university which meets · 2020. 5. 18. · 1. „poslovni njemački jezik 1 i 2“,mikrorad,...

UNIVERSITY WHICH MEETSSTUDENTS' NEEDS

SUMMER SEMESTER ( 53 ECTS )

Meet our Erasmus team

Head of International Cooperation and Mobility Department

associate professor Alan Labus, Ph. D.e-mail: [email protected]

Erasmus coordinator

Lana Domšić, Ph. D.e-mail: [email protected]

Local Coordinator in International Cooperationand Mobility Department

Kristina Đolo Celizić, univ. spec. rel. publ.e-mail: [email protected]

Bachelor undergraduate study programme inBusiness and Management

E-channels of communication 3 ECTSManagement Basics 4 ECTSBusiness English 4 ECTSBusiness German 4 ECTSCroatian language and culture for foreigners 6 ECTSCultural Tourism 4 ECTSBusiness Skills 3 ECTSEconomic and Business Policy 6 ECTSBusiness Ethics 4 ECTSEntrepreneurship 6 ECTSMarketing Basics 5 ECTSDigital Marketing 4 ECTS

SUMMER SEMESTERBusiness and management study

1 BASIC INFORMATION ON THE COURSE

Course title:

Language of instruction:

Lecturer(s)

Hours per semester:

ECTS credit:

030 30

3

Year of study the course is delivered in:

Semester: Summer semester

Major: Office management

3rd

Croatian, English

Stjepan Lacković, mag.

Exercises

E-CHANNELS OF COMMUNICATION

Lectures Seminars

After successfully completing this course the students will be able to:

- to determine the basic principles of e-communication- to explain the way ICT changes contemporary business- to determine basic principles and explain advantages of platform as a business model to explain all the opportunities offered by web 2.0 in marketing

In this course students will learn how to apply e-channels of communication in everyday business. They will also learn how to use knowledge from data collected by ICT and will uderstand valuability of such a knowledge in the process of decision making in business. Furthermore, they will learn the basic principles of platform as a business model and will learn to explain advantages of this model in comparison with traditional business models. Finally, they will become familiar with contemporary trends in business. Particularly, they will be able to explain concepts such as digital transformation and digital disruption.

LECTURES1. Basics of e-communication. 2. Difference between traditional and new media.3. Information and data. 4. Business information system.5. E-business.6. Business intelligence. 7. Customer intelligence.8. Basics of CRM + Exam9. Introduction to e-marketing.10. Content marketing.11. Platform as a business model.12. Digital transformation.13. Digital disruption.14. Economy on demand.15. Exam.

EXERCISES1. Online and offline content.2. Internet as mass media?3. Information and data - Google!4. Business information system - selfdriving cars5. Examples of e-business - team work.6. Customer intelligence - movie “Her”7. Students presentations8. Social media - blog9. Social media - Facebook10. Social media - Instagram

3LEARNING

OUTCOMES

2 COURSE

OBJECTIVES

4 COURSE

CONTENTS

E-channels of communication

Required reading:

1. Ryan, D. and Jones, C. (2009) Understanding digital marketing, Kogan Page2. Choudary S., Van Alstyne M., Parker G. Platform Revolution: How Networked Markets Are Transforming the Economy - And How to Make Them Work for You.

Recommended reading:1. Schwab, Klaus (2016). The Fourth Industrial Revolution. World Economic Forum.2. Ryan, D. and Jones, C. (2011) The best digital marketing campaigns in the world, Kogan Page

Lectures, discussions, individual presentations, group projects.

Elements of assessment: Percent (%)

Activity in class 15Group project 15Presentation 10Partial exam 30Final exam 30Passing grade: 60%

5 LITERATURE

6 TEACHING METHODS

7ASSESSMENT METHODS

AND CRITERIA

Management Basics


- Reexamine the elements and dimensions of organization structure- Identify the roes and characteristics od a manager in management systems- Analyse the processes of management planing, organizing and control in organization- Analyse the processes of managing and leading people in an organization

To learn about the specifics of organzation and management in modern trends, with a particular emphasis on managerial functions in managing organizations, processes and people.

