undergraduate catalogue 2009-2010

Euromed ManagementDomaine de Luminy - BP 921 - 13288 Marseille Cedex 09 - France

Tel. +33 (0)4 91 82 78 00 / Fax +33 (0)4 91 82 78 [email protected]

> Euromed Marseille School of Management is growing and has become Euromed Management

CHAMBER OF COMMERCE & INDUSTRY MARSEILLE PROVENCE

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www.euromed-management.com

Undergraduate CatalogueCeseMed - Bachelor’s Degree in International Business

PMF - Bachelor’s Degree in Finance & Banking

here, you will seethe worldthrough different eyes

For the latest information concerning Euromed Management visitwww.euromed-management.com

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General InformationEuromed Management is a higher education institution specialising in management. The School is ran-ked among the top 8 higher education institutions in France. Founded in 1872 by the business commu-nity of Marseille, Euromed is France’s oldest institution for management training. Today, EuromedManagement is part of the Marseille Provence Chamber of Commerce and Industry and managed by aGoverning Body formed by businesses, local authorities and qualified people. Euromed Managementprovides undergraduate, postgraduate and continuing education courses for approximately 3500 students from about 30 different countries. Located on the Luminy campus, in the south of Marseille,the school has all the necessary human and technological resources for students to develop their employability. Euromed Management’s teaching is part of a “Euro-Mediterranean” vision, with particu-lar emphasis on problems related to ethics and sustainable development. Finally, Euromed Manage-ment always strives to take into account individual personality and personal development, with thetraining completely focused on individuals and their professional plans. All our qualifications are reco-gnised by the State and meet the international standard of ECTS credits. This document aims to des-cribe how the bachelor programmes function:

- Cesemed: Bachelor’s Degree in International Business

- PMF: Bachelor’s Degree in Finance and Banking.

As in any “society” in which different people live together, students at Euromed Management have a num-ber of rights and responsibilities. Being a student at Euromed Management is the result of a voluntarydecision by individuals capable of completing higher education studies in management, and the accep-tance of the institution to accept those individuals and accompany them until they obtain their diplomas.

The students’ academic path is designed in such a way for them to acquire the necessary skills and behaviour to give them optimal employability. The human and material means made available to studentsare part of the School’s efforts to assist them in their personal development and professional success.All stakeholders – students, lecturers, directors and staff – at Euromed Management have taken on themission of organising higher education for future administrators and managers of organisations in sucha way as to provide them with optimum employability. The administrators, executives and staff are involved in the two-fold project of ensuring the individual success of each student and the collective prestige of the School. However, each individual student is the chief stakeholder of his or her project, andeach individual student must apply all his or her skills during the course. After completing their course,students benefit from the value and prestige of their diploma.

The time students spend at Euromed Management is an important part of their lives. During this time,students should be able to develop, find fulfilment and establish lasting relations that will continue longafter they have completed their course. Students must make the most of their studies and see their timeat university as an enriching experience in all respects. It is therefore essential to read this guide andfollow the advice, taking into consideration that the focus of the bachelor programmes stems from thedesire to see the mission accomplished in the best possible conditions and that the members, from theDirector to assistant staff, are at the full disposal of the students enrolled in the programmes. The direc-tors reserve the right to make changes to the Student Guide. Whenever any changes are made to theGuide, students affected by the changes will be informed through all possible channels.

Contact> Brigitte Amling, Academic Coordinator - [email protected]

Tel. +33 (0) 491 827 829> Laurence d’Exelle, Academic Coordinator International

[email protected] - Tel. +33 (0) 491 827 856> Bruno Camus, Director of Programmes - [email protected]

Tel. +33 (0) 491 827 777

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Contents3 GENERAL INFORMATION4 I - PROGRAMMES & COURSES

I.1. CeseMed Programme: Bachelor’s Degree in International Business

I.1.1 Students admitted into the first yearI.1.2 Students admitted into the third yearI.1.3 CurriculumI.2. Financial Management Programme (PMF):

Bachelor’s Degree in Finance and BankingI.2.1 CurriculumI.2.2 PMF Alternate TrainingI.3. Studies Abroad

7 II - ACADEMIC STRUCTUREII.1. DefinitionsII.2. Course structuresII.3. The modulesII.3.1 Management modulesII.3.2 Modern Languages modulesII.3.3 Pro-ActsII.4. Grades II.5. ProgressionII.6. Gap yearII.7. Obtaining the diplomaII.8. Roadmap and academic calendar

16 III - INTERNSHIP16 IV - STUDENT REPRESENTATIVES

COURSE CATALOGUE17 CESEMED - Bachelor’s Degree in International Business26 PMF Bachelor’s Degree in Finance & Banking

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Students are assigned to foreign partners on thebasis of their academic results (language andmanagement modules) in the first year. Beha-viour may also influence where students are as-signed.

I.1.2 Students admitted into the third year

Students admitted directly into the third year finish the course in two years:- A year in France (semesters 5 and 6 at Euromed

Management)- One academic semester at a foreign partner

university- One semester on internship abroad.

At the end of the first year students make achoice of their preferred partner universities fortheir period of study abroad from a list providedby the Office of International Partnerships andthe programme.

Places are assigned according to the followingcriteria:- Academic results in semester 5- Cover letter written in the language of the

country where the student would like to go- The student’s entire academic record

Once students have been assigned a partneruniversity, they must choose which classes totake, and this choice must then be approved by the directors of the bachelor programmes.Students taking this path will obtain only one degree: the Euromed Management CeseMed diploma Bachelor’s Degree in International Busi-ness.

I.1.3 CurriculumStudents take the following modules in Marseille.5 ECTS credits are awarded for each module.Modules may be taught in French or English.

Semester 1Economics (Micro-Macro)Euro-Mediterranean Approach to ManagementGlobal Business Approach and Business KnowledgeAccountingInternational Environment and Geopolitics (E+F)MathematicsLanguagesPersonal DevelopmentSemester 2Quantitative MethodsMarketing (E)Management Information System (E)Intercultural Management (E)

Operation Management (E)Business LawLanguagesPersonal DevelopmentSemester 3Fundamentals FinanceResearch Methods in ManagementBudgetary AccountingInternational Trade (E+F)Sustainable Development (E+F)International Business (E)LanguagesBiology (USA DD)Astronomy (USA DD)Managerial Philosophy (USA DD)American History (USA DD-E)Semester 4Internship (30 ECTS credits)Semester 5European and International Marketing (E)Comparative AccountingComparative TaxationFinancial Analysis (E+F)Business (mission)European and Competition Law (E)Personal DevelopmentSemester 6European Logistics (E)Entrepreneurship (E)E Business (E)Organizational Behaviour (E+F)Euro-Mediterranean Approach to ManagementSustainable Development (E+F)Personal DevelopmentSemester 7StrategyProject ManagementDissertationSpecialization1 Human ResourcesInternational Human Resources Management (E)HR ElectiveHR Elective2 MarketingMarketing Communication (E)Strategic MarketingInternational Marketing Cases (E)3 FinanceManagement Control (E)Investment and Financing DecisionsInternational Finance (E+F)Semester 8Internship (30 ECTS credits)The above syllabus is for studies in France.Whilst abroad, students will take a similar path.(E) Courses taught in English(E+F) Courses taught in English and in French

I.2. Financial Management Programme: Bachelor’s Degreein Finance and BankingThe Financial Management Programme (PMF inFrench) aims to provide students with trainingin finance, particularly in the banking and insu-rance sectors. This programme aims to providestudents with expertise in the complex sector offinance and financial products, as well as withthe necessary marketing, public relations andcommercial techniques, thus enabling them toprogress in this highly competitive sector. Different paths and entry levels are possible:> Admittance to the first year via the Ecristart

competitive examination, for candidates withthe baccalauréat or equivalent

> Admittance to the third year on the basis of awritten application and interview for candi-dates who have successfully completed twoyears of university studies in management.

Foreign students may sit the competitive exami-nation under the same conditions as French students. Foreign students may also join the pro-gramme through partnership agreements signedwith Euromed Management.

A three-year course, with classes designed toprovide students with:> Knowledge and a thorough understanding of

global mechanisms > Thorough understanding of the fundamental

principles of management and finance> Marketing, public relations and commercial

skills> Specialization in finance> Personal development and professional career

plansThe diploma awarded at the end of the course isofficially recognised by the Ministry of Educa-tion.> Euromed Management Financial Management

diploma (Bachelor’s Degree in Banking and Finance).

Students are assigned to foreign partners on the basis of theiracademic results (language and management modules) in thefirst year. Behaviour may also influence where students are assigned.

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I - Programmes & CoursesI.1. CeseMed Programme: Bachelor’s Degree in InternationalBusinessThe CeseMed programme aims to provide students with training in management from aninternational perspective. This includes unders-tanding the inherent complexity of foreign envi-ronments.Students learn to become managers possessingthe ability to understand different social, culturaland economic codes.Various paths and admission levels are possible:- For candidates with the baccalauréat or equi-

valent admission to the first year via the SESAME competitive examination.

- Admission to the third year is based on a writ-ten application and interview for candidateswho have successfully completed two years ofuniversity studies in management. Foreign students may sit the competitive examinationunder the same conditions as French students.Foreign students may also join the programmethrough partnership agreements signed withEuromed Management.

Foreign students admitted without sitting theSESAME competitive examinationUnder specific conditions, foreign candidatesmay be admitted directly into one of the Bache-lor’s programs (CeseMed 1, CeseMed 3, PMF 1,PMF 3). In order to qualify for this, she/he must:

Have the equivalent of the French “Baccalau-réat” (for admission in the 1st year) or have suc-

cessfully completed 2 years of university studies(for admission in the 3rd year)

Have a nationality other than French

Submit an application file to Euromed Manage-ment (giving the chosen “Path”, for the Cese-Med 1 candidates)

Obtain a minimum TCF (Test of French language)score (with the exception of the candidates forwhom French is their native tongue)

Provide all necessary documents attesting toher/his academic level

Be able to have a remote interview in satisfac-tory conditions: image & sound quality, public location, official’s presence (for ex. the presenceof a member of a French consulate/embassy orpublic school) and the possibility of verifying thecandidate’s identity.

The candidates who submit a complete applica-tion file will have to undergo an interview pro-cess and take one or several foreign languagetests. After evaluating the application file and the results of the interview and test(s), the directorof the Bachelor’s programme will decide whe-ther or not to accept the candidate into the re-quested programme (and into the chosen pathwhenever applicable).

I.1.1 Students admitted into the first year

A four-year course with two years spent inFrance and two years spent abroad. Studentscan choose between various “paths”, each onefocusing on a specific region and offering one or

several countries. At the end of the course, stu-dents who meet all the conditions are awarded:- The Euromed Management CeseMed diploma

Bachelor’s Degree in International Business,officially recognised by the French Ministry ofEducation

- Where applicable, depending on the student’speriod abroad, the diploma may be awardedby the foreign university.

The first two years of the course are spent inFrance and focus on:- Acquiring the necessary tools for different po-

sitions in international business- Understanding personal development and self-

knowledge.

At their foreign university, students study culturaldiversity

The different CeseMed paths are assigned tostudents based on their results in the SESAMEcompetitive examination. It is not possible tochange the selected path once the course hasbegun.

