um wave7 - cracking the social code / germany (english)

The Story of Why

#Wave 7

Agenda

• Welcome to Wave 7

• Trends: Social Movements – Social is the new normal

• Trends: Devices – The Mobile Revolution is there

• Cracking The Social Code – The search for the why

– Brands

– Platforms

– Devices

• Learnings and outlook

What is Wave?

• Biggest and longest ongoing quantitative study on the influence of Social Media on global markets

• Wave retains the same methodology from Wave 1 to Wave 7, enabling comparison across Waves� Time series analysis: Comparison across waves to show developments� Flexibility: Integration of new platforms possible

• Worldwide collaboration of all 65 countries involved & coordination by the UM G14/EMEA Research Team

Why the Active Internet User?

• Active Internet Users are those that use the internet every day or every other day

• Social media is driven by Active Internet Users. They drive adoption of platforms and tools and they will determine which tools and platforms become dominant.

4

The ”long” story of Wave

pre-2003

2007 2008 2009 2010 2011 2012 2013

2003

2004

2005

20069 January 2007

Apple launch the

first iPhone

March 2007

Tumblr launches

April 2008

Facebook

overtakes MySpace

in popularity

August 2008

Facebook has over

100M users

20 September 2008

The launch of the

first Android phone

7 October 2008

Spotify launches

11 March 2009

Foursquare launches

19 June 2009

Farmville launches

July 2009

There are now

more than 3.6bn

images on Flickr

August 2009

Xiaonei becomes RenRen

February 2011

Linkedinreaches

100M members

4 April 2011

Valued at over £3Bn

28 June 2011

GooglePlus launches

30 June 2011

Twitter: 200M+

tweets per day

September 2011

QQIM has 700M+

active users

September 2011

Snapchat launches

December 2011

Facebook has over

845M active users

February 2010

Facebook Mobile

has 100M+ users

3 April 2010

The first iPad

released

30 July 2010

100M check-ins

August 2010

Groupon: ‘fastest

growing company

of all time’

15 October 2010

‘The Social Network’

