uniqueness and complementary assets in e-health entrepreneurship hst.921 spring 2009 february 19...
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![Page 1: Uniqueness and Complementary Assets in e-Health Entrepreneurship HST.921 Spring 2009 February 19 Tutorial HST.921 Tutorial – February 19, 2009](https://reader030.vdocument.in/reader030/viewer/2022032723/56649d0f5503460f949e53d1/html5/thumbnails/1.jpg)
Uniqueness and Complementary Assets in e-Health Entrepreneurship HST.921 Spring 2009 February 19 Tutorial
HST.921 Tutorial – February 19, 2009
![Page 2: Uniqueness and Complementary Assets in e-Health Entrepreneurship HST.921 Spring 2009 February 19 Tutorial HST.921 Tutorial – February 19, 2009](https://reader030.vdocument.in/reader030/viewer/2022032723/56649d0f5503460f949e53d1/html5/thumbnails/2.jpg)
Agenda
• Uniqueness• Complementary Assets• Team Assignment
HST.921 Tutorial – February 19, 2009
![Page 3: Uniqueness and Complementary Assets in e-Health Entrepreneurship HST.921 Spring 2009 February 19 Tutorial HST.921 Tutorial – February 19, 2009](https://reader030.vdocument.in/reader030/viewer/2022032723/56649d0f5503460f949e53d1/html5/thumbnails/3.jpg)
Agenda
HST.921 Tutorial – February 19, 2009
• Uniqueness• Complementary Assets• Team Assignment
![Page 4: Uniqueness and Complementary Assets in e-Health Entrepreneurship HST.921 Spring 2009 February 19 Tutorial HST.921 Tutorial – February 19, 2009](https://reader030.vdocument.in/reader030/viewer/2022032723/56649d0f5503460f949e53d1/html5/thumbnails/4.jpg)
Uniqueness
• What is it?– Control over the knowledge generated by an
innovation– A position as “the only game in town”
• Why does it matter?– The innovating firm may be able to maintain a
dominant position in the industry due to the ability to appropriate (control) its knowledge or innovation
– This is a tremendous source of bargaining power!
HST.921 Tutorial – February 19, 2009
![Page 5: Uniqueness and Complementary Assets in e-Health Entrepreneurship HST.921 Spring 2009 February 19 Tutorial HST.921 Tutorial – February 19, 2009](https://reader030.vdocument.in/reader030/viewer/2022032723/56649d0f5503460f949e53d1/html5/thumbnails/5.jpg)
Sources of Uniqueness
• Intellectual Property– Patents
• The right to prohibit production
– Copyright• The right to prohibit duplication
• Secrecy– Trade secrets and “non-compete” clauses for
employees– “Tacit” knowledge
• Speed to Market– Key in e-Health!!
HST.921 Tutorial – February 19, 2009
![Page 6: Uniqueness and Complementary Assets in e-Health Entrepreneurship HST.921 Spring 2009 February 19 Tutorial HST.921 Tutorial – February 19, 2009](https://reader030.vdocument.in/reader030/viewer/2022032723/56649d0f5503460f949e53d1/html5/thumbnails/6.jpg)
Uniqueness in e-Health: Examples
• Device for point-of-care data generation or capture
• Proprietary algorithm for screening patients for a condition
• Superior methodology for patient care• Key team members (e.g. Bill Gates is
unique to Microsoft)• Strong brand
HST.921 Tutorial – February 19, 2009
![Page 7: Uniqueness and Complementary Assets in e-Health Entrepreneurship HST.921 Spring 2009 February 19 Tutorial HST.921 Tutorial – February 19, 2009](https://reader030.vdocument.in/reader030/viewer/2022032723/56649d0f5503460f949e53d1/html5/thumbnails/7.jpg)
Agenda
HST.921 Tutorial – February 19, 2009
• Uniqueness• Complementary Assets• Team Assignment
![Page 8: Uniqueness and Complementary Assets in e-Health Entrepreneurship HST.921 Spring 2009 February 19 Tutorial HST.921 Tutorial – February 19, 2009](https://reader030.vdocument.in/reader030/viewer/2022032723/56649d0f5503460f949e53d1/html5/thumbnails/8.jpg)
Complementary Assets
• What are they?– The assets or goods necessary to exploit the
knowledge generated by innovation– Those assets that allow a firm to make money,
even if the innovation is not unique
• Why do they matter?– Allow a company to embed itself in the value
chain of an industry and set up barriers to entry for competitors
HST.921 Tutorial – February 19, 2009
![Page 9: Uniqueness and Complementary Assets in e-Health Entrepreneurship HST.921 Spring 2009 February 19 Tutorial HST.921 Tutorial – February 19, 2009](https://reader030.vdocument.in/reader030/viewer/2022032723/56649d0f5503460f949e53d1/html5/thumbnails/9.jpg)
Complementary Assets that Provide Advantage
• Things you can do– Manufacturing capability– Sales expertise– Sales– Other competencies
• Things you can own– Brand name– Distribution channels– Customer relationships and networks
HST.921 Tutorial – February 19, 2009
![Page 10: Uniqueness and Complementary Assets in e-Health Entrepreneurship HST.921 Spring 2009 February 19 Tutorial HST.921 Tutorial – February 19, 2009](https://reader030.vdocument.in/reader030/viewer/2022032723/56649d0f5503460f949e53d1/html5/thumbnails/10.jpg)
Examples of Complementary Assets in e-Health
• Relationships with key distributors (hospital/clinic supply chain, content providers)
• The “eyeballs” of a particular patient population (e.g. WebMD)
• Sales and marketing expertise• Key Opinion Leader network• Device manufacturing capabilities
HST.921 Tutorial – February 19, 2009
![Page 11: Uniqueness and Complementary Assets in e-Health Entrepreneurship HST.921 Spring 2009 February 19 Tutorial HST.921 Tutorial – February 19, 2009](https://reader030.vdocument.in/reader030/viewer/2022032723/56649d0f5503460f949e53d1/html5/thumbnails/11.jpg)
Agenda
HST.921 Tutorial – February 19, 2009
• Uniqueness• Complementary Assets• Team Assignment
![Page 12: Uniqueness and Complementary Assets in e-Health Entrepreneurship HST.921 Spring 2009 February 19 Tutorial HST.921 Tutorial – February 19, 2009](https://reader030.vdocument.in/reader030/viewer/2022032723/56649d0f5503460f949e53d1/html5/thumbnails/12.jpg)
Team Assignment
What are the unique characteristics and complementary assets of your e-Health
platform?
• Prepare a 10-minute presentation (~5 slides) to address the question above
• Have one team member email the slides to Julie ([email protected]) by 5pm on March 17th
• Teams will present during tutorial on March 19th
HST.921 Tutorial – February 19, 2009
![Page 13: Uniqueness and Complementary Assets in e-Health Entrepreneurship HST.921 Spring 2009 February 19 Tutorial HST.921 Tutorial – February 19, 2009](https://reader030.vdocument.in/reader030/viewer/2022032723/56649d0f5503460f949e53d1/html5/thumbnails/13.jpg)
Reminder
• Reminder that Team Presentation #1 is due March 3rd!
• See website for assignment description
HST.921 Tutorial – February 19, 2009