1. About the program and syllabus 2. Organization methods and principles3. Organization structures 4. Organization dimensions 5. Organization and management theory6. Manager roles7. Management systems8. Cooperative management9. Planing – 1 st management function10. Organizing – 2 nd management function11. Organization culture12. Formal and informal organization13. Human resources – 3 rd management function14. Leadership – 4 th management function15. Control – 5 th management function

3 LEARNING

OUTCOMES

2 COURSE

OBJECTIVES

3COURSE

CONTENTS

Required reading:

1. Power Point presentations and materials2. Jurina, M.: Organization and management, VŠPU, Zaprešić, 2011. (translated parts)

Recommended reading:

1. Rossiter, T (2019).: Management Basics in easy steps, 2nd edition, Kindle

Lectures are predominantly performed in a form of professor’s oral presentation. Purpose and tasks are determined for each topic. The lecture is accompanied by summaries in Power Point with an interactive approach to students. Clarification of questions will be performed using the teaching sheets and additional materials. Students are expected to develop a theoretical understanding of the issues and devise a practical way of solving them. In addition to lectures, lessons are conducted through case studies and seminars under professors supervision.

Elements of assessment: Percent (%)Attendance, activity and creativity in class 15Case study 10Seminar paper, presentations 10Partial exam 30Final exam 35

Passing grade: 60%

5 LITERATURE

6 TEACHING METHODS

7ASSESSMENT METHODS

AND CRITERIA


Course title:


Lecturer(s)

Hours per semester:

ECTS credit:

1530

5



Major: Obligatory

1st year, 2nd semester

Croatian, English

Sendi Deželić, univ. spec. oec.

Exercises

MANAGEMENT BASICS

Lectures Seminars

Business English

Upon successful completion of this course the students will be able to:define and explain topic related to the business setting in English: Companies and company structure, Management, Strategy, Finace, Pay (speaking skills) / independently read professional texts in English and interpret, analyse, paraphrase and summarize them (reading skills) / decribe graphs and use apporpriate expressions (speaking skills) / give a short presentation in English and use appropriate expressions (speaking skills) / implement Englihs grammar rules at CEF B2 level / define and explain topic related to the business setting in English: Recruitment, Outsourcing, Markets, Counterfeiting, Logistics, Marketing, Development (speaking skills) / independently read professional texts in English and interpret / analyse, paraphrase and summarize them (reading skills) / write a cover letter and a CV and use appropriate expression (writing skills) / implement Englihs grammar rules at CEF B2 level.

2LEARNING

OUTCOMES

Companies and company structure, Present simple and continuous, Leadership and Management, Strategy, Revision, Finance; Adjectives and adverbs, Describing graphs, Presentations Basics, Dilemma; Presenting a project (case study), Pay, Revision; Student presentations

Recruitment; Writing a CV and cover letter, Outsourcing; Conditionals, Counterfeiting, Counterfeiting; Markets; Reported questions, Revision, Marketing; Comparison of adjectives and adverbs, Logistics; Passive, Development; Modals, Revision

3COURSE

CONTENTS

Required reading:

1. Trappe, T., Tullis, G.: Intelligent Business – Intermediate, Pearson


1. Murphy, R.: New English Grammar in Use – Intermediate, Cambridge University Press2. Mascull B.: Business Vocabulary in Use, Cambridge University Press3. MacKenzie, Ian: English for Business Studies, Cambridge4. Kiss Kulenović, B., Lekaj-Lubina, B., Linčir-Lumezi, M., Planinšek Čikara, I: English for Business Coursebook, Ekonomski fakultet Zagreb5. Duckworth, Michael: Business grammar & Practice, Oxford

A primarily communicative approach, based on constructivist learning theory, with elements of both direct and functional methods are used.

Face-to-face supported by a Moodle-based online learning platform.

