united country bed breakfast-presentation

1 FIND YOUR FREEDOM®11 FIND YOUR FREEDOM®

UNITED COUNTRY’S BED & BREAKFASTREAL ESTATE SOLUTIONS

11 FIND YOUR FREEDOM®


UNITED COUNTRY OVERVIEW Innovating real estate since 1925

More lifestyle real estate experience than any other organization in the U.S. ($2.5 billion annually)

The #1 web marketing company with over 1,700,000 visits per month to our over 1,200 proprietary web sites

More than 600 offices with over 4,000 associates Largest real estate & auction

company in the U.S.


U.S. and Global Marketing Campaigns

National Advertising of Properties– Exclusive Catalogs (3)– 3rd Party Relevant Website Advertising (+160)– National U.S. Magazines (65+)– Major U.S. Newspapers (100+)– Cable TV, Radio

Public Relations

Website Development and Implementation

Advanced Internet Marketing

Search Engine Optimization (SEO)

Lead Generation and Management

#1 Ranked Real Estate Franchise & #19 Overall Franchise (2009 Allstar Franchise Ranking, Allbusiness.com)

Recognized by The Wall Street Journal inthe top 1% of all franchises

Over 85 Years of Innovation and Experience in Marketing Real Estate

UNITED COUNTRY OVERVIEW


UNITED COUNTRY OVERVIEW The most comprehensive and

effective real estate marketing system in the U.S.

Conventional sales methods Auction services Proprietary database of over

300,000 buyers of lifestyle properties

Proprietary media assets – 3 real estate lifestyle publications– 1,200+ websites


UNITED COUNTRY OVERVIEWListing Data 276 Bed & Breakfast Property Listings $157M Value of Bed & Breakfast Property Listings 6,883 Bed & Breakfast Property Acres Listed

Sales Data $11M Annual Bed & Breakfast Sales $1.65M Largest Bed & Breakfast Sale $298,516 Average Bed & Breakfast Sale

Buyer Leads 3,072 United Country Exclusive Bed & Breakfast Leads 30,000+ Bed & Breakfast Property Institutional and Individual

Investors


UNITED COUNTRY’S BED & BREAKFAST REAL ESTATE GROUP



For the past twenty six years, Pamela Lanier has been at the forefront of the travel industry especially in print and Internet publications. She is promoted as the “undisputed leader in the Bed & Breakfast industry” and is the author and editor of over 12 travel guides and 5 cookbooks, including The Complete Guide to Bed & Breakfasts Inns and Guesthouses, International which is currently in its 26th year and has sold more than 2 million copies worldwide –making it one of the best-selling travel books of all time.

Pamela Lanier, National Director ofUnited Country’s Bed & Breakfast Real Estate Group



Pamela is the director of Bed & Breakfasts, Inns and Guesthouses International, with a membership of over 8,500 inns. This is the largest organization dedicated to promoting the Bed & Breakfast Industry worldwide. Her websites www.Travelguides.com and www.lanierbb.com, online leaders since 1992, were rated Best Bed and Breakfast site by Yahoo IL. Pamela also edits several newsletters, gives interviews to diverse publications, appears on travel specials for CNN, sits on three councils of the American Hotel and Lodging Association (AHLA), and speaks at numerous travel, publishing and hospitality conferences around the world.

http://www.travelguides.com/�

http://www.lanierbb.com/�


technology, titlesignage 1031 exchange

on-line print solution

specialty printing

lifestyle media partner

land stewardship and property

marketing

internet optimization agency

land stewardship and property

marketing

on-line auctions

on-line postings

UNITED COUNTRY’S STRATEGICPARTNERS

student leadership

home mortgage

land finance home warranty

agricultural equipment preferred client pricing

equine nutrition

commercial property marketing

national TV and radio marketing

bed & breakfast property marketing

partner

equipment finance

http://www.rmef.org/home�


UNITED COUNTRY’S BLENDED MODEL OF REALESTATE MARKETING



TOP RANKED WEBSITE… MORE EXPOSURE FOR YOUR PROPERTIES

• #1 Ranked website in the category– 900,000+ visitors per month– Over 26 minutes average

visit time– 120 million hits per month

• Over 1,200 websites that generate more than double the exposure of your property to buyers across the U.S. and from over 140 international markets

• Extensive advertising on 3rd

party relevant websites


EXCLUSIVE BED & BREAKFAST PROPERTYWEBSITE


SEARCH ENGINE INDEXING AT THE LISTING LEVEL


Objectives:1. Ensure UC office listings are on the most searched general real estate sites2. Ensure buyer information is protected for UC officesPrimary Sites Google Zillow Trulia Yahoo Homescape UC Custom Lifestyle Sites

Note: These sites are in addition to over 1,200 owned sites and 160 3rd party sites.

AUTOMATIC UPLOADS TO THE BIGGESTREAL ESTATE SITES

http://www.trulia.com/�


United Country's iPhone app allows you to:

– Search the nationwide United Country MLS for lifestyle, recreational properties and auctions.

– Search all fifty (50) states and Costa Rica for currentand upcoming Auctions.

– Find Your Freedom by creating your own search to track property you are dreaming about.

– Easily view properties for sale near you along with property details, photos and prices with this powerful new rural real estate tool.

IPHONE APP


OPTIONAL ENHANCED MARKETINGSOLUTIONSSM


PUBLIC RELATIONS

Development of press releases

Follow-up with media outlets to encourage coverage via– Print– TV– Radio– Internet


More Exposure, More Buyer Access, More Marketing Programs National Advertising of Listings

– Exclusive nationally distributed real estate catalogs – National .Com Catalog, Real Estate Sampler, Lifestyle Catalogs &

Business Bulletin– Advertising on the #1 Country Real Estate website and over 1,200

office and UC specialty websites– Internal SEO team and #1 SEO exclusive retained agency

– Regular advertising in over 160 3rd party websites, 65 magazines and 100 newspapers

– Advertise listings 52 weeks a year– Only real estate company to advertise listings nationally

Over 300,000 Proprietary Current Buyer Database Extensive Direct Mail and E-mail Programs Market Leader in Lead Generation and Selling Exposure Comprehensive Marketing Services Unsurpassed Experience, Expertise, Service and Reputation

VALUE TO OUR CLIENTS


Property Marketing

DifferentiatedClient

Experience

• US national advertising of properties• Prospect database, direct mail• Magazine, newspaper and TV advertising• Exclusive catalogs and affinity programs

Technology

• #1 Lifestyle Real Estate Website• Continual SEO Optimization• Listing feeds to 3rd party sites• Exclusive website partnerships• Fully automated marketing tools

Ancillary Services Geographic Reach

VALUE TO OUR CLIENTS

20 FIND YOUR FREEDOM®2020 FIND YOUR FREEDOM®

UNITED COUNTRY’S BED & BREAKFASTREAL ESTATE SOLUTIONS