Once students have joined a “path”, they muststate which path they wish to take whilst abroad(at the end of the first year):

- Double Degree (three academic semesters atthe same foreign partner institution + one semester on internship)

- 2+1+1 single diploma (two academic semes-ters at one foreign partner institution + oneacademic semester at another foreign partnerinstitution + one semester on internship)

Track Year 1 Year 2 Year 3 Year 4Hispanic 2+2 DD* France France Spain Spain

2+2 DD France France Mexico Mexico2+1+1 France France Argentina or Brazil or Chile

or Panama or Peru or Portugal English speaking 2+2 DD France France UK UK

2+2 DD France France USA USA2+1+1 France France UK or USA or Canada or Australia or Ireland or Portugal

Greater Europe 2+2 DD France France Russia Russia2+2 DD France France Germany Germany2+2 DD France France Holland Holland2+2 DD France France Lithuania Lithuania2+1+1 France France Germany or Lettonia or Lithuania or Holland

or Poland or Italy or Sweden or Norway or Austria or Belgium or Denmark or Finland or Estonia

Asia 2+2 DD France France China China2+1+1 France France China or Japan or Malaysia

Mediterranean 2+1+1 France France Morocco or Lebanon or Greece or Italy or Spainor Portugal or Turkey or Egypt

*DD : Double Degree. For all Double Degree paths, classes are decided jointly by Euromed Management and the partner university.For 2+1+1 courses, students are asked to choose classes, and this choice is then approved by the directors of the Bachelor programmes.

Pathways available at the start of the 2009 academic year New destinations may become available if new partnerships agreements are signed.Below, you will find information on each of the paths.

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II.1. DefinitionsModuleThe smallest academic unit of specific know-ledge. A module consists of a series of lecturesessions in a given discipline. Lectures may begiven by different lecturers and may includespecific practical assignments. A certain num-ber of credits are awarded for each module.Some modules are linked to other modules andthat their contents are interdependent.

RCMsFor each module, a lecturer will be appointed asmodule leader (RCM in French) by the directorsof the skill centres. The students, lecturers andorganisers of a programme may contact theRCM in order to discuss specific points concer-ning the module. RCMs regularly carry out reviews with their team (in the case of severallecturers), then with the organisers of the pro-gramme. They analyse the assessments madeby the education officers and the results of thesatisfaction surveys completed by the students.The RCMs will be informed of the results of thesurvey once grades have been published.

The syllabusFor each module, students are given a syllabusstating:- The corresponding skill centre, the subject, the

duration of the module, the number of credits awarded, the number of students in theunit group, the number of sessions, the corresponding programme, the language of instruction and the name(s) and e-mail address(es) of the lecturer(s) for the module

- The overall objectives of the module, and detailsof each session

- The bibliography- The methods of assessment.This information is available through EuromedManagement’s information system and/or viathe programme’s teaching administration. Theoverall objectives for each module are detailedin the course syllabuses so that the studentsmay prepare in advance for lectures.

Course catalogueThe course catalogue provides a summary of all modules included within a programme overthe academic year; it can be accessed via theSchool’s information system. The cataloguecontains all the course summaries for the programme.

Module codesAll modules are assigned a code based on a system defined in the course catalogue.

CreditsECTS credits represent the value given to unitsof study in accordance with the European CreditTransfer System: one credit corresponds to 20to 25 hours of work. A five-credit module cor-responds to 100 to 125 hours of work, of whichthere are 30 hours of one-on-one learning.

II.2. Course structuresDepending on how many students are enrolledin each programme, they may be split intogroups for all or part of the lectures. Unit groupsare defined at the beginning of each modulebased on the subject being taught. The numberof students needed for a module to be most effective varies from one module to the other.Modern Languages groups are determined separately, based on cross-curricular criteriaand academic level.All students can access their individual scheduleor group schedule via the School’s informationsystem, the Virtual Campus.In addition to their personal, mandatory compu-ter equipment, students can also access infor-mation using the various workstations availableto them. The schedules are established perweek: they specify the title of each subject, thename of the lecturer, the timetable and theclassrooms.There are two semesters, each correspondingto approximately 15 weeks of lectures. This includes holidays (where applicable), demons-trations and rallies organised by student asso-ciations, internal demonstrations and rallies, andassessments and tests.

The first semester typically covers mid-Septem-ber to end of December. The second semesterbegins in January and usually ends between theend of May and mid-June.At the end of each module, students must com-plete an assessment of the modules they havechosen during the current semester. This assessment is mandatory for all classes taken.Assessments are to be completed online usingthe Virtual Campus facility. Students should takegreat care when completing these assessments.Students who fail to complete an assessmentmay be refused access to their grades.Except under exceptional circumstances, lecturesare held during the seven daily lecture periods.These periods each last an hour and a half. Sometimes there are double lectures, which lastthree hours.

- Morning session8.30 - 10am; 10.15 - 11.45am; 12 - 1.30pm- Afternoon session1.45 - 3.15pm; 3.30 - 5pm; 5 - 6.45pm; 7 - 8.30pmThe schedule is designed so that each group hasa one and a half hour lunch break.Lectures may take place from Monday to Saturdayinclusive

II.3. The modulesII.3.1 Management modules

Teaching is interactive. Students participate fully,and must prepare properly for lectures. Classesare not the usual, traditional, one-way lectures.They serve to clarify certain points to students,refine their thinking, explain points and correctexercises they have completed incorrectly.At the start of each module, lecturers providestudents with the syllabus and explain it to them.This is a reference document.Students are asked to prepare for each lessonaccording to the instructions in the syllabus.Lecturers will remind students what they have toprepare. Students are also asked to complete allthe assignments listed in the syllabus in orderto earn the credits.

I.2.1 The PathStudents take the following modules in Marseille.5 ECTS credits are awarded for each module.Modules may be taught in French or English.

Semester 1EconomicsLawMarketingGlobal Business ApproachAccounting and TaxationProfessional CommunicationEnglishSemester 2Financial Review and AnalysisCash ManagementFinancial Services and Bank ManagementEthics and HRMResearch Methods in ManagementBanking and Insurance EnvironmentEnglishSemester 3Banking and Insurance LawStrategyFinance and Commercial ManagementFinance and International ActivitiesInternational FinanceEconomics of Banking and InsuranceEnglishSemester 4Period abroadSemester 5Negotiation and Customer Relationship ManagementMarketing in BankingIndividual and Corporate FinanceManagement ControlEuro-Mediterranean Financial SystemIntroduction to the Stock and Financial MarketsEnglishSemester 6InternshipFinal Dissertation

Students are assigned to foreign partners on the basis of theiracademic results (Language management modules) in the first year. Behaviour may also influence where students will beassigned.

I.2.2 PMF Alternate TrainingIn the third year, students may take AlternatingTraining.Students must be aware of the terms and condi-tions for cooperative education that govern thePMF Alternating Training course.This information is available:- Online, at http://www.apprentissage-cci.com- Or through the Centre de Formation

d’Apprentis Interconsulaire Méditerranée (Tel:04.91.39.58.78).

Alternating Training can be taken by the follo-wing PMF students:- Those who have completed two years of uni-

versity studies and enrolled directly into thethird year

- Those who have completed the second year ofthe course.

Students interested in the Alternating Trainingshould apply to the directors of the bachelor pro-grammes. Once the applications have been exa-mined, a representative of the directors of thebachelor programmes and of the businesscontacts will decide which candidates will beadmitted.Precise criteria are used in making the decision:- Academic performance (from the second year

or from exams for direct admission to the thirdyear)

- Behaviour of those students who completedthe second year.

- Company profile and job position: the student’smission must be aligned with the teaching ob-jectives of the course.

The company structure, therefore, should not betoo small and should consist of at least 10 em-ployees.- Satisfactory interview.The alternation between lectures and intern-ships is as follows:- Lectures: Mondays, Tuesdays and Wednesdays

(possibly Saturdays).- Internships: Thursdays, Fridays, as well as

longer internship periods and school holidays.Contracts last 12 months, and students are responsible for attending their internship fromSeptember at the beginning of the third year, to September of the following year. Lecture attendance is mandatory. A list of absences willbe sent to the Conseil Régional. Payments maybe suspended for those who do not attend lec-tures.

I.3. Studies abroadAll necessary administrative formalities prior to departure (visas, etc) are dealt with by the Office of International Partnerships (OIP).Students must comply with the requests, adviceand guidelines of the OIP. Under no circums-tances may Euromed Management be held responsible if a student fails to obtain a visa.Whilst studying abroad, students are subject tothe rules and regulations of their host university.Students must abide by the laws of the countryin which they are studying. Unacceptable beha-viour during the period abroad will result in thestudent being sanctioned by Euromed Manage-ment also by the partner university.Communication between Euromed Managementand students abroad shall be by:- E-mail (firstname.name@euromed-manage-

ment.com)- Phone- Videoconferencing- Visits

Students can contact course Management to inform them ofany issue or point they consider important.

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II - Academic Structure



II.3.3 Pro-ActsThe Pro-Act teaching system is unique to Euro-med Management. Pro-Act schemes involve un-dertaking Projects and taking Action to enablestudents to progress and acquire a command of their practical knowledge and master their interpersonal skills. The philosophy behind thesystem is “learn to dare, dare to undertake”.

> The different types of Pro-ActsInternational Pro-Act: rewards international dis-covery activities. Certifies the student’s capacityfor international mobility and capacity for inte-gration in different multicultural concepts. Com-pulsory for CeseMed students. Consists of threestages:- Before and during their three semesters

abroad, students must fill in forms, in teams ofthree to five, aimed at encouraging them to participate in multicultural analysis and reflec-tion.(Working in groups promotes self- mana-gement in teams.)

- As part of the METIZ® certificate, studentsmust also write an individual social and cultu-ral report of around 2000 words. The expe-rience of completing the forms while abroad isgood preparation for writing this social andcultural report.

- If applicable, students also obtain the foreign diploma from the partner university.

Research Pro-Act (Dissertation): the work of stu-dents specifically meeting the criteria for appliedresearch (dissertation, case studies in collabora-tion with a lecturer, research assistantship, publi-cation, etc). The final dissertation automaticallyvalidates the Elective Research Pro-Act. Studentsmust submit their dissertation on paper to theprogramme directors and to the tutor by June30th. No dissertations will be accepted after that

date. Students must also submit an electronicversion to the e-mail address provided by theirtutor. Dissertation: if it is proved that a student isguilty of plagiarism, his or her dissertation will be refused by the directors of the bachelor programme and the student will have to appearbefore a disciplinary committee.

All dissertations must include the following:“I, (full name), certify that the content of my dis-sertation is the result of my own, personal work.I also certify that all the data, arguments andconclusions borrowed from other literature areeither copied exactly as they are written in theoriginal and clearly identified as quoted, or havespecial comments in the footnote. Finally, I cer-tify that neither all nor part of this document hasbeen used in previous assessments or has beenpublished.”

Business Pro-Act: consists of business creationor resumption of activity.

Art Pro-Act: projects leading to artistic produc-tion, highlighting creativity and innovation skills.A forum will also be provided for those participa-ting in the programmes who are regularly invol-ved in an artistic field and wish to continue thisactivity during their studies.

Information/Communication Pro-Act: studentprojects relating to different modes of professio-nal communication (various types of press, ad-vertising campaigns, etc). The aim is to highlightstudents’ ability for understanding the environ-ment, whether in researching information orcommunicating it.

Sport Pro-Act: project by students wishing totake part in sport at university level or above.

There are three categories: Athlete Pro-Act,Coach Pro-Act and High Performance AthletePro-Act.

Earth Pro-Act: projects related to sustainabledevelopment and humanitarian work. The aimof the Earth Pro-Act is to confront students withthe major issues posed by our civilisation andput them into contact people living in difficultconditions.

Associate Management Pro-Act: all projects re-lating to the operation and/or creation of a non-profit organisation with the aim of developingproject management skills related to studentlife.

Employment Pro-Act: this introspection processaims to direct students towards their professio-nal career in the best possible way. In this in-trospection, students receive individual teachingsupport as part of their overall personal-deve-lopment process. There are several stages to theprocess:- Self-knowledge (Personal Development

Certificate only for the CeseMed programme)- Support in choosing the path- Employability diagnosis.

The entire Employment Pro-Act process is outlined in the Employment Pro-Act Road Bookpublished by the careers team.

