8/19/2019 Unit 4a Article New Balanca and Qs

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1. Using New Balance as an example, what is meantby the term mission statement (Evidence C) (mar!s)

". #o what extent is New Balance$s missionstatement e%ective& (1' mar!s)

. #o what extent does New Balance achieve itsmission statement& (Evidence C) (1' mar!s)

. #o what extent shold New Balance ta!e into the

views o* wor!ers when ma!ing decisions li!e this& (+

mar!s) e.g moving man*actring to sia -

 To some extent Jonaston should take into account the views of his workers

when deciding to move the call centre to India BECAUSE ( anal!sis"

existing workers would lose their #o$s %%%redundancies %%% &a!

com&ensation %%% voluntar! v com&ulsor! %%% BUT ( evaluation" %%% could loseworkers who the $usiness needs ' wants ' has s&ent mone! training ' have

ex&erience E ' I) T*IS CASE ( a&&lication" $ut the U+ call centre ma! not

$e a$le to com&ete with Indian call centres and the workers ma! lose their

 #o$s an!wa! To some extent Jonaston should ),T take into account the

views of his workers when deciding to move the call centre to India

BECAUSE the workers are not es&eciall! highl! skilled and therefore easil!

re&laced if the! are unha&&! with the $usiness who main aim is to make a

&ro-t for its shareholders%

.% % Brie/! comment on two reasons that might determine )ew Balance0sculture 12 marks3

4% Anal!se the &ossi$le im&lications for 5arrior0s culture of its ac6uisition $!

)ew $alance 14 marks3

7% Assess the strategies that )ew Balance could em&lo! to minimise the risk

of cultural clashes which might arise following the ac6uisition% 189 marks3

1. Calclate the wee!ly labor prodctivitycrrently$ at New Balance$s /limby *actory. ()

8/19/2019 Unit 4a Article New Balanca and Qs

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"a) Explain how New Balance might have made theinvestment decision to proceed with a new "1,0'' s*t warehose. (+)

"b) 2tline two possible reasons why the decisionmight prove to have been a mista!e. ()

. 3ine "0 says that many o* the wor!ers havestayed loyal to the company since 145"$

a) Explain two *actors that might have cased thisloyalty to the company. (+)

b) 6iscss the impact this loyalty might have on thepro7tability o* New Balance U8. ("')t

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Warrior, Come Out And Play:

New Balance Buys LaxCompany

Published February , !!"

Font #i$e Resize Small Resize Normal Resize Large  % Print % Share %

Boston&based New Balance has ac'uired (ichi)an&

based lacrosse e'uipment manu*acturer Warrior

Lacrosse+ he ac'uisition also included the assets o*#try-e lacrosse, a helmet company+ Warrior will remain

in (ichi)an and continue to independently operate all

manu*acturin), mar-etin) and sales *unctions+ Warrior

recently partnered with New Balance to produce the

Warrior Burn lax shoe, which hits stores early this

month+ New Balance and Warrior, each pri.ately&held

companies, are both (LL sponsors /New Balance0+

WALL #122 3O41NAL5s 3oseph Pereira notes New

Balance buyers 6are amon) the oldest amon) ma7or

brands,6 and the Warrior deal will enable the company

to 6tar)et the )rowin) number o* lacrosse players in the

4+#+, a .ast ma7ority o* whom are students in middle, 7unior hi)h and hi)h school+6 New Balance Chair 8 C2O

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3im 9a.is: 6Our thrust is to wor- with the coaches to )et

the -ids in the ri)ht shoes and a*ter that we hope that

they become loyal new customers+6 Pereira notes the

deal *its New Balance5s mar-etin) approach, which doesnot use pro athletes 6to promote products, and; is

dependent < perhaps more than any o* its top

competitors6 < on )rass&roots mar-etin) /WALL

STREET JOURNAL, 2/2 0+