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H E R E A TT H E D A I LY C A L
The Daily Californian is an independent, student-run newspaper covering both the UC Berkeley campus and the city of Berkeley. Established in 1871, The Daily Cal is one of the oldest newspapers on the West Coast and one of the oldest college newspapers in the country. With a prominent and active student and community readership, the Daily Cal operates 24/7 news year round.
AWARD WINNING PUBLISHING
ONLINE PACEMAKER AWARDBEST FEATUREBEST NON-BREAKING NEWS STORYBEST NON-NEWS VIDEOBEST NEWS VIDEOBEST PHOTO SERIESBEST PHOTO ILLUSTRATIONBEST INTERACTIVE GRAPHICBEST USE OF SOCIAL MEDIABEST INFOGRAPHIC
CALIFORNIA COLLEGEMEDIA ASSOCIATIONASSOCIATED
COLLEGIATE PRESS
1ST, EDITORIAL WRITING1ST, ONLINE FEATURE REPORTING1ST, SPORTS WRITING
SPJ’S COLLEGEJOURNALISM AWARD
1ST, SPORTS WRITING (NATIONAL)
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U N I V E R S I T YI N V O LV E M E N T
STUDENT SPENDING (IN BILLIONS)
TOTAL STUDENT SPENDING
$523$523TOTAL DISCRETIONARY
STUDENT SPENDING
$203$203
(PERCENT THAT USE SOCIAL MEDIA PLATFORM ONCER OR MORE PER WEEK)
75%52%47%36%
SNAPCHAT
SOCIAL MEDIA USE AMONG STUDENTS:SOCIAL MEDIA USE AMONG STUDENTS:
(IN BILLIONS)
$51.8$51.4$21.2$19.5
FOOD
TECHNOLOGY
CLOTHING AND SHOES
PERSONAL CARE AND COSMETICS
$12.5ENTERTAINMENT
DISCRETIONARY SPENDING BY CATEGORY:DISCRETIONARY SPENDING BY CATEGORY:
(NUMBER OF STORE VISITS PER WEEK)NATIONAL STUDENT SHOPPING HABITS:NATIONAL STUDENT SHOPPING HABITS:
5.9
GROC
ERY S
TORE
5.7
QUICK
-SERV
ICE RE
STAU
RANT
5.4
GYM/
FITNE
SS CE
NTER
5.2
LARG
E RETA
IL STO
RE4.
1OF
F-CAM
PUS C
ONVE
NIENC
E STO
RE3.
6SIT
DOWN
REST
AURA
NT
3.4
DRUG
STOR
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9AP
PARE
L/CLO
THING
STOR
E2.
6CA
MPUS
BOOK
STOR
E1.
5ELE
CTRO
NICS S
TORE
1.5
VIDEO
GAME
SYST
EM ST
ORE
1.3
HOME
IMPR
OVEM
ENT/D
IY ST
ORE
1.0
HEALT
H/NU
TRITI
ON ST
ORE
APPROXIMATELY ONCE A WEEK OR MORE
APPROXIMATELY TWICE A MONTH
APPROXIMATELYONCE A MONTH
ALL DATA REFLECTS NATIONAL COLLEGE STUDENT SPENDINGSOURCE | REFUEL 2015 ANNUAL COLLEGE EXPLORER
P R I N TA U D I E N C E
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On Campus
O� Campus
Student Housing
Poster Rack
MAP OF DISTRIBUTION LOCATIONS
25.3%25.3% Residents with agesbetween 18-24
STUDENT ENGAGEMENT & COMMUNITY CONNECTIONS
15.2%15.2% International Calstudents
13.7%13.7% Population changesince 2000
83.0%83.0% Of students walkto campus
117,000117,000Residents in BerkeleyAccording to 2013 US Census Bureau
60,00060,000Students and FacultyAccording to UC O�ce of the President and UCB head counts
10,00010,000Papers delivered each dayMonday, Tuesday, Thursday andFriday with a 90% pickup rate
O N L I N EA U D I E N C E
(510) 280-2452
(GLOBAL UNIQUES)
SOCIAL MEDIA
31,00031,000Facebooklikes
28,00028,000Twitterfollowers
2,000+2,000+Newslettersubscribers
Our brand new newsletter reaches a growing network of Cal students and alumni across the country.
