universum talent research 2016 - laudira.lau.edu.lb/assessment/lbts 2016 university... · your...

Universum Talent Research 2016Partner Report | Lebanese American University

Lebanon Edition | All main fields of study

Present in 60 countries with

regional offices in New York

City, Paris, Shanghai,

Singapore and Stockholm.

Serving more than 1 700

clients globally, including

Fortune 100 companies.

Full service Employer

Branding partner, taking

clients from identifying

challenges, engaging talent

to measuring success.

Helping the world’s leading

organizations strengthen

their Employer Brands for

over 25 years.

Surveying more than

1.3 million career-seekers,

partnering with thousands of

universities and

organizations.

Thought leaders in Employer

Branding, publishing content

on C-suite level subjects.

Our Employer Branding

content is published yearly in

renowned media, e.g. WSJ,

CNN, Le Monde,

BusinessWeek.

Who We Are

2016 | Lebanon | All main fields of study

Sample client list


3

Some of the world´s most attractive employers

Universum in the Media


4

Universum Rankings and Thought leadership Publishers

We help higher educational institutions


Universum is the global leader in the field of employer branding and talent

research. Through our market research, consulting and media solutions we aim to

close the gap between the expectations of employers and talent, as well as

support Higher Education Institutions in their roles.

Through our unique insight into the recruitment challenges of employers and the

dynamics of the talent market, we help nearly 2,000 colleges and universities

worldwide to:

IDENTIFY

UNDERSTAND ATTRACT

MANAGE

The readiness for professional

life of your students and

alumni

The career preferences and

expectations of students and

alumni

Relevant employers to visit

campus

The brand perception and

attractiveness of your

college/university

5

What we cover in the report


6

CAREER & EMPLOYER PREFERENCES 4

EXECUTIVE SUMMARY1

TALENT PROFILE2

UNIVERSITY BRAND PERCEPTION3

About the Universum Talent Research and the target groups


Total number of

respondents in the survey 3 560

FIELD PERIOD

November 2015 to May 2016

• Created with over 25 years of experience,

extensive research within HR, focus groups and

communication with our clients, students and

professionals.

• Global perspective - local insight.

• Conducted via an online survey. The online link

was distributed via university and alumni-

networks, communities, the Universum Panel

and different local and global partners.

THIS REPORT

Number of respondents

GROUP 1

1 548Your students

3 560GROUP 2

All students• Students at higher educational institutions.

• Professionals with an academic degree

• Non-academics

7

THE QUESTIONNAIRE

RESPONDENTS

Agenda


8

Find a summary of your

university brand

perception and the profile,

career and employer

preferences of your

students and the

comparison groups.

EXECUTIVE SUMMARY1

Summary of your University Brand Perception (1/2)


ASSOCIATIONS BASED ON THE UNIVERSUM DRIVERS OF UNIVERSITY ATTRACTIVENESS

TOP OF MIND ASSOCIATIONS

REPUTATION & IMAGE EDUCATIONAL OFFERINGCULTURE & STUDENT LIFE EMPLOYABILITY & FUTURE

OPPORTUNITIES

1. Highly ranked within its field

2. Internationally acclaimed

3. Availability of financial aid and

scholarships

1. Quality and variety of courses

2. Strong student support (e.g.

Tutors, advisors, etc.)

3. Exceptional professors/lecturers

1. Friendly and open environment

2. Secure campus environment

3. Social and recreational activities

1. Good reference for future career

and/or education

2. High employment among

graduates

3. Opportunities to network with

employers

9

Summary of your University Brand Perception (2/2)


REPUTATION & IMAGE EDUCATIONAL OFFERINGCULTURE & STUDENT LIFE EMPLOYABILITY & FUTURE

OPPORTUNITIES

Successful alumni

Internationally acclaimed

Highly ranked within its field

Availability of financial aid and

scholarships

Strong student support (e.g.

Tutors, advisors, etc.)

