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What is 360Science for Alteryx? 360Science for Alteryx Technical Whitepaper ©2018 360Science Inc. All rights reserved alteryx Meet 360Science & The world’s most advanced matching engine for customer data applications. Customer Segmentation CRM Data Lead Matching Cross-Channel Marketing Analysis Contact Data Blending Unify Match Merge Suppress Multi-buyer Analysis Customer Data Integration

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Now Available! 360Science for Alteryx. It will forever change how you do customer data analytics

What is 360Science for Alteryx?

360Science for Alteryx Technical Whitepaper

©2018 360Science Inc. All rights reserved

Showcase Solving the Problem - Not the Process

alteryx

Meet 360Science &

The world’s most advanced matching engine for customer data applications.

Customer Segmentation

CRM DataLead Matching

Cross-Channel Marketing Analysis

Contact DataBlending

Unify MatchMerge Suppress

Multi-buyerAnalysis

Customer DataIntegration

Geolocation

Merge

Suppress

Dedupe

Normalization

Transliteration

Address Correction

Geolocation

Data Matching

Match/Unify

Normalization

Now Available! 360Science for Alteryx. It will forever change how you do customer data analytics

It all starts with the matching engine!

Our team of engineers, data scientists and developers have created AND perfected the industry’s most accurate and effective contact data matching engine.

Technical Whitepaper

Independent testing by one of our partners reported, 360Science

Matching Engine delivered up to a 226% more accurate match

rate on customer CRM data than competing solutions.

226%Accuracy Matters!

360Science INTELLIGENTLY Scores Matches! Conventional solutions do not!

©2018 360Science Inc. All rights reserved

Core Capabilities - Data Matching

Matching Engine

alteryx

Showcase Solving the Problem - Not the Process

Showcase Solving the Problem - Not the Process

alteryx

delivered a 226% more accurate match rate on CRM customer data

( system integrator )

Nearly eliminates #datagymnastics and #regexhell

( everyone who has used it )

reduced data matching process times from days and hours to 6 minutes!

( marketing service company )

226%More Accurate

0Data

Wrangling40X

fastertime toinsights

Alteryx

DIAGNOSEfalse-positivesfalse-negatives

missed matches

Data Source

CREATE TARGET DATASET

DEFINE MATCH REQUIREMENTS

blen

d da

ta

extr

act

pars

e

norm

aliz

e

clea

n

corr

ect

stan

dard

ize

Data Wrangling >

>

ANALYZE DATA SOURCES

join

dat

a

RETUNE/REBUILD MATCH MODELS

INSPECTRESULTS

Expe

rimen

t with

M

atch

Str

ateg

ies

Choo

se A

lgor

ithm

fr

om L

ibra

ries

Build

and

Tra

in D

ata

Dict

iona

ries

Set W

eigh

ts &

Sc

ore

Thr

esho

lds

Dete

rmin

e O

utlie

r H

andl

ing

Data Modeling

GENERATE MATCH KEYS

BLOCK/GROUPCLUSTER

MATCH KEYS

DEPLOY MATCHKEYS

Alteryx Traditional Customer Data Matching Process

MATCHCODE: First_Name(1) + Metaphone_Last_Name(5) + Street_Number(4) + ZIP(5)

MATCHKEY:

Geolocation

Merge

Suppress

Dedupe

Normalization

Transliteration

Address Correction

Geolocation

Data Matching

Match/Unify

Normalization

Now Available! 360Science for Alteryx. It will forever change how you do customer data analytics

It all starts with the matching engine!

Our team of engineers, data scientists and developers have created AND perfected the industry’s most accurate and effective contact data matching engine.

Technical Whitepaper

Independent testing by one of our partners reported, 360Science

Matching Engine delivered up to a 226% more accurate match

rate on customer CRM data than competing solutions.

226%Accuracy Matters!

360Science INTELLIGENTLY Scores Matches! Conventional solutions do not!

