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Matt Carlisle Version 1.0

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How to harness the power of the web to share Christ’s message The socialization of the web -- What is social media?

Tools that you can use to make disciples and grow your men’s groupHow to use these tools

What We Will Be Covering

How many of you use?

Facebook TwitterYouTube LinkedIn

Etc.

The top-down model of messaging has changed.

Audiences now have the tools to contribute & want to take action.

Messaging Has Changed

“The socialization of the web ... is now forcing a renaissance that is transforming information distribution, human interaction and everything

that orbits this nascent ecosystem.”

Brian Solis, PR2.0, “Unveiling New Influencers” 6/29/2009

The Socialization of the WebYou Now Control the Message!

“Those who master their domains are developing persuasive and important communities around their areas of expertise, interests and passions and now possess the authority to direct, instruct, and steer

decision makers and referrers.”

Brian Solis, PR2.0, “Unveiling New Influencers” 6/29/2009

The Socialization of the Web

The Great Commission instructs us to not only step beyond the walls of our homes and places of worship, but build loving communities, be in mission, and give voice to the voiceless.

The Message Hasn’t Changed

Photos: Mike Dubose, United Methodist News Service

The Impact of Social Media

Politics Tragedy

SocialShock

News

MissionSpiritual

The Impact of Social Media

Politics

The Impact of Social Media

News

Janis Krums from Sarasota, Florida posts the first photo of U.S. Airways flight 1549 on

Twitter from his iPhone. Thirty-four minutes after

Janis posted his photo, MSNBC interviewed him live

on TV as a witness.

The Impact of Social Media

Viral

8,123,329 Views!

Paris Hiltonruns for president

(created in response to McCain TV advertisement)

Posted August 2008

JohnMcCain.com estimated site traffic during same time 3 month

period: 9 million Funnyordie.com

The Impact of Social Media

Tragedy

Story of Megan Meier

Cyberbullying on MySpace drove a teen to commit suicide.

St. Charles Journal in Missouri first published the story without identifying the names of the two adults involved.

Readers were so enraged that they tracked down the names of the two adults online and posted to the Web.

Tina Meier holds two pictures of her daughter Megan. Photo: AP

The Impact of Social Media

Spiritual

LifeChurch.tvLife Church began in 1996 in Oklahoma City with 40 members. It now has a weekly attendance of nearly 19,000 who visit one of 13 campuses in six states or

live at their online campus.

Breaking new ground online:

MySecret.tv (Confess your sins online) Second Life (Weekly worship at online game site)

Open.LifeChurch.tv (free creative church resources)

The Impact of Social Media

Social

Iran ElectionThe Internet and, specifically, social

networking has been instrumental to organizing many of the protests in

Iran. Online sites have been uploading amateur pictures and video, and

Twitter, Facebook, and blogs have been places for protesters to gather and

exchange information. Twitter has also been used to organize protests.

28 million Americans have used the Internet to get religious and spiritual information and connect with others on their faith journeys.

Pew Internet & American Life Project/2001 CyberFaith: How Americans Pursue Religion Online

Our surveys show that 45% of Internet users, or about 60 million Americans, say that the Internet helped them make big decisions or

negotiate their way through major episodes in their lives in the previous two years.

Pew Internet & American Life Project/2006 Report: Family, Friends & Community

Questions?

Social Media Spectrum

“Social Media in Plain English”Video By Common Craft

Social Media StarfishAttribution: Robert Scoble, Fast Company;

Graphic: Darren Barefoot

Attribution: Stephen Andersonwww.poetpainter.com

How Do You Gain Trust?

What You Can Do

Start a Twitter Group

Twitter is a microblogging application (140 characters or less)

Example: http://twitter.com/maninthemirror

Cost: Free

Who uses Twitter? How do you use it?

What You Can Do

Create A Facebook Group

Facebook is a personal social networking application

Example: Promise Keepers

Cost: Free

Who uses Facebook? How do you use it?

What You Can Do

Create an Online Community

Ning.com is a white label social network application

Example: Blast & Cast Men’s Ministries

Cost: Free

Who uses Ning? How do you use it?

What You Can Do

Create a Blog

Wordpress is a blog/web application

Example: Bethel Men’s Ministry

Cost: Free/$6.95 privately hosted

Who uses Wordpress? How do you use it?

What You Can Do

Have Video MeetUps

Ustream.TV is the live interactive video broadcast platform

Example: http://www.ustream.tv/channel/men-s-group

Cost: Free

Who uses Ustream.tv? How do you use it?

What You Can Do

Invite the Community to ParticipateMeetup makes it easy for anyone to

organize a local (group) face-to-face meeting.

Example: Meetup.com

Cost: Free

Who uses Meetup.com? How do you use it?

Jesus gave us three basic commands to followin the Great Commandments and the Great Commission:

Love GodLove our neighbors

Make disciples of all people.

If our buildings are not built for one of those purposes, then they (buildings) are temples toGod, a temple God doesn’t want. Instead they need to be tools that God uses to build His

Kingdom. So, before a church picks-up a hammer, it needs to pick up the Bible.

Churches should have people plans before they draw up building plans!

Source: Alabama Baptist State Board of Missions / Constructing New Church Building in Alabama

Final Thoughts ...

Thank You!How You Can Connect with Me

MattCarlisle.com

Facebook.com/MattCarlisle

Twitter.com/MattCarlisle

BigHeartDesign.com

Ministry2.org

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