Quality and variety of courses

Exceptional professors/lecturers

Attractive/exciting programs and

fields of study

Social and recreational activities

Secure campus environment

Friendly and open environment

Creative and dynamic

atmosphere

High employment among

graduates

Good reference for future career

and/or education

Focus on professional

development

AVERAGE SATISFACTION Percentage of students who would choose to study at their

current university if they were to make the choice again:

7,2

Lebanese American

University

6,8

All universities

49%

Lebanese American

University

55%

All universities

CONTINUE COMMUNICATING

10

General profile and summary of career preferences


11

AVERAGE AGE (years)

20,6

AVERAGE REPORTED

ACADEMIC PERFORMANCE

7,6

Your students

42 %

AVERAGE EXPECTED

MONTHLY SALARY

58 % 2 871 428 LBP

TOP 3 MOST PREFERRED INDUSTRIES

1. Management and Strategy Consulting

2. Media and Advertising

3. Health Care Services

TOP CAREER GOALS

1. To have work/life balance

2. To be a leader or manager of people

3. To be entrepreneurial or creative/innovative

YEAR OF

GRADUATION

DISTRIBUTION:

STATEMENTS STUDENTS IDENTIFY THEMSELVES WITH

1. Future-Oriented

2. Solution-focused

3. Taking time to think

High future earnings1. High future earnings

Professional training and development2. Professional training and development

Leadership opportunities3. Leadership opportunities

Opportunities for international travel/relocation4. Opportunities for international travel/relocation

A creative and dynamic work environment5. A creative and dynamic work environment

TOP 5 OVERALL MOST IMPORTANT ATTRIBUTES

out of 10

2%

22% 25% 25%

13%9%

4%

2015 2016 2017 2018 2019 2020 2021 orlater

General profile and summary of career preferences


12

AVERAGE AGE (years)

21,0

AVERAGE REPORTED

ACADEMIC PERFORMANCE

7,5

All students

39 %

AVERAGE EXPECTED

MONTHLY SALARY

61 %

TOP 3 MOST PREFERRED INDUSTRIES

TOP CAREER GOALS

YEAR OF

GRADUATION

DISTRIBUTION:

STATEMENTS STUDENTS IDENTIFY THEMSELVES WITH

2 921 194 LBP

1. Management and Strategy Consulting

2. Media and Advertising

3. Health Care Services

1. To have work/life balance

2. To be entrepreneurial or creative/innovative

3. To be a leader or manager of people

1. Future-Oriented

2. Solution-focused

3. Taking time to think





Recognising performance (meritocracy)5. Recognising performance (meritocracy)

TOP 5 OVERALL MOST IMPORTANT ATTRIBUTES

out of 10

1%

25% 27%22%

14%7%

3%

2015 2016 2017 2018 2019 2020 2021 orlater

Agenda


13

Find out, what kind of

skills and mindset your

students have and what

separate them from the

overall target group.

These insights will help

you improve the

employability of your

students and alumni by

being able to

communicate their unique

value to employers.

EXECUTIVE SUMMARY1

TALENT PROFILE2


The Universum Career Profiles

Distribution per target group

14

All students

Your students

How we operationalize Employability in the Universum Talent Survey


SKI LLS KNO W LEDGE ATTI TUDES

EXPERI ENCES

SELF ESTEEM

REFLECTI O N

CO M PETENCES

EMPLOYABILITY

15


17% of your students have an International Mindset

Internationalists

Your students All students

17% 15%

Share of talent with an

international mindset

within the target group:

16

Being an Internationalist is not only an experience on a CV, but:

• Comprises a global skill and mind-set which enables career success• Allows individuals to recognise market & growth opportunities• Enables individuals to handle complex situations and to successfully influence those who are

different from oneself


6% of your students are particularly interested in Leadership

Leaders


6% 7%

Share of talent with

Leadership Potential

within the target group:

17

Having a large share of future leaders in the population is important, as those will be the individuals who have the chance to influence business, governments and society in the future. Leaders combine:

• An ability to see the big picture in any situation, which helps them inspire both their teams and themselves

• They prefer the benefits of working with others in a team environment, rather than being a “lone-wolf”• They understand responsibility as something to be desired and sought after

?


How talent’s mindset differs between the target groups

• Do you associate yourself with below statements?18

No, not at all Yes, always

1 2 3 4 5

Your students

All students


65% of your students are confident in their personality skills

Skill confidence


Share of talent

showing a high level of

skill confidence:

Self-esteem and having confidence into their own personality, soft-skills and experience is important for the employability of talent. Especially in presenting it to potential employers to gain, keep or find new employment when needed. See details on next slide.

19

65% 68%

?


Which personality skills describe each target group?