film released

21 December 2010

2.5 months after

launch, Instagram

has 100M users

April 2012

Facebook buys

Instagram

May 2012

Facebook floats on

NASDAQ

June 2012

500M+ users on

Twitter

June 2012

NSA scandal

August 2012

Vine has over 40M users

October 2012

Facebook has over 1Bn users

15 countries

7,500 respondents

21 countries

10,000 respondents

29 countries

17,000 respondents

38 countries

23,200 respondents

54 countries

37,600 respondents

62 countries

42,000 respondents

72 countries

49,600 respondents

5

countriesrespondents

Wave 7 represents the views of more than 1 billion people all over the world

Wave 1AustraliaChina

France

GermanyItaly

India

JapanMexico

Philippines

RussiaSouth Korea

Spain

United KingdomUnited States

Wave 2AustraliaBrazil

China

FranceGermany

Greece

IndiaItaly

Japan

MalaysiaMexico

Pakistan

PhilippinesRussia

Singapore

South KoreaSpain

Taiwan

ThailandUnited Kingdom

United States

Wave 3AustraliaAustria

Brazil

CanadaChina

Czech Republic

DenmarkFrance

Germany

GreeceHong Kong

Hungary

IndiaItaly

Japan

MexicoNetherlands

Pakistan

PhilippinesPoland

Romania

RussiaSouth Korea

Spain

SwitzerlandTaiwan

Turkey


Wave 4AustriaBelgium

Brazil

CanadaChina

Colombia

Czech RepublicDenmark

Ecuador

FinlandFrance

Germany

Hong KongHungary

India

ItalyJapan

Latvia

LithuaniaMalaysia

Mexico

NetherlandsNorway

Peru

PhilippinesPoland

Portugal

RomaniaRussia

Singapore

South AfricaSouth Korea

Spain

SwedenTurkey

United Kingdom

United States

Wave 5AlgeriaArgentina

Australia

AustriaBahrain

Belgium

BrazilCanada

Chile

ChinaColombia

Czech Republic

DenmarkEcuador

Egypt

EstoniaFrance

Germany

Hong KongHungary

India

Ireland (ROI)Italy

Japan

KuwaitLatvia

Lebanon

LithuaniaMalaysia

Mexico

NetherlandsNorway

Oman

PhilippinesPoland

Portugal

QatarRomania

Russia

Saudi ArabiaSerbia

Singapore

SlovakiaSouth Africa

South Korea

SpainSweden

Taiwan

ThailandTunisia

Turkey

United Arab EmiratesUkraine

United Kingdom


Australia

AustriaBahrain

Belgium

BrazilCanada

Chile

ChinaColombia

Croatia


Ecuador

EgyptEstonia

Finland

FranceGermany

Greece

Hong KongHungary

India

Ireland (ROI)Italy

Japan

KuwaitLatvia

Lebanon

LithuaniaMalaysia

Mexico

NetherlandsNorway

Oman

PhilippinesPoland

Portugal

Puerto RicoQatar

Romania

RussiaSaudi Arabia

Serbia

SingaporeSlovakia

South Africa

South KoreaSpain

Sweden

SwitzerlandTaiwan

Thailand

TunisiaTurkey

United Arab Emirates

UkraineUnited Kingdom

United States

Vietnam


Australia

AustriaBahrain

Belgium

Bosnia & HerzegovinaBrazil

Bulgaria

CanadaChile

China

ColombiaCote d’Ivoire

Croatia


Dominican Republic

EcuadorEgypt

Estonia

FinlandFrance

Germany

GreeceHong Kong

Hungary

IndiaIndonesia

Ireland (ROI)

IsraelItaly

Japan

KenyaKuwait

Latvia

LebanonLithuania

Macedonia

MalaysiaMexico

Netherlands

NigeriaNorway

Oman

ParaguayPeru

Philippines

PolandPortugal

Puerto Rico

QatarRomania

Russia

Saudi ArabiaSerbia

Singapore

SlovakiaSouth Africa

South Korea

SpainSweden

Switzerland

TaiwanThailand

Tunisia

TurkeyUkraine

United Arab Emirates


Vietnam

6

TRENDS: SOCIAL MOVEMENTS

SOCIAL IS THE NEW NORMAL

Almost every German uses Social Media

0%

20%

40%

60%

80%

100%

Wave 12006

Wave 22007

Wave 32008

Wave 42009

Wave 52010

Wave 62011

Wave 72013

Watch video clips online

Create a profile on a

social network

Manage a profile on a

social network

Visit a forumUse a micro-blogging service

Share your location (e.g. Facebook

Places, Foursquare)

% Ever done

8Q: Thinking about using the internet, which of the following activities have you ever done?

Base: Germany

12%14%

21%

15% 15%

24%

Post/write stories formy own blog/weblog

Create a videoto upload online

Upload a video clip to avideo sharing website (e.g.

youtube.com)

All resondents I am concerned…

50 % are concerned about their personal data going online, but share their content via Social Media above average

50%

I am concerned about the amountof personal data that goes online

123 109 113

9Q: Thinking about using the internet, which of the following things have you ever done?

Index: All Heavy Internet Users = 100Base: Germany

63,6% 53,9% 74,5% 74,3% 80,8%

Brazil

45,1% 51,4% 61,4% 65,2% 68,3%

Global

Social networking growth has slowed,but still continues

Wave 4 5 6 73

47,4% 51,4% 68,4% 68,9% 71,3%

China

26,3% 43,4% 53,2% 53,5% 57,3%

France

27,2% 36,6% 37,8% 53,1% 57,7%

Germany

51,4% 62,8% 72,5% 67,1% 72,1%

India

24,0% 34,4% 53,9% 61,2% 71,7%

Italy

62,9% 66,4% 71,7% 69,3%70,6%

Mexico

29,9% 46,2% 55,5% 59,6% 72,3%

Spain

64,8% 66,1% 79,8% 77,1% 70,8%

Russia

53,4% 55,5% 58,6% 62,9% 66,6%

United Kingdom

33,1% 48,3% 58,1% 64,5% 66,8%

United States

10Q: Thinking about using the internet, which of the following activities have you done in the past 6 months?

