimes to choose from, GMR can helpyou improve your online marketing andwebsite rankings. Trusted by over 9,000

satisfied clients, GMR is a premiersource for transcription services.

Register today!

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