university of manitoba visual identity guide

UNIVERSITY OF MANITOBA VISUAL IDENTITY GUIDE

February 15, 2011

University of Manitoba Visual Identity Guide • February 15, 2011

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This guide is to be used as a reference tool for the development of all University of Manitoba communications materials. The graphic standards outlined in the following pages reflect university policy and have been developed to ensure that the university brand is effectively represented to all external audiences.

Public Affairs is responsible for ensuring the integrity of the University of Manitoba brand and for providing final approval on materials reflecting the university’s name and logo for all internal and external publicity or promotional purposes.

Any questions regarding these guidelines should be directed to:

Public Affairs University of Manitoba (204) 474-8346 >> [email protected]

http://umanitoba.ca/admin/public_affairs/


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Maintaining excellent standards in how the University of Manitoba is represented visually reflects our overall commitment to excellence in every facet of what we do. A comprehensive visual identity system is a structure for communicating and presenting information logically, consistently and with distinction.

The following guidelines have been developed to provide direction for the use of the University of Manitoba logo and theme line, and application and adaptation of our visual identity system. While logo use rules must not be departed from, the visual identity system is inherently modular to allow for great flexibility of application.

Our Visual identity


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The foundation building blocks of the University of Manitoba visual brand are: Signature, Colour, Typography and Photography. When applied consistently in concert, they work to present a cohesive and distinct brand image.

The following pages provide an overview of these building blocks and the rules that govern their application, as well as outline how to bring them all together.

>> signature . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

>> COlOur . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

>> typOgraphy . . . . . . . . . . . . . . . . . . . . . . . . 28

>> phOtOgraphy . . . . . . . . . . . . . . . . . . . . . . . . 31

>> bringing them all tOgether . . . . . . . . 35>> TeMPlATes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49

>> sTATionery APPlicATions . . . . . . . . . . . . . . . . . 54

hOw tO use these guidelines


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signatureThe key element of the visual brand is the signature. It includes the logo and faculty identifiers. Nothing identifies the communication piece as being from the U of M more than the signature. It also contains pertinent call to action details such as the URL and sometimes the theme line.


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The University of Manitoba logo is made up of two elements:

1. A shield graphic

2. Word mark

Two versions are acceptable. in order of preference, they are:

1. Horizontal version

2. Stacked version

Always use digital files supplied by Public Affairs. Do not attempt to reset the wordmark or build another configuration.

Horizontal Version

Logo

Word MarkShield Graphic Stacked Version

The University of Manitoba logo


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Logo safe area/minimum size

The logo is always scaled as a unit. The shield graphic never appears less than 12mm (1/2 inch) in height.

Logo protected space

Protected space:A safe area around the logo must be preserved at all times.

The safe area is determined by the height of the capital U in the wordmark.

Minimum size:The minimum allowable size of the logo has been reached when the height of the shield graphic is 12 mm ( 1/2 inch).

Note: There may be rare occasions such as merchandise (pens, etc.) that require the logo to be smaller. Please consult with Public Affairs in these instances.

12mm


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upper bar: Pantone 1545 C

outline of icons: Pantone 1545 C

banner: Pantone 1545 C

logotype: Pantone 1545 C

outline of shield: Pantone 1545 C

bottom interior: Pantone 130 C

bison: Pantone 130 C

pinline: Pantone 1545 C

The Pantone colours used in the University of Manitoba logo are:

Pantone 130 C and Pantone 1545 C.


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A one colour version of the university logo has been developed for ocassions when the university needs to produce a one colour print job. It uses Pantone 1545.

Logo versions

Full colour

Full colour with white type

The full colour logo is the preferred version and should be used wherever possible. This version includes a white release that ensures legibility on coloured backgrounds.

This version includes white type and a white release that ensures legibility on coloured backgrounds.

One Colour


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Logo versions

Black and White

Reverse A reverse white version for use in black and white applications or on dark coloured backgrounds has also been created. The logo may be printed on any solid colour, texture or photographic background that provides sufficient contrast for clarity and legibility.

The black version for use in black and white applications.


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When a piece is produced in colour, the U of M logo should appear in full colour.

Use the full colour version with white type when the background does not provide enough contrast for the type.

It is critical that the background provides sufficient contrast for clarity and legibility.

The black and white and reverse versions should be used in one colour black applications such as black and white newsprint ads.

Choosing which logo to use

The logo can be printed on any texture or photographic background that provides sufficient contrast for clarity and legibility.


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Four-colour process When printing in four-colour process (CMYK), the proper colour specifications are as above.

Four-colour process/special print techniques

C -

M -

Y -

K -

0%

53%

100%

72%

C -

M -

Y -

K -

0%

30%

100%

0%

Pantone 1545 C Pantone 130 C

Special print techniques The entire logo may be engraved, blind embossed or metal foil stamped. Discuss special print techniques with University of Manitoba Public Affairs.


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Incorrect uses

Improper proportion:Reduce and enlarge the logo proportionately. The size of the shield in relationship to the word mark should not be altered.

U n i v e r s i t y

of Ma n i t o b a

Different type style:Minion is the only typeface allowed in the logo format. Others (i.e. Minion Italic) are not allowed.

Framing:The logo should never be framed in a restricting box, shape or specific area.

Improper alignment of shield:In the logo format, the alignment of the shield relative to the word mark should not be altered.

The examples on these pages illustrate how the logo may not be used.

Such misuse will undermine the university’s effort to present a strong and unified image, and will alter the perception and meaning of the logo itself.

Although only one version of the logo is used in these illustrations, all the official versions are subject to these parameters.


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Overlapping or alignment of visual elements: The logo should not be encumbered by other visual elements. Avoid the use of any copy, slogans, symbols or images overlapping or aligned with the logo.

Distortion: The logo should not be subject to distortion or manipulation. (i.e. slanting, stretching, twisting or curving).

BookSale

Coloured backgrounds that are from the U of M colour palette: As a general rule, the logo should be placed on either the U of M brown or gold, white or other neutral or on a photographic background that provides enough contrast.

Distracting background: The logo should never be placed on backgrounds that distract or overpower.

Improper colour: The logo should never be reproduced in any brown and gold combination other than the official colours.

