UNBOXING OPPORTUNITIES

NOODLE BOX IN NUMBERS

THE NOODLE BOX ADVANTAGE

THE NOODLE BOX BRAND EXPERIENCE

YOUR SUPPORT SYSTEMS AND SERVICES

INVESTMENT SUMMARY

SUPPORTING INFORMATION

DO YOU FIT THE BOX?

THE STEPS TO OWNING A FRANCHISE

CONCEPT ATE REWARDS APP

FREQUENTLY ASKED QUESTIONS

WHAT’S INTHE BOX?

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Noodle Box was created in 1996 by two adventurous young Aussies who travelled to Southeast Asia and were inspired by the fiery theatre and flavours of hawker food.

They returned to Australia armed with a wok in hand and worked with the best wok chefs in the industry, bringing new life to traditional recipes to satisfy Aussie tastebuds.

Today, our locations continue to grow in numbers, making us the biggest and fastest-growing noodle franchise in Australia.

We dedicate our growth to continuous investments in our brand, excellent products and systems, and the ongoing dedication and loyalty of our franchise partners.

WELCOME TO NOODLE BOX

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With the support of Concept Eight, one of Australia’s leading Quick Service Restaurant Franchisors, Noodle Box is growing faster than ever with stores across Australia and plans for international expansion.

NOODLE BOX AT A GLANCE

OUR IMPACT70,000

GUESTS SERVED EVERY WEEK

2.8MDISHES MADE FRESH EVERY

YEAR

1M KILOsNEARLY 1M KILOSOF NOODLES SOLD

ANNUALLY

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AN ICONIC BRAND At Noodle Box, we offer more than just a business model. You become part of a family, and are backed by a brand with over 25 years of experience, knowledge and expertise in food and franchising.

INNOVATIVE STORE DESIGN Our stores utilise the latest in food retail design and technology. Each store is unique and built with a modern, stylish look that is inviting and showcases our open kitchens.

FRANCHISE SUPPORTAll franchise partners are provided with well established, proven business systems and a range of support services that include Operations, Training, Marketing, Product Development, Franchising, Project Management, Finance and Legal.

POWERFUL MARKETING Noodle Box is committed to the marketing and promotion of its brand. We provide franchise partners with strong support to deliver relevant and targeted local area marketing initiatives, as well as national campaigns.

DELIVERY PARTNERS Noodle Box was quick to adopt and work with delivery partners to help extend our offering and entice new customers with delivery options. Our restaurants currently partner with UberEATS, Menulog, Door Dash and Deliveroo, with new opportunities being monitored.

WHY NOODLE BOX?

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The Mighty Wok

In every Noodle Box kitchen, the wok reigns supreme. Experience the mastery of the wok as everything that touches its surface turns wok-charred, tender and tasty.

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Market Fresh Ingredients

Because we believe fresh is best, every Noodle Box dish is made to order using fresh, locally-sourced ingredients and served hot from wok to box.

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Our ‘Fiery Theatre’Most quick service restaurants keep their kitchens out of sight. Not us. The fiery theatre our wok chefs create is an integral part of our in-store experience.

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Master Recipes and Sauces

Inspired by traditional Asian recipes and mastered for modern tastes, our specialty sauces are clean and MSG free. We believe that real food is at the heart of great food.

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Build Your Own Box

Our customers can choose their own flavour adventure and build their very own box. Extra protein, more vegetables, double sauce, the choice is yours.

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THE NOODLE BOX BRAND EXPERIENCE 5 KEY INGREDIENTS

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OPERATIONSWe will assign you your own Business Development Manager (BDM) who will work with you regularly in a business-building capacity to realise and action opportunities for sales growth, review performance and monitor operational standards.

MARKETINGGreat brands are strengthened by great marketing. To help attract and retain as many hungry customers as possible, we will promote your store through rigorous local area marketing initiatives, loyalty programs, extensive national campaigns and an active social media presence.

TRAININGYou will be taught everything you need to know about our products, systems and procedures through our comprehensive training program. We also have ongoing training available via our innovative online platform.

PRODUCT DEVELOPMENT & INNOVATIONThe product team oversee menu innovation, sourcing and supply of products and use national buying power when negotiating prices from our suppliers.

Owning and operating a Noodle Box franchise provides many benefits, and from your very first day you will have the backing of a team of experts.

YOUR SUPPORT, SYSTEMS + SERVICES

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YOUR SUPPORT, SYSTEMS + SERVICESPROJECT MANAGEMENTThe project team co-ordinates and assists with new store design, refurbishing existing stores, liaising franchisees and architects to achieve final approved designers, tendering of projects and determining costs. They will also source and appoint suppliers and local contractors to carry out works and project manage all new store constructions, fits outs and equipment procurement.

