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© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 1

Unified CommunicationsThis Changes Everything

William WongSystem EngineerCommercial BusinessCisco Systems, Malaysia

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© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 2

Agenda

• Today: Exponential Growth in Technology

• How Technology Drives Change

• So What is Unified Communications?




Today: Exponential Growth in Technology




Explosive GrowthThe Four Pillars of Technology

2005

Bandwidth

2010 2015 2020 20252005

Storage

2010 2015 2020 2025

2005

Information

2010 2015 2020 20252005

Computing

2010 2015 2020 2025

1010101001101010101010101010

1010101001101010101010101010

Everywhere

Everywhere




Pioneer 500GB DVDs§ Ultraviolet lasers

(20x storage of Blue-ray)§ 1 terabyte DVDs under development§ Timeline 1-2 years

NanoMechanical Memory§ 100 gigabytes per square

inch§ Timeline: 2-5 years

Perpendicular recording§ 70 gigabytes per square inch

(1 TB PC drives)§ Timeline: 1-2 years

Holographic (3D) storage§ 1 terabyte in a 1ccm cube§ Timeline: 2- 5 years

StorageTimeframe: 1-5 years

InPhase 1.6TB drive




AT&TAT&T’’s s Bell 103 Bell 103 modem modem

300 bps300 bps

19621962

9,600 9,600 bpsbps

28,800 28,800 bpsbps

56,600 56,600 bpsbps

Ethernet 10 Base T Ethernet 10 Base T 10 million bps10 million bps Fast Fast

EthernetEthernet100 100

million million bpsbps

10 Gigabit 10 Gigabit EthernetEthernet

10 billion bps

100 Gigabit 100 Gigabit EthernetEthernet

100 billion bps

Terabit EthernetTerabit Ethernet1 trillion bps1 trillion bps

10 Terabit Ethernet 10 Terabit Ethernet 10 trillion bps10 trillion bps

19841984 19941994 19951995

Ethernet Ethernet Protocol Protocol

StandardizedStandardized

19801980 19961996 19981998 20022002 20062006 20082008 20102010

Spee

dSp

eed

19971997

Bandwidth

Network Speed

Equivalent of 74 million people all speaking at once

Equivalent of 74 Equivalent of 74 million people all million people all speaking at oncespeaking at once

DesktopDesktopDesktop

InternetInternetInternet

Milestones in Bits per SecondMilestones in Bits per Second~ 18 Million % Increase in 10 years

Gigabit Gigabit Ethernet Ethernet 1 1 billionbillion

bpsbps




§ “Cell” chip has been in joint development by Sony, Toshiba and IBM since 2001

Prototype introduced in February 2005

§ Multi-core, multi-threaded gaming engine has nine cores able to process separate instructions in parallel§ First application: Sony Playstation, 2006

One 3.2GHz cell processor—total system performance rated at 2.18 teraflops

§ 2% of the raw computing power of the human brain for about $200

Computing

Source: PCWorld, February 2005

April 2005PlayStation maker Sony Corp. is granted a patent for beaming sensory information, such as smells, sounds and images, directly into the brain




Information Explosion: Stored Data Doubles Each Year

Sources: ExtremeTech, July 2003, University of California at Berkeley, 2003

Information Stored Per Person Worldwide

Information

2001 2002

250 MB

2 GB

500 MB1 GB

2003 2004

4 GB

2005

It would take 75 feet of books to store the equivalent of 2 GB of data on paper.




Information Explosion: Stored Data Doubles Each Year

Sources: ExtremeTech, July 2003, University of California at Berkeley, 2003

Information Stored Per Person Worldwide

Information

2001 2002

250 MB

2 GB

500 MB1 GB

2003 2004

4 GB

2005

It would take 930 miles of books to store the equivalent of 131 TB of data on paper.

128 GB

2010

131 Terabytes

2020




How Technology Drives Change




Computers

Phones

Mobile Assets

Static Assets

Controllers

Smart Sensors

Microprocessors and Microcontrollers

Users

2005 Forecast, Million Units

500

1,500

350

375

500

750

35,000

Source: Harbor Research, Inc., Forrester Research, Inc., IBSG

Today's

Internet

Extended Internet As IP becomes

pervasive, existing AND devices that do not exist today will be connected to the Internet.