Improper placement of the shield: In the logo format, the placement of the shield relative to the word mark should not be altered. That is, it must be above or to the left of the word mark.

Incorrect uses


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umanitoba.caOne university. Many futures.

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vehicula gravida. Morbi ipsum ipsum, porta nec,

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quam elementum condimentum feugiat, tellus odio

consectetuer wisi, vel nonummy sem neque in elit.

Curabitur eleifend wisi iaculis ipsum.

More courses.More opportunity.



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Ut vitae enim eu est vehicula gravida. Morbi ipsum ipsum, porta nec, tempor id,

auctor vitae, purus. Pellentesque neque. Nulla luctus erat vitae libero. Integer

nec enim. Phasellus aliquam enim et tortor. Quisque aliquet, quam elementum

condimentum feugiat, tellus odio consectetuer wisi, vel nonummy sem neque in

elit. Curabitur eleifend wisi iaculis ipsum.

Logo with theme line

The theme line“One university. Many futures.” is the university’s theme line.

The theme line can appear:

• Below the logo

• On the bottom left

• Incorporated into a headline

When it appears as part of the signature, it always appears set in sentence case.

In applying it below the logo, always respect the logo’s safe area.

The preferred setting for the theme line is Knockout 31 Junior Middleweight.

These examples illustrate the theme line’s size in relationship to the logo, when applied near the logo.

When applied in the bottom left, the theme line should not dominate the logo.

Always protect the safe area of the logo in applying the themeline and URL on any application.

Never allow the themeline and URL to dominate the logo on any given application.

The URL“umanitoba.ca” is the university’s URL.

It should be set in lowercase letters and in Knockout 51 Middleweight.

In applying it below the logo, always respect the logo’s safe area.

These examples illustrate the URL’s size in relationship to the logo, when applied near the logo.

When applied in the bottom left, the URL should not dominate the logo.


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Logo with faculty identifier

The examples above show both horizontal and vertical approved faculty identifiers.

The minimum clear zone around the supplemental logo is equal to the height of the letter “F” in “Faculty”. No word or image may be placed closer to the logo than this distance.

All usage and print guidelines that apply to the basic logo also apply to faculty identifiers.

In the faculty identifiers, the type should be Pantone 1545 brown or black.

To provide flexibility for a variety of applications and design considerations, three versions of the faculty identifiers have been developed. They are:

Logo left faculty identifier

Logo right faculty identifier

Vertical faculty identifier

An identity system has been developed for use by faculties and are available by Public Affairs. Always use digital files supplied by Public Affairs. Do not attempt to reset the wordmark or build another configuration.

Faculty of MedicineFaculty of Medicine

Faculty of ArtsFaculty of Arts

Faculty of PharmacyFaculty of Pharmacy

Faculty of MusicMarcel A. Desautels

and Food SciencesFaculty of Agricultural

Environment, Earth, and ResourcesClayton H. Riddell Faculty of













Faculty of Medicine

Faculty of Arts

Faculty of Pharmacy




Facultyof Medicine

Facultyof Arts

Facultyof Pharmacy

Clayton H. Riddell Faculty of Environment,

Earth, and Resources

Faculty of Agriculturaland Food Sciences

Marcel A. DesautelsFaculty of Music


Logo right faculty identifier Vertical faculty identifier

FFF

FF

F


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Horizontal faculty identifiers

The examples above show more examples of the logo left faculty identifier and the logo right faculty identifier. When the faculty name must go on two lines, the point size is adjusted accordingly. This aids in giving approximately the same visual weight on all faculty identifiers.










Examples of logo left faculty identifiers Examples of logo right faculty identifiers


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Vertical faculty identifiers

The examples above show the vertical faculty identifier configuration. When the faculty name must go on two or three lines, the point size is adjusted accordingly. This aids in giving approximately the same visual weight on all faculty identifiers.

Faculty of Medicine

Faculty of Arts

Faculty of Pharmacy




Facultyof Medicine

Facultyof Arts

Facultyof Pharmacy





Faculty of Medicine

Faculty of Arts

Faculty of Pharmacy




Facultyof Medicine

Facultyof Arts

Facultyof Pharmacy





Examples of vertical faculty identifiers


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Faculty identifiers with department names

The examples above show more examples of the faculty identifier with a department name added. These versions are also available from Public Affairs.

Faculty of MedicineObstetrics, Gynecology and Reproductive Sciences

Obstetrics, Gynecology and Reproductive Sciences


Faculty of Medicine

Faculty of Medicine




Faculty of Medicine

Faculty of Medicine


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Administrative and divisional identifiers

Administrative units and divisions are also asked to follow the same configurations and rules of the faculty identifiers. The examples above show examples of the divisional and administrative identifiers. These versions are available from Public Affairs.

Extended Education

Libraries External Relations


Logo right faculty identifier Reverse “L” faculty identifier

Examples of administrative and divisional identifiers


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Faculty, administrative and divisional identifiers — separated application

The faculty name can move to the top on brochure covers, posters, etc.

The faculty name can move to the far left when signing off ads.

Fus magna


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Faculty of Medicine

Faculty of Arts

Faculty of Pharmacy




Facultyof Medicine

Facultyof Arts

Facultyof Pharmacy





Praesent laciniaeros quis aliquam.



Fus magna



There are instances where separating the faculty, administrative or divisional name from the logo is desired. The name must always be set in Minion.

Faculty extension can separate from logo to be positioned elsewhere on a piece.




















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The University of Manitoba logo and its approved faculty and unit extensions are the primary identifier for all faculties, departments, and units and must be used in all marketing and communication materials. The use of independent faculty and administrative unit logos are discouraged.

Some independent logos may be approved based on operational/marketing need, such as The Bookstore or Bison Sports. In extenuating circumstances, approval for a faculty or unit to develop or use an independent logo may be sought through application to the Vice-President External.

Leveraging the strength, reach and frequency of the University of Manitoba visual identity is the best course of action when developing marketing and communication materials.

The University of Manitoba logo must appear prominently on all pieces that represent the university or its units.

Logo application

umanitoba.ca

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sem. Ut vitae enim eu est vehicula gravida. Morbi ipsum ipsum, porta nec,

tempor id, auctor vitae, purus. Pellentesque neque. Nulla luctus erat vitae

libero. Integer nec enim. Phasellus aliquam enim et tortor. Quisque aliquet,

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nonummy sem neque in elit. Curabitur eleifend wisi iaculis ipsum.