Programmes requiring a Pro-ActYear of entry CESEMED 1 CESEMED 3 CESEMED 1 OR 3 PMF 1 PMF3

Double degree seeking foreign students

Employment PA Yes Yes Yes Yes Yes

International PA Yes Yes Yes Optional Optional

Elective Research PA (Dissertation) Yes Yes Yes Yes Yes

Elective PA Yes No Yes Yes No

Before a student undertakes his/her Pro-Act, it must be approved by a designated member of the Faculty. The final validation will not be possible, failing this approval.

A C A D E M I C S T R U C T U R E

Five-credit modules represent 30 hours of lectures and 70 to 90 hours of personal work.Lectures are given at Euromed Management onthe Luminy or Vaufrèges (at the entrance to thecampus) sites.

II.3.2 Modern Languages modulesEach student is responsible for learning the lan-guage he or she has chosen. Language classesare organised by the Language Centre, with stu-dents split into groups based on their languagelevel. The Auralog online learning system allowsstudents to work individually to complementtheir classroom lessons.

Language classes are organised as follows:

Financial Management Programme Bachelor’s Degree in Finance and Banking: EnglishConditions for study abroad

English-speaking countries TOEFL 550 or IBT 80

Other countries Depending on partner university

Diploma conditions

English TOEFL 550 or IBT 80: TOEIC 750

At Marseille, students taking the PMF programme take one English module per semester and can access the Auralog online learning system.

CeseMed Programme Bachelor’s Degree in International Business: English + one other languageConditions for study abroad

English-speaking countries TOEFL 550 or IBT 80

USA Double Degree: 30 language credits at Euromed + General Education classes

Spanish-speaking countries Elyte 550

German-speaking countries Widaf 550

Italy Clip 550

China HSK 1 + TOEFL 550

Russia TOEFL 550 or IBT 80. Good level of Russian LanguageStudents should verify as to specific conditions stipulated by their chosen university

Diploma conditions: validated level in two languages.

English (all students) TOEFL 550 or IBT 80

Spanish Elyte 550 LV1 or Elyte 450 LV2*

German Widaf 550 LV1 or Widaf 450 LV2*

Chinese HSK 2 or HSK1 LV2*

French (for foreign students) TCF 3 or TCF2 (if one year at Euromed Management)

Others To be confirmed. Find out from the Language Centre.

*LV2 = a language not spoken in the destination country

At Marseille, students taking the CeseMed programme can take two language modules per semester (first and second year) and access the Tell Me More®online learning system. For Chinese, a specific path can be proposed. Grades for language modules will be taken into account when classifying students at theend of the first year in order to assign them a foreign university. Students who have passed and validated an official language test may be awarded extra points.



necessary to continue their studies. Studentswho fail to pay tuition fees for the current yearwill not be promoted to the following year, evenif they meet all other conditions. The financialconditions for repeating a year in France orabroad are detailed in the teaching contract.Outside France, the rules for promotion are asset by each individual partner university.

Academic syllabus abroad for students on the2+1+1 track:To be validated in year 3 + 60 ECTS credits (or equivalent validated by the Bachelor pro-gramme).To be validated in year 4 + 25 ECTS credits (or equivalent validated by the Bachelor pro-gramme).

Total for the planned syllabus abroad: 85 ECTS credits

Syllabus abroad: Minimum of 70 ECTS creditsvalidated abroad required for the diploma (it is possible to make up the total with up to 15 missing ECTS at Euromed Management orremotely).The student progressively accumulates thenumber of credits needed to obtain the diploma.

Semester 530 ECTS credits or equivalent validated by Euromed Management



In the event of failure of one or more modulesthe student may catch up in the partner univer-sity provided the latter has made provisions for this in its regulations and if it authorises it.The student will pay any eventual extra fees orregistration fees for an additional course.

On condition that the choice is validated by Euromed Management, a module validates a failed module from another university, even if thenumber of ECTS credits is not the same.However, a student who accumulates failuresthat have not been caught up by the end of the3rd year is liable to be refused access to the uni-versity where the 4th year is to be followed onthe grounds of academic insufficiency. A breakyear is then inevitable.

Students who have no further possibilities ofcatching up or following extra courses in partneruniversities and/or Euromed Management andwho do not have the required 85 ECTS creditswill not be eligible for the CeseMed diploma.These students will however, have the possibi-lity of registering as a Free Mover in a universityaccepted by Euromed Management in order tovalidate a sufficient number of credits to obtainthe diploma. During this period the student willbe considered to be taking a break in his/her CeseMed syllabus. The student will pay the FreeMover programme fees and the fees related tothe break period.

*Free Move: A student who is studying outsidean exchange programme in a foreign universityand who is not trying to obtain a diploma fromthe latter. The student can validate the acceptedmodules to obtain the diploma from his/her original establishment.

II.6. Gap yearStudents may take time out from their studiesto undertake a personal project related to theiracademic path. This is only possible for studentsin the second year or above. Students must inform the School of their intention to take a gapyear and explain their reasons in a letter to the di-rectors of the bachelor programmes. The lettermust be submitted before June 30th of the aca-demic year prior to that of their departure. During their gap year, students can organisetheir activities as they wish: a six-month inter-nship followed by six months of other activities,periods abroad, etc. The School will not becomeinvolved in any way whatsoever in the organi-sation of gap years. If they wish, students maycarry out their Elective Pro-Acts during that period. They can benefit from student status bycompleting their school dossier and completingall formalities relating to social security.

For 2008-2009, students are charged €1,000for their gap year.During that year, students remain enrolled at Euromed Management. If they first ask for writtenpermission from the directors of the bachelorprogramme, students may sit exams for any fai-led modules, in which case, during the academicyear, they must determine the dates and timesof the exams. The gap year is an integral part of the students’ path, and as such, gap-year students must regularly inform the directors ofthe bachelor programmes of their activities andensure that these fit into their initial project. Students who do not meet the minimum requi-rements with regard to academic results may berefused permission to take a gap year.


II.4. GradesA number of credits are awarded for each module. At the start of each module, the lectu-rer explains the method of assessment used tocalculate the final mark, that is, the weightingof each individual mark used to calculate theaverage mark for the module. This method ofassessment is also outlined in the syllabuses.Generally speaking, 60% of the grade is awar-ded for individual work. The module may usecontinuous assessment, a final exam or a com-bination of the two. To earn the credits for a module, students need a mark of at least 10/20.Each module leader (RCM) makes the final decision on awarding credits to students based on their results. The RCM is the only person responsible to students, colleagues and the directors with regard to grades.

Credits will not be awarded to students in thefollowing cases:- Unjustified absence at two sessions of a single

module.Absent students must inform the programmemanagement before the session or no later thanseven days after the session, except in the caseof force majeure (serious event). Studentsshould also inform the lecturer. Students whoare absent without notice will not be given agrade (even for group work).- The student behaves in such a way as to justify

his or her exclusion (disruption, late arrival,activity outside of classes, etc).

- Evident plagiarism (copying).The final mark is associated with a letter grade.Students who have obtained the credits for themodule (mark of 10/20 or above) are ranked indescending order.

The following letter grades are awarded:- Students in the top 10% are awarded an A

grade- The next 25% awarded a B grade- The next 30% awarded a C grade- The next 25% awarded a D grade- The next 10% awarded an E grade.Students with a mark:- between 8 and 10 are awarded an FX grade;- below 8 are awarded an F grade.

ECTS creditsAll validated ECTS credits are attributed to thestudent on a permanent basis.Failing a module (ie, not obtaining the creditsand therefore not obtaining the necessary skills),for whatever reason, will result in the studenthaving to validate the module. There are twopossible forms of assessment:> Take the failed module using the normal

assessment method.> Only sit the final exam, with the mark based

entirely on this assessment (subject to the approval of the RCM). Only students who havefailed a module due to a justified absencefrom the final exam can keep their continuousassessment marks for that module. Studentswho are not up to date with payment of tuitionfees will not be allowed to sit the exam.

Publication of marksMarks are published by the lecturers on theSchool website. Once marks have been publi-shed, students can access their exam results viatheir education officer during one month. If afterdiscussion with the lecturer, a student disagreeswith the given mark, he/ she can ask the Programme Director for his/her work to be re-evaluated. The director will confirm in writing as to whether or not the work will be marked asecond time.

Period abroadEach foreign institution has its own marking sys-tem. Where an agreement has been signed bet-ween the foreign institution and Euromed, bothinstitutions recognise the credits awarded by thepartner university. Where a partnership existsthat is not part of the ECTS, 60 credits are awar-ded for a validated year abroad.

II.5. ProgressionIn France, students require 60 credits in mana-gement to be promoted to the next year. Progression to the next year is decided by theSchool Assessment Board, which is constitutedas follows:> Chair: Programme director

(or a representative)> Faculty: Directors of skills centres

(or their representatives)> Administration:- Two members of the Bachelor’s Programme- Registrar (or a representative).The Chair can invite any qualified person to siton the Board in a non-voting capacity. The edu-cational representative of the Student Associa-tion also attends but does not have a right tovote.Rulings are made by simple majority of thosepresent, with abstainers not taken into account.The Chair’s vote is decisive in the event of a tie.Debates and votes are strictly confidential.The possible decisions are as follows:- Progression to the next year- Conditional progression- Obligation to repeat the year- Obligation to leave the course.

Once the ruling made by the Board has been published, the student has the right to appeal inwriting within 10 days to the Dean and AssistantDirector General of Euromed Management. Onlyappeals presenting new data, not made availableto the initial board, will be examined by an appeals board, and the student will be asked toattend.

The School Assessment Board meets twice ayear:- Early July- Early January for CeseMed 2 students for whom

departure abroad depends on promotion.Students who wish to bring certain elements tothe attention of the Board members must do so in writing to the directors of the programmeby 30 June at the latest (30 December for Cese-Med 2 students). Students whose progression to the next year requires changing country aresubject to the teaching regulations on progres-sion set by their home institution. However, thehost institution reserves the right to refuse, orrequire entry conditions for students whom theybelieve do not satisfy the academic criteria



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ACADEMIC> Extra Chinese lessons for students going to

China> Finalise preparations for departure abroad> Submit the study contract to the Bachelor

programme to validate the choice of courses > Hand in the choice of foreign universities

within the track for semester 7 (not including DD)

PRO-ACT/EMPLOYABILITY> Complete the Employment Pro-Act Road Book

(Virtual Campus)> Begin the course> Course assessment by the company course

tutor (the student must make sure that thecourse marks are sent to the registrar)

> Free Choice Pro-Act

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The Diploma Assessment Board meets twicea year (September and February).

The Diploma Assessment Board (there is oneboard per programme) is chaired by a universitylecturer representing the Ministry of Education.

The Board is constituted as follows:> Chair: University lecturer (if not possible,

the Vice-Chair acts as Chair)> Vice-President: Dean of Euromed

Management (or a representative)> Secretary: Regional Director of Education

(or a representative)

> Members:- Programme director (or a representative)- Directors of skills centres

(or their representatives)- Registrar (or a representative).

The educational representative of the StudentAssociation also attends but does not have aright to vote Rulings are made by simple majo-

rity of those present, with abstainers not takeninto account. The Chair’s vote is decisive in theevent of a tie. Debates and votes are strictlyconfidential.

The Board can make the following rulings:> Diploma not awarded and no re-sit allowed> Award postponed until student completes

further requirements> Diploma awarded.

Once the ruling has been published, the studenthas the right to appeal in writing within 10 daysto the Chair of the Board. Only appeals presen-ting new data, not made available to the initialboard, will be examined by an appeals board.Awarding of foreign diplomas is the responsibi-lity of the partner institutions.

