uni-president enterprises corp. - history, evolution, present and the future
DESCRIPTION
A comprehensive background of Uni-President Enterprises Corp. containing its History and Origins, Early Evolution, Modern Business, Global Expansion, Company Structure, Recent Efforts and Company DNA. As one of the chapters of the book FMCG: The Power of Fast-Moving Consumer Goods by authors Greg Thain and John Bradley. For more details on their success story and that of other leading FMCG companies, check www.fmcgbook.com or Amazon http://amzn.to/1jRyd20.TRANSCRIPT
History &
Origin . . . . . . . . . . . . . . . . . . 3
Early Evolution . . . . . . . . . . . . . . . . . .
. 4
Global
Expansion . . . . . . . . . . . . . . . . . 6
Modern
Business . . . . . . . . . . . . . . . . . . 7
Company
Structure . . . . . . . . . . . . . . . 8
Recent Efforts . . . . . . . . . . . . . . . . . . .
. 9
Company DNA . . . . . . . . . . . . . . . . . .
10
Summary . . . . . . . . . . . . . . . . . . . . . .
. 11
Social Media Accounts . . . . . . . . . . .
12
2
Kao Ching-yuen the founder was born into poverty in Syueji.
Leaving the school and worked until he joined Taiwan Spinning in
1954.
In 12 years he reached the managerial ranks.
Uni-President Enterprises Corporation (UPEC) was founded in
Yongkang District, Taiwan City in August 1967 with his
acquaintance Wu Hsiu-Chi
3
The company launched a range of canned beverages in 1974
Taking over a dairy company and set up its own dairy division
The first in Taiwan to offer its milk and juice products in Tetra-Pak
packaging
It signed a deal with America’s Southland Corporation to bring its
7-Eleven retail concept to Taiwan
It was on the way to becoming a consumer goods/retail/industrial
conglomerate
In 1985, they launched such delights as Tong Yi Imperial Sausage
and Tong Yi Pickled Cabbage and Duck.
It became the Taiwanese distributor for Meiji’s high protein milk
powder; placed over 1,000 vending machines.
4
5
Opened Taiwan’s first branch of Kentucky Fried Chicken along with
the hundredth branch of 7-Eleven.
It acquired Budweiser’s distribution rights.
Uni-President was Taiwan’s leading food manufacturer by the end
of the 1980s
5 years after the company's foundation was built, Uni-President’s
first international venture happened.
Built their first instant noodles factory in Thailand.
Just three years later the company expanded into the US.
Built a similar noodles factory in Los Angeles
The company established a process in which they built a sufficient
scale of export business in markets before localising production in
the 1980s.
In 1984, the lead product line was tomato paste in Australia
The US venture was expanded with the importation of canned fruit
juices after 2 years
The company made its first venture in mainland China in 1992 and
further in Indonesia, Thailand, Vietnam and Philippines.
It opened its seventeenth Chinese factory after 3 years in the
market. 6
Uni-President was an expanding, but still tightly managed $1
billion turnover conglomerate
The company invented a process for manufacturing low-cholesterol
refined lard in 1993
Kikkoman brand soy sauce manufacturing facility was rated the
best of its kind in the country
In 2001, the company established its Life Sciences Research centre
In 2004, it instituted a brand management system throughout the
company
Its R&D team came up with proprietary manufacturing technology
for instant noodles and Taiwan’s first low temperature Pasteurised
milk
7
Uni-President was an expanding, but still tightly managed $1
billion turnover conglomerate
The company invented a process for manufacturing low-cholesterol
refined lard in 1993
Kikkoman brand soy sauce manufacturing facility was rated the
best of its kind in the country
In 2001, the company established its Life Sciences Research centre
In 2004, it instituted a brand management system throughout the
company
Its R&D team came up with proprietary manufacturing technology
for instant noodles and Taiwan’s first low temperature Pasteurised
milk
7
The Sub-conglomerates of Uni-President: Food Manufacturing,
Logistics, Retailing and Investment
Under Food Manufacturing are: Dairy and Beverage Group,
Provisions Group, Instant Food Group, General Food Group,
Consumer Health Group
Outside of the Food Products Sub-Conglomerate was the Logistics
Sub-Conglomerate.
Including 51 wholesalers and 133 retail chains spread across
Taiwan, distributing the products not only of Uni-President but
30,000 other manufacturers through the country’s largest route-to-
market system
8
2008
Generated nearly NT$ 50 billion of revenue ($1.7 billion)
2010
Took the business to highs on new sales and market share in all its
major markets
2011
Of the 18 major food categories in Taiwan in which the company
competed, it had over 40% market share in five of them and over
20% in another six
2012
The company targeted the sale of a million tons of foodstuff: nearly
half a billion packets of noodles, 100 million cases of dairy and
other beverages, nearly 100 million bottles of soy sauce and 200
million loaves of bread
9
Uni-President focused heavily on building its brand management
and R&D capabilities
The company ran as a conglomerate rather than a product-driven
enterprise
High profit, high potential categories and businesses were pursued
10
Uni-President enjoys nearly $13 billion in consolidated sales.
They operate in mature product sectors like Taiwan
It is the largest food company in Taiwan.
It only has 10% total market share of total food which offers plenty
of scope for growth.
11
Website: www.uni-president.com/ LinkedIn: www.linkedin.com/comApany/uni-president-cor.-ltd.
12
