Unit 3 Overview-UpdatedWeek 103/18- Intro to informative writing3/20- Major Essay 3- Informative ArticleWeek 113/23- Visual rhetoric strategies3/25- Newspaper & magazine style3/27- Research report & scholarly article stylesWeek 123/30- Interpreting results & using graphs4/1- Unit 3 grammar & Writing about research4/3- Informative article peer reviewInformative Article final draft due by 4/12 to Turnitin by

midnight

Visual Rhetoric – Summary Main strategies/questions for analyzing images and

advertisements in print:

Analyze Immediate Impact

Look for examples of mirror and window effect

Who is the intended audience? What is the intended goal of the image? How much media landscape should be given to

the image?

Visual Rhetoric StrategiesAnalyzing Immediate impact:

What words come to mind when viewing this graphic?

What is the mood or overall feeling conveyed in the photo?

Assume that when using photos, writers have a particular effect in mind. What is the intended effect of the photo?

Visual Rhetoric StrategiesWhen marketing to a particular audience,

advertising agencies will usually use one of the two effects: Mirror effect: The way in which an image

mirrors the target audience’s self-image, promoting identification with the image. This can be something as small as an article of clothing, acne, use of a phone, etc

Window effect: The image provides a vision of a possible future, promising a positive effect or warning of a negative consequence. The image implies a brief narrative in this way

Visual Rhetoric – Final StrategiesAnalyze compositional features of an image/ad:

Examine the setting, furnishings, and background detailsConsider the social meanings of objectsConsider the characters, their roles, and their actionsObserve how models are dressed, posed, and accessorizedObserve the relationship between actors and between actors

and objectsConsider what social roles are being played out and what values

are being appealed toConsider how document design functions and how the words

and images work together

Example: Consider the Coor’s Light ad on pg. 156

Group Activity: Analyzing AdsIn your unit 3 groupsRead “How to Analyze an Advertisement” on

153 and “Sample Analysis of an Advertisement” on pg 155.

Do the Activity “Analyzing Ads from Different Perspectives” on pg 157(Skip the part about choice of medium and

brand building)

Group Activity: First Draft Peer ReviewPair up with one other person from your unit 3 group (2 only if

someone is missing their informative article) Exchange the first drafts of your informative articles. Read through

them carefully, answer the questions below, and share the answers with your peers. 1. What visual rhetorical strategies has the writer used to make the essay

look like it is for the proposed publication. How else could the student revise their essay to use the visual rhetorical strategies of their publication type?

2. What strategy, if any, does the writer use to grab reader interest (or explain the importance of the research) in the introduction? Is this sufficient and appropriate for the publication type?

3. Does the essay seem based on a thesis statement or a thesis question? Identify this sentence and write it here.

4. How is the document designed to have the structure and formatting of its publication type? How else might the student revise their essay to align its document design strategies to fit its publication type?

Homework: Informative Article First Draft

Due Monday 4/63+ pages, typed, double spacedMust include one graph or graphic presenting

primary research resultsMust include one or more secondary sources

(remember: you need three in total)