– Manage a profile on an existing social network (e.g. Facebook)Base: Global

Microblogging continues its meteoric rise, but there are less tweets in Germany

14,9% 33,2% 42,9% 51,9%

Global

13,4% 43,9% 47,6% 47,7%

Brazil

26,3% 53,1% 71,5% 86,2%

China

4,1% 8,8% 12,2% 22,4%

France

6,2% 7,7% 15,9% 20,3%

Germany

24,4% 45,5% 42,9% 44,6%

India

9,4% 11,1% 17,7% 34,1%

Italy

15,8% 33,4% 40,1% 46,5%

Mexico

11,5% 19,1% 24,8% 39,9%

Spain

14,2% 19,9% 25,8% 25,1%

Russia

6,4% 19,3% 26,8% 38,3%

United Kingdom

8,5% 18,8% 22,1% 32,9%

United States

Wave 4 5 6 7


- Use a Microblogging service (e.g. Twitter)Base: Global

13%13%13%13%

15%15%15%15%

23%23%23%23%15%15%15%15%

33%33%33%33%

Germany

Daily or more often 4-6 times a week

1-3 times a week Every 2-4 weeks

More rarely

In Germany, not only the diffusion of Microblogging is lower, but also the intensity of use. Marketing and IT professionals are the exception.

Intensity of Twitter useIntensity of Twitter useIntensity of Twitter useIntensity of Twitter use

20%

36%34%

Germanyoverall

Marketing/Media

IT

26%26%26%26%

16%16%16%16%

17%17%17%17%

13%13%13%13%

28%28%28%28%

Global

…in branches …in branches …in branches …in branches


- Use a Microblogging service (e.g. Twitter)Base: Germany / Global

Forums are a typically German phenomenon

Visit a forumVisit a forumVisit a forumVisit a forum

62%

55%

48% 46%

Germany UK US Netherlands


- Visit a forumBase: Germany - UK - US - Netherlands

TRENDS: DEVICES

THE MUCH-ANTICIPATED MOBILE REVOLUTION

IS THERE

4,1

4,9

Wave 6 Wave 7

Wave 6 Wave 7

Germany

The average number of used devices grows globally

Laptop/

Netbook

Smartphone

Mobile

phone

Internet-

connected

TV

MP3

player

Desktop

PC

Tablet

Games

console

Portable

games

console

Mini TabletConvertible

Touchscreen

Global

4,9 4,8

UK USA

15Q: Which of the following devices do you own?

Base: Germany – UK – US

34,7% 58,4%

Brazil

44,8% 73,4%

Global

Wave 6 7

36,6% 68,4%

India

44,1% 80,6%

Spain

59,5% 90,6%

China

41,3% 72,9%

Italy

28,5% 62,4%

Russia

37,8% 69,5%

France

52,5% 77,3%

United Kingdom

39,1% 74,3%

Germany

44,9% 66,3%

Mexico

43,8% 67,5%

United States

Mobile Boom: Smartphones diffuse rapidly


- SmartphoneBase: Global

Laptop /

Notebook

Desktop

PCSmartphone

+ 2% + 18% + 90%

79%

60%

20%

69% 68%

39%

71%

81%

74%

Wave5 Wave6 Wave7

ChangeChangeChangeChangeWave 6 / Wave 7Wave 6 / Wave 7Wave 6 / Wave 7Wave 6 / Wave 7

After a rapid growth, the smartphone diffusion exceeds the desktop diffusion


Base: Germany

12,0% 35,2%

Brazil

19,4% 33,3%

Global

Tablets also record a massive increase

Wave 6 7

19,5% 26,2%

India

14,0% 35,5%

Spain

33,0% 46,9%

China

13,7% 31,0%

Italy

9,6% 31,6%

Russia

11,2% 27,5%

France

12,1% 28,4%

United Kingdom

13,2% 26,5%

Germany

16,1% 28,4%

Mexico

14,4% 31,6%

United States


- Tablet PCBase: Global

Multi Screen: The fact that tablets are often used parallel to TV can be used for advertising…

59% 59% 59% 59% use use use use 1.51.51.51.5other devices (on other devices (on other devices (on other devices (on average) while average) while average) while average) while watching TVwatching TVwatching TVwatching TV

41%

32% 31%

23%

Laptop Tablet Desktop Smartphone

19Q: Thinking about the devices you've said you own, do you ever use them whilst..…?

- Watching TVBase: Germany

… e.g. tablets are strongly used for shopping! An extension of the TV campaign makes sense!

75%80%

28%23%

75% 75%

42%

28%

Wave 6 Wave 7

20Q: You have indicated that you own the following devices.