CEF B1/B2

Elements of assessment: Percent (%)Attendance, activity and creativity in class 20Homework -Presentation 20Partial exam 60Final exam -

Passing grade: 60% realization of each of the aforementioned elements

Non-academic behaviour: Negative percent (%)Copying homework 50Failing to meet the deadlines for completing assignments 25Presenting the work and solutions of others as their ownand using other inadmissible and immoral meanswhen completing tasks, attending partial exams andthe final exam 100

4LITERATURE

5 TEACHING METHODS

6MODE OF DELIVERY

7ASSESSMENT METHODS

AND CRITERIA

8PREREQUISITES

AND/ORCO-REQUISITES


Course title:


Lecturer(s)

Hours per semester:

ECTS credit: 4



Major: Business and Management

2nd year

English

Exercises

BUSINESS ENGLISH

Lectures Seminars

Knowlegde:

After successfully completing this course the student will be able to:1 Explain the tasks and organization of financial institutions by using specific terminology 2 Correctly use grammatical structures at the B1-B2 level (speaking and writing)

Skills:

1 Listen to and understand a native speaker in everyday business situations2 Make telephone calls and write formal letters related to the above mentioned area of business

The aim of this course is to develop the four basic language skills (speaking, listening, writing and comprehension) in order to communicate successfully during personal and/or business contacts with German speakers. Also, developing discussion skills on topics from the area of economy and business: tourism, marketing, trade, fairs, money and banking.

2LEARNING

OUTCOMES

3COURSE

CONTENTS

Business German

Required reading:

1. „Poslovni njemački jezik 1 i 2“,Mikrorad, Ekonomski fakultet, Zagreb, Čičin-Šain, Kosanović, Buljan


1. Deutsch mit uns 2 i 3, Centar za strane jezike, Kovač, Maurman2. “Aktuell“ magazine

Full-time students: debates, pair work, group work, individual workPart-time students: pair work, group work and individual work

Face-to-face, supported by Baltazar

Elements of assessment: Percent (%)Attendance, activity and creativity in class 10Homework 5Seminar paper, presentations 10Partial exam 45Final exam 35

Passing grade: 60%

Non-academic behaviour: Negative percent (%)Copying homework 10Failing to meet the deadlines for completing assignments 10Presenting the work and solutions of others as their ownand using other inadmissible and immoral meanswhen completing tasks, attending partial exams andthe final exam 100

4LITERATURE

5 TEACHING METHODS

6MODE OF DELIVERY

7ASSESSMENT METHODS

AND CRITERIA


Course title:


Lecturer(s)

Hours per semester:

ECTS credit: 4



Major: All three majors

2nd year

German

Exercises

BUSINESS GERMAN

Lectures Seminars


1st set of learning outcomes: RECEPTION.1. Reception by listening. Recognise familiar words and very basic phrases concerning themselves (presenting themselves, greetings, names of occupations and nationalities), their families (family members) and immediate concrete surroundings (description, affiliation, spatial relations) when people speak slowly and clearly.

2. Reception by reading. Understand familiar names, words and very simple sentences while reading newspaper headlines, posters or catalogues.

The course objective is to develop communication competence in Croatian language sufficient for performing communicative activities described in the framework of reference level A1 of CEFR (Common European Framework of Reference for Languages), acquired through 30 hours of learning the second language and in the line with the descriptors of the CEFR’s global scale and self-assessment grid.

3 LEARNING

OUTCOMES

2 COURSES

OBJECTIVES

Croatian language and culture for foreigners

Required reading:

1. Čilaš-Mikulić, M.; Gulešić Machata, M.; Pasini, D.; Udier, S. L. 2013. Hrvatski za početnike 1. Udžbenik hrvatskoga kao drugoga i stranog jezika. Hrvatska sveučilišna naklada. Zagreb. (str. 1–82.) 2. Čilaš-Mikulić, M.; Gulešić Machata, M.; Pasini, D.; Udier, S. L.: Hrvatski za početnike 1. Vježbenica i gramatički pregled hrvatskoga kao drugog i stranog jezika. Hrvatska sveučilišna naklada. Zagreb. (str. 1–31.)3. Croatia at first sight : textbook of Croatian culture. 2016. Ur. Udier, Sanda Lucija. FF Press. Zagreb. (str. 1–53.)


Bilingual dictionary compatible with the students’ source languages or some of the available English-Croatian and Croatian-English dictionaries.

Lectures, discussions, individual presentations of students' seminar papers, phonetic exercises.

2nd set of learning outcomes: INTERACTION.

1. Spoken interaction. Lead a simple conversation (in the context of introducing themselves, moving in space and among objects) provided the other person is prepared to repeat or rephrase things at a slower rate of speech and help them formulate what they’re trying to say. They will be able to ask and answer simple questions in areas of distinguishing familiar objects and people.