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Fus magna








Faculty of Medicine

Faculty of Arts

Faculty of Pharmacy




Facultyof Medicine

Facultyof Arts

Facultyof Pharmacy






Fus magna

umanitoba.ca










Faculty of Medicine

Faculty of Arts

Faculty of Pharmacy




Facultyof Medicine

Facultyof Arts

Facultyof Pharmacy







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In any piece printed in full colour, the University of Manitoba logo should appear in full colour as well.

The University of Manitoba logo is placed bottom left on all Bison Sports materials. The Bison logo signs off on the bottom right.

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When an approved independent logo appears on materials, the University of Manitoba logo must be given equal visual weight and prominence. The logos should be naturally aligned horizontally if both are on the bottom.

Logo application

Sports


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COlOurColours perform many duties beyond making a communication piece visually interesting. They are powerful mnemonic devices – people learn to associate colours with a particular organization. This section outlines what Pantone colours to use and gives an overview the main device used to apply the colour.


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Colour Palette

Pantone 1545 brown and Pantone 130 gold are the U of M’s core brand colours. All pieces produced by the university should use these two colours predominately. A broad palette of soft and vibrant colours has been developed to complement the institutional gold and brown. Use these selectively as accent colours.

Pantone294

Pantone307

Pantone3115

Pantone5493

Pantone5503

Pantone7454

Pantone430

Pantone1545

Pantone130

Pantone3435

Pantone7496

Pantone3975

Pantone103

Pantone416

Pantone1545

Pantone174

Pantone158

Pantone130

Pantone129

PantoneWarm Gray 9

Pantone294

Pantone307

Pantone3115

Pantone5493

Pantone5503

Pantone7454

Pantone430

Pantone1545

Pantone130

Pantone3435

Pantone7496

Pantone3975

Pantone103

Pantone416

Pantone1545

Pantone174

Pantone158

Pantone130

Pantone129

PantoneWarm Gray 9

Core brand colours

Accent colours


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Graphic Device

A unique graphic device has been developed as a means to apply the foundation brand colours, Pantone 1545 and Pantone 130. Essentially, the device is two adjoined rectangular fields of colour. The proportion of one to the other is based on the golden ratio. That is, approximately 1 to 1.61. Because this ratio is considered by artists, architects, designers etc. to be the most aesthetically pleasing proportion, the device also acts as a design tool. It helps to assign structure to a given piece.

Graphic device

Graphic device

The device was developed as a quick and easy way to apply the core brand colours consistently. The illustration here demonstrates its most common application, that of dividing the page into two areas: 1.) image and headline area and 2.) the body copy and signature area. Other finer points of the applying the device are considered on page 47.

BE mORE










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Graphic Device

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For more information visit:

umanitoba.ca

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umanitoba.ca

The graphic device can be applied horizontally or vertically. If applied vertically, it must bleed off the edge. The golden ratio can be used to to divide fields of colour as well to achieve a unified composition as illustrated in the above examples.


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typOgraphyTypography is as valuable as colour and photography in establishing a unified look and feel. Correct use of typography can communicate the university’s personality and tone and contribute to a cohesive representation of the institution.


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Typography

FontsThe U of M ‘s visual brand uses three fonts. They are:

H&FJ Knockout

Myriad Pro

Minion Pro

Each font is designated to play a specific role. Knockout is for headlines. Myriad is for body copy. Minion is used to provide an accent on the page or in instances where a more classic feel is desired.

Minion Pro

abcdefghijklmnopqrstuvwxyzMyriad Pro Light

abcdefghijklmnopqrstuvwxyzMyriad Pro Regular

abcdefghijklmnopqrstuvwxyzMyriad Pro Bold

abcdefghijklmnopqrstuvwxyzH&FJ Knockout 31-JuniorMiddleweight

abcdefghijklmnopqrstuvwxyzH&FJ Knockout 51-Middleweight

abcdefghijklmnopqrstuvwxyzH&FJ Knockout 71-FullMiddleweight

Myriad ProH&FJ Knockout

Primary headline font Body copy font Accent font

abcdefghijklmnopqrstuvwxyzMinion Pro Regular

abcdefghijklmnopqrstuvwxyzMinion Pro Semibold

abcdefghijklmnopqrstuvwxyzMinion Pro Bold


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Alternate fonts

Times New Roman

abcdefghijklmnopqrstuvwxyzHelvetica

abcdefghijklmnopqrstuvwxyzHelvetica Italic

abcdefghijklmnopqrstuvwxyzHelvetica Bold

Helvetica

abcdefghijklmnopqrstuvwxyzTimes New Roman Regular

abcdefghijklmnopqrstuvwxyzTimes New Roman Italic

abcdefghijklmnopqrstuvwxyzTimes New Roman Bold

The webIt is not possible to adhere to the above outlined fonts on the web. Web safe fonts will replace these fonts in most body copy and headlines. However, when possible, in Flash applications, for example, the brand fonts should be used.

FontsAlternate fonts are allowed for in-house applications and word processing. They are:

Times New Roman

Helvetica

There will be instances when other fonts may be acceptable. These specialty applications, including advertising campaigns and unique promotions, require approval through Public Affairs. Please consult us early in the development process with any questions or concerns.


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phOtOgraphyPhotography is an extremely valuable component of the University of Manitoba identity. An image can evoke powerful ideas and emotions and create perception — the goal of every brand. Therefore, it’s important to use only images of the highest quality in pieces with a high profile. The images presented in this section act as standard for university photography.


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Photography

• For mass-market advertising, use only professionally produced images of high quality .

• Avoid/remove logos on clothing, equipment, etc. Avoid heavily patterned clothing.

• People depicted should be representative of the diversity of people who attend and teach at the university.

• As a general rule, buildings should be shot at optimal angles under ideal natural light conditions.

• Environment/experience shots can be used to evoke an emotional response and to illustrate the spirit on campus. Faces are not as important here.

• In studio shots, again, strive for comfortable, real, honest expressions and poses.

• Images should be fresh, clean, contemporary and forward looking.

• Strive for a spirit of aspiration, accomplishment, happiness, camaraderie, success.