The maximum amount of time that can be takento earn the bachelor diploma is as follows:- Six years for the CeseMed programme

for students commencing in the first year(four-year course + two years of deferment)

- Three years for the CeseMed programme for students commencing in the third year

(two-year course + one year of deferment)- Five years for the PMF programme for

students commencing in the first year (three-year course + two years of deferment)

- Two years for the PMF programme for students commencing in the third year (one-year course + one year of deferment).

Students who have used the maximum numberof authorised deferment years will automaticallybe considered as having dropped out of thecourse. If such students wish to continue, theymust explain the reasons for their deferment in writing to the directors of the bachelor programme by June 30th or December 30th. If theBoard accepts the deferment, the student willbe charged the sum of €1,000.

II.8. Roadmap and academic calendarStudents must follow the roadmap hereunder in order to complete their path. Students must validate all their classes and complete the following tasks.

II.7. Obtaining the diplomaTo be awarded their diploma students must have earned the necessary credits, as shown in the tables below.

PMF programme: Bachelor in Finance and Banking - 180 creditsAdmission to 1st year Admission to 3rd year

Bac + 2 120 ECTS

France Management modules 115 ECTS Management modules 25 ECTS

Abroad Management modules 30 ECTS

France or abroad Course 30 ECTS Course 30 ECTS

Research Pro-Act (paper) 5 ECTS Research Pro-Act (paper) 5 ECTS

Employment Pro-Act Pass Employment Pro-Act Pass

Free Choice Pro-Act Pass

English TOEFL 550 or IBT 80 English TOEFL 550 or IBT 80

CeseMed Programme: 240 creditsAdmission to 1st year Admission to 3rd year

Bac + 2 or foreign syllabus 120 ECTS

France Management modules 90 ECTS Management modules 60 ECTS

Course 1 30 ECTS

DD USA Languages 30 ECTS

DD USA general education 20 ECTS

Abroad Management modules 85 ECTS Management modules 25 ECTS

Course 2 30 ECTS Course 30 ECTS

France or abroad Research Pro-Act (paper) 5 ECTS Research Pro-Act (paper) 5 ECTS

Employment Pro-Act Pass Employment Pro-Act Pass

International Pro-Act Pass International Pro-Act Pass

Free Choice Pro-Act Pass

English TOEFL 550 English TOEFL 550Other language See the list or consult Other language See the list or consult

the Language Centre the Language Centre

One year of studies abroad for a DD is equivalent to 60 ECTS credits if the student meets all the subject validation conditions defined by the partner of the programme he/she is registered with.

Semester 2

ACADEMIC> Hand in the choice of foreign

universities within the track> Register for the language test(s) in order

to prepare the departure abroad

PRO-ACT/EMPLOYABILITY> Begin the Employment Pro-Act> Complete the Employment Pro-Act Road Book

(Virtual Campus)> Consider the choice of courses

SESAME Admission YEAR 1Semester 1> Administrative registration

at Euromed Management (virtual campus file)

ACADEMIC> Consider the choice(s) of partner

universities within the track> Take the TOEFL

PRO-ACT/EMPLOYABILITY> Meet the Pro Act team and define

the free choice Pro-Act> Meet the Metizo® Team

To be completed at year end> Have validated:- 60 management credits- 20 language credits

(The year's average is the criterion used to assign to foreign universities)

(The July academic jury decides whether the student is admitted in 2nd year)

SESAME Admission YEAR 2Semester 1> Administrative registration at Euromed

Management (virtual campus file)

ACADEMIC> Choose the courses for the syllabus abroad

(2+1+1 track) (Academic coordinator Bachelor programme)

> Sign the study contract for all the syllabuses(academic coordinator Bachelor programme)

> Validate the required language levels for departure abroad

> Prepare the administrative application for departure abroad (Visa, accommodation, ...) (OIP)


(Virtual Campus)> Progress in the free choice Pro-Act> Finalise course research and sign

a course agreement

To be completed at year end> Have validated:

End of Semester 1

- 90 management credits- The required level in foreign languages.

(F/US double diploma programme:- 30 language credits- 20 “general education” credits)

End of Semester 2- 30 course credits

(The February academic jury decides on admission to 3rd year; the final admission to 3rd year is confirmed after course validation and foreign language level validation)



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AST Students YEAR 3Semester 1> Administrative registration at Euromed


ACADEMIC> Consider the choice(s) of partner universities

within the track> Take the TOEFL> Return the choice of foreign universities

PRO-ACT/EMPLOYABILITY> Meet the Metizo® Team

Semester 2

ACADEMIC> Finalise preparations for departure abroad> Submit the study contract to the Bachelor

programme to validate the choice of courses > Consider and validate the choice of paper

and tutor

PRO-ACT/EMPLOYABILITY> Begin the Employment Pro-Act> Complete the Employment-Pro Act Road Book

(Virtual Campus)

AST Students YEAR 4Semester 1> Administrative registration at Euromed


ACADEMIC> Return the signed study contract> Begin the paper > Send the end of semester marks to

Euromed Management


(Virtual Campus)> Start the International Pro-Act> Finalise course research and sign

course agreement> Validate the 2nd language

Semester 2

ACADEMIC> Hand in the paper (Euromed Management

or foreign university)> Validate the second language level

PRO-ACT/EMPLOYABILITY> Begin the course> Course assessment by the company course


> Hand in the synthesis of the International Pro-Act

> Finalise the employment Pro-Act (synthesis, video or interview)

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Foreign DD students YEAR 1 or 3Semester 1> Administrative registration at Euromed


ACADEMIC> Sign the study contract (academic

Coordinator Bachelor programme)PRO-ACT/EMPLOYABILITY> Meet the Pro-Act team and define the Free

Choice Pro-Act> Meet the Metizo® Team > Begin the International Pro-Act (Sheets 1-3)> Complete the Employment Pro-Act Road Book

(Virtual Campus)

Foreign DD students Year 2 or 4Semester 1> Administrative registration at Euromed


ACADEMIC> Sign the study contract (academic

Coordinator Bachelor programme)> Validate the required language levels

for the Euromed Management diploma


(Virtual Campus)> Progress in the Free Choice Pro-Act> Finalise course research and sign a course

agreement> Validate TOEFL 550 or TOEIC 750> Validate TCF 3

Semester 2


(Virtual Campus)> Consider the choice of courses> Consider and validate the choice of paper

and tutor (only 3rd year students)> Free Choice Pro-Act

Semester 2

ACADEMIC> Hand in the paper


(Virtual Campus)> Begin the course> Course assessment by the company course


> Hand in the synthesis of the International Pro-Act

> Finalise the free choice Pro-Act> Finalise the employment Pro-Act

(synthesis, video or interview)

To be completed at year end> Have validated:- 60 management credits

(The July academic jury decides whether the student is admitted in 2nd or 4th year)

To be completed at year end> Have validated:End of semester 1:- 90 management credits,- The required level in foreign languages.End of semester 2- 30 course credits- Pro-Act Validation ‘employment, Free Choice,

research, international)

(2nd year students: The February academic jury decides whether the student is admitted in 3nd year)

(4th year students: 'The September diploma jury decides on the award of the EuromedManagement CeseMed programme diploma.The foreign diploma is awarded by the foreignuniversity)

To be completed at year end> Have validated all the requirements

to obtain the diploma:- 85 management credits,- 5 credits for the paper (Research Pro-Act),- 30 course credits,- Validation of language levels,- Pro-Act validation.

(The September diploma jury decides on the award of the Euromed Management CeseMed programme diploma)


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To be completed at year end> Have validated all the requirements

to obtain the diploma - 175 management credits- 5 credits for the paper (Research Pro-Act)- 60 course credits- Validation of language levels- Pro-Act validation

(The September diploma jury decides on theaward of the Euromed Management CeseMedprogramme diploma).

The foreign diploma (depending on the track) is awarded by the foreign university.

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ACADEMIC> Return the study contract signed by

the foreign university> Keep in contact with Euromed Management

and send the end of semester marks to Euromed Management

PRO-ACT/EMPLOYABILITY> Begin the International Pro-Act (Sheets 1-3)> Complete the Employment Pro-Act Road Book

(Virtual Campus)> Free Choice Pro-Act

Semester 2

ACADEMIC> Consider and validate the choice of paper

and tutor> Send the end of semester marks to

Euromed Management

PRO-ACT/EMPLOYABILITY> Consider the choice of courses abroad> Complete the Employment Pro-Act Road Book

(Virtual Campus)> Free Choice Pro-Act (pm)

To be completed at year end> Have validated

- the partner university requirement to continue the syllabus abroad

(An academic jury at Euromed Management or abroad will decide on admission to 4th year)

DD students are subject to the academic rulesof the partner university



ACADEMIC> Return the signed study contract> Validate the second language level> Begin the paper > Send the end of semester marks

to Euromed Management


(Virtual Campus)> Finish the International Pro-Act> Finalise the course research and sign the

convention depending on the requirements ofeach partner university

> Free Choice Pro-Act

Semester 2

ACADEMIC> Hand in the paper (Euromed Management

or foreign university)

PRO-ACT/EMPLOYABILITY> Begin the course> Course assessment (depending on who

signed the convention)> Hand in the synthesis of the

International Pro-Act> Finalise the employment Pro-Act

(synthesis, video or interview)

To be completed at year end> Have validated:- 60 management credits.

(The average for semester 1 and eventually the TOEFL marks are the criteria for assignationto the foreign universities)

(The July academic jury decides whether the student is admitted in 4th year)

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Course Catalogue1/ Production, Logistics, Quantitative

Methods, Information Systems P.18> Quantitative Methods

> Mathematics

> Management Information Systems (E)

> European Logistics (E)

> Research Methods in Management

2/ Marketing P.18> Marketing (E)

> European and International Marketing (E)

> Marketing Strategy and Planning

> Communication Marketing (E)

> International Marketing Case Studies (E)

> Luxury Marketing

3/ Organisation and Behaviour, Human Resources P.19

> Organisational Behaviour (E+F)

> Personal Development 1

> Personal Developement 2

> Intercultural Management (E)

> International Human Resources Management (E)

4/ Accounts, Costs, Auditing P.19> Accounting

> Financial Analysis (E+F)

> Budgetary Accounting

> Comparative Accounting

> Comparative Taxation

> Management Control (E)

> Investment and Financing Decisions

5/ Finance, Economics P.20> Finance, Economics (Micro-Macro)

> International Environment and Geopolitics (E+F)

> International Finance (E+F)

> Fundamentals of Corporate Finance (E)

6/ Management P.20> Global Business Approach and Business Knowledge

> Operations Management (E)

> Euro-Mediterranean Approach to Management

> International Trade (E+F)

> Sustainable Development (E+F)

> International Business (E+F)

> Business (mission + simulation)

> Entrepreneurship (E)

> E-Business (E)

> Strategy

> Project Management

7/ Law P.21> Business Law

> European & Competition Law (E)

8/ Languages P.22> The Study of British & American

Culture & Literature (Level 1)

> The Study of British & American Culture & Literature (Level 2)

> English for Business

> The Michigan Project (Peer-to-Peer Learning)

> Spanish 1

> Spanish 2

> Spanish 3

> German

> FLE - French As a Foreign Language (beginners)

> FLE - French As a Foreign Language (basic)

> FLE - French As a Foreign Language (intermediate)

> FLE - French As a Foreign Language (advanced)

> Italian 1

> Italian 2

> Chinese 1-2

> Chinese (oral training)

> Russian (ordinary professional language acquisition)

> Arabic for Beginners

9/ Humanities & Natural Sciences P.25> American History (US Constitution)

> Managerial Philosophy

> Astronomy

> Biology

(E) Courses taught in English. (E+F) Courses taught in English and French.

CeseMedBachelor’s Degree in International Business

I N T E R S H I P / S T U D E N T R E P R E S E N T A T I V E S

III-Intership

IV-Student RepresentativesAt the start of the academic year, the bachelorprogrammes organise elections for student representatives. Students stand for election by their colleagues and are elected by simplemajority.One representative and one stand-in are elec-ted for each unit of each year group (about 60students). Representatives are responsible forensuring communication between students andthe administrators of the bachelor programmes.

They must gather, analyse, verify and summa-rise information and pass it on to the students inthe group they represent. They may also help individual students solve personal problems. Depending on the specific problem, the repre-sentative may be required to keep the informa-tion confidential. Regular meetings are held toenable the representatives to discuss progresswith those in charge of the programmes. The schedule for these meetings is set at the

beginning of the academic year, taking intoconsideration the students’ timetables. The Student Association appoints a teaching repre-sentative, who can make direct contact withthose responsible for Euromed Management’sservices to discuss information or problems. Theteaching representative is elected, in principle,for one year.

Internships at Euromed Management are gover-ned by the Department of Partnerships and Enterprise. The department offers students helpand advice, but is under no obligation to find aninternship for them. The terms and conditionsfor undertaking, monitoring and assessing inter-nships can be found in the internship guide at:www.eureka.euromed-management.com

Students must undertake the internships corres-ponding to their programme. These internshipsare compulsory.> The CeseMed Programme requires a six-

month internship in semester 4 and anothersix-month internship in semester 8. These internships must take place in two separatecountries.

> The PMF programme requires a six-month internship in semester 6. This internship maytake place in France or abroad. (The length of internships may vary from one country toanother.)

As part of their compulsory internship, studentsmust complete and sign a training agreement.This must be approved by the school’s Inter-nship Department and also by the company proposing the mission. Students undertaking aninternship abroad are the responsibility of thepartner university and subject to that university’srules and regulations.The student/intern must produce an internshipreport and submit it to the person in charge ofinternships within the company for assessment.This report should not be submitted to theSchool. However, it is recommended that students keep an electronic copy of the report.

Students encountering major difficulties duringtheir internship should contact Jean-Marc Pinel,Head of Internships at Euromed Managementwho is responsible for dealing with problemswith the company and for proposing solutionsfor each situation. Each student is responsiblefor informing the programme Directors of the solutions proposed. In the case of force majeure,a specific committee formed by the Partnershipsand Enterprise service shall meet to decide onsolutions to the problem. Any students behavingincorrectly during their internship (absence,breach of company regulations, negligence, general behaviour, etc) shall be dismissed. A dis-ciplinary committee shall decide what furtheraction should be taken.



> International Marketing Cases (E)This course is a solid introduction to the interna-tionalization process of SMEs, especially in thatit provides the tools necessary for implementinginternationalization decisions. It also provideselements for choosing between different me-thods in order to analyze foreign opportunities,be present in a new market, find a supplier or manufacture goods abroad, make an offer,communicate, process orders, organize logisticsand manage international activities.

> Marketing luxury Luxury strategy: integrating this with the mar-keting strategy and with the launch of a newproduct, in the face of the downturn in the luxuryindustry (LVMH, Chanel, Hermès, Dior). The objective is to become capable of implementinga marketing strategy taking into account the notions of turnover and profitability. Also, to master the sensitive aspects in product policy(price, distribution, events, communication, tradeshows, logistics) and to ensure coherence usingan objectives-driven product policy with regularcontrols and immediate reaction. Define, withinthe group of students, a concerted marketingstrategy for the luxury industry. Implement amarketing plan taking into account purchases,launch and turnover monitoring. Steer projectsin compliance with financial and commercial requirements. Set up a general agreement onthe project between the different students in the group. Implement the group decisions asmarketing action plans.

3/ Organisation and Behaviour,Human Resources> Organisational Behaviour (E+F)Ideas about people and organisations are oftenbased on preconceived notions that are accep-ted as facts. The idea of this course is to deve-lop the ability to learn, and try to understand,why people engage in certain behaviour, and tolearn how to deal better with other people’s be-haviour. People react differently under differentconditions and in different contexts. OB, not onlyintroduce a set of concepts and theories, it alsoaddresses many commonly accepted “facts”concerning human behaviour and organisations.

> Personal Development 1This course deals with the difficulty of answeringthe question “Who am I?” which is dependent onsuch questions as “Who do I want to become?”,“How do others identify me?” and “Why shouldanyone pay me to become THAT?”

> Personal Developement 2In this course we will explore the foundations ofthe Personal Enterprise Plan. This is like a busi-ness plan for an entrepreneur: it will change as you develop and explore new areas but the im-portant content is the definition of your personalenterprise. The PEP includes the 3 statements ofcourse 1: identity, dream and positioning.

> Intercultural Management (E)Nowadays due to the globalization of marketsand international organizations, managers haveto face cross cultural challenges more frequently. This “hidden dimension” of the com-pany environment is often used to explain someinternational management failures. This coursegives a good perspective of the process ofcross-cultural interactions in order to help participants to get a more objective view of whathappens, and explains the methods and adapta-tions that are needed to be implemented in orderto prevent major conflicts and misunderstan-dings, in a cross-cultural situation.

> International Human ResourcesManagement (E)This course sets out to: critically examine theconcept of International Human Resources Management (HRM); explore the impact of theglobal environment context on human resourcemanagement strategies; investigate strategiesapplied to a range of organisations concerningthe international management of human resources; familiarise students with the issuesinvolved in managing international human resources of organisations in strategic ways;and examine the notions of “best practices”and “good employer” in international HRM.

4/ Accounts, Costs, Auditing> AccountingThis module aims to teach students to:- Know how to find accounts information and

interpret it.- Understand accounting.- Understand the effects of a company’s sales,

purchases, investment and financing decisionsin terms of balance sheet and income statement.

- Understand the major mechanisms for costadjustment and products (amortization, depre-ciation, provisions, other adjustments) in orderto calculate the final balance.

> Financial Analysis (E+F)This module enables students to identify a com-pany’s strengths and weaknesses so as to enablemaking the correct economic decision. This requires analysis of both economic (income statement) and financial (balance sheet) infor-mation as well as non-financial information andsector related references.

> Budgetary Accounting

Through this module, students are able to un-derstand the different accounting tools andtechniques used by the management auditor.

Working with the following methods:- absorption costing- activity based costing- partial costing- allocation of expenses by level of activity- budgeting- variance analysis.

Students also learn how to evaluate costs, fore-cast results and monitor performance. Determi-ning the most relevant methods considering thecompany’s environment and business sector.

> Comparative AccountingSince January 1st, 2005, all companies listed onthe stock market must submit their consolidatedaccounts in accordance with International Accounting Standards (IAS) and International Financial Reporting Standards (IFRS).The purpose of the IAS/IFRS reference is to de-fine and guarantee clear, reliable financial infor-mation for investors, to simplify companyevaluation, and to promote competitiveness in

C E S E M E D C O U R S E C A T A L O G U E

1/ Production, Logistics, Quantitative Methods, InformationSystems> Quantitative Methods

This module introduces students to quantitativeanalysis of problems related to information andto the economic organisation of resources.Through basic data-analysis concepts and tech-niques, students learn to assess information,model problems mathematically, facilitate deci-sion-making and develop a critical mind with regard to information, and particularly for statis-tical data. Students become aware of the cross-disciplinary nature of the methods taught andthe use of management statistics. Calculations are systematically processed usingspreadsheets.

> MathematicsThis programme is based around the followingmain areas:- Analysis- Linear algebra- Applications

Mathematics and Applications aims to providestudents with a minimum basic knowledge ofmathematics. Emphasis is placed on understan-ding mathematical concepts and objects, exe-cuting operations on objects, defending one’sarguments and developing intuition. The modulegives students greater confidence in tacklingmathematical problems. Students becomeaware of the extensive use of mathematics invarious domains, also of the particular advan-tages of mathematics in intellectual training.

> Management Information Systems (E)This course presents the origins, nature andoperation of the various families of informationsystems as well as their role in the managementand development of organisations. Informationsystem performance factors are placed in thecontext of organisational resources and aims inorder to reveal complementarity.

> European LogisticsThis course aims to provide an overview of logistics and transmit to students the keyprinciples of supply chain management. It is alsointended to demonstrate to students how impor-

tant this discipline is in relation to managementstrategy and to current business issues (develo-ping sustainable competitive advantages, opti-mising productivity, gaining strategic leverage,systemic thinking, approaching internationalmarkets). The focus is on international issuesand particularly on the logistics needs of Euro-pean and global companies

> Research Methods in ManagementThis module introduces students to the variousstages leading towards applied research in management and social sciences. Quantitativeand qualitative studies. Sociology. Economics.Marketing. Sampling methods. Data-processingsoftware.

2/ Marketing> Marketing (E)

The performance and development of an orga-nization is intimately linked to its ability to recruit, satisfy, and retain loyal customers. Understanding markets and competitors andserving customers is at the heart of the Marke-ting function. The purpose of this course is to introduce students to marketing concepts, theo-ries, decisions and applications which are essential to organizations. Students will be provided with basics that will enable them to understand key marketing principles, will stimu-late open-mindedness and create interest in thediscipline so that they may easily follow advancedcourses in marketing.

> European and International Marketing (E)

Marketing, with its global approach and generalprinciples, is implemented differently in variousenvironments:

- The specificity of local practices, behaviours,laws, distribution networks, etc…, have createda need for specific tools and in some casesmethods,

- This applies to the European market as awhole, or as a group of specific segments,creating the need to identify what needs to bedesigned specifically for these markets,

- The mere size of such markets implies that, inorder to move from national to regional marke-ting will require important means and differenttools. These approaches, methods and toolswill represent the core of this course.

> Marketing Strategy and PlanningThis course focuses on strategic level marke-ting decision-making. It builds upon conceptsintroduced in basic or intermediate marketingcourses by applying those concepts from thetactical to the strategic level. The main perspec-tive adopted in this course is that of a seniormarketing executive. Rather than focusing on the choice of the right tactic for a particularmarketing mix element (such as advertising orproduct development), the focus is on determi-ning what each marketing mix element shouldaccomplish and what the priorities are in termsof resource allocation.

> Communication Marketing (E)The growing potential of communication tech-nologies for marketing contacts needs to be ma-naged with a systemic approach including alltypes of contacts with customers and prospects(Advertising, direct marketing, PR, event marke-ting, e-marketing etc…). Starting with commu-nication theories, the course explores majorconcepts, - such as “persuasion power”, - processes and managerial tools and principlesfor communication efficiency, covering in moredetail and with a more practical approach deci-sion-making processes in advertising, MediaContact, Direct and E-marketing strategies.


U N D E R G R A D U A T E C A T A L O G U E 2 0 0 9 / 2 0 1 0 2 0 / 2 1C E S E M E D C O U R S E C A T A L O G U E

the European capital markets. However, conver-sion to IAS requires a greater cultural and tech-nical shift in France, where accounting isstandardised through the chart of accounts froma tax perspective.

> Comparative TaxationThis module deals with the main fundamentalprinciples governing corporation tax from an international perspective. Through the major international principles, students must unders-tand the evolution of international taxation.

> Management Control (E)The following topics are covered in this course:Modelling and Simulation; Forecasts; Sales Bud-gets; Supply and Purchase Budgets; Manufactu-ring Budgets and Operations Management.

> Investment and Financing DecisionsIn order to develop, a company must invest (activity development and creation, acquisitions,internationalisation). It is therefore essential thatstudents grasp the consequences that an invest-ment has on the future of a company, particu-larly for new businesses. Project financing is asetup technique that is essentially applicable tospecific needs relating to the specific characte-ristics of operations which dimensions are toolarge for its promoters to undertake successfullyon their own unless taking excessive risks. Project financing is not completed in the sameway as traditional financing. It relies more on thetechnical, commercial and financial viability of an operation for which future cash flow isdeemed to be sufficient. This ensures that, in themedium to long term, with as much margin forerror as possible, costs are covered, debts are re-paid and there is a reasonable return on capital.Most frequently applied to the financing of inter-national operations (building motorways, leisureparks, ski resorts, offshore platforms), the problem of project financing may also be appliedto SMEs for more modest initiatives that aresubject to less-autonomous strategic conside-rations but that are very similar in terms of risk.

