union suisse :: creating value together_#uniongva_002

100%Open 2013

Welcome to Union SuisseDeux!

May 1, 2023 1Welcome

100%Open 2013David Simoes-Brown

100%Open 2013

Innovating with partners by sharing the risks

and the rewards.

May 1, 2023 5Open Innovation

Insert cropped logo white/grey logo

100%Open 2013

Insight and Innovation joined at the hip

May 1, 2023 6Catalyx & 100%Open


We help businesses unlock the innovation potential of crowds, communities and conversation


Creating customer validated innovation in less than a month.

In partnership with 100% Open and a popup community of 100 consumers, we delivered a 12 month marketing communication plan for the brand. A time saving of 6 months, a cash saving of

$60,000.

SHORTLISTED FOR DISRUPTIVE

INNOVATION AWARD – next

generation market research

100%Open 2013Partnership

100%Open 2013

Lionel BodinAccenture – Development Partnership

October 10, 2013 10Union SuisseCreating Value Together


Accenture Development Partnerships

August 2011

Union Open Innovation Forum Geneva - October 10th

, 2013

Accenture Development Partnerships : Catalyst for the Convergence

Economy

Copyright © 2013 Accenture All rights reserved.

Accenture Development Partnerships is an hybrid business…

12

Copyright © 2013 Accenture All rights reserved.

Sample project : Improving access of medicines and vaccines leveraging private sector expertise from Coca-Cola

13

In the Last Mile Partnership, Accenture Development Partnerships is playing a central role in managing the partnership and executing a wide range of projects on the ground in Africa to improve access to medicines

Funding Partners

The Last Mile Partnership is an ongoing partnership between The Coca-Cola Company (TCCC),

The Gates Foundation, USAID and The Global Fund to look at ways of improving access to

critical medicines and vaccines by leveraging insights from The Coca-Cola Companies supply

chain capabilities.

Country Programmes

Other Stakeholders

http://www.gavialliance.org/

Find out more at:www.accenture.com/adp

100%Open 2013October 10, 2013 15Union SuisseCreating Value Together


Geoff LinsellMoving Brands

Connecting peopleto brands andbrands to people

Moving Brands introduction 16

Stories, systems and people

We focus on articulating the story at the heart of the business and designing customer touchpoints.Tying these two together with rigorous systems is what creates iconic brands for our clients and powerful experiences for people.

Client name – Document title 17

Stories Systems People

We have the capabilities to help businesses innovate, design and transform to thrive in the moving world


Strategy & transformation

Defining and delivering on tomorrow’s brand, customer experience and digital opportunities fuelled by creativity, innovation and design thinking.

Storytelling & engagement

Defining the purpose of the business. Communicating with, engaging and mobilising stakeholders.

Living IdentityTM

Creating, designing and producing brand identity systems for a moving world context.

Experience design

Defining, designing and producing powerful experiences that connect people to brands, products and businesses.

Digital product & service design

Designing world-class digital products and services that areownable and born out of the brand.

Innovation consulting

Research, ideation and prototyping to create new business opportunities.

We work in partnership with leading global and regional brands and innovative start-ups


Template note

To embed video in Power point

– Double click media icon to insert

a video. Ensure the video is set

to ‘Click to play.’

– Remember to keep linked file

with PPT when moving files

To create a hyperlink to Vimeo

– PDF the presentation.

– Open in Acrobat, ensure it is cropped correctly.

– Go to Tools > Advanced editing > Link tool

– Use the cursor to click and drag to select the link

area.

– In the dialogue box under ‘Link type’ select

‘Invisible rectangle’ and ensure ‘Highlight style’ is

set to ‘None’

– Click ‘Next’ and enter the Vimeo URL, confirm by

clicking “OK’

Click to play film

Moving Brands introduction 20

100%Open 2013Union SuisseCreating Value Together


October 10, 2013 21

Barbara JuhaszFeldschlosschen/Carlsberg

Int. business, languages & teaching

Looking for…

Importance of ‘Swissness’

How to successfully imbed an international brand

into Swiss market & psyche?

100%Open 2013

Arny KapshitzerHyetis Sarl


To create leading innovative devices and bringing them to customers.

© Copyright KAPSHITZER Arny 2013 all rights reserved Confidential

Mission:


Smart

Not smart

Computer Watch

CROSSBOW

Today

4000$

130$150$

150$

1200$

450$

3000$ - over 100’000$

495$


SmartwatchesWorldwide

2012350’000 Smartwatches

2013500’000 Smartwatches

20145 Million Smartwatches

+900%

1% share50’000 CROSSBOW


Thank you

Let’s Imagine what we can do with

CROSSBOW?