• Do these personality skills describe who you are?20

Definitely not Definitely

1 2 3 4

Your students

All students


21

22% of your students have gained significant practical experience

Practical Experience


Share of talent having

gained significant

practical experience: 22% 23%

Academic qualifications are not the only important requirement. Employers will also expect talent to have hands-on experience, to have taken on positions of leadership and responsibility, and to show real initiative before they graduate. Practical experience will:

• Provide talent with an insight into the workplace• Help to develop key skills• Provide opportunities to put one’s knowledge into practice

?


What kind of practical experiences do students have?

• Which of the following experiences do you have? Please select as many as applicable.22

60%

42%

39%

39%

33%

29%

25%

20%

19%

15%

10%

10%

7%

6%

6%

49%

48%

37%

36%

35%

30%

27%

25%

17%

15%

9%

11%

7%

8%

7%

I have travelled abroad

I have been a tutor (e.g. in math or languages)

I have been a group leader in student events

I have had a summer job in my home country

I have had part-time jobs outside my area of study

I have had a leading role in student organizations

I have done internships/apprenticeship in my home country

I have had part-time jobs within my area of study

I have been a team leader in a sport club

I have studied abroad

I have done the military/volunteer service

I have done internships/apprenticeship abroad

I have my own start-up

I have had a summer job abroad

Other

Your students

All students

Agenda


23

This chapter evaluates

your university brand

perception with regards to

four different aspects:

Reputation & Image,

Educational Offering,

Culture & Student Life and

Employability & Future

Opportunities.


EXECUTIVE SUMMARY1

TALENT PROFILE2

?

Top of mind associations with Lebanese American University


• What is the first word that comes to mind when you think of your college or university? • These are answers written in by your students.

• Spelling mistakes might occur. 24


• This framework has been developed by Universum in cooperation with universities.

The Universum Drivers of University Attractiveness

REPUTATION & IMAGE

EDUCATIONAL OFFERING

CULTURE & STUDENT LIFE

Refers to the university as a whole Refers to the social environment on- and off-

campus

Refers to various aspects of the education

provided by the university

EMPLOYABILITY & FUTURE OPPORTUNITIES

Refers to the long-term opportunities the

university provides for students

EXTRINSIC INTRINSIC

HA

RD

SO

FT

25

• Availability of financial aid and scholarships

• Costs (e.g. accommodation, tuition, living

expenses, etc.)

• Highly ranked within its field

• Internationally acclaimed

• Prestige

• Recommended by friends / family

• State of the art facilities

• Successful alumni

• Tradition of academic excellence

• Acceptance towards minorities

• Attractive geographic location

• Creative and dynamic atmosphere

• Friendly and open environment

• Heritage and tradition

• International student body

• Secure campus environment

• Social and recreational activities

• Support for gender equality

• Focus on professional development

• Good reference for future career and/or

education

• High employment among graduates

• Launching pad for international career

• Opportunities to network with employers

• Strong ties with industry

• Supports and develops entrepreneurialism

• Target school for employers in my field

• Teaches transferable and practical skills

employers are looking for

• Attractive/exciting programs and fields of study

• Challenging curriculum

• Exceptional professors/lecturers

• International focus

• Practical aspects within the curriculum

• Quality and variety of courses

• Strong student support (e.g. Tutors, advisors, etc.)

• Study abroad program

• Unique or particular programs

Most attractive attributes


26

Lebanese American University All universities



3. Availability of financial aid and scholarships

REPUTATION & IMAGE



3. Successful alumni

REPUTATION & IMAGE


2. Creative and dynamic atmosphere




2. Creative and dynamic atmosphere



1. Good reference for future career and/or education

2. High employment among graduates

3. Focus on professional development


1. Good reference for future career and/or education

2. High employment among graduates

3. Focus on professional development




3. Strong student support (e.g. Tutors, advisors, etc.)




3. Strong student support (e.g. Tutors, advisors, etc.)


Attractiveness vs. Associations


Att

ractive

ne

ss o

f th

e

attri

bu

tes

Attributes that your students associate with your university

Important areas where

your university rates low

–

consider whether to

adapt communication

Important areas where your

university rates highly

–

continue communicating

Less important areas

where your university

rates low

–

monitor / no action

Less important areas

where your university rates

highly

–

keep as is

Average association

for your university

Average

attractiveness of

the attributes

within the driver

27

?


Reputation & Image

• Which of the following attributes do you associate with your college or university? Select as many as

applicable.