• Avoid complexity unless it is necessary to convey a specific concept or idea. Strive for simplicity wherever possible; strive for beauty always.

• Strive for authenticity in the photography.

• Capturing real, honest emotion and expression is vital. Always strive to capture a “moment” in which the subject is projecting something real, candid.

• If stock photography must be used, it must be of high quality. Care must be taken to see that nothing is represented that is not authentic to the university.

Photography is a cornerstone of the U of M’s visual identity. Below are some general guidelines to consider in planning photo shoots or acquiring stock photography.


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Photography


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Photography

In studio shots: again strive for comfortable, real, honest expressions and poses.


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bringing it all tOgetherIn order to create a cohesive look and feel, the four foundation building blocks of Signature, Colour, Typography and Photography must be brought together in a consistent way. Each area requires attention to detail and superior craftsmanship in execution. The following pages examine these aspects of application as it discusses different marketing vehicles and how to create them. In some cases, rules must be followed. In other cases, guiding principles help shape the particular brand expression.


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Branding vs. advertising applications

Every piece of effective marketing communication is an expression of a brand. However, for the purposes of this document we will divide all communications into two categories: branding and advertising. Examples of branding pieces include banners, displays, letterhead, business cards, vehicles, merchandise, websites, brochures and other collateral. In the advertising category we have ads in all their forms.

Branding pieces can require some flexibility in applying logos and design elements because there are a variety of hierarchies. On a display, for example, somewhere higher up is preferred for the logo because of the nature of displays. There is often a table or other obstruction in front of a

display so that key information needs to be closer to eye level. Letterhead is an example where it makes sense for the U of M logo to lead off a branding piece. Brochures and one sheets, etc., however, often approach the hierarchy of an ad with the logo signing off bottom right.

Ads have a unique structure and hierarchy; they are pieces of communication that are read in a specific way. Usually, they are read from top to bottom, left to right. In other words, headline and image are most prominent, body copy is secondary, and then logos sign-off. In this case the of U of M right logo should be used to sign-off bottom right.

Ads usually have a unique structure and hierarchy; branding applications come in a variety of formats and structures.

BRANDINGADVERTISING


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Hierarchy of traditional ad

Signature area

Signature area

Image areaImage area

Body copy area

Body copy area

Headline

Headline

EnIm magna

ERaT VOLuT

umanitoba.caumanitoba.ca

One university. Many futures.One university. Many futures.
















These are the four major building blocks of a traditional ad. This page illustrates the hierarchy of these elements and the path the eye travels. Generally it is top to bottom, left to right in this templated approach.

These examples are of ads that are primarily vertical. Pictured here is a full page (8.5 x 11) ad and a vertical banner ad. This setup is easily adapted to other vertical formats such as quarter page ads, and vertical outdoor.

Aliquam erat volutpat.Fusce ornare massa.

Aliquam erat volutpat.Fusce ornare massa.


38

Hierarchy of traditional ad

Signature area

Signature area

Image area

Image area

Body copy area

Body copy area

Headline

Headline

BE mORE

Be MORe

More courses. More opportunity.

More courses. More opportunity.

umanitoba.ca

umanitoba.ca

One university. Many futures.

Proin at eros non eros adipiscing mollis. Donec semper turpis sed diam. Sed consequat ligula nec tortor. Integer eget sem. Ut vitae

enim eu est vehicula gravida. Morbi ipsum ipsum, porta nec, tempor id, auctor vitae, purus.

Pellentesque neque. Nulla luctus erat vitae libero. Integer nec enim. Phasellus aliquam enim

et tortor. Quisque aliquet, quam elementum condimentum feugiat, tellus odio consectetuer

wisi, vel nonummy sem neque in elit. Curabitur eleifend wisi iaculis ipsum.

Donec semper turpis sed diam. Sed consequat ligula nec tortor. Integer eget sem. Ut vitae enim eu est vehicula gravida. Morbi ipsum ipsum, porta nec, tempor id, auctor vitae, purus. Sed consequat ligula nec tortor. Integer eget sem. Ut vitae enim eu est vehicula gravida.

Banner ads are limiting. Copy may need to be edited; elements may need to be omitted.

These examples are of ads that are primarily horizontal. Pictured here is a half page horzontal (8.5 x 5.5) ad and a horizontal banner ad. This setup is easliy adapted to other vertical formats such as horizontal outdoor billboards. The hierarchy of elements remains relatively the same.


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Signature area

Image area

Headline


This page illustrates the hierarchy of some branding pieces that are more templated. In the case of this brochure cover, it is generally top to bottom, left to right, a lot like a full page ad.


BE mORE

LIVING ON CAMPUS

Over 1,300 students choose to live on campus

each year, and they can all agree on one thing –

it’s an experience you don’t get anywhere else!

Living in residence is more than just books and studying,

it’s about being part of a community that allows you to

meet new people, get involved in campus activities and

have fun! Our buildings are unique to the students that

live there, and offer access to amenities to make them

feel at home.

From day one, the office of Housing & Student Life

provides you with supports and opportunities to get

involved in campus activities and develop your interests.

A Meal Membership is also available to give you access

to delicious and healthy meal options on campus. All

this, and more, makes living on campus the perfect

complement to your university experience.

Residence at the univeRsity

LIVINGLeARNING&

L e A R N&Apply early!

Applications are available online at:

umanitoba.ca/housing

at the u of MoN CaMPuS

contact us

Housing and Student Life

University of Manitoba

120 Dafoe Road

Winnipeg, MB R3T 6B3

Canada

P: 204.474.9922

F: 204.474.7662

E: [email protected]


facebook.com/umrezlife

LIVING ON CAMPUSOver 1,300 students choose to live on campus each year, and they can all agree on one thing – it’s an experience you don’t get anywhere else! Living in residence is more than just books and studying, it’s about being part of a community that allows you to meet new people, get involved in campus activities and have fun! Our buildings are unique to the students that live there, and offer access to amenities to make them feel at home.

From day one, the office of Housing & Student Life provides you with supports and opportunities to get involved in campus activities and develop your interests. A Meal Membership is also available to give you access to delicious and healthy meal options on campus. All this, and more, makes living on campus the perfect complement to your university experience.