2. Written interaction. Write a short, simple text, for example, write in their name, nationality and address on a hotel registration form or on a student’s pass request.

3rd set of learning outcomes: PRODUCTION.

1. Spoken production. Use simple phrases and sentences to describe where they come from, where they live and people they know (nationalities, personality traits).

2. Written production. Write simple isolated phrases and sentences(S + P + O) using the lexemes they already know.

Elements of assessment: Percent (%)

Test of reception by listening (speech sample with theobjective type questions checking the understanding) 15Test of reception by reading (written text sample withthe objective type questions checking the understanding) 15Conversation on the default theme (oral exam) 15Written work on the default theme (written exam) 15Monologue on the default theme (oral exam) 15Objective type questions checking writtenproduction (written exam) 15Presentation of seminar work on the themefrom Croatian culture (in English) 10Passing grade: 50,01%

5 LITERATURE

6 TEACHING METHODS

7ASSESSMENT METHODS

AND CRITERIA


Course title:


Lecturer(s)

Hours per semester:

ECTS credit:

0 1530

6



Major:

Croatian, English

Mateja Šporčić, mag. philol. croat. et mag. litt. comp., lecturer

Exercises

CROATIAN LANGUAGE AND CULTURE FOR FOREIGNERS

Lectures Seminars


1. Describe and explain basic concepts, definitions and forms of cultural tourism.2. Identify and describe cultural tourism as one of the selective forms of tourism and list and describe its specific forms.3. Explain the concept of cultural tourist and the main characteristics and typology of cultural-tourist motivation.4. Describe the role of international and national organizations and bodies in shaping cultural-tourist policies and strategies and the contemporary context of the cultural-tourism industry.5. Explain and differentiate the concepts of cultural-tourism resources and cultural-tourism products and the concepts of destination and attractions. List and describe different forms and modalities of cultural- tourism products.

The aim of the course is introducing students to basic concepts in the field of cultural tourism, to point them the positive and negative aspects of culture and tourism interaction, to familiarize them with the contemporary context of the international cultural-tourism sector and to enable them to master practical knowledge about development and management of cultural-tourism product.

3 LEARNING

OUTCOMES

2 COURSE

OBJECTIVES

Cultural Tourism

The relationship between culture and tourism.Cultural tourism: definition and basic determinants.Concept of cultural tourist: motivation and typologies.Cultural tourism offer and specific forms of cultural tourism.Communities and cultural tourism. Risks and heritage protection in tourism.The role of international organizations in cultural tourism: UNESCO, Council of Europe, EU, WTO, ICOMOS.Identification of cultural and tourism potentials: cultural tourism resources.From resources to products: the process of research, development and creation of cultural tourism products and programs.Forms of cultural tourism products.Description, assessment and evaluation of cultural tourism products.Field trip.Presentation and evaluation of student projects.

6. Explain steps and procedures in the research, planning and development of cultural-tourist products.7. Valorize and critically evaluate different existing cultural-tourism products.8. Create and plan innovative proposals for their own cultural-tourism products.

4 COURSE

CONTENTS

Required reading:

1. McKercher, Bob i Du Cros, Hillary (2002). Cultural Tourism: The Partnership between Tourism and Cultural Heritage Management. The Haworth Hospitality Press.2. Richards, G. (2001, ed.) Cultural Attractions and European Tourism. CAB International, Wallingford. 259pp


1. Ivanovic, Milena (2008) Cultural tourism: Cape Town, South Africa : Juta.2. Cultural Tourism in a Changing World: Politics, Participation and (Re) presentation (2006)( ed. Melanie Kay Smith, Mike Robinson), Channel View Publications.

Lectures, discussions, team projects

Elements of assessment: Percent (%)Final project presentation 40Exam 60Passing grade: 60%

5 LITERATURE

6TEACHING METHODS

7ASSESSMENT METHODS

AND CRITERIA


Course title:


Lecturer(s)

Hours per semester:

ECTS credit:

030 15

4



3rd year

Cultural managementMajor:

Croatian, English

Dr. Lana Domsic

Exercises

CULTURAL TOURISM

Lectures Seminars

Business Skills

1. Integrate different previous partial knowledge and skills and applicate in real business environment/simulation and case studies;2. Provide insight in need for development of consciousness regarding some generic skills and explain importance of the same in solving business tasks and challenges as well as quick adjustment to organisational changes.

