unister
DESCRIPTION
TRANSCRIPT
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www.sti-innsbruck.at © Copyright 2012 STI INNSBRUCK www.sti-innsbruck.at
Unister.de
Ioan Toma
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www.sti-innsbruck.at
About Unister
• Founded in: 2002• CEO: Thomas Wagner• Headquarter: Leipzig, Germany
– Offices in Berlin, Hamburg, Düsseldorf, Dresden, Jena and Chemnitz.
• Number of employees: 1670, with more than 450 in IT• Domain: e-Business• Website: www.unister.de
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Unister Group
• Unister Media GmbH – founded in February 2008, specializes in the marketing of online portals.
• Unister Market Research & Analysis – a market research company UMA.
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Internet portals
• Operates and markets well-known Internet portals with a predominantly German-speaking
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Internet portals
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Internet portals
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Unister - statistics
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Unister - eTourism
• In the Tourism domain Unister operates the following portal:– Ab-in-den-urlaub.de– Travel24.com– Fluege.de– Reisen.de– Urlaubtours.de
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Ab-in-den-urlaub.de
• One of the market leaders among German online travel agencies.
• Over two million visitors each month• Over 100 million current offers of 75 tour
operators• Users can assemble their trips
themselves. • Flights, hotels, holiday homes,
apartments, rental cars available individually or as a combined package
• Official hotel information, hotel reviews and tips
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Travel24.com
• Cooperation with travel24.com AG• Focus on holiday deals• One can book holidays packages but
also individual flights and hotels
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Fluege.de
• Booking platform for flights and charters• Compares more than 750 airlines
offering flights• Additionally the user can also book hotel
rooms and rent cars together with the flight.
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Hotelreservierung.de
• Specializes in the provision of hotel rooms and residences.
• More than 220,000 hotels• Big hotel chains: Ibis, HolidayInn,
Mercure, Radisson, Ramada
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Reisen.de
• Travel portal offering a range of holiday packages and last-minute trips, cruises, flights, car hire.
• Community members can write travel stories and reviews, upload travel pictures and create photo albums, etc.
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Urlaubtours.de
• German tour operator • Offers organized package tours, last
minute travel, special holiday or flights and car hire
• Portfolio currently includes more than 100 destinations around the world
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Controversial business model
• Controversy related to the fluege.de portal
According to:– Vorsicht bei der Online-Buchung: Verbraucherzentrale warnt vor Reiseportal fluege.de
. Artikel bei focus.de, abgerufen am 9. Juni 2012.– Verbraucherschützer warnen vor Abzocke - Versteckte Gebühren beim Reiseportal „fl
uege.de“. Artikel bei bild.de, abgerufen am 12. Juni 2012.
there is– Not a transparent way of showing flight prices on fluege.de– Additional services are included in the selected package
See more at: http://de.wikipedia.org/wiki/Unister
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