UNITEDARABEMIRATESAirline passengers across the UAE are so comfortable with technology today that they are choosing to use it rather than interacting with people. The 2016 Passenger IT Trends Survey focused on the connection between passengers’ emotions and how these can predict the use of technology.

2016 PASSENGER IT TRENDS SURVEY FACTSHEET – UAE

96%OF PASSENGERS IN THE UAE ARE THE HAPPIEST DURING DWELL TIME

73%OF PASSENGERS IN THE UAE WOULD USE FLIGHT UPDATES ON THEIR MOBILE IN THE FUTURE

93%OF PASSENGERS IN THE UAE USE SELF-SERVICE TECHNOLOGIES FOR BOOKING

71%OF PASSENGERS IN THE UAE WOULD USE BAGGAGE UPDATE NOTIFICATIONS ON THEIR MOBILE IN THE FUTURE

BAGSTATUS

With at least four different passenger profiles when it comes to technology services it is clear, one size does not fit all. Find out what kind of traveler you are: travelerprofile.sita.aero

EMOTIONAL EXTREMES DURING THE JOURNEY IN THE UAE IN 2016

THIS WAY

36% CAREFUL PLANNER

12% 11% PAMPERED

12% OPEN-MINDED ADVENTURER

THIS WAY

36% CAREFUL PLANNER

12% 11% PAMPERED

12% OPEN-MINDED ADVENTURER

THIS WAY

36% CAREFUL PLANNER

12% 11% PAMPERED

12% OPEN-MINDED ADVENTURER

THIS WAY

36% CAREFUL PLANNER

12% 11% PAMPERED

12% OPEN-MINDED ADVENTURER

41% CAREFULPLANNER

8% HYPER-CONNECTED

14% PAMPERED

10% OPEN-MINDED ADVENTURER

Does not want to experience anything negative on their journey, so they plan ahead to avoid them. Often they double check every stage of preparation and travel.

Relaxed travelers who can afford a higher standard of service. They make frequent use of status-based services eg, lounges, loyalty programs, etc.

It is very important for them to maintain control and determine their own context. They value efficiency very highly.

Eager to try new things and services. They are looking for memorable experiences, but tend to travel economy class and look for bargains.

2016 Passenger IT Trends Survey© SITA 2016 All trademarks acknowledged. Specifications subject to change without prior notice. This literature provides outline information only and (unless specifically agreed to the contrary by SITA in writing) is not part of any order or contract.

UAE PASSENGERS AT A GLANCE:• 84% of UAE passengers are happy.

• Self-service usage across the UAE is predicted to surge 36% over the next year with a majority of all travelers opting to manage their own booking, check-in and boarding using either a kiosk, website or a mobile app.

• More than a third of travelers in the UAE are careful planners

• 93% of passengers in the UAE rate eating and drinking as top activities during their dwell time at the airport. Similarly 90% of travelers saw shopping as the most valuable activity.

For more details, go to www.sita.aero/2016-passenger-survey

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% of passengers' with negative emotions

% of passengers' with positive emotions