5/ Finance, Economics> Economics (Macro-Micro)The Economics module aims to provide studentswith the basic concepts of economic analysis.This will introduce them to the tools used in mo-dern economic theory and enable them to consi-der the applications of these concepts and tools.

> International environment and geopolitics (E+F)The world environment requires “entrepre-neurs” and executives who need to develop in-ternationally to be able to:- assess the environment in which they will be

implementing their business plans,- insure against specific risks related to the “fo-

reign” aspects of the environment in whichthey will be operating,

- manage situations, conflicts, also to seize newopportunities, and understand the evolution oftheir “global world”.

The main objective of this course is to ensurethat students acquire the main tools of analysis,decision making and management, thus allo-wing them to face the international environmentand its approach effectively. A secondary objec-tive is to provide them with an international dimension that they will use when learning thebasics of marketing, finance, human relations,etc.

> International Finance (E+F)In this module, students acquire a meticulousmethodology to deal with international financialrisks. Students will:- Study the signs of interest rate and exchange

rate risks.- Assess the consequences of international

financial risks on business profitability andcompetitivity.

- Understand how futures and options operate.

> Fundamentals of Corporate Finance (E)This course introduces the Discounted CashFlow (DCF) approach and its applications to corporate financial management for long-termprofitability. Students will learn how to value as-sets and investment projects based on forwardlooking cash flow perspectives, and how to raiselong-term capitals to finance the profitable pro-jects. Specific topics include present value andfuture value, valuation of bonds and commonstocks, capital budgeting techniques under the

existing tax environment, risk return relations-hip, capital structure, weighted average cost ofcapital and dividend policy. Students are expec-ted to develop sufficient skills so as to solve typical financial management problems.

6/ Management, Strategy,Global Trade> Global Business Approach and BusinessKnowledgeBased on the case-study teaching method, thismodule aims to professionalize the methods andknowledge acquired. Each session is followedby application to a real international business situation. First a description of the company isgiven, taking into consideration how it operates,with an overall examination of its main func-tions. It is then analysed from the perspective ofpermanent change and adaptation.

> Operations Management (E)This course examines operational methods,techniques and tools that are currently used within organisations in order to improve effecti-veness and cope with change. Many aspectsconcerning the enforcement of project manage-ment principles are developed, such as commu-nicating on a project, managing a project or coaching project teams. These subjects and analyses are complimented by exercises ofapplication and the development of personalprojects.

> Euro-Mediterranean Approach to ManagementThis module aims to enable students to unders-tand the positioning of the School and thereforeto adopt the approach of a responsible mana-ger. Given the various break-ups that occurredwithin the Mediterranean region during the 20th

Century, is it still possible to consider it as anentity? Given the break-ups, is the region a re-levant basis for reflection to conceptualise therecent history and the future of its peoples?Though this is a completely open question forthe future, we should remember that the Medi-terranean was indeed considered as a wholeduring a long period of time and existed as aspecific unit before Braudel. How do we definean approach to the Mediterranean that avoidsconstraints at the local level and goes beyond

its singularity with a more global scope concer-ning coordination modes and social and econo-mic action? How do we link together the libertywe took in using the term "Mediterranean",which refers to various realities outside the re-gion? And then there’s the problem that various other “Mediterranean” regions havebeen invented in other parts of the world (inLatin America and Asia for example).

> International Trade (E+F)The aim of this course is for the students to acquire the technical skills necessary for imple-menting international trade (Incoterms, trans-ports, insurances, payments, customs). Thestudent will develop familiarity with technical vo-cabulary and understand the functioning of theinternational department of a company and itsrelationship with freight forwarders, banks, cus-toms… He will be conscious of the constraintsand risks linked to the international activity of acompany.

> Sustainable Development (E+F)The course covers the general concepts of Sustainable Development such as ethics, humandevelopment, environment and natural resourceprotection. A large part of the course is devotedto the concepts and realities of Sustainable De-velopment at company level : Responsibility, En-vironmental Finance, Socially ResponsibleInvestment, Strategy for Value Creation, Sustai-nable Development and Competitiveness, Envi-ronmental Accounting and LCA… Finally, thecourse focuses on the special topic of Ecotou-rism that brings together all dimensionsof Sustainable Development as seen from a management and project development level.

> International Business (E+F)The objective of the course is to provide studentswith a general understanding of international trademanagement, allowing them to select the ideal location and to define resources for a specific global business. Participants will be able to ana-lyse international markets and environments andto identify opportunities and risks. They will be pre-pared to operate within various internationalcontexts and their creativeness will be applied inparticular to marketing and strategic decisions.

> Business (mission + simulation)The overall objective of the Business module isto enable students to identify a company withinits environment, understand its main interac-tions, identify the issues it must face and iden-tify coherent choices for its development. Theobjectives are achieved through three lecturesessions and a field mission in parallel with theclass in a regional company.

- Understanding the company in its environ-ment: global business approach.

- Identifying the strategic issues faced by thecompany: using situation problems.

- Identifying coherent choices for its develop-ment: creating resolution scenarios.

The following specific technical contributionswill extend the competences acquired and applythem to making objective, reliable, credible, realistic proposals and decisions.

> Entrepreneurship (E)This course is designed to provide students witha real world setting for the development of entrepreneurial skills.

The main objectives of this course are to learnthrough:- developing a business model- preparing a business plan- working with a team on a business initiation

project

Develop the written, oral, and electronic com-munication skills necessary to effectively com-municate new venture ideas to potentialinvestors.

> E-Business (E)This course is designed as an introduction to E-Commerce Technology, Business Models andMarketing, emphasising the impact of the Inter-net on telecommunications businesses. The Internet revolution is creating new markets andchanging business practices for telecommuni-cations carriers and other businesses. Thecourse examines the impact of the Internet onBusiness Strategy and Relationships, Marketingand Sales, Information Systems and Organisa-tional Structures.

Topics covered include, Security, E-CommerceSystems, Internet Marketing, Internet Adverti-sing, Online Communities, Information Architec-ture, Web Site Design and Internet BusinessModels.

Student teams develop an Internet marketingplan and a Website for a real or hypothetical or-ganisation. This project has an internationalfocus and students are required to develop aninterface in two languages taking cultural diffe-rences into account in the two target audiences.Individual written assignments and specific rea-ding are also included.

> StrategyThis module addresses the following areas:Identifying strategic hypotheses, rating, strategy-making and leadership. Presenting different philosophies outside of functional competence.Confidence building in dealing with the GeneralManagement. Moving outside one’s framework ofreference and collaborating effectively withincross-disciplinary teams. International stakes.

> Project ManagementThis module alternates between presenting ge-neral concepts and using situation scenariosbased on original case histories taken from theparticipants’ experience.Other content includes: definition and origin ofproject management, associating work and lea-dership, representation and leadership tools,control panel, and large-project risk analysis.The module shows how project management isan integral part of a company’s organisation.Project development, structuring (division and coordination of activities in the project) and steeringare presented and tested on cases.

7/ Law> Business LawDefinitions of the term "law", comparisons between legal rules and all other kinds of rules(eg, moral and ethical rules), branches of lawand sources of law (situation of national law with regard to European and International Law).- Evidence law- Contract law in general, including the conclusion

and performance of contracts.- Comparative law for contracts.Business law - known traditionally as commer-cial law - consists of all legislation on businessand economic activity in companies. Studentsmust, therefore, learn the basics of business lawif they are to understand problems in businesses



Mejorar las destrezas básicas : la expresión ycomprensión de la lengua española, el lenguajede la vida cotidiana y de la vida profesional enun contexto multicultural (mundo hispanoha-blante en particular).Los estudiantes deberán prepararse a :> Seguir las clases en lengua española, tomar

notas, hacer síntesis e informes de documen-tos audio, vídeo y escritos.

> Leer y comprender de manera regular los periódicos, revistas y documentos multimedia :comprenderlos, seleccionar y presentar infor-maciones ; trabajar en grupos, informar, explicar de manera eficaz y pertinente.

> Estudiar y exponer estudios de casos, discu-tirlos, tomar decisiones, tomar la palabra encontexto así como conducir reuniones.

> Redactar cartas profesionales y personales, cur-rículos, resúmenes e informes así como desen-volverse en las comunicaciones telefónicas.

> Spanish 2El continente americano desde Alaska hasta laTierra del fuego está compuesto de un mosaicode países y culturas. Este curso introduce el es-tudio de las Américas (del Norte, Central y delSur), empezando por su contexto socio políticoy económico general e iniciando al mismotiempo su viaje de descubierta de algunospaíses con sus pueblos, sus historias, sus cultu-ras y sus contextos variopintos.Y para comple-tar este curso proseguiremos con los aspectosdel mundo profesional, económico y comercial através de actividades prácticas, y con la prepa-ración a la l’Evaluación Lingüística Y de TécnicasEmpresariales (ELYTE).Objetivos :Continuar profundizando las destrezas básicas :la expresión y comprensión de la lengua espa-ñola, el lenguaje de la vida cotidiana y de la vidaprofesional en un contexto multicultural (mundohispanohablante en particular).Los estudiantes deberán prepararse a :- Seguir las clases en lengua española, tomar


- Leer y comprender de manera regular los pe-riódicos, revistas y documentos multimedia :comprenderlos, seleccionar y presentar infor-maciones ; trabajar en grupos, informar, expli-car de manera eficaz y pertinente.

- Estudiar y exponer estudios de casos, discu-tirlos, tomar decisiones, tomar la palabra encontexto así como conducir reuniones.

> Spanish 3El continente americano desde Alaska hasta laTierra del fuego está compuesto de un mosaicode países y culturas. En este curso abordaremosel continente sudamericano partiendo de Mé-jico, pasando por América Central para terminarel viaje en Ushuaia, el lugar más austral delcontinente, y viajaremos por estos países estu-diando sus pueblos, sus historias, sus culturas ysus contextos variopintos.Y para completar estecurso proseguiremos con los aspectos delmundo profesional, económico y comercial através de actividades prácticas, y con la prepa-ración a la l’Evaluación Lingüística Y de TécnicasEmpresariales (ELYTE).Objetivos :Continuar profundizando las destrezas básicas: la expresión y comprensión de la lengua espa-ñola, el lenguaje de la vida cotidiana y de la vidaprofesional en un contextomulticultural (mundohispanohablante en particular). Los estudiantesdeberán prepararse a :- Seguir las clases en lengua española, tomar


- Leer y comprender de manera regular los pe-riódicos, revistas y documentos multimedia :comprenderlos, seleccionar y presentar infor-maciones ; trabajar en grupos, informar, explicar de manera eficaz y pertinente.

- Estudiar y exponer estudios de casos, discu-tirlos, tomar decisiones, tomar la palabra encontexto así como conducir reuniones.

> GermanThe eight sessions will alternate betweenscenes from daily life and WIDAF-type tests. Students listen to dialogues and small scenesand use them for discussion or for similar roleplays. These sessions also enable students toacquire vocabulary and common idiomatic expressions. On the other half of the course, students will prepare for the WIDAF test. Thereare four sections to the test:- Specific vocabulary, comprehension of busi-

ness correspondence, explaining a graph ordiagram, understanding and producing adver-tisements and job offers.

- Grammar.- Written comprehension.- Oral comprehension.In addition to classroom work, there will also bea significant amount of personal work.