THE WEEKLYCALIFORNIAN
PAGEVIEWS LAST YEAR10,000,00010,000,000
AVERAGE MONTHLYVIEWS
1,100,0001,100,000AVERAGE MONTHLY
USERS
450,000450,000
BERKELEY ALUMNI464,000464,000
MONTHLY READERSHIP AGES 18-24 IN THOUSANDS:MONTHLY READERSHIP AGES 18-24 IN THOUSANDS:127.528.6
20.994.27
455.4 220.2190.9
35.6
DAILYCAL.ORG
EASTBAYEXPRESS.COM
BERKELEYSIDE
INSIDEBAYAREA.COM
DAILYCAL.ORG
EASTBAYEXPRESS.COM
BERKELEYSIDE
INSIDEBAYAREA.COM
TOTAL MONTHLY READERSHIP IN THOUSANDS:TOTAL MONTHLY READERSHIP IN THOUSANDS:
DATA REFLECTS APRIL 2016 READERSHIPSOURCE | QUANTCAST
S P E C I A LI S S U E S
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SOCIAL MEDIA
201 6
201 6
201 6
WELCOME FRESHMEN | AUGUST 18The ultimate guide for incoming freshmen— filled with tips, important campus information, and a calendar of events for new students.
FALL ORIENTATION | AUGUST 26A compilation of everything our readers need to know about the coming fall semester, from local news to a calendar of upcoming events and concerts both on campus and in the Bay Area.
STUDY ABROAD | SEPTEMBER 27The go-to resource for advice, tips, Q&As, and more to help students explore the study abroad experience.
HOMECOMING | SEPTEMBER 30The issue is jam-packed with football stories, game day content and all things related to welcoming the alumni community back to Berkeley.
FOOD AND DRINK GUIDE | OCTOBER 21This issue o�ers a glimpse into a few of the most popular restaurants in the city of Berkeley, highlighting some local staples.
ELECTIONS RESULTS | NOVEMBER 9This special issue will feature news, opinion, and visual content illustrating how the results of the November election a�ect higher education and local interests.
HOLIDAY BUYING GUIDE | NOVEMBER 18We prepare students with the best choices of gifts, presents and activities before they head home on holiday.
PUZZLES | DECEMBER 5Chock-full of trivia, mad libs, crosswords and more to add a little life to “Dead Week” and give students a productive way to procrastinate.
YEAR IN REVIEW | DECEMBER 12A look back at some of the year’s most memorable headlines and current events.
FALL 2016FALL 2016
S P E C I A LI S S U E S
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SOCIAL MEDIAINTERNSHIPS | JANUARY 27We provide advice and perspective on the arduous task of securing a summer internship that every UC Berkeley student has experienced at some point.
MARCH MADNESS | MARCH 14Comprehensive coverage and content ranging from star athlete bios to winning team forecasts, featuring the vibrant voices of Daily Cal sports writers.
ADMISSIONS (ONLINE ONLY) | MARCH 23The inside scoop on all-things UC Berkeley, from an overview of residence halls to coursework advice to help admitted students make the big decision.
BEST OF BERKELEY | APRIL 14A comprehensive list of the best campus and local spots for food, drink, leisure activities and more, as voted by our readers each year.
CAL DAY | APRIL 22Everything a prospective Golden Bear needs to know about campus— including coursework advice, personal columns, and reviews of the best things UC Berkeley has to o er.
COMMENCEMENT | MAY 4A retrospective look at students’ days at Cal, featuring farewell words from graduating students, photo essays, and more.
SPRING 2017SPRING 2017
HOUSING SURVIVAL GUIDE | MARCH 3A definitive guide to all things housing-related, featuring advice columns regarding the o -campus housing search, student reviews, and more.
