"under the ed radar": an ed-tech business pitch competition (288761382)

8/20/2019 "Under the Ed Radar": An Ed-Tech Business Pitch Competition (288761382)

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EDUCAUSE 201Under the Ed Radar Competition

Wednesday, October 28

Spencer Barkoff, CEO



Driving Yield Marketing

Campus Bubble is a

college-branded

student engagement

platform that drives

enrollment yield

and improves the

campus life experience.



JAN 2012

CompanyFounded inDorm Room

AUG 2013

EmoryUniversityInvestment

MAY 2014

ProductLaunch

JUN 2014 APR 2015

AddedAdmissions

Module

AngelRound

Complete

Timeline



Campus Bubble Team



Board of Advisors / Investors

Senior UserExperience Designer,

BetterCloud

KevinHarris

Chairman and CEO,Townsquare Media

StevenPrice

Sr. AGoiz

Sc

AHe

SVP Operations, Oracle,and Founder, SaaSBusiness Units at

SunGard

NickPournader

Founder of the firstinternet bank later tobe acquired by PNC

Bank

EricHartz

President, 2500Bachman Ventures

GlennBachman

Principal, JDJ Capital,Advisor

to the Board ofDirectors

DanPhillips

Co-FShe

#1

M



Industry Opportunity

72% of freshmen

applied to four or

more colleges and

35% applied to

seven or more.*

With applications increasing, enrollment yield is decreas

*American Freshman: National Norms 2014

85%

to a

surv

incr

is a



The Problem

Transa

Gen

Minim

Today’s students demand more authentic, personalized,

and timely forms of communication and engagement.



Student Benefits

Build a sense of belonging

Experience campus life virtually

Access enrollment information



Admissions Benefits

Shape your class

Target and personalize communications

Reduce summer melt



Scalability

Technology! Branding engine

! Agile development

! Seamlessimplementation

Adoption Strategy

! Email and text

campaigns

! Best practices formulti-channel

marketing

Sales Pi

Demand Creation: Referral relationships, trade shows, webinars, email marketing and 3rd

distribution channels

! 13 partners

! 2 in contrac

! 62 in pipeli



Select Partners



! Campus Life solution focused

on campus events

! 43% of students are active users

! Replaced daily email,

reduced workload, and

increased student engagement

! 77% of Bubble users enrolled

at Morehouse

! 91% of users that logged in 10+

times enrolled

! 23% of total users affected

students’ decision to enroll

! Made switch from

to drive enrollme

! Launching early

Market Validation

Morehouse College Admissions

Indiana Univer

Agnes ScottCollege



Vision Differentiation Timi

To increase

tuition revenue

for partners by

driving yieldand increasing

student

engagement

Partnership with

Emory, focused

on student

engagement and

the student

lifecycle

The mar

never bee

ready, pmarket-fit,

team to e

Summary



Thank You!Spencer Barkoff

[email protected]

917-733-6735

"under the ed radar": an ed-tech business pitch competition (288761382)

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