> FLE - French As a Foreign Language (beginners)The teaching goal of this module is for studentsto understand and use familiar words and ex-pressions. The exercises include simple com-munication, speaking about oneself and one’sinterests, giving and asking for explanations,describing and referring to a person, asking forand giving information, and asking simple ques-tions.- Emphasis is placed on practical aspects of

daily life.Development of linguistic autonomy.- Understanding expressions and vocabulary re-

lated to the student and his or her environ-ment.

- Describing places; speaking about past events,upcoming events and intentions; expressingdesire, possibility and obligation; asking andstating where one is going; and asking for information on transport. Comparing peopleand things.

- Expressing discontent, impatience and irrita-tion, and stating hypotheses.

- Reading very short texts and finding out infor-mation on daily activities.

> FLE - French As a Foreign Language (basic)Topics include:- The business world.- The regions of France.Goals:- To familiarise students with professional life in

France.- To develop students’ competences in written

and oral communication in a professionalcontext.

- To prepare students to present themselves inthe professional world (CVs, letters, interviews,etc).

- To prepare students to establish and maintainbusiness relations.

- To enable students to discover a company within its environment.

- To introduce students to certain regional econo-mic sectors and look at regional differences.


> European and Competition Law (E)The module, designed as an introductory course toEU COMPETITION LAW, develops an understandingof the European legal foundations and frameworkwithin which a business operates, focussing onthe understanding and critical analysis of businesstransactions and some types of business allianceswithin the European legal environment in whichthey are conducted. Legal concepts will be relatedto current issues in European business rela-tionships, understanding the inherent risks in the global forum.

8/ Languages> The Study of British & American Culture &Literature (Level 1)This module provides a general introduction toBritish and American culture and literature.The English-speaking world covers the fivecontinents of the globe and encompasses manydifferent races each with their own variants ofconstruction, vocabulary and pronunciation ofthe English language. The first part of this coursefocuses on the diversity English-speaking world,both in business and society (cultural diffe-rences, the fast-food industry, ethics in busi-ness, ‘do and taboos’, domestic issues, tourism,music…). As the use of literature is now widelyaccepted as one of the most effective tools forcultural and linguistic enrichment, the modulealso includes an introduction to the study andappreciation of diverse works in English. Thestudent studies the basic language of criticismwhich is then applied to text analysis in writtenand oral presentations. The students work ontheir listening, oral and written skills whilst im-proving their knowledge of the English-speakingworld.- An “indirect” preparation for the TOEFL test.The module provides an insight into authenticcommunication in context and students learn togather, select and organise information to pro-duce effective, coherent and complex language.

> The Study of British & American Culture &Literature (Level 2)This module is a continuation of the study of Bri-tish and American culture and literature (Level 1).This module goes beyond the tourist’s view ofAnglo-Saxon countries and aims to piece togethera more complete and authentic image of the richtapestry that forms the English speaking world.

Accompanying students on a journey from Britainto The United States, from Ireland to Australia, hop-ping over to New Zealand and taking a closer lookat South Africa and India – the tour is all-encom-passing. Through the use of an active, “hands-on”approach, the students gain a clearer insight ofwhat it is really like to live in each country. An at-tempt is made to answer questions about theinhabitants such as: What do they eat? What dothey watch on TV? What do they laugh at? How dothey spend their time?Where do they live? ... – all this in an effort to findout what it is that makes them “original” and howstudents can prepare for a study or work periodabroad. The use of literature is also included to fur-ther their cultural and linguistic enrichment.The language of criticism and text analysis istaken a step further and extracts from novels arecompared with film versions. Students are askedto make a comparative presentation as part oftheir oral examination.The students practise and perfect their listening,oral and written skills while expanding their know-ledge of societies in the English-speaking worldand as such, prepare “indirectly” for the TOEFLtest.Through the use of films, novels and short stories,documentaries, music, the written press, televisednews and the teacher’s own material, students aregiven an insight into authentic communication incontext. Students learn to gather, select and orga-nise information and to communicate effectivelyand coherently using complex language.

> English for BusinessThis course prepares the student to use authen-tic English in a professional context and moreparticularly, to use spoken English (through ac-tive participation in presentations, telephoneconversations and meetings) and written English(through writing letters, faxes and mails) cor-rectly. They write their CVs and cover letters inpreparation for their entry into the job market,prepare for job interviews, negotiate and com-plete a case study in teams with a presentationof their findings. The students learn how tochoose the right expressions, vocabulary andgrammatical structures, and how to cope with avariety of everyday and professional situations.This module also provides comprehensive trai-ning for the TOEFL test required for the schooldiploma and partner universities. Special atten-tion is paid to the new generation TOEFL (iBT)

Internet test as well as the existing TOEFL (ITP)paper-based format.

> The Michigan Project (Peer-to-Peer Learning)This module is part of a new project to use“peer-to-peer learning”. Each week the studentslink up with American students in Michigan University via the Internet, give each other ad-vice and communicate using authentic languageon the main topics of the module. Each sessionlasts for 60 minutes (half in English and half inFrench). This places each student in the positionof learner and that of teacher during the exchange.The students prepare for these link-ups in ad-vance and exchange their CVs and cover letterswhich are corrected and commented on by theirpeers. Preparing for job interviews, negotiatingand working on a case study in teams with apresentation of their findings are also part of thisproject. The students learn how to choose theright expressions, vocabulary and grammaticalstructures, and how to cope with a variety ofeveryday and professional situations. Each ses-sion ends in a debriefing where students cangive their feedback and draw conclusions fromtheir experience. This module also providescomprehensive training for the TOEFL test required for the school diploma and partner universities. Special attention is paid to the newgeneration TOEFL (iBT) Internet test as well asthe existing TOEFL (ITP) paper-based format.

> Spanish 1España se caracteriza por su rápida evolución yadaptación económica y política que la sitúan ala cabeza entre los países de la Unión Europea.En este contexto, este curso propone estudiar yanalizar su evolución hasta hoy pasando por suhistoria reciente, su cultura, su sociedad, su po-lítica y su economía así como por un estudiomás detallado de sus principales autonomías ysus especificidades y bazas. Para completareste curso se comenzará el trabajo de aperturaal mundo económico y comercial a través de actividades teóricas y prácticas para entrar pro-gresivamente en el mundo profesional y parapreparar a la Evaluación Lingüística Y de Técni-cas Empresariales (ELYTE).Objetivos :



9/ Humanities and NaturalSciences> American History (US Constitution)This course is designed to introduce students tothe US Constitution, the Bill of Rights, constitu-tional amendments, the primaries, politicalconventions, presidential elections, the Electo-ral College, the Executive Branch, the Legisla-tive Branch, the Judicial Branch, the principles ofdemocracy, the system of checks and balances,and landmark Supreme Court cases. It also provides an overview of American history from1492 to the present.

> Managerial Philosophy- This module provides students with training in

humanities. Students are drawn into reflectionand broaden their field of consciousness. Thisis particularly applicable to business andhuman management.

- The course aims to build bridges between philosophical thought (Western and Eastern)and management practices, whilst encoura-ging the future business executives in theirpersonal development and open-mindedness.

> AstronomyThis module looks at astronomy throughout history and the development of ideas.- Presentation of major astronomical observation

methods, instruments and space exploration.- Study of the properties of light that are useful

in astronomical observation.- Basic notions of celestial mechanics relating

to planetary and satellite movement and spaceprobes.

- Study of the main planets in the solar system.- Asteroids, meteorites and comets. The Kuiper

Belt and the Oort Cloud.- The Sun, mass, composition, balance, energy,

etc.- The formation of the solar system.- Stars, their diversity and how they work. The

evolution of stars: red giants, white dwarfs,pulsars and black holes. The Milky Way andgalaxies. Clusters of galaxies and the globalstructure of the Universe.

> BiologyThere are two parts to this general-knowledgemodule:- Introduction to biotechnologies (basics of

genetics + biotechnology issues). In terms ofemployment, the biotechnology sector is equi-valent to the computing sector 15 years ago.

- Introduction to scientific method. During theirinitial training, too few students understand theimportance of scientific method, despite itbeing an important lesson in humility, meticu-lousness and adopting a critical approach.

This general-knowledge seminar provides anoverview of scientific method and biotechnolo-gies. This gives students a new weapon withwhich to tackle problems. Understanding scien-tific method also gives students an invaluablenew outlook with which to improve how theycommunicate with engineers, technicians andresearchers.


> FLE - French As a Foreign Language (intermediate)Topics include:- Socio-economic aspects of Marseille.- Life in Provence.Goals:- Discover a socioeconomic approach to Marseille

and its districts. Discover certain aspects of professional life. Consolidate grammar and acquire specific vocabulary.

- Discover a social-cultural approach to daily lifein the south of France: discover certain aspectsof family, community and social life.

> FLE - French As a Foreign Language (advanced)Overall objective:- To understand current affairs and the world in

which we live.Teaching objective:- Communication, written comprehension and

oral comprehension.

> Italian 1Obiettivo Generale :- Approfondire la conoscenza dell’Italia, deter-

minare gli aspetti sociali, culturali, economocie linguistici di diversi documenti.

- Sviluppo delle competenze della comunica-zione e Della comprensione scritta ed orale peril testo (CLIP).

> Italian 2Obiettivo Generale :Approfondire la conoscenza dell’Italia, determi-nare gli aspetti sociali, culturali, economoci e lin-guistici di diversi documenti. Sviluppo dellecompetenze della comunicazione e Della com-prensione scritta ed orale per il testo (CLIP).

> Chinese 1-2The objective is to learn vocabulary, especiallythe most common words and expressions, andacquire a firm grasp of basic structures and sen-tences. Students are introduced to the uniqueaspects of Chinese, a language with three maincriteria: pictographs, ideographs and phonetics.The method used ensures interest in the spokenlanguage and the importance of writing. The ety-mology of philology makes it possible to link together language, culture and civilisation.

The “jigsaw-puzzle method” - a specificity of theway Chinese characters are composed - makesit possible to multiply vocabulary capacity in ashort space of time.

> Chinese (oral training)Pedagogical objective:- To train for oral comprehension and expres-

sion of Chinese.- Daily life - business language.- Vocabulary acquisition and practice.

> Russian (ordinary professional language acquisition)Professional objectives:- Ability to ask questions. Understanding of day-

to-day conversation. Translation of professio-nal documents. Ability to provide guided tours.Ability to act as a company interpreter.

Linguistic objectives:- Develop comprehension orally (precision and

fluency) and in writing.- Master accent and pronunciation.Broaden standard and professional vocabulary.

> Arabic for BeginnersThis course is taught over 3 six-month periods.The course is an introduction to Arabic.- The purpose of the course is to help students

acquire the most frequently used vocabularyand to assist them with the phonetics and thewriting of the Arabic language.

- The differences that exist between the multipledialects (Moroccan, Tunisian, Lebanese…) arealso considered but the course is essentiallydedicated to basic Arabic as commonly writtenand spoken in all Arabic countries.

In addition, we cover some of the relevant cultural aspects to enable students to acquire abetter understanding of the history and contextof the Arabic world.



1/ Production, Logistics,Quantitative Methods, Information Systems> Research Methods in ManagementThis module introduces students to the variousstages leading towards applied research in management and social sciences. Quantitativeand Qualitative Studies. Sociology. Economics.Marketing. Sampling Methods. Data-ProcessingSoftware.

2/ Marketing> MarketingThis module introduces marketing in respect asto how a company is managed and how it ope-rates. Students are taught the fundamental prin-ciples and basic concepts of marketing and lookat recent trends and developments. They are in-troduced to market-driven arguments and madeaware of the importance of a relevant approachthat will enable them to grasp the nature of anorganisation’s marketing policies. The methodsused for the module lectures, reading of articlesand other documents, and resolving cases.