LIVINGLeARNING&

L e A R N& Apply early!Applications are available online at:umanitoba.ca/housing


contact usHousing and Student LifeUniversity of Manitoba120 Dafoe RoadWinnipeg, MB R3T 6B3Canada

P: 204.474.9922F: 204.474.7662E: [email protected]/housingfacebook.com/umrezlife




umanitoba.ca

Hierarchy of branding materials


40

umanitoba.ca

One uniVersity . many Futures .

Hierarchy of branding materials

Not all branding pieces have the same hierarchy. Unique applications call for unique solutions, as illustrated on this page.


41

Unique branding materials / campaigns

The university has several different audiences and stakeholders with whom it needs to communicate. Unique vehicles may call for an approach that lies beyond the standard templates. In these instances, as with campaigns, the creative must adhere to the brand’s overarching principles, however, significant flexibility may be warranted in the creative approach. For any unique branding materials and campaigns, consult with Public Affairs early in the development process. Final approval on these materials resides with Public Affairs and the Office of the Vice-President, External.

InnovatIonachIevement

collaboratIonleadershIp

commItmentInspIratIoncreatIvIty

dedIcatIondIscovery

communIty

U N I V E R S I T Y O F M A N I TO B A | A N N UA L R E P O R T 2 0 0 7 / 2 0 0 8 | 1

2 0 0 7 | 2 0 0 8 a n n u a l r e p o r t A W I N N I N G S E A S O N

15431 UMCommunityReportPostcard_5b-pths.indd 1 10/27/10 9:40 AM


42

Overarching principles

Simplicity and clarityInclude what is essential and omit the superfluous. Avoid busy; strive for clean. Simple is powerful; complicated means clutter without focus. Think singular.

Emotional impactEvery brand seeks an emotional connection with its audience. Whether it’s beautiful, inspiring, amusing, or clever, the emotions evoked should be in line with the core brand values.

CreativityUnique and surprising solutions should be sought where possible.

Superior craftsmanshipPhotography should be of the highest quality. Typography should be applied correctly with finesse and attention to detail, impact, contrast, etc. The overall impression is one of superior quality.

A visual identity guide cannot anticipate every circumstance or scenario a designer will face. Some materials are more easily templated, while other more creative and organic applications require flexibility. Referencing and adhering to overarching principals is therefore important. While the foundation building blocks of photography, typography, colour, and signature are important, the creative must also clearly demonstrate that the following principles are considered:


43

Applying faculty identifiers

Signature areaSignature area

Fus magna

Fus magna

umanitoba.ca umanitoba.caOne university. Many futures.
















In some cases faculty identifiers become unwieldy. Always choose the version that is optimal for the application.

Faculty of Medicine

Faculty of Arts

Faculty of Pharmacy




Facultyof Medicine

Facultyof Arts

Facultyof Pharmacy





Faculty of Medicine

Faculty of Arts

Faculty of Pharmacy




Facultyof Medicine

Facultyof Arts

Facultyof Pharmacy








44

Applying faculty identifiers

Varying dimensions

umanitoba.ca

Proin at eros non eros adipiscing mollis. Donec semper turpis sed diam. Sed consequat ligula nec tortor. Integer eget

sem. Ut vitae enim eu est vehicula gravida. Morbi ipsum ipsum, porta nec,

tempor id, auctor vitae, purus. Pellentesque neque. Nulla luctus erat vitae

libero. Integer nec enim. Phasellus aliquam enim et tortor. Quisque aliquet,

quam elementum condimentum feugiat, tellus odio consectetuer wisi, vel

nonummy sem neque in elit. Curabitur eleifend wisi iaculis ipsum.

This example illustrates the flexibility of the faculty identifier configurations.










Fus magna Praesent lacinia eros aliquam.


45

When it comes to your education

Is BETTERThe University of Manitoba has more of everything you need to grow, thrive and set the foundation for a fabulous career. As the province’s largest university, the U of M is the only place that delivers the experience of a big, vibrant, exciting campus while ensuring you have more of the individual attention and supports you need to succeed.

91% of recent graduates were satisfied or very satisfied with

their decision to attend the U of M, a satisfaction level higher

than the Canadian average.

DID YOu KnOW?

THE UNIVERSITY OF MANITOBAHas over 100 programs for you to explore. We’re big. And that’s a good thing.

But it’s not just about size, it’s about options. The U of M offers more academic

programs, innovative research, support for students, co-operative education

options, campus services, scholarships, student groups and social networks

than any post-secondary institution in the province. From the moment you

arrive on our beautiful campus, our size is working for you.

The University of Manitoba is also a vibrant learning community where you’re

part of everything that goes on – inside and outside of the classroom. We have

more student groups – over 100 – more recreation facilities and extra-curricular

opportunities than any other post-secondary institution in the province.

Our size also means more flexibility for you. Our flexible timetable and distance

learning options mean you can get the education you want when you want it.

Your University of Manitoba experience starts with University 1. This first year

program offers you a broad range of choices that will help you figure out what

you want to do, or confirm your decision and allow you to jump right in –

without adding extra time to your degree.

Front cover: Jillian Kelsch, B.Comm.Hons., Asper School of Business Back cover: Brent Kolody, Student, Faculty of Science

• Read the profiles and blogs of real U of M students at itsmyfuture.ca

• Become a fan on Facebook at facebook.com/umanitoba or join one our faculty groups!

• Check out our YouTube channel at youtube.com/umanitoba

COnnECT WITH us On-LInE

Table of ContentsMore for You 2

Features Aboriginal Community 10 Connect with the World 12 Housing 14 Co-op and Internship Programs 15 Strategize for Career Success 16 Bison Sports and Recreation Services 18 University 1 20 Flexible Course Options 22

Programs Agricultural and Food Sciences 24 Architecture (Environmental Design) 25 Arts 26 Business 28 Dental Hygiene 29 Dentistry 30 Education 31 Engineering 32 Environment, Earth, and Resources 33 Fine Arts 34 Human Ecology 35 Kinesiology and Recreation Management 36 Law 37 Medical Rehabilitation 38 Medicine 39 Music 40 Nursing 41 Pharmacy 42 Social Work 43 Science 44 Certificate Programs 46

Application Information Program Listing 48 Application Steps 50 Entrance Requirements 54 Scholarships 58 Tuition Fees 62 Fort Garry Campus Map 63

3

The look and feel uses three typefaces. Each is assigned a different purpose and each is limited to a range of relative sizes.

