HOW GOOD IS YOUR CONTENT MARKETING?

Marketing used to look more or less like this.

And then this happened…

In other words, Internet. It changed things a bit…

Access to information was made available to all

Prospects started researching before buying

The SEO rules changed to deliver better information

And King Content rose to the throne

Content Marketing grew from tactic to strategic

But achieving ROI is a marathon run, not a sprint

And to succeed you need to follow best practices

Don’t panic, 90% of marketers don’t know how to measure their content marketing effectiveness

So… which best practices should you follow?

There are so many articles it can be overwhelming

That’s where we come in!

2 million users3,000+

marketers

dozens of influencers

3 years of research

We gathered a complete set of content marketing best practices

We created an interactive Content Marketing Grader

5 minutes to take the test

Your score /100

Details + tips

What to do to improve

What to do to improve

Why it matters

Why it matters

Why it matters

Have a look at what the experts that shaped content marketing as we know it think about our content marketing ROI grader

Scoop.it’s Content Marketing grader is a fast, visual way to

grade your performance. It's the smartest evaluation tool I've

seen in a long time.

“

Andy Crestodina Principal, Strategic Director, Orbit Media

Andy scored83 100

He scored 81 100

“ Scoop.it’s Content Marketing grader is a great learning experience for business

owners and marketers who are looking to figure out what's missing from their

content strategy, or how to initiate one.

Jayson DeMers Founder & CEO, The AudienceBloom Agency

“

Barry Feldman Founder & CEO, Feldman Creative

Any tool that helps you assess your strengths and weaknesses - especially a fun and informative one like Scoop.it’s Content

Marketing grader - is gold because it'll help you improve.

Barry scored 91 100

“

Scoop.it’s Content Marketing Grader is very useful to identify gaps in your content marketing plans. Take it for a spin and

identify issues you need to resolve.

Ian Cleary Founder, Razorsocial

He scored 86 100

“

“

Mike Allton CMO, SiteSell

The struggle marketers face today is understanding how they're doing and

what to do to improve. Scoop.it’s Content Marketing Grader is an excellent place to

start: they can get a baseline for how they're doing today and key resources to

help them improve where needed.

Mike scored 79 100

“

GRADE ME in 5'

AND YOU, HOW GOOD IS YOUR

CONTENT MARKETING?