unit 28 brief

Miskin Media Assignment

Assignment Cover Sheet

Course Title: BTEC Extended Diploma in Creative Media Production (TV & Film) – Level 3


Title: Make Your Client Look Good

Units: Unit 28: Corporate and Promotional Programme Production

Timing within Course: Yr 2, Term 1, 2013

Issue date: 16/09/13


Final hand-in date: 26/10/13

Special Considerations: Independent Study is essential.

Resources: Pre-Production, Excel, Word, Camera, Lighting, Audio recording equipment, Editing software, templates from Posterous (? page).


Tutors in charge of Assignment: Andrea PaffettiRelevant Departmental NotesAssessment throughout this course is essentially formative, therefore company members can re-visit or elect criteria as stated within this brief and from past and future briefs to arrive at their final assessment grades.


BTEC Extended Diploma in Creative Media Production (TV and Film) – Level 3

The Brief


Produce a Corporate Video.

Video is the visual medium that dominates Internet. For that reason a lot of business chose to put their companies out in the market place using a corporate video. It's a fantastic self-promotion opportunity where companies can advertise their products and services. In a corporate video, promotional or educational,


the main point is that you are trying to deliver a specific message. You have a clear object. Your main goal is not to entertain but to inspire and inform viewers regarding services, products and events. It is important to know your audience. Every business should consider when selling a product or service, age, gender and cultural background of their target.Planning, organization and identify your client message are key for corporate video. Before filming you must produce the necessary paperwork in order to be logistically and legally covered for your shoot such as proposals, treatments, research, release forms etc.


As well as your film you need to produce 2 essay blogs

The title of the first blog will be “Preparing and Conducting The Interview” where you will talk about crafting Interview questions, handling subjects during the interview, identifying common interviews problem, wrapping interviews.

The second blog analyze what are the keys elements of a professional corporate video whilst also considering issues that said corporate video might have had to consider during the production process (essay deadline 28/9/2013)


1. Produce 2 blogs analyzing corporate video interview techniques 800 words each (1500 words) (U22 GC1) P1, M1, D12. Produce pre-production for your corporate video production. (U22 GC2) (also covered in documentaries) P2, M2, D23. Film and edit your corporate video. (U22 GC3) P3, M3, D3


Evidence to be submitted:Required paperwork: Essays, proposal, treatment, research, location recce, risk assessment, budget, production schedule, shooting schedule, storyboards, script, contracts, and copyright and call sheets..


Task:1 – Produce an analytical essay looking at a SCD of your choice. (Unit 22 GC 1 - PMD)2 – Prepare the paperwork and organize the filming of your production(Unit 22 GC 2 – PMD)3 – Film and edit your SCD. (Unit 22 GC 3 – PMD)

Grading Criteria: Pass, merit and distinction are attainable. Evidence – Tutor Observation and documentation/pre-production pack,


Miskin Media Grading Criteria Sheet (Please see your brief)


Permissions- All persons who appear in the corporate video must sign a consent/ release formAll music you must own or have licensed all the rights for any music used in your film for online usage.

Qualification: Extended Diploma In Creative Media Production Name: Andrea Paffetti


Project: Corporate Video Unit 28 Corporate and Promotional Programme Production

Criteria 1, 2, 3 Initials: T.C I.V: TS Date:16/09/13

To achieve a pass grade the evidence must show the learner is able to:

To achieve a merit grade the evidence must show the learner is able to:

To achieve a distinction grade the evidence must show the learner is able to:

Evidence Grade


P1 describe the codes, conventions and currentpractice of corporate and promotional programmes with some appropriate use of subject terminology[IE]

M1 explain the codes, conventions and currentpractice of corporate and promotional programmes with reference to detailed illustrative examples and with generally correct use of subject terminology

D1 comprehensively explain the codes, conventionsand current practice of corporate and promotional programmes with elucidated examples and consistently using subject terminology correctly

Essay/ blog


P2 plan a corporate or promotional programmeto a brief working within appropriate conventions and with some assistance [SM] [CT]

M2 plan a corporate or promotional programme to a brief effectively showing some imagination and with only occasional assistance

D2 plan a corporate or promotional programme to a brief to a quality that reflects near-professional standards, showing creativity and flair and working independently to professional expectations

Proposals and development of pre-production pack.Tutor observations


P3 produce a corporate or promotional programmeto a brief working within appropriate conventions and with some assistance. [SM]

M3 produce a corporate or promotional programme to a brief competently showing some imagination and with only occasional assistance.

D3 produce a corporate or promotional programme to a brief of technical quality that reflects near-professional standards, showing creativity and flair and working independently to professional expectations.

Finished production / film submission


P4 M4 D4


Tutor’s Comments:

unit 28 brief

Documents

corporate video production

professional corporate

production schedule

charge of assignment

essay blogs

btec extended diploma

risk assessment

pmd grading criteria