union suisse autumn :: the future of connecting people
TRANSCRIPT
PowerPoint Presentation
The Future of Connecting PeopleIATA - Geneva24.09.2015#UnionGVA
The Union Suisse3September 24, 15
100%Open 2014
The Union Suisse5September 24, 15
Created by: Powered by: David Simoes-Brown Guy White
100%Open 2014
5
The Union Suisse(Some of the Union Suisse members)6
September 24, 15
100%Open 2014
September 24, 157
100%Open 2014
9/24/158
Adrian WthrichSwisscom9/24/159
Swisscom FriendsNeighbour with tech skills & heart 10Swisscom Friends Community Management
Stats and Success! 11Swisscom Friends Community Management1300 +Friends1800 +Customers4.7 Rating85 % of all customers receive a response within 3 hours
Motivation
Alter, hhere bildung, tech affin
Community Management12Swisscom Friends Community Management
Process integrated marketing activity General Marketing activity
GET
Get and13Swisscom Friends Community Management
MORE GREAT FREINDS
?
give14Swisscom Friends Community Management
Exclusive for YOUCHF 50.- voucher
use VIP50 promo code
Tim GrosserIATA9/24/1515
SkyZen, Helping you fly better
I would like to present today SkyZen,
An innovative new solution to help you fly better.
It is a solution which leverages off wearable technology to provide personalized insights to the passenger16
How can we improve the flying experience?
Personalized recommendations is a key way to improve the flying experience.
More people are travellingAnd people are moving more frequently across time zones
With increasing choice of routes, destinations and airlines, the flying experience is becoming ever-more important to a customer.
17
The answer is already in the passengers hands(or on their arms)
Wearables have created an exciting opportunity for personalized health analysis.
The wearables industry (Jawbone, Fitbit, Apple) is growing significantly and expected to continue to grow.
At IATA, we believe we can leverage off this technology to help the passenger fly better.
In effect a wearable device is another sensor point which provides a new type of information, - our question was, how to do use that information to help the passenger experience18
Wearables the new data points
19
Solution
WearableData
FlightData
Our solution takes wearable data, namely sleep, activity, and coming soon, heart rate.
It then overlays it with a passengers flight data, and the result is SkyZen,
an innovative personalized travel coach.
20
iPhone AppIntegrates with JawboneRecords Activity & SleepRate my flight Emoji'sNext ReleaseApple Watch & FitbitHeart Rate, and Android
21The SkyZen solution is an Iphone App.
Current integration is with Jawbone (future releases will also be compatible with apple watch and Fitbit)
It records activity and sleep (heart rate will be available in the next iteration)
In this example, SkyZen is recording your activity before, during and after the flight from CPH or ORD
Personalized Travel Insights
Because of this partnership of data, the consumer now has the opportunity to receive insights regarding wellness and flight.
Blend personal data with aggreggated data to give insights
Examples of insights
Sleep 8 hrs a night,
Walk 3kms
Maybe different jet lag recommendations depending upon the flight pattern
22
Tim GrosserHead of Digital [email protected]+ 41 79 559 7225
In conclusion
We have released a new app, called skyzen,
To help passengers fly better,
Consumer facing app, Free in Itunes
Welcome any feedback.
23
Sylvia ClementiHappy City Lab9/24/1524
Living together!People want to be useful to their community
Adopt a Box! www.hclbox.org
Breaking up routine, creating new experiences
This Week Will Change Your Life!
Touch n Dance!
Transform the way we live together
Sylvia [email protected]
Joseph GaylordITU
9/24/1530
This is a very exciting time to work in Geneva. Over the past 5 years, a huge range of organizations in the Geneva international ecosystem have developed teams, labs, programs or departments focused on innovation. Some focus on internal innovation, on internal processes and systems; some on external innovation on products, projects and services offered to their communities; some on working with outside groups whether supporting their work or integrating it into their own, but they all are looking at bringing design and technology into the work of their respective groups. Above you see, innovation leaders from or working closely with ITC, UNEP, UNCTAD, WHO, ICRC, Graduate Institute, Global Fund, CERN, UniGe, Impact Hub, and ITU.
