under the snow mountain development of a sustainable tourism model
TRANSCRIPT
Under the Snow Mountain
Development of a Sustainable Tourism Model
Under the Snow Mountain
• Sustainable Tourism Defined
• Lijiang’s Old Town
• Naxi Culture and History
• Presenting/Representing Naxi Culture
• Eco-tourism, Ethno-tourism and the Environment
Sustainable Tourism
• Definition: low impact, income and employment generation, conservation
• UNESCO World Heritage Site
• Risk and Reward with UNESCO designation
• LEAP (Local Effort And Preservation)
Sustainable Tourism
• Trend in consumers selecting environmentally and culturally sensitive travel
• Tourism offers unparalleled opportunities for the economic development of local communities living in or near heritage sites
• …and in China
Lijiang, Yunnan
Location, Location, Location
• Yunnan: South of the Clouds
• International borders• Multi-Cultural history• Crossroads
(Trade and WWII)• Environmental factors• 1996 Earthquake• 1998 and 2003
UNESCO designation
Gucheng, Old Town• Venice of the East• Traditional Architecture• Limited Infrastructure• Living vs. Created Atmosphere• Public vs. Private Space
Venice of the East• Traditional water systems• Unique architecture• Historic importance• Cultural Crossroads
Traditional Architecture• Earthquake “proof”• Building
requirements• Space restrictions
• Re-creation of the Mu Family Palace
Limited Infrastructure
• Public bathrooms• Water supply• Power lines and
other visual “pollution”
• Increased population with tourists
Living vs. Created Culture• Daily use vs.
tourism• Dancing in the
public square• Photographs
• Stores and restaurants for tourists vs. living space for residents
Public vs. Private Space• Personal history• Laws and regulations• Cost
Naxi Culture• Tibetan-Burmese Language• Women’s Dress• Food• Cultural traditions• Language• Song and dance
Naxi Culture• Women’s Dress• Traditional vs.
tourist style• Selling clothes• Fashion vs. identity• Claimed to be a
Matrilineal culture
Dongba Culture• Dongba Pictographs• “Living” pictographic language• Ritual and religious use• Role of Dongba
Environment• Three Rivers
area: the Yangzi, Mekong and Salween
• UNESCO 2003• Tourism:
Tiger Leaping Gorge
• Naxi Myth
Environment• Hydro-power and mining pressure• Earthquake risk• Elevation
Environment
• Urban vs. Rural• Power and development• Roads• Negative impact of regulations
Next Steps
• Practical training in heritage preservation and management
• Community participation in heritage preservation
• Tourism as a tool for the preservation and enhancement of physical and intangible heritage
• Sustainable conservancy while promoting tourism
Under the Snow Mountain
Development of a Sustainable Tourism Model