Billions of New Devices in the Internet




Billions of New Internet Inhabitants

RFID• An estimated 50 billion tags

and 10 billion readers by 2010

“Smart Dust” Sensor Networks—Everywhere

• “Motes” are linked to sensors which detect temperature, air flow, humidity, etc.

• They communicate in an ad-hoc, wireless mesh network.

Source: Forrester Research, Inc.




PAN(Personal Area

Network)

LAN(Local Area Network)

WAN(Wide Area Network)

MAN(Metropolitan Area Network)

Wireless Will Be Everywhere




Cap

abili

ty

Time

Only 14% of people in the world are now connected to the Internet … (As low as 8% connect from their homes.)

Is this how the rest will get online?

New Devices:Your Phone Will Become Your Computer




Video

Universal Universal TranslationTranslation

All communication modes are interchangeable. Transmit in one format and “read” in an other.Any content…any device…any language…any time.All powered by the network.

New Capabilities:Universal Translation




So What is Unified Communications?




Changes are Inevitable

Speech

Printing Press

Internet & Wireless

Time

Wor

ld G

DP

What’s Next?• We have been going through an era of disruptive

innovations and constant changes

• Transformation is accelerating

• Intensity has been on the increase

TradeWriting

Railroads

Telephone & Telegraph

Radio & TV




The Market is Changing Faster than Ever

TelephoneTelevision

50% of Ownership

Mobile Phone

PC

Source: F&S and Federal Reserve of Dallas

70 years28 years24 years17 years

Internet

9 years




… And Changes are More Sophisticated and Complex




The Need for Speed

• Expecting to reach someone internally within hours or minutes

5 years ago – 77% Today – 90%

• Expecting to reach someone externally within hours or minutes

5 years ago – 38% Today – 65%(The Economist)




…Unable to Reach

Coworkers on First

Try…

…Have to UseMultiple

Methods of Reaching

Coworkers…

Daily 52%

Daily 36%

Communication Devices and Apps

Proliferating…

EmployeesIncreasingly Mobile…

6.4 Types of Devices

27% Traveling 1X Month Avg.

Source: Sage Research, 2005

“Innovation” Has Created Complexity

…Results inDelays and

Missed Deadlines

Monthly 22%

Profits

Costs

…Impacting theTop & Bottom

Line




The Underlying ProblemInnovation Has Created Complexity

15 Attachments!!15 Attachments!!

u there?u there?

Meetings All DayMeetings All Day

20 E-Mails!20 E-Mails!

“Have a Minute?”“Have a Minute?”

5 Voicemails!5 Voicemails!

Information Overload• Too many devices• Anywhere/anytime

Technology Limits• Disparate solutions• Disparate access




What Users Really Want

Information Control• Where I am• When I want

Technology Solutions• Devices that work together• Simple access to services




It is not about making a voice call

It is about Rich Media Experiences

WirelessBusiness

Color

Professional Unified Communications

Network

Standards BasedH.323 System

Small GroupSystem

IP Phone with PC Video

ExecutiveDesktop

High-end Videosystems




It is about Real Time Interactions- Telepresence




Emergency Alert

Time Clock

AdvertisingBroadcast

Education AttendanceCustom and Off-the-shelf applications

www.cisco.com/go/apps

It’s Especially about Applications


http://www.cisco.com/go/apps



It is Especially about ApplicationsIPICS - IP Interoperability and Collaboration System

Emergency Buildings

MedicalHospitality Police Fire

Voice Interoperability

Video Interoperability

Data Interoperability

Instant Messaging

Incident Alert

IP-ICS ServerProvides RF Radio and

IP Communications Integration




61%58%

52%52%

50%49%

46%42%

39%39%38%

25%5%

4%

0% 10% 20% 30% 40% 50% 60% 70%

Conferencing

IP phone-based productivity applicationsRemote access (telecommuters) to non-telephony

applicationsUser Mobility

Networked voice-mail

Remote access (telecommuters) to telephony features

Video/Distance Learning

Unified messaging

Call Center Applications

Collaboration tools

Productivity Tools

Presence/Instant Messaging integration

Other

None of the Above

Which of the Following Applications Will Drive/Are Driving Your Convergence Initiatives?Conferencing… the Next IP “Killer App”

n=241

Source: Meta Group

Applications Are Driving Convergence




Widespread Use of Real-time Applications

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Softphones

IP Phones

Unified Messaging

Enterprise IM

Consumer IM

Web Conferencing

Currently in use Plan to use within 6 monthsPlan to use within 12 months Plan to use within 18 months