SITE SELECTION & LEASINGAt Noodle Box we have strict criteria for the placement of a new restaurant and use demographic data to identify the ideal location. We focus on only selecting high profile, busy retail strip locations, and each site requires food provisions such as air conditioning, 3 phase power supply, a grease trap, exhaust extraction, and gas and water connection. If the location is right, we will then assist in negotiating the commercial terms with the landlord or developer on your behalf.

LEGAL & FINANCENoodle Box will provide you with all the financial and legal support you need to put you at ease as you enter into a new franchise business. You will receive regular advice on the financial performance of the business, including P&L analysis and payroll management. Our legal team will prepare and provide you with our Franchise Kit which includes your Franchise Agreement, Disclosure Documents and the Franchising Code of Conduct.

You are required to seek independent financial and legal advice before entering a franchise agreement.

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YOUR INVESTMENT INCLUDES Location assessment and lease negotiations

Project facilitation - Store design, build and fitout

All equipment and small wares

Business support and proven operating procedures

National and local marketing campaigns

Comprehensive training programs

National purchasing power

Supply chain and vendor management

Strategic partnerships with UberEats and Menulog

Customer loyalty program

Online ordering and website

Legal costs

Dual Franchise Offer

FRANCHISE FEEIn addition to the set-up cost, a once off franchise fee is payable of $40,000 + GST.

ONGOING COSTS

Royalty fee - 7% of weekly gross sales

Marketing contribution - 3% of weekly gross sales

$265 + GST per month software licensing fee

Also required

Working capital $5,000 - $10,000

Security deposit $5,000

Set up costs to open a Noodle Box franchise will require an initial investment of approximately $200,000 to $250,000 + GST.

This cost will vary depending on location, store size, existing infrastructure, fit out requirements and landlord contributions.

INVESTMENTSUMMARY

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FRANCHISE AGREEMENTThe Noodle Box Franchise Agreement is granted for a term of (7) years, with additional options available. You can of course sell your Noodle Box franchise at any time to an approved purchaser.

LEASINGThe location of your Noodle Box store is crucial to its success. Our development team identifies, assesses and selects only the highest profile locations.

When entering into your lease, you may be required to supply a personal or bank guarantee up to a value of 3 months rent.

FINANCING Many banks and financial institutions will consider an application for finance to purchase a Noodle Box.

Noodle Box also has an accreditation with equipment finance providers, which is available to all franchise partners that qualify.

TRADING HOURS Typically seven days a week

11.00am - 9.00pm (Sun-Thu)

11.00am - 10.00pm (Fri-Sat)

SUPPORTING INFORMATION

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DO YOU FIT THE BOX?Exciting, fresh food is only part of what makes Noodle Box great. Choosing people who share our passions and vision is crucial to future

To become a Noodle Box franchise partner, you will need to possess the following essential qualities:

A positive attitude

An appreciation of great food

Excellent communication skills

The ability to provide outstanding customer service

The ability to manage and motivate your team

A high level of energy and enthusiasm

Be hardworking and keen to learn new things

A strong desire to achieve success

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THE STEPS TO OWNING YOUR FRANCHISE

Training You will be booked into our comprehensive 4 week training program and undergo both practical and theoretical experiences that will set you up for success.

Restaurant Design & BuildOur Construction and Development Manager will work closely with you on the design, build and equipment procurement needs as we build your new Noodle Box restaurant.

Welcome to The FamilyCongratulations! You are fully trained, your store is built, your paperwork is signed, the woks are hot and your customers are ready.

Apply Complete our application form and confidentiality agreement.

Let’s Talk NoodlesMeet our Development Manager to discuss the franchise model, answer questions and review current opportunities.

Do Your Due Diligence Talk with current Franchise Partners, ask questions and seek independent professional advice.

Discovery Day There’s nothing like experiencing it all for real. We invite you to spend a day in a Noodle Box store to see the operation and decide if its right for you.

Meet a BDMYour Business Development Manager (BDM) will discuss the requirements of being a franchisee and assist with information to help you establish a business plan, budget and roster.

Panel Interview Our franchise selection team reviews your financial plans and conducts an open interview to answer any questions you may have.

The Legal Stuff We will provide you with all the necessary legal paperwork, including Disclosure Documents, and draft up your Franchise Agreement.

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Key Benefits Include: Provide a seamless customer experience via one app that offers both multi-brand online ordering and exclusive rewards.

