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Audiences

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How  to  present  complexity!

Lars  Sudmann  mail@lars-­‐sudmann.com  @LarsSudmann  ! Flickr/Andy_Magee  

Sales  

Division  A  

Division  B  

Division  C  

Division  D  

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Division  F  

Division  G  

AGENT POLLEN & FLOWER CHARACTERISTICS ENDUCER/ ENTICEMENT

OTHER

Wind Abundant, smooth, small pollen grains Dull colored flowers, small or absent petals, sexes often separate; well-exposed stamens and stigmas

None More common in temperate regions than tropical

Beetles Large flowers borne singly, or small and aggregated into inflorescence, white or dull color, strong odor (spicy, fruity or fetid, not sweet)

May secrete nectar, or the petals or specialized food bodies eaten directly`

Bees and other Hymenoptera

Showy, bright petal of yellow or blue color; nectarines at base of corolla tube

Nectar, pollen, sexual trickery

Bees are most common pollinator worldwide.

Birds Red and yellow, low odor; flower shape restricts access to nectar to appropriate animals only

Heavy nectar loads

Butterflies Similar to bee flowers, may include reds Nectar

Moths Night flowering, heavy sweet fragrance, white or pale color

Nectar

Bats Large, strong flowers, dull colored, night opening, strong fermenting/fruit-like odors; Copious nectar

Many bats eat pollen; pollen from bat-pollinated species tends to by high in protein compared to insect-pollinated plants.

Create  a  ‘Win-­‐Win’  SituaJon  •  ParJcipaJon  provides  posiJve  exposure  for  the  

company  •  Good  Public  RelaJons  •  Educate  the  community  

•  ParJcipaJon  builds  a  stronger  work  force  •  Technical  &  non  technical  development  •  Enhances  personal  networking  

•  ACME’s  acJviJes  provide  input  in  shaping  policy  &  developing  standards  

Understandable  

Essen7als  

Core  Message  

Not  boring   Simple  Easy   Main  facts  

Streamline  Clarity   Link  the  dots  

www.futureatlas.com

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q #  1  

Have  an  objecJve  

At  the  end  of  the  presentaJon  I  want  that______  

Have  an  objecJve  

 Define   Align  

#  2  

Have  an  objecJve  

 Define   Align  

TV  test  &  Storyboard  

#  3    

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Have  an  objecJve  

 Define   Align  

TV  test  &  Storyboard  

Triple  S  

Audiences

Flickr/strupey  

Audiences

Flickr/strupey  

Return  on  Investment  MarkeJng  AcJviJes  

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 Statement    Sta7s7c    Story  

#  4    

The  PowerPoint  Paradox  

1,300,000  

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Have  an  objecJve  

 Define   Align  

Storyboard  

Triple  S  Get    Visual  

Integrated Pest Management - the three step pest situation

assessment

In a first step we need to analyze info from scouting and pest identification. The second step is the cost benefit analysis, where we need to assess the control cost vs. damage cost. After that, we should in a third step determine the exact need for pest control.

Pest Situation Assessment: A 3-step approach

n Step 1: Analyze info from scouting and pest identification

n Step 2: Cost Benefit Analysis control cost vs. damage cost

n Step 3: Determine need for pest control

Pest Situation Assessment

3-step approach

Analyze info from scouting and pest identification

1

Cost Benefit Analysis

control cost vs. damage cost

2

Determine need for pest control

3 A  picture  says    more  than  a    1000  words…  

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…but…   …but…   …not  every    picture!  

Full  Use  of    ‘Real  Estate’  

Fancy Logo

Long title: Blablabla

Fancy Logo

Fancy Slogan: “we perform”!

This is your remaining

“real estate”

Fancy Logo

This should be your “real estate”

Rainy  countries  Rainy  Countries  

•  Belgium  •  A  lot  of  rain  •  More  than  the  rest  

ACME,  Inc   Passion  to  Perform  

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Rainy  Country  

Fit  to  the  message  

Have  an  objecJve  

 Define   Align  

Storyboard  

Triple  S  Get    Visual  

Full  real  estate  

Fidng  to  message  

De-­‐Clueer  

#  5    

Have  an  objecJve  

 Define   Align  

Storyboard  

Triple  S  Get    Visual  

Full  real  estate  

Fidng  to  message  

You  

De-­‐Clueer  

This is a typical process slide that explains in great details things and serves at the same time as a hand out

There is a mission-critical need to fill these columns

Where is the logic in here?

Order Generation typicallly involcves two fragments

Data will have to be found so that hypothesis can be made

Summary We need to invest in ultra-light synergy based models Overall Focus Needs to

Be Changed

Phase 3 Step 2 Axis T

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Return  on  Investment  

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Back-up : Savings 1 2 3 4 5 6 7 8 9 101 2 3 4 5 6 7 8 9 101 2 3 4 5 6 7 8 9 101 2 3 4 5 6 7 8 9 101 2 3 4 5 6 7 8 9 101 2 3 4 5 6 7 8 9 101 2 3 4 5 6 7 8 9 101 2 3 4 5 6 7 8 9 101 2 3 4 5 6 7 8 9 101 2 3 4 5 6 7 8 9 101 2 3 4 5 6 7 8 9 101 2 3 4 5 6 7 8 9 101 2 3 4 5 6 7 8 9 101 2 3 4 5 6 7 8 9 101 2 3 4 5 6 7 8 9 101 2 3 4 5 6 7 8 9 101 2 3 4 5 6 7 8 9 101 2 3 4 5 6 7 8 9 101 2 3 4 5 6 7 8 9 101 2 3 4 5 6 7 8 9 101 2 3 4 5 6 7 8 9 101 2 3 4 5 6 7 8 9 101 2 3 4 5 6 7 8 9 101 2 3 4 5 6 7 8 9 101 2 3 4 5 6 7 8 9 101 2 3 4 5 6 7 8 9 101 2 3 4 5 6 7 8 9 101 2 3 4 5 6 7 8 9 1000

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Touch Turn Talk

Ancient Statue & Repetitive Gesture Style

Have  an  objecJve  

 Define   Align  

Storyboard  

Triple  S  Get    Visual  

Full  real  estate  

Fidng  to  message  

You  

 Touch  

 Turn  

 Talk  

De-­‐Clueer  

What I have

•  I have a dream

•  I want to have it implemented asap

Martin Luther King, Jr

August 28, 1963

Passion for People

Audiences

1  

How  to  present  complexity!

Lars  Sudmann  mail@lars-­‐sudmann.com  @LarsSudmann  !