> Professional CommunicationThis module aims to equip students to: Commu-nicate effectively in writing or in public. Unders-tand the rules and structures that make it possible to reinforce the message without making the receiver feel uneasy. Writing for different types of readers, clients, partners andhierarchy levels. Write and think for all coursesof action. This module develops the above skillsby looking at the fundamental principles of inter-personal communication. Students are placed in realistic situations in which they share theirexperiences and discover how to express them-selves effectively.

> Marketing in BankingMarketing in Banking is a sector specific module which aims to tackle the realities of themarketing-sales approach of financial institu-tions. The module addresses the issues associa-ted with introducing and implementing amarketing approach to banking, taking into account the international competition in the sector. It also looks at the various applicationsof in situ political marketing, from analysis of demand and environment to developing com-mercial strategies and products and services.

> Negotiation and Customer RelationshipManagementLearning how to negotiate is about more thanjust acquiring new technical and psychologicalskills. It requires meticulous, well-organised trai-ning to progressively integrate new behaviours.The cornerstone of this module is the ability toanalyse the reactions of others while adoptingthe appropriate behaviour. "Technical" analysisof negotiations in the Middle East will give stu-dents the opportunity to acquire a more interna-tional perspective of the role of the negotiator.

> Finance and Commercial ManagementThis module concerns students who intend to take on a commercial position in the financeindustry. It defines the ever evolving conceptsand practical applications of commercial mana-gement, particularly in relation to marketingskills and objectives. Students are introduced tocommercial policy mechanisms according to theprinciples of developing sales goals, targetedmarkets and clients, suitable structures, relevantaction, and human, material and financial resources dedicated to producing and imple-menting a commercial strategy, taking into ac-count the international context and marketglobalisation. Students are trained in methodo-logy for designing, formulating, implementingand evaluating commercial action. They aregiven the necessary preparation to work as commercial counsellors by acquiring a command of techniques and adopting betterpractices and managerial attitudes.

P M F C O U R S E C A T A L O G U E

Course Catalogue1/ Production, Logistics, Quantitative

Methods, Information Systems P.27> Research Methods Management

2/ Marketing P.27> Marketing

> Professional Communication

> Marketing in Banking

> Negotiation and Customer Relationship Management

> Finance and Commercial Management

3/ Organisation and Behaviour, Human Resources P.28

> Ethics and HRM

4/ Accounts, Costs, Auditing P.28> Accounting and Taxation

> Financial Review and Analysis

> Cash Management

> Bank Accounting and Management Analytics

> Financial Analysis

> Management Audit

5/ Finance, Economics P.29> General Economics

> Banking and Insurance Environement

> Saving Products and Insurance

> Finance and International Activities

> International Finance

> Financial Systems in the Euro-Mediterranean Region

6/ Management, Strategy, Global Trade P.30> Global Business Approach and Business Knowledge

> Financial Services and Bank Management

> Business Strategy

7/ Law P.31> Business Law

> Banking and Insurance Law

8/ Languages P.31> English

PMFBachelor’s Degree in Finance & Banking



> Management AuditThis module deals with the following areas:- management audit and measuring results- management audit and measuring

performance.Students should become fully competent inusing management audit tools, knowing whichones to choose, using them and applying themto diagnosis and proposals.

The module makes it possible to work in threedimensions:- content, i.e. processing and analysing information- relations, i.e. interdependence between infor-

mation providers and their internal clients, thatis, their managers

- organisation, i.e. restructuring of informationsystems and their impact on company struc-tures.

5/ Finance, Economics> General EconomicsIn this module, students develop their skills in using the economic analysis tools that are necessary to understand company situations intheir economic environment. They also increasetheir understanding and interpretation of themultiple environmental scans from differentsources.

> Banking and Insurance EnvironmentThis module gives students an initial approachto the sector and its key players, taking into account the growth issues that must be faced.The Banking Environment module is the refe-rence framework for correctly understanding theenvironments in which banking and insuranceinstitutions operate. The goal is to provide students with the material to understand thecontext in which financial institutions operate.

> Savings Products and InsuranceThis module aims to give students an overviewof the main financial products currently availa-ble to the general public in France and the appli-cable fiscal provisions. By the end of the module,students should know and understand the pro-ducts and be able to direct business decisionsand advise clients.

> Finance and International ActivitiesThe goal of this module is for students to: Deve-lop an analysis methodology and fully unders-tand the opportunities and risks presented bythe international nature of the market, focusingon financial, monetary and risk management is-sues. Fully understand analysis and risk mana-gement tools from a legal perspective and withregard to insurance and the financial tools likelyto cover them. Acquire knowledge and unders-tanding of the specific financing and paymenttechniques used in the international market.

> International FinanceIn this module, students acquire a meticulous me-thodology to deal with international financial risks.Students will: Study the signs of interest rate andexchange rate risks. Assess the consequences ofinternational financial risks on business profitabi-lity and competitiveness. Understand how futuresand options operate. Analyse the foundations andscope of hedging strategies based on the use offutures and options.

> Financial Systems in the Euro-Mediterranean RegionThe economic potential of the Euro-Mediterra-nean region is enormous. The business incuba-tor, the ancient know-how, the quality of theworkforce and the strong historical ties with theEuropean Union make the region an ideal part-ner. It has all the necessary skills and resourcesto become an economically strong region. However, in order for this to occur, political reform is needed and interregional stabilityagreements must be signed. Indeed, the entirefinancial system must be redeveloped or moder-nised. Economic development is impossible without clear, modern legislation on the bankingsystem, incentives to use banking products, andeffective information on their benefits and howthey should be used. A modern financial marketmust also develop by integrating the main cha-racteristics of international standards: liquidity,regulation, number of companies listed on thestock market, quality of the companies, privati-sation, market capitalisation, etc.Finally, encouraging the development of micro-credit, and especially capital risk, the drivingforce behind the Schumpeterian business philosophy, is absolutely vital for any economicexpansion project.


3/ Organisation and Behaviour,Human Resources> Ethics and HRMThis module looks at human resources and business ethics.Students see the importance of the humancontribution to organisations and, in particular, tobusinesses. The goal is for students to observeand increase their awareness of the importanceof human resources and the diversity of activi-ties in order to adapt them to a company’s stra-tegy.

4/ Accounts, Costs, Auditing> Accounting and Tax System This module aims to equip students to: Knowhow to find accounts information and interpret it.Understand accountancy logic. Understand themain tax regulations applicable to businesses.Understand the effects of a company’s sales,purchases, investment and financing decisionson the balance sheet and the income statement.Understand the major mechanisms for cost ad-justment and products (amortization, deprecia-tion, provisions, other adjustments) in order tocalculate the final balance. The module preparesstudents for management.

> Financial Review and AnalysisThis module aims to provide students with thenecessary knowledge to complete a financial review. By the end of the module, students willbe able to judge a company’s financial state ofhealth in terms of profitability and solvency, bea-ring in mind that the review is only significantwithin the complex environment of that particu-lar company. Financial analysis is currentlygoing through an important period of develop-ment and is applied to various areas, includingcredit analysis, business valuation, financial en-gineering, stock market analysis, rating, scoring,etc.

> Cash Management

This module deals with the following two mainareas:- Liquidity management- Financial risk management

Students must fully grasp the stakes, tools andtechniques of short-term cash management,particularly with regard to day-to-day relationsbetween a banking institution and its personaland business customers (deposits, dated debts,overdrafts, bank charges, short-term loans, currency exchange, pricing and customer invoi-cing).

> Bank Accounting and Management AnalyticsThis module will cover the following points: Budgetary accounting:Understanding the different accounting tools andtechniques used by the management auditor.Working with methods for activity-based costs,budgeting and variance analysis, as well as measuring costs, forecasting results and monitoring performance. Determining the mostrelevant methods based on the company’s envi-ronment and business sector. Bank Accounting:Understanding bank accounting. Understandingbank entries. Presenting a balance sheet and abank income statement.

> Financial AnalysisIn this module, students analyse a company’sbusiness results and list its real and financial assets: intermediate management balances(SIGs), CAF, list of assets, financial statement,statement of source and application of funds,operating cycle and risk of failure, and invest-ment strategy and choice. Today, the activity offinancial analysts covers a wide range of areas,from business and banking to the financial marketsand rating agencies. The objective, therefore, isto set out, in keeping with the previous moduleon financial analysis, the steps to be taken tocarry out an exhaustive analysis of a company.We will bear in mind that this exercise is onlyuseful if we take into account its main limitation:the complexity of ties between company and itsstakeholders.



7/ Law> Business LawIn the introduction to Business Law, students aregiven a presentation of the branches of law,sources of law (situation of national law with regard to European and International Law) andcomparative law. The first part looks at eviden-tiary law and contract law in general, and morespecifically at the conclusion and performanceof contracts. The second part looks at certainspecial contracts such as sales contracts, arti-cles of partnership, agency contracts, contractsfor services and distribution contracts. Businesslaw -known traditionally as commercial law -consists of all legislation concerning companies’business and economic activities. Studentsmust, learn the basics of business law if they areto understand the issues faced by businesses.

> Banking and Insurance LawThis module deals with the legal aspects of ban-king: contractual documents, liabilities and theresponsibility of the banker.The Banking Law module aims to introduce stu-dents to legal aspects of banking throughcontracts drawn up by banking institutions, as well as to the fundamental mechanism ofguarantees, payment and credit, and to rules applying to banking institutions.

Students must be able to:- identify different contracts, as signed with

banking institutions- determine securities attached to contracts- know what payment methods and credit ope-

rations exist- understand how banking operates and choose

the most appropriate credit and payment ope-rations for individuals and corporations.

Students must be meticulous in learning speci-fic legal vocabulary. They must develop theacute qualities they acquired in previous years of the course: detailed analysis, synthesis andabsolute coherence in their reasoning. The mo-dule is primarily designed for business leadersand accounting experts.

8/ Languages> EnglishThe different modules aim to combine commu-nication knowledge and use of English with better comprehension of the culture of the English-speaking world and to prepare studentsfor the international environment.


6/ Management, Strategy, Global Trade> Global Business Approach and Business KnowledgeGiven at the beginning of the programme, theGlobal Business Approach and Business Know-ledge module is an introduction to managementstudies and, more globally, to business strategy.

The main objective of the module is to train students to:- Identify a company and its objectives within its

environment- Understand major interaction and how it takes

place- Identify the strategic issues faced by a company- Propose realistic forms of development that

are consistent with the issue

> Financial Services and Bank ManagementThis module aims to provide students with an overview of operational activities in financialinstitutions by situating them in their statutoryand economic environments.

> Business StrategyThis module aims to equip students with: Theoretical knowledge- Identify company-environment-entrepreneur

relations.- Be familiar with and use systemic representa-

tion models to understand business situations.- Understand a company’s functions and tasks

and assess the company in its internal and external environment.

- Knowing and implement the necessaryconcepts, modes of thought, methods, toolsand techniques to analyse situations leading torealistic recommendations and coherent action.

Practical knowledge- Contribute to decision-making concerning

the steering of the company based on theiroperational role.

- Propose a number of suggestions aimed at im-proving quality and reducing costs in the com-pany’s activities through the activities they run.

Interpersonal skills- Assume their role as manager, in particular in

the quest for change.- Understand and accept the complexity of si-

tuations, accept the notion of uncertain future,recognise the existence of alternative solutionsto understand and resolve a problem and knowhow to discuss problems.

Outlook- Become aware of their own learning processes

and become able to assess themselves and toset their goals for career development.

- Behave professionally with regard to organi-sation, time management and the importanceof good writing (preparing and monitoringmeetings, writing background notes and reports, etc).

At the end of the module, students will also havedeveloped (partly) their decision-making skillsand their ability to enforce and implement theirdecisions and cause them to be implemented:- identifying useful information and processing it

correctly- integrating relevant information into a given

problem- taking implementation conditions and

constraints into consideration.


undergraduate catalogue 2009-2010

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