By driving customers to our own multi-brand online ordering platform you will lower costs and further your profitability.

Create a fun, unique online ordering experience that no other Australian QSR is currently offering.

Through offering birthday credits, exclusive weekly promotions and convenient multi-brand online ordering you will establish life-long loyal customer base, future proofing Concept Eight businesses across the board.

At Noodle Box (and our parent company, Concept Eight) we are constantly forward-thinking; seeking exciting ways to benefit our customers, boost profits and continue to lead Australia’s franchise market.

We have proudly launched Concept ATE Rewards: a multi-brand online ordering and rewards digital app – the first of its kind! Concept ATE Rewards provides customers with access to all Concept Eight Brands (subject to geographical location), available to order for delivery or pick-up, as well as, offers rewards every time you order and more…!

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MULTI

Is investing in a franchise risk-free? The risk involved in participating in any reputable franchise system should be significantly less than the risk of proceeding with a similar business on your own. Any retail business involves risk and Noodle Box cannot guarantee the sales of a particular store or its profitability.

Should I seek independent advice before entering the Noodle Box franchise system? Noodle Box requires that all franchise partners obtain competent legal, business and accounting advise before entering into the franchise documentation to ensure that franchise partners fully understand their obligations.

Do I need prior business or food industry experience? No. Previous experience as a chef or managing a retail business is a great advantage and the preferred way to becoming a franchise partner, however our extensive training program and years of experience will help you operate your own store.

What are the typical/required hours of operation? The typical hours are 10.00am-9.30pm, 7 days, although in situations where there are good business reasons for alteration (store specific) these hours may vary.

Am I required to work in the business? That would usually be the case, however if there is a robust plan to operate the store under suitably talented leadership, Noodle Box may consider candidates that wish to invest and employ a management team.

Can I try before I buy? Visits to Noodle Box stores, including the chance to act as part of the store’s team are arranged during your selection process, we call this ‘Discovery Day’.

What is the ongoing franchise fee and what does it cover? The franchise fee is 7% of your gross weekly sales. The payments are used to maintain and improve our systems, ensuring that all avenues flow smoothly between the franchisor and franchisee.

FAQS

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What is the marketing fee? The purpose of the marketing fee is to pool the marketing contributions in a fund for all franchise partners to maximize any possible benefits. This fee is set at 3% of your gross weekly sales. The marketing fee can only be used to benefit franchise partners and can be audited on request.

What restrictions do I have when marketing and promoting my store? All marketing and promotions, both in-store and online, must comply with the brand guidelines.

Where do I purchase supplies? As part of your manual, you will be provided with a list of approved suppliers. These suppliers are hand-picked and you benefit from our bulk buying power. You may also source certain products locally providing they meet quality standards.

What is the investment required to open a franchise with Noodle Box? The estimated investment costs for a Noodle Box stores ranges from $200,000 - $250,000 + GST.

Will I be able to sell my franchise in the future? Yes. The franchise is yours to sell under certain guidelines and conditions. Noodle Box will need to provide approval on the selection of a new franchise partner in the same way that you have been approved.

What is a landlord contribution and who receives it? Landlords sometimes offer a financial contribution towards the fit-out costs during lease negotiations. Any contribution amount that is secured will be fully passed on and will reduce the investment required.

What kind of returns can I expect from running a Noodle Box franchise? This relies on the growth and profitability of the business under your ownership, therefore we cannot predict or guarantee what your returns may be. We will provide you with a financial planning guide to assist with you preparation of a business plan and budget forecast.

Hungry for more? For further information on becoming a Noodle Box Franchise Partner or to get the process started, visit our website and complete an enquiry form today.

www.noodlebox.com.au/franchising

Do you have opportunities for multi-location development? Yes. We will complete an individual assessment on your current operations and determine your suitability and capacity to take on further stores. .

What is the expected timeframe to open my Noodle Box? Location is the biggest determining fac tor, and site selection requires commit ment, talent and expertise. After site identification and approval from Noodle Box, we proceed with lease negotiation, de sign, layout and construction. This proc ess can vary with every store.

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NOODLEBOX.COM.AU

Copyright Concept Eight Franchising Pty. Ltd. All Rights Reserved. The content contained in this brochure is provided for general information purposes only and should not be used as a basis for making business/commercial decisions. You are advised to exercise due caution and/or seek independent

advice before entering into any investment or financial obligation based on the content contained in this brochure. Concept Eight Franchising Pty. Ltd. has used all reasonable efforts to ensure the accuracy of the content of this brochure but takes no responsibility for any errors or omissions therein. February 2021.