United Way Campaign– UR International students

Preview my presentation

Situation Audience Objectives Strategy Tactics Calendar Budget Evaluation

http://www.youtube.com/watch?v=db6HDo5YzX8

United Way of Canada is a community of connected individuals, all people, united and working together for the benefit of all.

Situation Each year, United Ways rise upwards of

$480 million. In 2011, the United Way of Canada raise

d $4.9 million. In 2008, United Way initiated a

10-year program 1. Improve education 2. Financial stability3. Promote healthy lives

WHY UNITED WAY NEEDS U

Their goals are ambitious, but ONLY with your help, they can achieve them.

Engage new Canadians Diversity in volunteers

COLLECT MORE VOLUNTEERS!

WE NEED THE CAMPAIGN!!

Audience

The 1700 international students of the University of Regina

International students come from over 70 countries.

The ages are almost between 17-25 Chinese is the largest population

U of R » United Way Campaign

Why International students join in?

Achieve the organization’s mission and value United Way ensures accountability It feels good to give!  Working with the local people, feel belong to

the community Practicing English (ESL students) Making more friends

Objectives

Inform 1700 international students know about the United Way

Totally attract 800 international students attend the presentation on February 1st, Oct 1st

Encourage 200 international students to donate to the United way

Encourage 300 international students to be the volunteer of Day of caring

3-7Jun,2013

Strategy

Using internal communication systems and on-site communication to promote the presentations to university students at the University of Regina

Influence Public Opinion by Engaging Formal and Informal Opinion Leaders

Use key messages to attract the audiences’ attentions

Experience Canada Join United Way Using media events to gain the students’ attentions

Tactics

Poster, Email before the presentations Arranging two presentations on February 1st, Oct 1st News items—advocating will be on school newspaper of UR. Using University of Regina student email, Chinese twitter, facebook

to invite the international students. Inviting Winnia Zhang to be the Informal Opinion Leader and advis

or. Preparing a News release online on May 30,2013 News conference in UR on May 31,2013 Create a Blog for our program on website.

Presentation United Way Regina Website

Wear United Way shirt

News Release May30,2013

International students join United Way Campaign Invitation

Two hundreds international students from 15 countries will join in the volunteers of 16th Annual Day of caring week. They will state on May 31,2013.It is at 2pm at the Riddell centre.

ContactsLinna Guo Tel:5999999admin@gmail.com

Budget

0--Volunteers work 10 hours/week 3,000 -- Events, meals, shirt 500--Advocating fees 0--web management Total --$3,500

Evaluation

Objectives EvaluationInform 1700 international students know about the United Way

Random sampling research

survey

Totally attract 800 international students attend the presentations(300/500)

Account the number

Interview

Encourage 200 international students to donate in the United way

Account the number

Survey

Encourage 300 international students to be the volunteer of Day of caring

Account the number

survey

Calendar

Poster, Email before the presentations--January, September Arranging two presentations --February 1st, Oct 1st Preparing a News release online -- May 30,2013 News conference in UR -- May 31,2013 Advocating will be on school newspaper of UR--All year Using University of Regina student email, Chinese twitter, facebook

to invite the international students--All year Inviting Winnia Zhang to be the Informal Opinion Leader and advis

or—All year Create a Blog for our program on website—All year Evaluation the program--Dec.31 2013

Summary

Situation Audience Objectives Strategy Tactics Calendar Budget Evaluation

Call for action

Please Give My Money It only costs $3,500 Make a positive change in the society

Thank you~