Please select which of them do you think does a good job when you want to…- Make a purchaseBase: Germany

0%

20%

40%

60%

80%

100%

TV OOH Radio Magazines Newspapers Cinema

Smartphone/Mobile phone

Laptop

Desktop

Tablet

Hybrid PC

Whilst using…

Used devices

The overall media consumption is becoming more complex with the growing number of devices

21Q: Thinking about the devices you've said you own, do you ever use them whilst…?

- Watching TV; Listening to the radio; Reading a newspaper; Reading a magazine; Travelling out and about; Going to the cinemaBase: Germany

All of these developments can be summarized by one single word: “MORE”

But how can a brand successfully navigate through this complex world? 22

CRACKING THE SOCIAL CODE

THE SEARCH FOR THE “WHY”

Wave cracks the code consisting of motivations & needs

24

Why do people use (Social) Media?

Which motivations are concealed behind it?

What do they expectfrom brands?

25

Online behavior is driven by human needs as well

26

7 years of asking WHY has shown us that

underpin all social behavior

Wave does not ask “What?”, but “Why?”

27

Involvement

Makes you want to

find out more about the company/product

Commitment

Makes you feel

valued as a customer

Desire

Makes the

company/product seem more desirable

Recommendation

Encourages you to

recommend the company /product to others

Trial

Encourages you to

try the company/product

A brand will only reach its objectives if it reacts to the needs of its consumers

Diversion RecognitionProgressionRelationship Learning

Brand objective

28

Analyzing the needs delivers insights for building & maintaining brand relationships over and above Social Media

29

Platform

What do consumers expect from brands?

Device

Brand

30

0%

10%

20%

30%

40%

Help to connect withother people just like

me

An opportunity tohelp others

Help to relax andescape fromeveryday life

Access toentertaining contentand experiences

Help to createsomething worth

sharing

Help to develop myskills and abilities

Help and advice

An opportunity toinfluence the wayproducts and

services are madeand provided

A personal responseto my issues and

complaints

An opportunity toexpress my ownopinions andexperiences

An opportunity todisplay my interest or

support

An opportunity tolearn something new

Access to the latestnews about products& developments

First of all, consumers expect from brands knowledge for progression and individual communication

RELATIONSHIP

DIVERSION

LEARNING

PROGRESSION

RECOGNITION

31Q: Thinking about the kind of interactions you would like to have with brands & companies that make [Category], please tell us

which 3 of the following interactions you would most like to have with these companies?Base: Germany

Computer Software

Mobile / Telecommunication

Luxury

MusicPersonal Care Movie Travel

Food / DrinksSports

Personal Finance

CarsCharity

Consumer Technology

Childcare Health & Wellbeing

Games / Consoles

Wave goes one step further and differentiates consumers’ needs regarding 16 categories

32

0%

5%

10%

15%

20%

25%

30%

35%

Help to connect withother people just like

me

An opportunity tohelp others

Help to relax andescape fromeveryday life

Access toentertaining contentand experiences

Help to createsomething worth

sharing

Help to develop myskills and abilities

Help and advice

An opportunity toinfluence the wayproducts and

services are madeand provided

A personal responseto my issues and

complaints

An opportunity toexpress my ownopinions andexperiences

An opportunity todisplay my interest

or support

An opportunity tolearn something new

Access to the latestnews about products& developments

While consumers expect entertainment from consumer tech brands, an expert’s advice is most wanted for financial services

RELATIONSHIP

LEARNING

PROGRESSIONRECOGNITION

DIVERSION

Food / Drinks

Consumer Technology

Personal Finance

33Q: Thinking about the kind of interactions you would like to have with brands & companies that make [Category], please tell us which 3 of

the following interactions you would most like to have with these companies?Base: Germany

Brand

Device

Why and what for do consumers use Social Media?