After successfully completing this course the students will be able to:- Interpret, identify and apply adequate communication and presentation skills in sales and project management;- Interpret and apply basic principles of successful negotiating techniques;- Interpret importance of business culture and analyse different types of organisational culture for company’s success and interpret instruments of personal development and importance of life learning concepts within.

1. Introduction. Introducing students with the course; instructions, assignments, due dates for listening and taking the course.2. Communication, communication process and kinds of communication. Sale process and the phases of the sale process. Preparingthe sale presentation; Pitch case

2 COURSE

OBJECTIVES

3 LEARNING

OUTCOMES

3. Searching for the potential buyers, approaching the buyer, revealing buyer’s needs. Presentation - course and giving the presentation (case study). Complaints and managing the complaints.4. The nature of negotiation and its use. Phases of the negotiation process. Strategies and tactics of negotiating.5. Business culture Definition, elements of the business culture and the rules of behavior. Why is important for the company? (case study). Principles of business behavior: behavior and behavior in protocol, communication culture and conflict solving culture (quiz); CSR;6. Projects. Recognizing the opportunities and requirements for starting a project. Within the company. Defining the project goals. Forming, or ganization and duty distribution in the project team. Good vs bad project.7. The importance of the project team. Choosing and forming the members of the project team. Leading, motivating and distributing the responsibilities within the project team.Time management in the project team. Gantogram – how to use it?8. Analysis of own skills and weaknesses - personal SWOT analysis. De fining personal and business goals and success evaluation. Formal education - targeted orientation and development. Development through informal education. General culture as a base for success in the business world. The role of volunteer and pro bono work while building a career. The role of family in building a career. The role of sport activities and free time in building a career. Personal marketing building your image. (case study)

4 COURSE

CONTENTS

Required reading:

1. Business Communication Today by Courtland L. Bovee, John V. Thill, Barbara E. Schatzman, Hardcover: 730 pages, Publisher: Prentice Hall

2. A Guide to the Project Management Body of Knowledge: PMBOK® Guide (Sixth Edition)

3. Materials given by lecturer


1. Materials given by lecturer

Lectures, discussions, individual presentations of students' seminar papers...

5 LITERATURE

6 TEACHING METHODS

7ASSESSMENT METHODS

AND CRITERIA

Elements of assessment: Percent (%)Attendance, activity and creativity in class Homework 10Seminar paper, presentations 10Partial exam 40Final exam 40Passing grade: 60%


Course title:


Lecturer(s)

Hours per semester:

ECTS credit:

1515

3



3rd year, 6th semester

Major:

Croatian, English

Dubravka Maras, MA, MBA

Exercises

BUSINESS SKILLS

Lectures Seminars

Economic and Business Policy

After successfully completing this course the students will be able to: - Interpret economic policy, principles and strategic determination as a precondition of economy’s competitiveness;- Interpret holders’ economic policy (tools and means) activities influencing state of companies’ business policies in one economy;- Interpret company’s model of growth and development in context of economic policies and economic restructuring.

1. Explain basic elements, goals, instruments and principles of successful economic policy, connecting macroeconomic, mesoeconomic and microeconomic level in restructuring of economy based on knowledge, smart specialization and innovations;2. Provide insight in dimensions of business policy, such as factors, tools and strategies of growth, business intelligence and risk management in operational business, considering internal and external factors influencing the company’s market position and competitiveness.

3 LEARNING

OUTCOMES

2 COURSE

OBJECTIVES

1. Economic policy – elements, goals, instruments;2. Economic policy – principles and EU economic policy in new economy and restructuring;3. Business policy – elements, goals, tools, growth strategies;4. SME’s growth and development planning, business intelligence and risk management.

4 COURSE

CONTENTS

Required reading:

ECONOMIC POLICY THEORY AND PRACTICE, Agnès Bénassy-Quéré , Benoît Coeuré , Pierre Jacquet, Jean Pisani-Ferry, Oxford University Press, 2018.


MACROECONOMICS, Blanchard Olivier, Pearson Education Inc. Prentice hall, 2009.

