uniever ppt - small actions make big diff
DESCRIPTION
All about Unilever.TRANSCRIPT
Small ActionsBig Difference
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AGENDA
History of Unilever
Structure and Unilever Central Europe
Sustainable business
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Margarine Unie and
Lever Brothers joined their forces
in 1929
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UNILEVER HISTORY
1929 Unilever's founding companies produced products made of oils and fats, principally soap and margarine.
With businesses expanding fast, companies set up negotiations intending to stop others producing the same types of products. But instead they agree to merge - and so Unilever is created.
On 2 September Margarine Unie (Netherlands) and Lever Brothers (UK) sign an agreement to create Unilever.
Founders of Unilever
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UNILEVER BRAND2000s
Nowadays
The 2000s have been a period of great transformation for Unilever, seeing significant organisational change.
The Vitality mission is launched and the new Unilever brand rolled out, including the new logo which represents the diversity of Unilever, our products and our people.
Unilever has been a brand since 1930 but it is only in the last few years we have started to make it more consumer-facing.
Today all our companies are called Unilever and the Unilever logo features on the back of our product brands. Now we are ready to start communicating the Unilever brand more proactively, so people know who we are and what we stand for.
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TITLE
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Our Vision
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HELPING PEOPLE GET MORE OUT OF LIFE● In the 1890s, William Hesketh Lever, founder of Lever
Bros, wrote down his ideas for Sunlight Soap – his revolutionary new product that helped popularise cleanliness and hygiene in Victorian England.
● In a history that now crosses three centuries, we've created products that help people get more out of life – cutting the time spent on household chores, improving nutrition, enabling people to enjoy food and take care of their homes, their clothes and themselves.
● Building on this heritage, our priorities now are inspiring people to take small everyday actions that can add up to a big difference for the world.
Small actions, big difference
'to make cleanliness commonplace;
to lessen work for women; to foster health and contribute
to personal attractiveness, that life may be more enjoyable
and rewarding for the people who use our products‘William Hesketh Lever
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WINNING WITH BRANDS AND INNOVATION
160 million times a day,
in 170 countries, people use our
products at key moments
of their day
1 in 2 household in the world
have Unilever brand at home
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Knorr Stock Potrevolutionises bouillon with a format that provides a more
authentic bouillon.
WINNING WITH BRANDS AND INNOVATION● €891 million invested in R&D in 2009
● 6 strategic R&D laboratories delivering groundbreaking technologies
● 31 major development centres developing and implementing product innovations
● 92 locations around the globe with R&D teams implementing innovations in countries and factories
Dove Body WashUses proprietary NutriumMoisture
technology, earning its scientifically-proven claim to provide ‘effective
natural nourishment’.
Unilever is leader in research and development.
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WINNING IN THE MARKETPLACE Unilever has a unparalleled reach across the store, bringing unique
shopper insight to our partnership with
customers
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WINNING WITH PEOPLE
People are the heart of our
business.
● We aim to create an environment in which all employees can fulfil their potential. We are committed to working with employees to develop and enhance each individual’s skills and capabilities.
● Unilever is one of the world’s most culturally diverse companies.
● Unilever is committed to diversity in a working environment where there is mutual trust and respect and where everyone feels responsible for the performance and reputation of our company.
● We are committed to safe and healthy working conditions for all employees.
● We will maintain good communications with employees through company based information and consultation procedures.
What is an MCO?
structure
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GLOBAL STRUCTURE
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UNILEVER CENTRAL EUROPE● The business expands into Central and Eastern Europe in
1990s.
● MCO (multi-country organisation) consisting of the Czech Republic, Slovakia, Hungary, Slovenia, Croatia and Bosnia and Herzegovina (with offices in all capital cities) was formed in 2006.
● Central & Eastern Europe has been managed within an enlarged region along with Asia and Africa since 2008. Western Europe becomes a standalone region.
● Budapest has become the centre of the CE region in 2009.
● Hungary and Czech are 80% of our business, so growth here remains critical to overall success
In CE there live more than 36 million
people speaking 6 different languages.
Unilever employs 1380 people in this region in different
departments and positions.
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UNILEVER CENTRAL EUROPE
● We supply our customers and consumers with well known global brands in our CE region as well as local jewels. We cover all parts of Unilever business with Foods, Home and Personal care, Ice Cream and Foodsolutions products.
● Food brands in CEGlobal Brands: Rama, Flora, Perla, Knorr, Lipton, Hellmann’s, GlobusLocal Brands: Hera, Delikat8, Delma
● Home and Personal Care brands in CEGlobal Brands: Axe, Rexona, Dove, Lux, Timotei, Signal, Cif, Domestos, Coccolino, Sanex Local brands: Baba, Gabi
● Ice CreamGlobal Brands: Algida – for example Magnum, Cornetto, Carte d’Or, TwisterLocal Brands: Míša, Krémkönnyű
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UNILEVER HUNGARY
Regional centre in Budapest
Ice cream factoryin Veszprém
Household cleaning factory in Nyírbátor
Food factoryin Röszke
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BRANDS UNILEVER CZECH REPUBLIC
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BRANDS UNILEVER HUNGARY
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SUSTAINABILITY and Corporate Social
Responsibility
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BALANCING PROFIT WITH RESPONSIBLE CORPORATE BEHAVIOUR
● In the late 19th century the businesses that would later become Unilever were among the most philanthropic of their time. They set up projects to improve the lot of their workers and created products with a positive social impact, making hygiene and personal care commonplace and improving nutrition.
● Today, Unilever still believes that success means acting with 'the highest standards of corporate behaviour’ towards our employees, consumers and the societies and world in which we live'.
● Over the years we've launched or participated in an ever-growing range of initiatives to source sustainable supplies of raw materials, protect environments, support local communities and much more.
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GOAL AND ACHIEVEMENTS
Our goal is to double the size of the business whilst at the same time reducing
our environmental footprint.
This encompasses the whole value chain – from
the sourcing of raw materials through to consumer use and
disposal of our products.
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AN OVERVIEW OF OUR IMPACTS
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Our Activities in Hungary what we are proud of!
32 játszóteret építettünk az ország minden táján, és idén további 8 települést lepünk meg saját játszótérrel!
A Segíts okosan! program az Országos Mentőszolgálat támogatását tűzte ki célul.
Március 31-ig minden Unilever termék megvásárlásával 1Ft-tal támogatjuk a Mentőszolgálaton. Idén minden mentőautóban lesz deffibrilátor!
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Thank you!
Questions?