unilever · pdf filesuave, sunsilk, talenti, v05 and vaseline. august 2016, ... unilever has a...
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UNILEVER
OCTOBER 2016
“MAKE CLEANLINESS COMMONPLACE”
EUROPE
● €13.6 BILLION TURNOVER
● 2.6% UNDERLYING VOLUME GROWTH
● 26% OF GROUP TURNOVER
ASIA/AMET/RUB
● €22.4 BILLION TURNOVER
● 3.0% UNDERLYING VOLUME GROWTH
● 42% OF GROUP TURNOVER
THE AMERICAS
● €17.3 BILLION TURNOVER
● 0.4% UNDERLYING VOLUME GROWTH
● 32% OF GROUP TURNOVER
UNILEVER ISA GLOBAL COMPANY
WE MAKE MANY OF THE WORLD’S FAVOURITE BRANDS
OUR VISIONTO GROW OUR BUSINESS,
WHILST DECOUPLING OUR
ENVIRONMENTAL
FOOTPRINT FROM OUR
GROWTH AND
INCREASING OUR
POSITIVE SOCIAL IMPACT
POSITIVE SOCIAL IMPACT
GROW THE BUSINESS
DECOUPLEENVIRONMENTAL
FOOTPRINT
A NEW WAY OF DOING BUSINESS
EQUAL OPPORTUNITY & SUSTAINABLE LIVELIHOODS
SUSTAINABLY SOURCEDRAW MATERIALS
THE PLANET PROTECTEDFOR FUTURE GENERATIONS
ACCESS TO WATER SANITATION & HYGIENE FOR ALL
I
Innovative Marketing
Functional Expertise
SUSTAINABLE
LIVING
BRANDS
SUSTAINABLE LIVING
PURPOSE
SUSTAINABLE LIVING
PRODUCTS
= +
Cutting Edge
TechnologyInvesting in
Bright Talent
NEW CAMPUS RECRUITING PROCESS
• UNBIASED RECRUITING PROCESS OPEN TO ALL SCHOOLS
• MULTIPLE WAYS TO EVALUATE TALENT
• GAMIFICATION
• VIDEO INTERVIEWS
• IN PERSON ASSESSMENTS
http://unilever-college.jobsOr click here
• National business case campus competition in which teams composed of 3 students create proposals to address an identified business need
• Open to all undergraduate and 1st year graduate level students
• Targeted to students in any school interested in any function
• Submissions should be in video format NTE 3 minutes
• Deadline to submit videos is October 27th
• Judging will happen in 2 ways:
• Popular Vote – begins October 28th
– Anyone can vote as many times as they want. American Idol style.
– Team with the most votes will automatically compete in the National Comp.
• Committee Vote – Team of Unilever executives will judge videos based on:
1. Topic relevance
2. Influence and Persuasiveness
3. Content
4. Scalability
• National finalists will be confirmed November 10th
• National competition will be in January date TBC
URL: bit.ly/NAUnigame2017
2016-2017 Business Case: Develop a
business case to speak to how Unilever can efficiently, effectively and most
sustainably reach digital consumers with our products and platforms. Click here
or go to slide 16 to read full brief.
Click here for helpful resources or go to slide 15
What you win:
Bit.ly/NAUnigame2017Link to Last Year’sLondon trip video:https://www.youtube.com/watch?v=xt9yitFXTLMOr click here
THERE’S NEVER BEEN A BETTER TIME TO CREATEA BRIGHTER FUTURE
APPENDIX
UNILEVER RESOURCES
HTTPS://WWW.UNILEVER.COM/SUSTAINABLE-LIVING/THE-SUSTAINABLE-LIVING-PLAN/
HTTP://FINANCE.YAHOO.COM/QUOTE/UN?LTR=1
HTTPS://WWW.UNILEVER.COM/IMAGES/ANNUAL_REPORT_AND_ACCOUNTS_AR15_TCM244-478426_EN.PDF
RETAIL REVOLUTION AND DIRECT TO CONSUMER ARTICLES:
HTTPS://WWW.LINKEDIN.COM/PULSE/SERVING-SOCIETY-ACCELERATING-GROWTH-MIDST-RETAIL-TODD-TILLEMANS?TRK=PROF-POST
HTTP://MULTICHANNELMERCHANT.COM/INFOGRAPHICS/ECOMMERCE-BOOM-AFFECTED-GLOBAL-RETAIL-LOGISTICS-21012016/
HTTPS://WWW.VISIONCRITICAL.COM/DIRECT-TO-CONSUMER-MARKETING-CHANNEL/
HTTP://FORTUNE.COM/2016/09/12/WALMART-STOCK-ANALYSTS/?IID=RIGHTRAIL-MORE
HTTP://WWW.THEGLOBEANDMAIL.COM/REPORT-ON-BUSINESS/LOBLAW-PLANS-TO-BATTLE-AMAZON-AND-WAL-MART-WITH-ONLINE-FOOD-OPERATION/ARTICLE18375627/
PRESENTATION SKILLS:
HTTPS://HBR.ORG/2013/06/HOW-TO-GIVE-A-KILLER-PRESENTATION
HTTPS://WWW.YOUTUBE.COM/WATCH?V=DEDCC0ACJAA
HTTPS://WWW.YOUTUBE.COM/WATCH?V=RHX-XNP_G5S
HELPFUL RESOURCES
Unilever is a global company with over 400 brands powered by 168,000 employees
that operates in more than 190 countries. The company has been in business since
the1880s and is headquartered in London, United Kingdom. Paul Polman is the
current Chief Executive Officer (CEO).
Two billion people use Unilever products every day to feel good, look good and get
more out of life. Our Personal Care, Foods, Home Care and Refreshment categories
each contain a portfolio of brands that aim to deliver consistent, competitive,
profitable and responsible growth supported by investment in innovation and
marketing. The company invests around €1 billion every year in research and development.
The portfolio of products and brands is ever-changing and continues to grow. Some of our brands in North America include:
Axe, Becel, Ben & Jerry’s, Breyers, Caress, Country Crock, Dove, Fruttare, Good Humor, I can’t believe it’s not Butter,
Hellman’s, Klondike, Knorr, Lever 2000, Lipton, Magnum, Mazola, Nexxus, Noxzema, Pond’s, Popsicle, Q-tips, St. Ives,
Suave, Sunsilk, Talenti, V05 and Vaseline. August 2016, the company acquired Dollar Shave Club and has recently signed
an agreement to acquire Blueair.
Unilever has a simple but clear Purpose – to make sustainable living commonplace. We believe this is the best long-term
way for our business to grow. Our unswerving commitment to sustainable living is increasingly delivering both more trust
from consumers and a strong business for shareholders with lower risks and consistent, competitive and profitable long-
term growth.
Our business model begins with consumer insight that informs brand innovation, often with partners in our supply chain,
to create products we take to market supported by marketing and advertising across a range of distribution sales
channels.
Historically, distribution sales channels included supermarkets, convenience stores, small and large retailers, dollar
stores and warehouse clubs, such as Costco, BJs and Sam’s Club. Today, the foot traffic in those traditional retailers has
and continues to decline while online and mobile commerce continue to grow. It is very difficult to persuade people to
visit physical stores with the rise of online shopping.
Business Case: We are in a retail revolution, which changes not only how consumers shop, but also how we
interact with them. Develop a business case to speak to how Unilever can efficiently, effectively and most sustainably reach
these digital consumers with our products and platforms.
Sustainable Living Plan