Q1. For each of the following products, please indicate your company’s current usage and planned use:

Source: IDC Study on Real-time applications; IT Manager and above, firms >2,00 employees (n=241)




Using the Power of IP to Converge the User Experience

E-MailCollaboration Calendar

Video-on-Demand

Web Application

Audio-Conferencing

Instant Messaging

Voice Messaging

ContactCenter

TelephoneServices

TelephoneServices

TelephoneServices

Unified Communication




Integrated & Open Product Portfolio




A Complete Communications Portfolio

ApplicationsCisco Unity Cisco Unified Contact

Center, CVPCisco UnifiedMeetingPlaceInformacast Cisco

MobileConnect

EndpointsCisco Unified IP Phones Cisco IP

Communicator

Cisco Unified Video Advantage

Cisco Unified Wireless IP Phone 7920 V.2

Cisco Unified IP Phones 7941G/7961G

Cisco Unified IP Phone

7985GCisco Unified IP Phones 7941G-GE/ 7961G- GE

Call ControlCisco Unified CallManager Express & Cisco Unified Survivable Remote Site Telephony Cisco Unified CallManager

Release 3.4Release 4.0

Cisco Quick Configuration Tool

Cisco Voice Provisioning Tool

ToolsCisco Unified

Operations ManagerCisco Unified

Service Monitor

InfrastructureIntelligent Network Infrastructure: Security, Switching, Routing, QoS, Availability, Management, Administration

Release 5.0




The Elements of Unified Communication

Network InfrastructureNetwork InfrastructureWAN

AggregationRouter

BranchRouter

SiSi

Distribution/CoreSwitch

SiSi

Campus

Branch

IP WAN

AccessSwitch

AccessSwitch

ApplicationsApplicationsVoice Mail/Unified

Messaging

Auto-Attendant/Interactive

Voice Response

XML Phone

Services

LDAPDirectory

Telephony InfrastructureTelephony Infrastructure

Conf

Xcode

MediaResources

Gateway/Survivable

RemoteGK

Call ProcessingAgents

PSTNGateway

PSTN

TelephonyEndpoints

TelephonyEndpoints




IP Telephony and TDM Telephony Compared

Application Server

Stackable Switching

Voice-Enabled Router or Gateway

Call Processing

Call Processing

LineConnections

LineConnections

TrunkConnections

TrunkConnections

SwitchingSwitching

End Points

PBX ArchitecturePBX Architecture IP Component ModelIP Component Model




PSTN

CiscoCallManager

IP WAN

LDAPDirectory

Call Setup11E.164 Lookup22

Call Setup 33

Ring44

Off Hook55Connect

RTP Stream

66

Ring Back44

SwitchSwitch

Basic “Phone-to-Phone” Call Processing




Central Site Call Manager

Real Time Protocol

WAN

SCCP: Protocol for call set up and tear down

Keepalive: Ensures communication link with CallManager

Branch router Headquarters

Normal OperationNormal Operation

PSTN

SRS Telephony




PSTN

XSCCP

Keepalive (TCP)

KA to CCM

KA to CCM

WANBranch router

Network FailureNetwork Failure

Real Time Protocol

SRS Telephony - Failover

Headquarters

Central Site Call Manager




Cisco’s voice environment mid-2001




Cisco’s voice today




Integrating SIP into Call Processing

SCCP PhoneRegistration

Phantom, IPMA, QRT,

CER, PAetc

SIP PhoneRegistration

SIPRegistrar

Presence Server

SIP Routing

Unified MServer

Gateways ConfServer

SIP

…

Cisco Call Processing

Coremedia controland features

Existing Cisco Features New SIP Features

Interoperability with IETF SIP Standards Compliant Phones (RFC 3261)

3rd party CTIApps




Bringing It All Together:Making Unified Communications Works

The Part You Don’t See:

The Intelligent Information

NetworkEnables

IntegrationEnhanced

Power Management

IntelligentLAN Switching

Auto VLAN

Auto QoS

Home Net

CarrierSoftswitch

Firewall

Host IntrusionProtection

WiFi Networking

Dynamic DeviceDiscovery

IntelligentTraffic Routing

Network AccessControl

Secure VPN Access

Storage

Management

SeamlessMobility

Dynamic UserTracking

Remote

Video Association

The Part You SeeIP Telephony Customer Contact

Unified Messaging Video

Collaboration Mobility



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