First of all there is H&FJ Knockout. It is the main headline font and so it provides the loudest voice and overall flavour of the piece. It is also used as subheads, callouts and all “large” type. Headlines should always be set in all caps.

Myriad Pro Regular, Light, and Condensed is used for body copy or in other supporting small sizes only. Never use it for subheads, call-outs, or headlines.

The accent font is Adobe Minion Pro. It is the font used in the logo and faculty identifiers. It should be used sparingly but effectively on each page to provide some contrast and life.

Knockout is used for headlines, large call-outs and all subheads.

Minion is used as an accent font. Used in a balanced way across a given spread, it creates interest, contrast and variety.

Myriad is used for large blocks of text, bulleted points and body copy only. It should be applied very uniformly when applied as body copy. Where there is opportunity, avoid tight leading (line spacing). This ensures a comfortable reading experience and creates a pleasing texture on the page.

Typography: what to do


46

Typography: what not to do

Is BETTER



be more

Type must be legible. Avoid colour combinations that create discord.

Avoid special effects.

Do not reassign the fonts to new purposes within the layout.

Photography: what to do

Plan ahead. Make sure that clean open fields of colour are present to accommodate type.

Avoid complexity. Strive for something powerful and beautiful.

A spirit of achievement and success is ideal in showcasing the university’s achievements. Always ensure expressions align with the communications objectives.

Photography: what not to do

Images such as this one with no clear focus should never be used as a main image.

Collages and photo-illustrations should be avoided. Especially on covers.

Avoid busy backgrounds if type needs to be overlaid. Also, stock photography, in general, should not be used as main images, as they undermine the desire to present an authentic image of the university.


47

Colour: what not to do

BE mORE









BE mORE









Avoid coloured type on photographic backgrounds that do not provide sufficient contrast.

This is the ideal proportion of the graphic device on an ad when used as a separator of image and signature area.

Never apply more than one of the graphic devices on any given page.

Do not apply colour behind the logo

unnecessarily.

Do not increase the depth of the

graphic device on ads this way.

BE mORE









Do not skew the graphic device.

Even though there is a vibrant brand colour palette, it

should be applied judiciously and not

in a way that creates a new look and feel.

BE mORE









BE mORE

BE mORE



umanitoba.ca

umanitoba.ca















Do not apply the logo

outside of the standard

signature area unnecessarily.

Do not apply the logo too

small.

Signature: what not to do


48

Faculty and unit examples

Fall/Winter 2010

Active Livingfor Life!

Some faculties and units on campus have already developed their own marketing and communications materials that incorporate the tools outlined in these guidelines. They have taken the tools provided and added a degree of differentiation to express their own unique area. The overall look and feel does not depart from the university as a whole. Principles that govern signature, colour, typography, and photography still apply.

All faculties should consult with Public Affairs before developing their marketing and communication materials.

Extended Education

LEARNING THAT EXTENDS YOUR REACHumanitoba.ca/extended

LIVING ON CAMPUS

Over 1,300 students choose to live on campus

each year, and they can all agree on one thing –

it’s an experience you don’t get anywhere else!

Living in residence is more than just books and studying,

it’s about being part of a community that allows you to

meet new people, get involved in campus activities and

have fun! Our buildings are unique to the students that

live there, and offer access to amenities to make them

feel at home.

From day one, the office of Housing & Student Life

provides you with supports and opportunities to get

involved in campus activities and develop your interests.

A Meal Membership is also available to give you access

to delicious and healthy meal options on campus. All

this, and more, makes living on campus the perfect

complement to your university experience.


LIVINGLeARNING&

L e A R N&Apply early!

Applications are available online at:



contact us

Housing and Student Life


120 Dafoe Road

Winnipeg, MB R3T 6B3

Canada

P: 204.474.9922

F: 204.474.7662

E: [email protected]


facebook.com/umrezlifeLIVING ON CAMPUSOver 1,300 students choose to live on campus each year, and they can all agree on one thing – it’s an experience you don’t get anywhere else! Living in residence is more than just books and studying, it’s about being part of a community that allows you to meet new people, get involved in campus activities and have fun! Our buildings are unique to the students that live there, and offer access to amenities to make them feel at home.

From day one, the office of Housing & Student Life provides you with supports and opportunities to get involved in campus activities and develop your interests. A Meal Membership is also available to give you access to delicious and healthy meal options on campus. All this, and more, makes living on campus the perfect complement to your university experience.


LIVINGLeARNING&

L e A R N& Apply early!Applications are available online at:umanitoba.ca/housing


contact usHousing and Student LifeUniversity of Manitoba120 Dafoe RoadWinnipeg, MB R3T 6B3Canada

P: 204.474.9922F: 204.474.7662E: [email protected]/housingfacebook.com/umrezlife


49

Templates for print ads, posters, and brochures have been developed for faculties and units to use. Please contact Public Affairs for these resources.

templates


50

Ad Templates

Announcement ad template

Announcement ad template


THE UNIVERSITY OF MANITOBA WELCOMES

PROFESSOR OF LINGUISTICS

John SmithProfessor

Nunc auctor bibendum eros. Maecenas porta accumsan mauris. Etiam enim enim, elementum sed, bibendum quis, rhoncus non, metus. Fusce neque dolor, adipiscing sed, consectetuer et, lacinia sit amet, quam. Suspendisse wisi quam, consectetuer in, blandit sed, suscipit eu, eros. Etiam ligula enim, tempor ut, blandit nec, mollis eu, lectus. Nam cursus. Vivamus iaculis. Aenean risus purus, pharetra in, blandit quis, gravida a, turpis. Donec nisl. Aenean eget mi. Fusce mattis est id diam. Phasellus faucibus interdum sapien. Duis quis nunc. Sed enim. Donec nisl. Aenean eget mi. Fusce mattis est id diam. Phasellus faucibus interdum sapien. Duis quis nunc.