SEX | FEBRUARY 13An intimate look into Valentine’s Day with student stories, advice columns, restaurant reviews, and more to make everyone’s special day unforgettable.
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P R I N T A D S I Z E S& R A T E S
FULL PAGEFULL PAGE10” x 21”COLOR: $2,519.90B&W: $2,419.20
1/2 PAGE1/2 PAGE10” x 10.25”COLOR: $1,280.80B&W: $1,180.80
1/8 PAGE1/8 PAGE4.95” x 5”COLOR: $338.00B&W: $288.00
1/4 PAGE1/4 PAGE4.95” x 10.25”COLOR: $640.40B&W: $590.40
VERTICALVERTICAL
1/12 PAGE1/12 PAGE4.95” x 4”COLOR: $280.40B&W: $230.40
1/16 PAGE1/16 PAGE4.95” x 3”COLOR: $197.80B&W: $172.80
1/4 PAGE1/4 PAGE10” x 5”COLOR: $626.00B&W: $576.00
HORIZONTALHORIZONTAL
BANNERBANNER10” x 1.5” | 10” x 3”TOP: $400BOTTOM: $600
TOP/BOTTOMTOP/BOTTOM
INSERTSINSERTSPricing starts at $40per thousand; $400for 1-4 pages
SPADEASSPADEASPricing starts at$2,600 for 2 page spadea
POSTER RACKS (17” x 21”) | 3 racks for $1,000 per month.
PREMIUM PLACEMENT | 15% charge for premium place-ment of your choice.
Ask for contract rates or custom ad sizes. We can build artwork, free of charge.
STICKERSSTICKERS$700
ARTWORK: All artwork must be sent via email in PDF format to [email protected], the format should be in CMYK or Grayscale.
DEADLINES: The deadline for space reservations and copy for display is 3pm, two working days prior to publication, three working days for special issues.
CANCELLATIONS: Cancellations must be made two business days in advance; otherwise, the advertiser is still responsible for payment. A $25 late charge may apply to ads received late.
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O N L I N E A D S I Z E S& R A T E S
LOCAL PRICES IN PAGEVIEWS/IMPRESSIONS STATISTICS & TRACKING
$35025,000 IMPRESSIONS
$350
(970 x 90 px)LEADERBOARD MED. RECTANGLE*
50,000
$650$65075,000
$900$900100,000
$1,100$1,100
$32525,000 IMPRESSIONS
$325
(300 x 250 px)
50,000
$600$60075,000
$825$825100,000
$1,000$1,000
$25025,000 IMPRESSIONS
$250
(300 x 600 px)HALF PAGE
50,000
$450$45075,000
$600$600100,000
$700$700
OTHER ADVERTISING OPTIONS
$100: One-month text link
$1,500: Site Sponsorship Your company logo prominently displayed, unlimited job postings for a semester (summer, fall or spring).
$160: Pre-Roll Ads 4,000 impressions, 4¢ per additional view
The Daily Californian Online conforms to IAB Guidelines on online artwork.
ONLINE SIZE VISUALIZATION
LEADERBOARD
MED. RECT.
FRONT PAGECONTENT
LEADERBOARD
MED. RECT.
HALFPAGE
INTERNAL PAGECONTENT
The Daily Californian can track clicks and impressions on most artwork. However, we cannot track click-throughs on interactive and animated ads through Flash. Ads that seek these statistics should use a third-party click-tracker for click-through statistics.
*includes web and mobile impressions
M O B I L E & S O C I A L M E D I A A D S
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LEADERBOARD
INTERNALPAGE
CONTENTMEDIUM
RECTANGLE
FRONT PAGE CONTENT
FRONT PAGECONTENT
MOBILE SIZE VISUALIZATIONLOCAL PRICES IN PAGEVIEWS/IMPRESSIONS
SOCIAL MEDIA ADVERTISEMENTS EMBEDDED ADS
25,000 IMPRESSIONS
$225$225
(320 x 50 px)MOBILE LEADERBOARD
50,000
$400$40075,000
$575$575100,000
$750$750
MED. RECTANGLE*
$32525,000 IMPRESSIONS
$325
(300 x 250 px)
50,000
$600$60075,000
$825$825100,000
$1,000$1,000*includes web and mobile impressions
$150$150TWITTER
$60$60Social media advertisements promote your content using The Daily Californian’s established reader base by posting a short message and link of your choice from our Facebook or Twitter accounts.