• Which of these are most important to you? (Max. 3)

Attractiveness vs. Associations with Lebanese American University

28

?


Culture & Student Life


29• Which of the following attributes do you associate with your college or university? Select as many as

applicable.


?


Employability & Future Opportunities



applicable.


?


Educational Offering



applicable.


?

Who influenced your students the most when choosing your

university?


• Which of the following influenced you the most to choose your college or university? Please select a

maximum of 3 alternatives.• The chart shows the top 10 sources of influence.

32

Lebanese American

University

All universities

65%

26%

22%

18%

17%

15%

15%

14%

13%

10%

66,0%

34,6%

15,8%

10,7%

13,2%

23,5%

15,5%

13,8%

8,5%

19,6%

University rankings

Parents

Friends

Career & university fairs

Students of the university

Alumni of the university

Teachers or career guidance counselors at the school Iattended

University's website

Information event at the school I was attending

Tuition fees

?


How satisfied are your students with you?

• How satisfied are you with your college or university?

7,2

Average rate

2016:

6,9

Average rate

2015:

Your students Your students

6,8

Average rate

2016:

All students

33

Not at all

satisfied

Extremely

satisfied

4%3%

5%

3%4%

7%

15%

30%

15%14%

4%6%

4%2%

4%

11%

19%

25%

11%

14%

5%4%

6%

3%

5%

9%

17%

24%

16%

11%

1 2 3 4 5 6 7 8 9 10

?


Would your students recommend Lebanese American University to

a friend or family member?

• How likely is it that you would recommend your educational institution to friends or family?

34

Not at all Extremely

likely

7,2

Average rate

2016:

-

Average rate

2015:

Your students Your students

6,9

Average rate

2016:

All students

8%

3%3% 3%

6%5%

10%

23%

16%

22%

8%

4% 4%

2%

5%6%

14%

22%

14%

21%

10%

4% 4%3%

7%

6%

11%

18%

14%

23%

1 2 3 4 5 6 7 8 9 10

?


If your students could begin their studies again, would they choose

Lebanese American University?

• If you were to restart your studies at any college or university, would you choose yours again?

Your students All universities

35

Yes, definitely Maybe No, not at all Yes, definitely Maybe No, not at all

49%

43%

8%

55%33%

12%

?


If your students could begin their studies

again, they would choose…

• Which other college or university would you consider instead? 36

Lebanese American

University

All universities

49%

31%

20%

55%

28%

17%

Current college or university

Another college or university

Foreign college or university

?


If your students could begin their studies

again, they would choose…

• Which other college or university would you consider instead? 37

51%

University Rank Percent

American University of Beirut 1 44%

Foreign college or university 2 39%

Lebanese University 3 2%

Beirut Arab University 4 1%

Lebanese International University (LIU) 5 0%

Saint Joseph University 5 0%of your students would

choose another university if

they were to restart their

studies at any college or

university.

The most preferred are

presented in the table.

?


38

Which are the most important career services to your students?


42%

38%

36%

32%

31%

22%

14%

13%

10%

1%

8%

40%

41%

34%

30%

32%

22%

15%

17%

9%

1%

6%

Career / job / internship fairs

Help with my career planning

General help with job/internship search and CV/interviewpreparation

Personality or skills testing to better understand my careerpreferences and options

Career preparation workshops (e.g. resume/CV writing,interviewing)

Employer presentations

Virtual career fairs/meet-ups with employers

Company database with job and internship postings

Online career advice

Other

None of the above

Your students

All students

?


39

To what extent are students using the career services you offer?

• Which of these career services have you used at your college or university? Select as many as applicable.

Lebanese American University

Share of students using one or more

career services at their university

Share of students not using any career

service at their university

41%

32%

32%

30%

29%

29%

25%

17%

16%

6%

21%


Career preparation workshops (e.g.resume/CV writing, interviewing)

General help with job/internship search andCV/interview preparation

Personality or skills testing to betterunderstand my career preferences and

options




Company database with job and internshippostings


Other

None of the above

21%

79%

?


40

General usage of career services

• Which of these career services have you used at your college or university? Select as many as applicable.

All universities

Share of students using one or more

career services at their university

Share of students not using any career

service at their university

42%

33%

30%

30%

28%

26%

21%

20%

19%

6%

21%


Career preparation workshops (e.g. resume/CVwriting, interviewing)

General help with job/internship search andCV/interview preparation



Personality or skills testing to better understandmy career preferences and options

Company database with job and internshippostings



Other

None of the above

21%

79%

?