Platform

34

Social Networks

Motivations are explained by cultural differences: In Germany the focus is on maintaining relationships

Argentina

Australia

Austria

Belgium

Bosnia Brazil

Bulgaria Canada

Chile

China

Colombia

Cote d'Ivoire

Croatia

Czech Republic

Denmark

Dominican

Republic

Ecuador

Egypt

Estonia

Finland

France

Germany

Greece Hong Kong

Hungary

India

Indonesia

Ireland

Israel

Italy

Japan Kenya

Latvia Lithuania

Macedonia Malaysia

Mexico

Netherlands

Nigeria

Norway

Peru

Phillipines

Poland Portugal

Puerto Rico

Romania

Russia

Saudi Arabia

Serbia

Singapore

Slovakia South Africa

South Korea

Spain

Sweden

Switzerland

Taiwan

Thailand

Turkey

UAE

UK

Ukraine

US

Vietnam

Paraguay

RELATIONSHIP

DIVERSIONLEARNING

PROGRESSION

RECOGNITION

Build your careerBuild your careerBuild your careerBuild your career

Lean something newLean something newLean something newLean something new

Promote yourselfPromote yourselfPromote yourselfPromote yourself

Meet new peopleMeet new peopleMeet new peopleMeet new people

Change opinionsChange opinionsChange opinionsChange opinionsKeep you companyKeep you companyKeep you companyKeep you company

Feel like I belongFeel like I belongFeel like I belongFeel like I belong

Stay in touch with friendsStay in touch with friendsStay in touch with friendsStay in touch with friends

Express & share Express & share Express & share Express & share emotionsemotionsemotionsemotions

Hang out/waste timeHang out/waste timeHang out/waste timeHang out/waste time

Share new experiencesShare new experiencesShare new experiencesShare new experiences

Keep up to date Keep up to date Keep up to date Keep up to date

Express yourselfExpress yourselfExpress yourselfExpress yourself

Have fun/be entertainedHave fun/be entertainedHave fun/be entertainedHave fun/be entertained

Relax/escapeRelax/escapeRelax/escapeRelax/escape

Seek other‘s opinionsSeek other‘s opinionsSeek other‘s opinionsSeek other‘s opinions

Share knowledgeShare knowledgeShare knowledgeShare knowledge

Make contacts for workMake contacts for workMake contacts for workMake contacts for work

Earn respectEarn respectEarn respectEarn respect

Be creative Be creative Be creative Be creative

Explore the world around meExplore the world around meExplore the world around meExplore the world around me

Make moneyMake moneyMake moneyMake money

35Q: Which of these online applications does a good

job when you want to? – Social NetworksBase: global

0%

10%

20%

30%

40%

50%

60%

70%

80%Meet new people

Stay in touch withfriends

Feel like you belong

Share knowledge

Share new experiences

Hang out or wastetime

Have fun/ beentertained

Be creative

Make money

Make contacts forwork

Change opinions

Promote yourself

Express yourself

Earn respect

Learn something new

Keep up to date

Explore the worldaround you

Seek other people'sopinions

RELATIONSHIP

DIVERSION

LEARNING

PROGRESSION

Social Networks

Against all odds no further expansion of the functions of Social Networks are apparent

RECOGNITION Wave 6 75

Q: Which of these online applications does a good job when you want to…

- Social NetworksBase: Germany

36

0%

10%

20%

30%

40%

50%

60%

70%Meet new people



Share knowledge




Be creative

Make money


Change opinions

Promote yourself

Express yourself

Earn respect

Learn something new

Keep up to date



Social Networks

Instead of the expected expansion, millennials search & replace the knowledge & experience on other platforms

16 – 19 years

Total

RELATIONSHIP

DIVERSION

LEARNING

PROGRESSION

RECOGNITION

37Q: Which of these online applications does a good job when you want to…

- Social NetworksBase: Germany

0%

10%

20%

30%

40%

50%Meet new people



Share knowledge




Be creative

Make money


Change opinions

Promote yourself

Express yourself

Earn respect

Learn something new

Keep up to date



Photo/ video sites

The entertainment factor of photo & video sites is valued especially by millennials

Wave 66

7 Wave 7

Wave 7 16 - 19

RELATIONSHIP

DIVERSION

LEARNING

PROGRESSION

RECOGNITION


- Photo/ video sitesBase: Germany

0%

10%

20%

30%

40%Meet new people



Share knowledge




Be creative

Make money


Change opinions

Promote yourself

Express yourself

Earn respect

Learn something new

Keep up to date



Micro-blogging services

Microblogging services support recognition by exchanging opinions and entertainment