(480 x 60 px)LEADERBOARD:
(240 x 310 px)RECTANGLE:
BOOSTED ADVERTISEMENTS: Boost your ad by a targeted demographic and guarantee reaches by age, gender, locationand keyword interests.
$400 | $775 (BOOSTED)
$300 | $675 (BOOSTED)
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S P O N S O R E DN A T I V E A D S
1/2 PAGE: $1,920FULL PAGE: $3,600
WHAT ARE NATIVE ADS?
NATIVE AD RATES
A native advertisement is an ad that takes the form of an article. The article is conceived, written and designed by The Daily Californian’s native ad department.
Unlike a typical ad, a native ad does not market a business’s own products or services, but rather serves to associate the business’s name with a target mission or audience.
While otherwise similar in appearance to a typical article, native ads are marked as “sponsored content.”
PRINT SAMPLE
ONLINE SAMPLE
Online ads included in each price.
The deadline for reserving native ad spaceis two weeks prior to its publication date.
RATES:
L E G A L S &C L A S S I F I E D S
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CLASSIFIED ADVERTISING
PRINT RATE SHEET: $14 for 20 words or less; 50¢ for each additional word (35 word maximum)
PRINT DISCOUNTS: 7% o� for 4-15 publications; 14% o� for 16-60 publications; 21% o� for 61 and more publications
ONLINE RATES: $25 for 5 days online
ADDITIONAL FEATURES: All Capitals – $2.00 per day; Bold Around Ad – $2.00 per day; Bold First Five Words – $2.00
LEGAL PLACEMENTS
Our newspaper is fully adjudicated in Alameda County since 1977. Legal notices may fulfill city and court requirements. Our sta� will follow up with an a�davit sent to both the court and back to you.
Fictitious Business Name StatementNotice of Petition to Administer EstateBulk Sale, 1 run, Name ChangeAlcohol LicenseAlcohol Owner ChangeOther Type of Legal
1 per week for 4 weeks3 times in 7 days1 per week for 4 weeks1 per week for 3 weeks1 runci
$55$300$99$55$75$12 Local/ci$16.80 National/ci
CALENDAR
23
Special Issues Highlighted Content or Sections2016Cal Day April 16, 2016Best of Berkeley April 22, 2016Commencement May 5, 2016CalSO May 27, 2016Summer Orientation June 20, 2016 Around the World in Berkeley July 22, 2016Summer Olympics August 5, 2016Welcome Freshmen August 18, 2016Fall Orientation August 26, 2016Study Abroad September 27, 2016Homecoming September 30, 2016Food & Drink Guide October 21, 2016Elections Results November 9, 2016Holiday Buying Guide November 18, 2016Puzzles December 5, 2016Year in Retrospective December 12, 2016
2017Internships January 27, 2017Basketball Game Day February 3, 2017Sex February 13, 2017Housing Survival Guide March 3, 2017March Madness March 14, 2017Admissions March 23, 2017(online only)Best of Berkeley April 14, 2017Cal Day April 22, 2017Commencement May 4, 2017
Cal Football Home Games Saturday Gameday Issues2016Sep 17 – v. TexasOct 1 – v. Utah (HOMECOMING)Oct 21 – v. Oregon (on Friday)Nov 5 – v. WashingtonNov 19 – v. Stanford (at Berkeley)
Special Issue Hand DistributedRegular Issue Game Day Issue HolidaySummer Issue
2/19/2016
2016-2017 Publication Calendar510 280 2452 • [email protected]
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