41

How satisfied are your students with the career services you offer?

• How would you rate the career services offered at your college or university? 1 – Poor, 10 – Excellent

6,7

AVERAGE

SATISFACTION:

6,4

Lebanese American University

All universities

Poor Excellent

5%

3%

5%4%

6%

12%

23%

19%

12%

10%

6%

4%4%

5%

13% 13%

19%

17%

10% 10%

1 2 3 4 5 6 7 8 9 10

Agenda


42

Find out which are

students’ most preferred

employers and get insight

into the career

preferences and

expectations of your

students in comparison to

the overall population.

Also, understand how your

institution has shaped the

career path of your

students and alumni.


EXECUTIVE SUMMARY1

TALENT PROFILE2

CAREER & EMPLOYER PREFERENCES 4

?


43

Students’ most preferred industries

• In which industries would you like to work most after graduating? You can choose up to 3 industries

17%

16%

14%

14%

13%

13%

13%

11%

11%

9%

18%

17%

16%

11%

10%

12%

14%

13%

9%

8%

Management and Strategy Consulting

Media and Advertising

Health Care Services

Construction

Fashion, Accessories and Luxury Goods

Engineering and Manufacturing

Non-Governmental Organisations (NGOs)/Non-Profit Organisations (NPOs)

Educational and Scientific Institutions

Banks

Real Estate

Your students

All students

?


44

Students’ expected monthly salary

• What is your expected salary before taxes (excluding commission and bonus) at your first employment after

graduation?


2 871 428LBP

2 921 194LBP

All students - Female All students - Male

2 628 173LBP

3 239 976LBP

?


45

“To have work/life balance” is the most important long term career

goal

• Which of these career goals are most important to you? Please select a maximum of 3 alternatives.

46%

40%

39%

34%

32%

30%

30%

19%

12%

47%

34%

40%

32%

34%

28%

27%

23%

13%

To have work/life balance

To be a leader or manager of people

To be entrepreneurial or creative/innovative

To have an international career

To be dedicated to a cause or to feel that I amserving a greater good

To be autonomous or independent

To be secure or stable in my job

To be competitively or intellectually challenged

To be a technical or functional expert

Your students

All students

?

Career goals over time


46• Which of these career goals are most important to you? Please select a maximum of 3 alternatives. • The alternatives in the legend are sorted according to importance in 2016. Thus, the most

important career goal in 2016 is at the top of the legend.

All students

1

2

3

4

5

6

7

8

9

2013 2014 2015 2016

To have work/life balance

To be entrepreneurial orcreative/innovative

To be a leader or manager of people

To be dedicated to a cause or to feelthat I am serving a greater good

To have an international career

To be autonomous or independent

To be secure or stable in my job

To be competitively or intellectuallychallenged

To be a technical or functional expert


• This framework has been developed by Universum and is based on specific research within HR,

as well as focus groups and general communication with both our clients, students and

professionals.

The Universum Drivers of Employer Attractiveness

47

EMPLOYER REPUTATION & IMAGE

JOB CHARACTERISTICS

PEOPLE & CULTURE

• Attractive/exciting products and services

• Corporate Social Responsibility

• Corporate transparency

• Ethical standards

• Fast-growing/entrepreneurial

• Innovation

• Inspiring leadership

• Inspiring purpose

• Market success

• Prestige

• A creative and dynamic work environment

• A friendly work environment

• Commitment to diversity and inclusion

• Enabling me to integrate personal interests in my

schedule

• Interaction with international clients and colleagues

• Leaders who will support my development

• Recognising performance (meritocracy)

• Recruiting only the best talent

• Respect for its people

• Support for gender equality

• Challenging work

• Customer focus

• Flexible working conditions

• High level of responsibility

• High performance focus

• Opportunities for international travel/relocation

• Professional training and development

• Secure employment

• Team-oriented work

• Variety of assignments

REMUNERATION & ADVANCEMENT OPPORTUNITIES

• Clear path for advancement

• Competitive base salary

• Competitive benefits

• Good reference for future career

• High future earnings

• Leadership opportunities

• Overtime pay/compensation

• Performance-related bonus

• Rapid promotion

• Sponsorship of future education

EXTRINSIC INTRINSIC

HA

RD

SO

FT

The attributes of the employer as an

organisation

The social environment and attributes of the

workplace

The contents and demands of the job, including

the learning opportunities provided by the job

The monetary compensation and other

benefits, now and in the future

?


