unit 1 - intro travel agency
TRANSCRIPT
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UNIT I - Introduction
Definition of Terms
Tourism as an Industry, Product,
& Service
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Activities of people traveling to and staying inplaces outside of their usual environment for
not less than 24 hours but not more than ayear for pleasure, business and others
Definition
Tourism
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Definition
Industry
An entity that generates either products orservices for profit
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Definition
Tourism Industry
Is a composite of industries and entities, bothpublic and private, involved in the planning,
development, marketing, sales, operation andevaluation of destinations, products andservices
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Tourism Industry
Government Sector Planning,
development,marketing of`
destinations
Delivery of tourismservices
Evaluation of tourismresults
Private Sector Planning,
development,marketing of specific
tour products
Operation of tourproducts
Delivery of tourismservices
Evaluation of tourismresults
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Tourism Industry
Government Sector DOT
PCVC
PTA LGU
Other NationalGovernment Units
Private Sector Transportation
Lodging/Hospitality
Food and Beverage
Activities and Attractions
Travel Trade
Others (Publishingcompanies, ITC SP,
Marketing & PublicRelations Org. EventsOrganizers, MiscellaneousServices
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Government Sector
Other National GovernmentUnitsDOTC DFA
CAB DOJ
CAAP DOF
DPWH DENR
MARINA DILG
PPA LGULTFRB PNP
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Tourism Industry
Product
Service
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Tourism as a Product
Intangible
Perishable
Standard and quality varies over time Interacts with external forces
Characteristics:
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Is a geographical unit which the touristvisits and where s/he stays.
3 Factors:
Attractions Site or Event
Natural or Man-made
Amenities or Facilities Access
Tourism Product : Destination
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Site Attractions
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Event Attractions
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Natural Attractions
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Man-made Attractions
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Amenities or Facilities
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Amenities or Facilities
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Entertainment
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Entertainment
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Access
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Tourism as a Service
Employees perform actions that benefit orserve customers
Employees are professionals A special attitude or relationship exists
between the employee performing the serviceand the customer receiving it
Characteristics:
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Is the act of moving outside one's homecommunity for business or pleasure
Definition
Travel
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History of TA
Thomas Cook
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