100%Open 2013

Leila Ojjeh & Sanna FowlerEPFL



Ideation platform | 11.03.2013 33

EPFL Ideation PlatformJune2013

EPFL Ideation Platform

Sept 2013

• A leading state-of-the-art academic institution

• A vibrant community of ~31’000 «brains»• 9’300 Students of over 125 nationalities (Bachelor, Masters, PhD)• 3’400 Staff (scientific, administrative & technical) • 320 Faculty• 18’000 Alumni Database

• Recognized for & driven by «Innovation»… • Record VC funding in 2012: 98 Million CHF• 156 start-ups established from 2000 – 2012• Innovation Park with Vice-Presidency for Innovation and Tech Transfer (innogrants, Inspiration grants, TTO,

Alliance etc), Scientific park, La Forge co-working space Back-end innovation

• How could we strengthen further EPFL’s innovation culture & capabilities?• Foster a user-driven innovation approach through up-stream idea generation• Reward creativity and collaborative cross-disciplinary approach to generate disruptive ideas • Build a stronger innovation community & spirit, federating campus and partners

EPFL & Innovation

Using the crowd – open and ‘open’ innovation

Corporate B2B & B2C Social & Development

Academic &

Research

Institutions

???

Why Ideation at EPFL?

• Mindset

• Cross disciplines

• People

• Tools

• …….the next Google

1. Vote/like (brings best ideas to the top)

2. Comment (finetune and develop ideas, create expert groups)

3. Feedback(from challenger and other users, further defining the solution)

Challenge

Ideas

?

How it works

1st Challenge: 14th October 2013 and more to come…

Réinventons ensemble l’intérieur de la voiture du futur !

Good Ideas….so then what?

A research project? Internship? Industrial R&D? Prototype?

Transferrable skills, networking, profile-building

Key Challenges – Best Practice Sharing

• Managing IP

Collaborative vs Competition?

Types of Challenges?

• Which Incentives?

Gamification, visibility, career…

• Interests & Benefits for Partners?

100%Open 2013

Matthias KuhnUniversité de Genève / Unitec TTO


Global Entrepreneurship Week

VIP Engagement Global movement

131

countries

7’906

partners

19’649

activities

7’491’695

participants

GEW Geneva - Nov. 18-22, 2013

25

events

28

Local partners

1000

Visitors expected

A rich program open to everybody

Opening

Monday Nov. 18

Into Action !

Thursday Nov. 21

Testimonies

Friday Nov. 22

Design and creativityTuesday Nov. 19

Startup ExhibitionWednesday Nov. 20

Social EntrepreneurshipWednesday Nov. 20

Startup Weekend

Saturday - Sunday Nov. 16-17

www.liberezvosidees.ch

Facebook: «UNIDEE» – Twitter: «UNIDEE_UNIGE»Contact: [email protected]

WHAT’S IN IT FOR ME ?

Join the sessions

Become a sponsor next year

Discover local innovations

Make contacts with researchers

100%Open 2013

Patrick GenoudObservatoire technologique / State of

Geneva



MobiLabA citizens platform to improve your mobility

Patrick Genoud Observatoire technologique – State of Geneva

www.ot-lab.ch

• Understand people needs in the context of the « Mobilités 2030 » strategy

• Go beyond the engineer view of mobility

• Imagine new services linked to our mobility

• Make our first steps in these new modes of interaction with the users

Goals

• Citizen centric

• Employees inclusive

• In co-creation

• Experimental

• Ethnographic study

Approach

The platform

MobiLab

• 85 positive and open-minded contributors

• 8 thematics treated during 8 weeks

• More than 300 posts and 900 comments

• Discussion, exchange, creativity, fun !

• 100 ideas 10 to be implemented

Results

Scaling up ?



Nir OfekBuyClub.ch / Glocals.com

Exclusive for UBS employees

[email protected]

http://www.buyclub.ch/geneva/

Private Rehearsal, closed to the public

This Tuesday, Victoria Hall



Mick O’ConchuirSalomon

Mick Ó’ConchúirSalomon, Head of Consumer Experience

Head of Consumer Experience

Head of Consumer Experience

Path to purchase

“Before, the biggest audience Nike had on any

given day was when 200 million tuned in to the

Super Bowl. Now, across all its sites and social

media communities, it can hit that figure any

day.”

- FORTUNE

BUSINESS CHALLENGE

“ Experience is the new innovation”

“What’s key for us is how we build the holistic digital

relationship” – NIKE CFO

“Innovation is key ........ experience is everything ....

blah blah ... buy our stock.”

“Consumer experience (CX), is the perception a

patron has after engaging with a brand.” – 1st

hit

on Google

OFFER & NEED – HOW TO BE MORE ACTIONABLE?

THANKS

Mick Ó’Conchúir

[email protected]

100%Open 2013

Welcome to Union SuisseDeux!

May 1, 2023 68Welcome

union suisse :: creating value together_#uniongva_002

Presentations & Public Speaking