48

What is attractive?

• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.

Your students

1. Market success

2. Innovation

3. Ethical standards

EMPLOYER REPUTATION & IMAGE

1. Professional training and

development

2. Opportunities for international

travel/relocation

3. Secure employment

1. High future earnings

2. Leadership opportunities

3. Good reference for future career

REMUNERATION & ADVANCEMENT

OPPORTUNITIES

PEOPLE & CULTURE

1. A creative and dynamic work

environment

2. Respect for its people

3. Recognising performance

(meritocracy)

JOB CHARACTERISTICS

?

“High future earnings” is the overall most important attribute to your

students


49• How important to you is each of the below aspects? (Scale 1-5, 1=Not important at all, 5=Very important)


• This is the attractiveness of the 40 attributes in relation to how important respondents think its

driver is. This analysis gives a summarised 360 degree view of what influences employer

attractiveness.

Employer Reputation & Image People & Culture

Remuneration & Advancement Opportunities Job Characteristics







Innovation6. Innovation

Respect for its people7. Respect for its people

Good reference for future career8. Good reference for future career

Market success9. Market success







Innovation6. Innovation


Good reference for future career8. Good reference for future career

Respect for its people9. Respect for its people

Market success10. Market success


• For layout reasons, the employer’s name can be shortened in this report.

The Universum Rankings

“Below is a list of companies and

organisations. For which of

these employers would you

consider working?”

“Now choose the five (5)

employers you most want to

work for, your five Ideal

Employers.”

“Have you applied or will you

apply to these employers?”

(120 employers within each

main field of study)

CONSIDERED EMPLOYER

RANKING (maximum five employers)POTENTIAL APPLICANTS’

RANKING

FULL COMPANY LIST

(as many as applicable)

IDEAL EMPLOYER RANKING

(Yes, I have / Yes, I will)

50

The Universum Recruitment Funnel


Do talent know

who the employer is?

Would they consider working

for that employer?

Do they want to

work for them?

Would they apply to work for

them?

Awareness

Percentage

Potential Applicants’

Ranking

Considered

Ranking

Ideal Employer

Ranking

UNIVERSUM

MEASUREMENT

AWARENESS

CONSIDERATION

DESIRE

APPLICATION

51

?


Considered Employer Ranking | Top 20

• Below is a list of companies and organisations. For which of these employers would you consider working?

Your students | Business/Commerce

52

EmployerRank

2016

Percent

2016Employer

Rank

2016

Percent

2016

Apple 1 45,70% NEW - Johnson & Johnson 11 21,95% -4

Google 2 43,21% -1 MBC 12 21,72% 5

Nestlé 3 36,88% -1 Sony 13 19,68% -3

L'Oréal Group 4 32,81% 1 General Motors 14 19,23% -2

Microsoft 5 29,86% 2 IKEA 15 19,00% 5

Procter & Gamble (P&G) 6 28,96% -3 Azadea Group 16 18,78% -2

PepsiCo 7 24,66% 2 EY (Ernst & Young) 16 18,78% -1

The Coca-Cola Company 8 24,21% -2 BLOM Bank 18 17,65% 1

Bank Audi 9 22,85% 4 Qatar Airways 18 17,65% 9

Samsung 10 22,17% -6 Deloitte 20 17,42% -10

Trend Trend

?




Your students | Engineering/IT

53

EmployerRank

2016

Percent

2016Employer

Rank

2016

Percent

2016

Dar Al-Handasah (Home of Engineering) 1 36,11% 0 Intel 11 16,43% -6

Apple 2 35,90% NEW - IBM 12 15,62% -5

Google 3 35,29% -1 General Motors 13 14,81% -2

Microsoft 4 30,43% -1 HP 13 14,81% -2

Samsung 5 22,11% -1 Qatar Airways 15 13,18% 4

Sony 6 20,28% 0 Petrofac 16 12,98% -3

LG Electronics 7 18,86% 2 IKEA 17 12,78% -3

Consolidated Contractors Company (CCC) 8 17,44% 6 Emaar 18 12,17% 4

Oracle 8 17,44% -1 Etihad Airways 18 12,17% NEW -

Ford Motor Company 10 16,63% 9 Dell 20 11,97% 2

Trend Trend

?