31
These programmes are tremendously interesting and tremendously diverse. In nature, when evolutionary biologists observe convergent evolution, that is phenomena, like wings, as you see above, which occur successfully in a number of diverse populations, in this case insects, lizards, birds and mammals, the biologists recognize that feature as being a major driver in the survival and success of species. So, when, over the past six months, I have observed 3 large scale efforts at formal multilateral collaboration between innovation projects, 3 attempts to map and catalogue the ecosystem here in Geneva, and 2 efforts at bringing together innovation teams for semi formal networking and collaboration sessions, I took notice. 32
Whats the Evolutionary Pressure?
Sharing best practices, tools and information
Troubleshooting issues with bureaucracy and programmes
Seeking collaborators and partners
Spreading the word about new projects and successes
These collaboration efforts have seemed to focus on a few main areas. First, these innovation leaders want to share best practices, information and tools that they can use to strengthen their work. Second these programmes often struggle to create within slow Geneva bureaucracies, the opportunity to troubleshoot with likeminded colleagues is tremendous. Three, every one of these projects is looking to build a network of partners to collaboration with on bigger projects or to send opportunities to. Fourth, the innovation programmes want a platform, they want to spread the word about their work, and build their networks.33
Innovation SafehousePRIVATE MEETINGS, CHATHAM HOUSE RULESOPEN SESSIONS, CONSULTING COLLEAGUESANNUAL CELEBRATIONS
So, one of the models of this kind of project is the Innovation Safehouse. Full disclosure, my team at ITU has been working on this concept with the ICRC, THE Port@CERN and Impact Hub. Its not entirely my idea, and its not the only option out there, but it shows what this might look like. We have a four part system. Once a month or so, we would gather for what I call Innovators Anonymous these are closed door meetings where innovation teams get together and raise their issues. Everything is private and no one is speaking for their organization, so that we can be truly honest, no need for politics there. The second piece, every few months, would be an open session, which would let us bring a broader community together and either talk about our work, or ask important questions. Finally, even less often, probably annually, we would have a big session to talk about the major successes of our work, and show off to management. All of this would be coordinated in part through a LinkedIn community. This would let us work together to ask the questions that need answers, build collaborative projects, share opportunities and improve the service that we can give our organizations. 34
We need your help!We need ideasWe need facilitatorsWe need organizations to work with
Lets talk, contact me:[email protected]
Biliana VassilevaEmptySpace9/24/1536
M&M
Getting Personal
How Did It Work Out 4 Me?
4
OTHERS
Would you care for some empty space?
Romain MullerEuropean Business Aviation Association9/24/1542
@
Brittany GrootP&G9/24/1546
CULTURAL HERITAGEPARTNERSHIPS CONNECTING BRANDS & PEOPLE
GLOBAL CULTURAL EXCHANGES ARE ON THE RISE
B. Groot P&G / UNIVERSITY OF LEIDEN
47
B. Groot P&G / UNIVERSITY OF LEIDENCultural heritage is used time and again to construct identities
CULTURAL HERITAGE - PARTNERSHIPS CONNECTING BRANDS & PEOPLE
48
B. Groot P&G / UNIVERSITY OF LEIDENBrands often use cultural heritage to construct their brand identity and establish authenticity and many have become modern cultural goodsCULTURAL HERITAGE - PARTNERSHIPS CONNECTING BRANDS & PEOPLE
49
B. Groot P&G / UNIVERSITY OF LEIDENSome examples: using culture and cultural heritage to connect with peopleCULTURAL HERITAGE - PARTNERSHIPS CONNECTING BRANDS & PEOPLE
50
B. Groot P&G / UNIVERSITY OF LEIDEN
B. Groot P&G / UNIVERSITY OF LEIDENGIVE- Connecting brand and agencies with projects / sharing latest trends and industry research.Connecting cultural organizations/ cultural heritage projects with new partners for engagement.
THANK YOU!
CULTURAL HERITAGE - PARTNERSHIPS CONNECTING BRANDS & PEOPLE
51
David Simoes-BrownUBS*
9/24/1552*(on behalf of)
innovate.ubs.com
9/24/1553
9/24/1554
https://union.100open.com/
9/24/1555
Christmas Union 2015Save the date: 3rd of December 2015@ The Impact Hub Geneva