RELATIONSHIP

DIVERSION

LEARNING

PROGRESSION

RECOGNITION


- Micro-blogging servicesBase: Germany

0%

10%

20%

30%

40%

50%

60%Meet new people



Share knowledge




Be creative

Make money


Change opinions

Promote yourself

Express yourself

Earn respect

Learn something new

Keep up to date



Message boards/ forums

There is an increasing relevance of forums regarding purchase decisions in Germany

Wave 6 7

RELATIONSHIP

DIVERSION

LEARNING

PROGRESSION

RECOGNITION


- Message boards/ forumsBase: Germany

Official brand websites

Regardless of increasing social media use, relevance of brand websites is still high

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Wave 5Wave 5Wave 5Wave 52010201020102010



Germany Global

Q: Thinking about using the Internet, which of the following activities have you ever done?

- Visit an official company / brand websiteBase: Germany

Use

41

Official brand websites

Still high relevance when it comes to researching products and information

0%

10%

20%

30%

40%Meet new people

Stay in touch with friends


Share knowledge


Hang out or waste time

Have fun/ be entertained

Be creative

Make money

Make contacts for work

Change opinions

Promote yourself

Express yourself

Earn respect

Learn something new

Keep up to date

Explore the world aroundyou


Wave 6 7

RELATIONSHIP

DIVERSION

LEARNING

PROGRESSION

RECOGNITION


- Official brand websitesBase: Germany

Why do consumers use certain devices?

DevicePlatform

Brand

43

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%Socialize with others

Be creative



Relax

Read content

Watch content

Ward off boredom

Play a game

Manage my life

Access informationquickly

Make a purchase

Find your way

Get something done

Organize something


Learn something new

Research somethingthoroughly

RELATIONSHIP

DIVERSION

Smartphone

In Germany smartphones are rather perceived as an organizational than an entertaining device

LEARNING

PROGRESSION

Germany

Global

44Q: You have indicated that you own the following devices. Please select

which of them do you think does a good job when you want to… - SmartphoneBase: Germany - Global

0%

10%

20%

30%

40%

50%

60%

70%

80%Socialize with others

Be creative


"Hang out" or wastetime

Relax

Read content

Watch content

Ward off boredom

Play a game

Manage my life

Access informationquickly

Make a purchase

Find your way

Get something done

Organize something


Learn something new

Research somethingthoroughly

Tablet computer

Entertainment & Use of classic media contentdominates the use of tablet computers

Germany

Global

RELATIONSHIP

DIVERSION

LEARNING

PROGRESSION

45Q: You have indicated that you own the following devices. Please select

which of them do you think does a good job when you want to... - Tablet computerBase: Germany - Global

Learnings

• Social media is globally and nationally established. The use of mobile devices and related services increase rapidly.

• To reach the consumer, brands need to consider even more devices and platforms.

• Screen follows function – The content provided by brands needs to be adjusted to the devices‘ different situations of use.

• A brand‘s omnipresence in the media doesn‘t suffice. The question is not reduced to „where“ the consumer is to be reached.

• The needs and reasons regarding social media vary depending on the context of the brand, industry and media.

• If brands understand „why“ consumers use social media they can reach their target group media- and content-wise with a motivation-oriented brand strategy.

47

0%

10%

20%

30%

40%

50%

60%Meet new people



Share knowledge

Express and shareemotion

Keep you company

Share newexperiences

"Hang out" or wastetime


Be creative

Relax/ escapeMake money


Build your career

Change opinions

Promote yourself

Express yourself

Earn respect

Learn something new

Keep up to date



Outlook: The future of media (use) is digital since the internet satisfies most of the needs

RELATIONSHIP

DIVERSION

LEARNING

PROGRESSION

RECOGNITION

TV

Radio

Newspaper

Magazine

Internet

Cinema

48

Outlook: From second screen to multi-screen

• The future of video content is not "second screen" but "multi-screen". For consumers, the simultaneous use of multiple devices for independent activities is the new normal.

• The role of TV as „first screen“ is not stable. The first screen is always the screen that gets most of the user‘s attention!

• The consumers‘ needs and motivations define the „multi-screen“ mix of the future.

49

UM Wave Atlas

Unique, free platform with information for 65 countries concerning:

• Diffusion of social media platforms

• Diffusion of devices• Motivations to use social

media platforms & devices

� http://wave.umww.com

51

The Story of Why

#Wave 7