RESEARCH ASSISTANT

John SmithProfessor

John SmithProfessor

Nunc auctor bibendum eros. Maecenas porta accumsan mauris. Etiam enim enim, elementum sed, bibendum quis, rhoncus non, metus. Fusce neque dolor, adipiscing sed, consectetuer et, lacinia sit amet, quam. Suspendisse wisi quam, consectetuer in, blandit sed, suscipit eu, eros. Etiam ligula enim, tempor ut, blandit nec, mollis eu, lectus. Nam cursus. Vivamus iaculis. Aenean risus purus, pharetra in, blandit quis, gravida a, turpis. Donec nisl. Aenean eget mi.

Nunc auctor bibendum eros. Maecenas porta accumsan mauris. Etiam enim enim, elementum sed, bibendum quis, rhoncus non, metus. Fusce neque dolor, adipiscing sed, consectetuer et, lacinia sit amet, quam. Suspendisse wisi quam, consectetuer in, blandit sed, suscipit eu, eros. Etiam ligula enim, tempor ut, blandit nec, mollis eu, lectus. Nam cursus. Vivamus iaculis. Aenean risus purus, pharetra in, blandit quis, gravida a, turpis. Donec nisl. Aenean eget mi.



51

Ad Templates

Announcement ad template in colour

John SmithProfessor

Nunc auctor bibendum eros. Maecenas porta accumsan mauris. Etiam enim enim, elementum sed, bibendum quis, rhoncus non, metus. Fusce neque dolor, adipiscing sed, consectetuer et, lacinia sit amet, quam. Suspendisse wisi quam, consectetuer in, blandit sed, suscipit eu, eros. Etiam ligula enim, tempor ut, blandit nec, mollis eu, lectus. Nam cursus. Vivamus iaculis. Aenean risus purus, pharetra in, blandit quis, gravida a, turpis. Donec nisl. Aenean eget mi. Fusce mattis est id diam.


Lecture series ad template


Bruce D. HomerAssociate ProfessorPh.D. Program in Educational PsychologyThe Graduate Center, CUNY

Dr. Bruce Homer is a world-renowned expert on how children learn to communicate. From birth, children are exposed to an array of signs that are initially means of communication but are later adapted as modes of thought. Homer’s applied research includes the development of software and educational games to help children learn more efficiently.

3 p.m., Friday, March 5107 Drake Centre, University of Manitoba, Fort Garry CampusAll are welcome. Free admission.For more information, contact Dr. Judy Chipperfield at 474-6790

SIGNS OF THOUGHT:SYMBOLIC UNDERSTANDING IN DEVELOPMENT AND EDUCATION

DiStinguiSheD ViSiting Lecturer


52

ViVamus sit amet lOrem pOsuere dui amet lOremDonec placerat. Nullam nibh dolor, blandit sed, fermen-tum id, imperdiet sit amet, neque. Nam mollis ultrices justo. Sed tempor. Sed vitae tellus. Etiam sem arcu, eleif-end sit amet, gravida eget, porta at, wisi. Nam non lacus vitae ipsum viverra pretium. Phasellus massa.


umanitoba.ca




umanitoba.ca

Poster examples

Poster examples


53

Brochure examples

AT THE U OF M’S NEW PEMBINA HALL STUDENT RESIDENCE

LIVINGLeARNING&



BE mORE

Brochure examples


54

stationery Applications


55

July, 2000

Ms Jane Doe123 Chancellor DriveWinnipeg, MB R3T 0N1

Dear Ms Doe:

As you are a graduate of the University of Manitoba’s Faculty of Agriculture and Food Sciences, I wanted to write and let you know some exciting news on how we are contributing to the safety of the world’s grain supplies.

We recently broke ground on a new $4 million research facility to study and improve grain storage. Unlike any other grain research group in Canada, Dr. Digvir Jayas of biosystems engineering will bring together a multi-disciplinary team of engineers, entomologists, chemists and specialists in fungi in one building. This integrated approach to studying grain storage will ensure Canada meets international standards for quality and chemical-residue-free grain. These are increasingly important issues to the world’s food safety, and the University of Manitoba continues to contribute significantly to the body of research in this area.

We are delighted that this ground-breaking research has been made possible through the Canada Foundation for Innovation, the Manitoba Innovations Fund, and private partners.

This is but one of a number of new initiatives taking place in our faculty. I invite you to check our website often at www.umanitoba.ca/afs for more news and information. I think you’ll be as proud of our staff, students and alumni as I am.

Sincerely,

Harold BjarnasonDean

Faculty of Agricultural and Food Sciences

umanitoba.ca/afs

Dean’s Office257 Agriculture BuildingWinnipeg, ManitobaCanada R3T 2N2Telephone (204) 474-9380Facsimile (204) [email protected]

A basic stationery system consists of an 8.5" x 11" letterhead, 2" x 3.5" business card and #10 envelope.

Minion is the preferred typeface to be used for all information, however Times New Roman may be used for body and address copy.

Ink colours for all coated items are Pantone 130 C and Pantone 1545 C.

All ink colours for uncoated items are Pantone 129 U and 175 U.

Purchasing Services


Winnipeg, Manitoba R3T 2N2

Stationery System

The stationery system provides for customization of all components. On the letterhead, business card and envelope, the second line after University of Manitoba may contain the name of a school, faculty, department or other unit.


56

The mailing address, telephone and facsimile numbers and e-mail address are listed in the top right section of the letterhead. The web address is centred at the bottom of the page.

Letterhead

On the letterhead, the top left logo identifies the university and the faculty, school, department or unit.

July, 2000


Dear Ms Doe:




This is but one of a number of new initiatives taking place in our faculty. I invite you to check our website often at www.umanitoba.ca/afs for more news and information. I think you’ll be as proud of our staff, students and alumni as I am.

Sincerely,



umanitoba.ca/afs



57

The template for business cards delivers graphic and typographical information in a positive format (i.e. dark type on light background). The ghosted back shield motif is used as a design enhancement that complements the simplicity of the given information.

Template

410 Administration Bldg. University of ManitobaWinnipeg, Manitoba R3T 2N2

Tel. 204.474.7509 Fax. [email protected]

Jane DoePurchasing Consultant

Purchasing Services

Business card

The ultimate purpose of a business card is to act as a communicator of information as well as a symbol of the university.

The ghosted back shield motif is once again used to add a sense of lightness which helps to soften the bold showcase of colour on the card.