Your students | Natural Sciences

54

EmployerRank

2016

Percent

2016Employer

Rank

2016

Percent

2016

American University of Beirut Medical Center (AUBMC) 1 61,11% 0 The Coca-Cola Company 11 11,11% -3

Nestlé 2 28,89% 1 Bank Audi 12 8,89% 4

L'Oréal Group 3 23,33% -1 Total 12 8,89% 13

Sidra Medical and Research Center 4 20,00% 2 Intel 14 7,78% 11

Apple 5 16,67% NEW - Qatar Airways 14 7,78% 29

Google 5 16,67% -2 Atkins 16 6,67% NEW -

PepsiCo 5 16,67% 2 Bank of Beirut 16 6,67% NEW -

Johnson & Johnson 8 14,44% -3 Byblos Bank 16 6,67% 9

Microsoft 8 14,44% 1 MTC group 16 6,67% 27

Samsung 10 12,22% 2 Shell 16 6,67% 9

Trend Trend

?


Ideal Employer Ranking | Top 20

• Now choose the five (5) employers you most want to work for, your five Ideal Employers


55

EmployerRank

2016

Percent

2016Employer

Rank

2016

Percent

2016

Apple 1 26,27% NEW - MBC 11 8,76% 2

Google 2 26,04% -1 J.P. Morgan 12 8,06% -2

Nestlé 3 19,12% 0 PepsiCo 12 8,06% 7

L'Oréal Group 4 15,44% 2 PwC (PricewaterhouseCoopers) 14 7,60% 5

Procter & Gamble (P&G) 5 14,29% -3 Azadea Group 15 7,14% -6

Microsoft 6 13,82% 2 BLOM Bank 16 6,91% 11

EY (Ernst & Young) 7 11,06% -2 The Boston Consulting Group (BCG) 16 6,91% 16

Bank Audi 8 10,60% -2 General Motors 18 6,68% -2

Deloitte 9 9,22% -5 Daimler/Mercedes-Benz 19 6,22% 4

The Coca-Cola Company 10 8,99% 0 IKEA 20 5,99% -1

Trend Trend

?





56

EmployerRank

2016

Percent

2016Employer

Rank

2016

Percent

2016

Google 1 24,11% 0 General Motors 10 6,50% 4

Apple 2 23,27% NEW - Emaar 12 5,87% 0

Dar Al-Handasah (Home of Engineering) 3 23,06% -1 Sony 13 5,66% -5

Microsoft 4 18,87% -1 IKEA 14 5,24% 0

Consolidated Contractors Company (CCC) 5 9,01% 2 Saudi Aramco 14 5,24% 0

Samsung 6 7,76% -2 The Boston Consulting Group (BCG) 14 5,24% -4

Ford Motor Company 7 6,71% 16 Petrofac 17 4,82% -3

Intel 7 6,71% -2 Cisco Systems 18 4,61% -4

Oracle 7 6,71% 7 Qatar Airways 19 4,40% -5

Daimler/Mercedes-Benz 10 6,50% -1 Shell 19 4,40% 4

Trend Trend

?





57

EmployerRank

2016

Percent

2016Employer

Rank

2016

Percent

2016

American University of Beirut Medical Center (AUBMC) 1 50,59% 0 Total 9 4,71% NEW -

Nestlé 2 16,47% 1 Azadea Group 12 3,53% NEW -

L'Oréal Group 3 14,12% -1 GSK - GlaxoSmithKline 12 3,53% -7

Google 4 12,94% 0 Samsung 12 3,53% NEW -

Sidra Medical and Research Center 4 12,94% 3 Alfa 15 2,35% NEW -

Apple 6 7,06% NEW - Bank Audi 15 2,35% 7

Johnson & Johnson 6 7,06% -1 Bank of Beirut 15 2,35% NEW -

PepsiCo 8 5,88% 4 Bayer 15 2,35% NEW -

Microsoft 9 4,71% 3 Intel 15 2,35% NEW -

Novartis 9 4,71% 3 Mars 15 2,35% 7

Trend Trend

?