Lectures, discussions, team work tasks and presentations, case study, individual seminar paper.

5 LITERATURE

6 TEACHING METHODS

7ASSESSMENT METHODS

AND CRITERIA

Elements of assessment: Percent (%)Attendance, activity and creativity in class Homework 10Seminar paper, presentations 10Partial exam 40Final exam 40Passing grade: 60%


Course title:


Lecturer(s)

Hours per semester:

ECTS credit:

1530 15

6



3rd year, 6th semester

Business Economics and FinanceMajor:

Croatian, English

Dubravka Maras, MA, MBA

Exercises

ECONOMICS AND BUSINESS POLICY

Lectures Seminars

Business Ethics

After successfully completing this course the students will be able to:- define/interpret basic ethical notions such as the concept of the good and evil; freedom; virtue, responsibility and alike;- to implement the basics of ethics into business practice and life in general;- to compare different decisions and opportunities which arose from certain ethical insight or a life situation- to enroll for ethical codes or to make one - to judge and to compare own opinion among the opinions of others - enrolling interdisciplinary approach to different life or business challenges

To develop critical thinking and to enroll principles of argumentation among the students; to teach them how to take a stand and decision-making conduct related to a business situation. The course also provides insights into relevant ethical notions, theories, teachings and schools which arose within historical and philosophical milieu since the ancient times onwards. To teach students how to act according to social or/and corporate responsibility principles within certain business milieu by appealing to the cultural diversity phenomenon.

3 LEARNING

OUTCOMES

2 COURSE

OBJECTIVES

Introduction in Business Ethics. The right and wrong concept within the history of ethical thought. Synopsis of the most important ethical schools from ancient time onwards. The ethics of dignity and the concept of authority. Freedom and responsibility. The virtue ethics. Ethics and public administration. Ethics of globalization. The concept of value between formative and comprehensive deeds. Seminar presentation and final exam.

4 COURSE

CONTENTS

Required reading:

1. Aristotel, Nicomachean Ethics (various editions)

2. K. Blanchard - N. V. Peale, The Power of Ethical Management (New York: William Morrow, 1988.)

3. D. Vidanec, Selected Issues in Business Ethics (for internal use only, unreviewed scripta in English language)


Steve Jobs Commencement Speech at Stanford University 2005. (available on the Internet)

Lectures, discussions, individual presentations of students' seminar papers; text work.

5 LITERATURE

6 TEACHING METHODS

7ASSESSMENT METHODS

AND CRITERIA

Elements of assessment: Percent (%)Seminar paper, presentations 80Final exam 20Passing grade: 51%


Course title:


Lecturer(s)

Hours per semester:

ECTS credit:

30 15

4


Semester: Summer semester (6th)

3rd

Business Economy and FinanceMajor:

Croatian, English

Daphne Vidanec, Ph. D. in Philo.; College full prof. and RA in IDP

Exercises

BUSINESS ETHICS

Lectures Seminars

Basics of Entrepreneuership

After successfully completing this course the students will be able to:1. Create start up project2. Analyze entrepreneurial concept, form and process in small business management

To learn about the specifics of entrepreneur, entrepreneurship and small businesses with a particular emphasis on creativity and managerial practices in small business management.

3 LEARNING

OUTCOMES

2 COURSE

OBJECTIVES

Lecturers1. About the program and syllabus 2. Entrepreneurship and entrepreneurs - concepts, features, business activity3. The concept, characteristics and classification of small enterprises 4. The entrepreneurial process and forms of organization of small enterprises5. Entrepreneurial alternatives6. Business plan7. Innovation in entrepreneurship8. Small enterprises’ business conduct

Exercises1. Before you start your business2. How to develop business ideas?3. Student’s start up project

4 COURSE

CONTENTS

Required reading:

1. Power Point presentations and materials

2. Funda, D.: Menadžment malog poduzeća, VŠPU, Zaprešić, 2011. (translated parts)


1. Kuratko, F. D., Hodges, M.R.: Effective Small Business Management ,Horcat Brace College Publisher, Fort Wort

Lectures are predominantly performed in a form of professor’s oral presentation. Purpose and tasks are determined for each topic. The lecture is accompanied by summaries in Power Point with an interactive approach to students. Clarification of questions will be performed using the teaching sheets and additional materials. Students are expected to develop a theoretical understanding of the issues and devise a practical way of solving them. In addition to lectures, lessons are conducted through exercises and strat up project, under professors supervision.