Use 7.5 pt type for the address block, 10 pt type for the name, 8 pt type for the person’s title.

To order business cards, complete the >> form and forward to Purchasing Services by fax: 474-7509 or mail to 410 Administration Building.

Contact Purchsing Services at 474-6113 with any questions.

http://umanitoba.ca/admin/financial_services/media/printing_requisition.pdf


58

Purchasing Services

410 Administration Building


Respective to indicia and postal regulations, the University of Manitoba logo and corresponding return mailing address are positioned beside each other in the top left corner of the envelope.

Envelope


59

The screened-back shield icon sits top left on the letterhead, printed in 15% yellow.

The shield icon bleeds off the top left corner to the degree that: • the bison image must be

visible to slightly above the eye.

• the crown, leaf and book images must never be cut off.

10 pt text is positioned 0.125" to the right of the pinline. Weight of pinline is 0.5 pt. Return address information and pinline are printed in black.

Web address is in 10 pt,centred at the bottom and printed in black. Use of the university’s home page address umanitoba.ca is preferred, although units may choose to use their own web addresses.

July, 2000


Dear Ms Doe:




This is but one of a number of new initiatives taking place in our faculty. I in-vite you to check our website often at www.umanitoba.ca/afs for more news and information. I think you’ll be as proud of our staff, students and alumni as I am.

Sincerely,



umanitoba.ca/afs


2.125"

0.75"

2"

2.5"0.75"

3.25"

3.062"

.25"

16 pt

Use 18 pt type for a secondary identifier with one line. Use 16 pt type for a secondary identifier with two lines.

All aspects of space on the letterhead support the balance between form and function.

The letterhead specifications are set to help create and maintain order, hierarchy and balance.

Standard letterhead is printed on 8.5" x 11" bright, white 24 lb paper stock.

The preferred typeface for all correspondence is Minion, however Times New Roman, a serif typeface, may be used for the body of the letter and address information.

The body copy should not exceed the inner margins.

Letterhead specifications

The screened back shield icon is yellow.

An electronic letterhead template is available on the university’s website.

To order printed letterhead, complete the >> form and forward to Purchasing Services by fax: 474-7509 or mail to 410 Administration Building.

Contact Purchsing Services at 474-6113 with any questions.

http://umanitoba.ca/admin/financial_services/media/printing_requisition.pdf


60

July, 2000


Dear Ms Doe:

As you are a graduate of the University of Manitoba’s School of Music, I wanted to write and let you know some exciting news on how we are contributing to the funding of new class space.

We recently broke ground on a new $4 million research facility to study and improve grain storage. Unlike any other grain research group in Canada, Dr. Digvir Jayas of biosys-tems engineering will bring together a multi-disciplinary team of engineers, entomologists, chemists and specialists in fungi in one building. This integrated approach to studying grain storage will ensure Canada meets international standards for quality and chemical-residue-free grain. These are increasingly important issues to the world’s food safety, and the University of Manitoba continues to contribute significantly to the body of research in this area.


This is but one of a number of new initiatives taking place in our faculty. I invite you to check our website often at www.umanitoba.ca/faculties/afs for more news and information. I think you’ll be as proud of our staff, students and alumni as I am.

Sincerely,


umanitoba.ca/faculties/human_ecology/bios/mwking.html

School of Art

Dean’s Office207 Music BuildingWinnipeg, ManitobaCanada R3T 2N2Telephone: (204) 474-9310Fax: (204) [email protected]

Dean’s OfficeD343 Dental BuildingWinnipeg, ManitobaCanada R3E 0W2Telephone: (204) 789-3633Fax: (204) [email protected]

July, 2000


Dear Ms Doe:





Sincerely,



313 Administration BuildingWinnipeg, ManitobaCanada R3T 2N2Telephone: (204) 474-9593Fax: (204) [email protected]

July, 2000


Dear Ms Doe:

As you are a graduate of the University of Manitoba’s School of Music, I wanted to write and let you know some exciting news on how we are contributing to the funding of new class space.




Sincerely,



University SecretaryFaculty of DentistryDental Diagnostic and Surgical Sciences


61

Often the public face of the university, the business card assumes the role of promoter as well as communicator, and is often in competition for attention with business cards from other institutions.

If the web address is too long, centre at 0.171" from the bottom.

Template(partial bleed)

410 Administration Bldg. University of ManitobaWinnipeg, Manitoba R3T 2N2

Tel. 204.474.7509 Fax. [email protected]

Jane DoePurchasing Consultant

Purchasing Services

0.25"

0.294"

0.402"

0.485"

0.961"

0.104"

The black 0.5 pt pinline runs from top of “U” to bottom of type.

Business card specifications

The template for business cards is designed with dark type on a white background. The university business cards should be printed on a stock that provides substantial weight and durability. The horizontal logo version is to be used on all business card versions.

Accompanying the logo is the name, title, department and contact information of the employee.


62

n.B. The most common envelope sizes are shown here.

7.5" x 10.5" and

11.5" x 14.5"kraft envelopes

The screened-back shield icon is omitted

0.5"

0.5"

Winnipeg, Manitoba

Canada R3T 2N20.562"

2" 0.125"

# 10 envelope(9.5" x 4.125")

Screened-back shield icon is printed at 15% yellow

0.5"

0.5"

0.562"

2" 0.125"

Purchasing Services

410 Administration Building


Black imprint

The horizontal logo version is to be used for all envelopes. The logo is to be positioned at the top left corner of the envelope.

Envelope specifications


63

Faculty of Law

Date: _______________________________________________________________

No. of pages (including cover):___________________________________________

From:_______________________________________________________________

Facsimile:_________________________ Telephone:_________________________

Message:

Fax message

Transmit to:_______________________________________________________

________________________________________________________________________________________________________________________________________________________________________________________________

Facsimile:_______________________ Telephone:________________________

1.378"

0.75"

2.5"

1.875"

2.5"0.75"

The fax cover sheet follows the same basic layout as the university letterhead but includes an easy to use form for fax information.

Fax cover letter specifications

The fax cover sheet design is based on total functionality.

http://www.brandebook.com/index.php

university of manitoba visual identity guide

Documents

university of manitoba

university brand

university policy

logo use rules

logo protected spaceprotected

graphic standards

following pages

following guidelines