©2018 360Science Inc. All rights reserved

Core Capabilities - Data Matching

Matching Engine

alteryx

Showcase Solving the Problem - Not the Process

Showcase Solving the Problem - Not the Process

alteryx

Meet the world’s most advanced matching engine built for customer data applications

360Science AI Analyzes, Normalizes and Tokenizes Data

Automatically Builds Matching Models

Intelligently Scores and Groups Matches

delivered a 226% more accurate match rate on CRM customer data

( system integrator )

Nearly eliminates #datagymnastics and #regexhell

( everyone who has used it )

reduced data matching process times from days and hours to 6 minutes!

( marketing service company )

226%More Accurate

0Data

Wrangling40X

fastertime toinsights

360Science is the Smartest Route to Unifying Customer DataQualitative Analysis AI

qualitative

Name

and much more!

Geolocation

Merge

Suppress

Dedupe

Normalization

Transliteration

Address Correction

Geolocation

Data Matching

Match/Unify

Normalization

Now Available! 360Science for Alteryx. It will forever change how you do customer data analytics

It all starts with the matching engine!

Our team of engineers, data scientists and developers have created AND perfected the industry’s most accurate and effective contact data matching engine.

Technical Whitepaper

Independent testing by one of our partners reported, 360Science

Matching Engine delivered up to a 226% more accurate match

rate on customer CRM data than competing solutions.

226%Accuracy Matters!

360Science INTELLIGENTLY Scores Matches! Conventional solutions do not!

©2018 360Science Inc. All rights reserved

Core Capabilities - Data Matching

Matching Engine

alteryx

Showcase Solving the Problem - Not the Process

Showcase Solving the Problem - Not the Process

alteryx

RESULT

Now Available! 360Science for Alteryx. It will forever change how you do customer data analytics

It all starts with the matching engine!

Our team of engineers, data scientists and developers have created AND perfected the industry’s most accurate and effective contact data matching engine.

Technical Whitepaper

Independent testing by one of our partners reported, 360Science

Matching Engine delivered up to a 226% more accurate match

rate on customer CRM data than competing solutions.

226%Accuracy Matters!

360Science INTELLIGENTLY Scores Matches! Conventional solutions do not!

©2018 360Science Inc. All rights reserved

Core Capabilities - Data Matching

Matching Engine

alteryx

Showcase Solving the Problem - Not the Process

Showcase Solving the Problem - Not the Process

alteryx

RESULT

delivered a 226% more accurate match rate on CRM customer data

( system integrator )

reduced data matching process times from days and hours to 6 minutes!

( marketing service company )

360Science nearly eliminates #datagymnastics and #regexhell

( everyone who has used it )

226%More

Accurate

40Xfaster

time toinsights

0Data

Wrangling

Granular Scoring and Control

Tokens

‘automatically’

The result -

Normalize

Tokenize

Measure

Restructure

Analyze

Parse

Extract

Split

Score

Cluster

Compare

Group

Master

Prevent

Unbridge

Constrain

Search

Geolocation

Merge

Suppress

Dedupe

Normalization

Transliteration

Address Correction

Geolocation

Data Matching

Match/Unify

Normalization

Now Available! 360Science for Alteryx. It will forever change how you do customer data analytics

It all starts with the matching engine!

Our team of engineers, data scientists and developers have created AND perfected the industry’s most accurate and effective contact data matching engine.

360Science for Alteryx Technical Whitepaper

Contact Us

tel: 866.332.7132

email: [email protected]

web: www.360science.com

twitter: @360science_HQ

866.332.7132 [email protected]

©2018 360Science Inc. All rights reserved

Intelligent Contact Data Matching

Matching EngineSome of the world's best companies already use 360Science

delivered a 226% more accurate match rate on CRM customer data

( system integrator )

reduced data matching process times from days and hours to 6 minutes!

( marketing service company )

360Science nearly eliminates #datagymnastics and #regexhell

( everyone who has used it )

226%More Accurate

40Xfaster

time toinsights

0Data

Wrangling

Because we fundamentally

delivered a 226% more accurate match rate on CRM customer data reduced data matching process times

from days and hours to 6 minutes! 360Science nearly eliminates

#datagymnastics and #regexhell( everyone who has used it )

226%More Accurate

40Xfaster

time toinsights

0Data

Wrangling