unitea
DESCRIPTION
UNITEA is a new tea brand that serves tea in a simple and universal way. It is organic and clean. UNITEA is direct, laid-back, and for everyone.TRANSCRIPT
UNITEA BRAND BOOK
UNITEA Brand BookArda Erdogan5/6/08
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BRAND STATEMENTUNITEA is a new tea brand that serves tea in a simple and universal way. It
is organic and clean. UNITEA is direct, laid-back, and for everyone. It is only
about the tea. There is not an overwhelming amount of information and
culture surrounding the brand. UNITEA defines tea as uniting, unifying,
and global. The market audience is young people in between the ages of
10 and 30. UNITEA is a colorful brand. It is welcoming and fresh. UNITEA is
not for old people, British naval officers or Chinese scholars. It is for you.
UNITEA Brand BookArda Erdogan5/6/08
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COMPETITIVE LANDSCAPE
Traditional
Alternative
Non-culturalCultural
Twinings
Bigelow
Tazo
Royal King
Lipton
GoodEarth
Chami
Salada
UNITEA
Celestial SeasoningsTwo leaves and a bud
UNITEA Brand BookArda Erdogan5/6/08
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DESIRED ATTRIBUTESColorful
Welcoming
Organic/Natural
Modern
Fresh
Universal
Accessible
Motivating
UNITEA Brand BookArda Erdogan5/6/08
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TEA BAG GRAPHICSSix Different Flavors and Tea Bag Front/Back
Black Earl Grey
U N IT E A
U N I
WhiteChamomile
Green
U N IT E A
English Breakfast
U N IT E A
U N IT E A
U N IT E A
U N IT E A
UNITEA Brand BookArda Erdogan5/6/08
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PACKAGING
UNITEA Brand BookArda Erdogan5/6/08
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PACKAGING
UNITEA Brand BookArda Erdogan5/6/08
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BOX GRAPHICS
UNITEA Brand BookArda Erdogan5/6/08
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UNIFEST GRAPHICS
U N IU N IF E S T
DAV I D B OW I E | LO U R E E DR E D H OT CH I L I P E P P E R S- - - - - - - - - - - - -M AY 21 -24D R U I D H I L L PA R KA F E ST I VA L U N I T I N GP E ACE , LOV E , A N D MU S I CS P O N S O R E D BY U N I T E A
U N IU N IF E S T
UNIFEST is a music
festival that is
sponsored by UNITEA.
It promotes peace, love,
and music. Its primary
audience is people
between the ages of 14
and 24, but also older
fans of the music.
UNITEA Brand BookArda Erdogan5/6/08
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UNIFEST GRAPHICS
U N IU N IF E S T
DAV I D B OW I E | LO U R E E DR E D H OT CH I L I P E P P E R S- - - - - - - - - - - - -M AY 21 -24D R U I D H I L L PA R KA F E ST I VA L U N I T I N GP E ACE , LOV E , A N D MU S I CS P O N S O R E D BY U N I T E A
U N IU N IF E S T
DAV I D B OW I E | LO U R E E DR E D H OT CH I L I P E P P E R S- - - - - - - - - - - - -M AY 21 -24D R U I D H I L L PA R KA F E ST I VA L U N I T I N GP E ACE , LOV E , A N D MU S I CS P O N S O R E D BY U N I T E A
UNITEA Brand BookArda Erdogan5/6/08
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TEA ATTITUDES
corporeal pleasant
late-night delight fresh buzz with lemon smooth not too sweet
bland absence of coffee need coffee second best defi led water freak stank brown piss creeping haze
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spiritual meditative
warm comfort natural relaxation potion of relaxation soothing bliss centered tranquility fuzzy goodness smooth awakening gratifyingly refl ective intimate zen like traditional ceremonious
recreational herbal narcotic mellow digestif healthy organic herbal rainforest time-consuming unguilty pleasure
tea: tea: