universal design (ud): innovation and access susan mazrui director, public policy...
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Universal Design (UD): Innovation and Access
Susan MazruiDirector, Public [email protected]
September 17, 2009
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UD: From Requirements to Opportunities
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BreEZe in BlackEZ to use! Phone menu displayed in a list for easy selectionEZ to see! Large, bright screen, text and number keys that illuminate – includes Magnifying glassEZ to call! Three one-touch buttons to dial. Call instead of “send” button.EZ to share! Dedicated camera and speaker phone buttonsEZ to hear! Hearing Aid Compatible. Default ring tone of vibrate/ringEZ to do more! High-quality camera that can record video
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Rate Plans - AT&T Senior Nation Rate Plan
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Federal and State Purchasing
Under Section 508, Federal Agencies must purchase accessible/usable Electronic & Information Technology (E&IT) Products -- in most cases
Some state have adopted 508 purchasing requirements -- all or in part
Accessible design/support can be a product differentiator
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Supporting Business RequirementsLarge and small businesses must provide employees with disabilities reasonable accommodations
Supporting Assistive Technology (AT) can be more difficult or costly than having employees use accessible product and services that everyone else uses
More usable products enhance everyone’s productivity
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How to Internalize Universal Design Incorporate accessibility and usability in standard business practices from product development to customer care to marketing
Elicit input from the disability community through focus groups, user trials, etc.
Work with disability leaders to set policy and business priorities
Remember Universal Design is a road not a destination