5 LITERATURE

6 TEACHING METHODS

7ASSESSMENT METHODS

AND CRITERIA

Elements of assessment: Percent (%)Attendance, activity and creativity in class 15Homework 25Start up project paper, presentations, excersises 60Passing grade: 60%


Course title:


Lecturer(s)

Hours per semester:

ECTS credit:

30 15 15

6



2nd year

Cultural Management and Office ManagementMajor:

Croatian, English

Sendi Deželić, univ. spec. oec.

Exercises

BASICS OF ENTREPRENEUERSHIP

Lectures Seminars

Marketing Basics

After successfully completing this course the students will be able to:Identify the theoretical postulates and foundations of marketing and marketing processes. Choose and conduct the most appropriate marketing analysis for the assessment of an organization. Critically evaluate a marketing mix on a case study.Validate and propose promotional tools on a case study.

The course objective is to introduce to the students the basic role and significance of marketing in modern business. At the end of the course students should adopt the basic theoretical and practical marketing approach, as well as understand the importance of marketing mind set in meeting the needs of consumers and achieving the goals for the profit and non-profit organizations.

3 LEARNING

OUTCOMES

2 COURSE

OBJECTIVES

- Marketing introduction - history of marketing, leading thoughts, market, the influence of the technology, consumer behavior- Marketing planning and analysis (SWOT, PEST, GAP analysis, Ansoff matrix, BCG matrix); Marketing research and sources of data; Market segmentation and competition- 7P of marketing and planning for success; marketing and branding plan; KPIs and goals- Digital Marketing and future trends

4 COURSE

CONTENTS

Required reading:

Presentations and materials provided



Lectures, discussions, individual presentations of students' marketing plan.

5 LITERATURE

6 TEACHING METHODS

7ASSESSMENT METHODS

AND CRITERIA

Elements of assessment: Percent (%)Homework 10Seminar paper, presentations 30Final exam 60Passing grade: 60%


Course title:


Lecturer(s)

Hours per semester:

ECTS credit:

30 15

4



2nd year

Business Economy and FinanceMajor:

Croatian, English

Stella Antolovic

Exercises

MARKETING BASICS

Lectures Seminars

Digital Marketing


- Identify the main channels and tools for digital marketing. - Evaluate various examples of marketing communication in an online environment.- Compare and select online channels for their own product or service solution. - Determine the key aspects of online communication strategy in a particular case study.

The aim of this course is to provide the students with the knowledge about digital marketing. Students will acquire knowledge that will enable them to independently decide how and when to optimally use the tools and capabilities of digital marketing for their ideas, products and services including best practices of online communication, promotion and other tools in order to successfully market any type of product, service, or idea.

3 LEARNING

OUTCOMES

2COURSES

OBJECTIVES


Course title:


Lecturer(s)

Hours per semester:

ECTS credit:

1530

4



2nd

Business Economics and FinanceMajor:

Croatian, English

Stella Antolovic

Exercises

DIGITAL MARKETING

Lectures Seminars

- The introduction to digital marketing; Statistics related to digital presence with case studies; Consumer behaviour and market research online- 4P online; Useful online content for marketing specialists (blog, newsletter, web magazine, tablet publishing, video, eBooks, podcasts, research); Mobile marketing and its tools; Types of online advertising;- Creating website; Social networks and other web 2.0 tools - analysis of their specifics, types of advertising and communication methods;- Strategic plans for digital; Crisis communication, frequent mistakes and solutions; Privacy settings.

4 COURSE

CONTENTS

Required reading:




Lectures, discussions, individual presentations of students' web pages.

5 LITERATURE

6 TEACHING METHODS

7ASSESSMENT METHODS

AND CRITERIA

Elements of assessment: Percent (%)Homework 10Seminar paper, presentations 30Final exam 60Passing grade: 60%

www.bak.hr [email protected]

university which meets · 2020. 5. 18. · 1. „poslovni njemački jezik 1 i 2“,mikrorad,...

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