Potential Applicants’ Ranking | Top 20


58

EmployerRank

2016

Percent

2016Employer

Rank

2016

Percent

2016

Nestlé 1 6,23% 3 J.P. Morgan 11 2,85% 0

EY (Ernst & Young) 2 5,69% 2 Microsoft 11 2,85% 9

Procter & Gamble (P&G) 2 5,69% 0 BLOM Bank 13 2,67% 3

Deloitte 4 4,63% -3 The Boston Consulting Group (BCG) 13 2,67% 30

L'Oréal Group 5 4,27% 3 The Coca-Cola Company 15 2,49% 11

Bank Audi 6 4,09% -2 Azadea Group 16 2,31% -9

Google 6 4,09% -3 KPMG 17 2,14% 9

PwC (PricewaterhouseCoopers) 8 3,91% 3 Byblos Bank 18 1,96% 8

Apple 9 3,38% NEW - MBC 18 1,96% -7

PepsiCo 10 3,02% 6 Philip Morris International 18 1,96% -9

Trend Trend

• Have you applied or will you apply to these employers? – Yes, I have applied / Yes, I will apply (students)

• If you were looking for a new job, would you consider applying at these employers? – Yes, definitely

(Professionals)

?




59

EmployerRank

2016

Percent

2016Employer

Rank

2016

Percent

2016

Dar Al-Handasah (Home of Engineering) 1 10,70% 0 Schlumberger 10 2,18% -2

Microsoft 2 7,64% 1 Shell 10 2,18% 15

Google 3 6,55% -1 Strategy& (former Booz & Company) 10 2,18% -7

Apple 4 6,33% NEW - IBM 14 1,97% 19

Consolidated Contractors Company (CCC) 5 4,15% -2 Oracle 14 1,97% -1

Saudi Aramco 6 3,28% 11 McKinsey & Company 16 1,75% 1

Petrofac 7 2,84% 1 Samsung 16 1,75% -10

The Boston Consulting Group (BCG) 8 2,62% 9 Solidere 16 1,75% 1

Emaar 9 2,40% -1 Bain & Company 19 1,53% 6

Daimler/Mercedes-Benz 10 2,18% -2 ExxonMobil 19 1,53% 14

Trend Trend



(Professionals)

?




60

EmployerRank

2016

Percent

2016Employer

Rank

2016

Percent

2016

American University of Beirut Medical Center (AUBMC) 1 32,26% 0 Bayer 7 3,23% NEW -

Nestlé 2 16,13% 0 Huawei 7 3,23% NEW -

L'Oréal Group 3 6,45% -1 Johnson & Johnson 7 3,23% 0

PepsiCo 3 6,45% 4 Novartis 7 3,23% NEW -

Shell 3 6,45% 4 Pfizer 7 3,23% -2

Sidra Medical and Research Center 3 6,45% NEW - Procter & Gamble (P&G) 7 3,23% 0

Bank Audi 7 3,23% NEW - Total 7 3,23% NEW -

Trend Trend



(Professionals)

The Universum Communication Channel Framework


61

D I G I TA L• Blogs

• Career and job related apps

• Career guidance websites

• Employer advertisements in social media

• Employer advertisements on news/business-related websites

• Employer websites

• Job boards

• Live online events with employers

• Social media

• Targeted emails

• Brochures presenting career possibilities at a company/organisation

• Career magazines/guides/books

• Direct mailings per post

• Employer advertisements in business magazines

• Employer advertisements in lifestyle magazines & other periodicals

• Employer advertisements in newspapers

• University press & student organisation publications

• Employer advertisements on the radio

• Employer advertisements on TV

• Outdoor/billboard advertisings

• Career fairs

• Conferences arranged and hosted by employers

• Employer office/site visits

• Employer presentations on campus

• Informational interviews with employers

• Lectures/case studies as part of curriculum

• Skills training sessions organised by employers

O T H E R C H A N N E L SI N - P E R S O N

P R I N T

?


62

Which communication channels do your students use the most?

• Which channels do you use in general to learn about potential employers?

65%

46%

43%

37%

35%

31%

31%

31%

30%

29%

60%

50%

38%

29%

30%

27%

29%

27%

30%

26%

Social media

Employer websites

Career fairs

Employer advertisements on TV

Employer advertisements in social media

Career guidance websites

Lectures/case studies as part of curriculum

Outdoor/billboard advertisings

University press & student organisation publications

Employer office/site visits

Your students

All students

THANK YOU!Are you INTERESTED

In getting MORE insights about

students, alumni or employers?


APPENDIX

• About the Universum Talent Research

• Highest qualification

• Main field of study

• Educational institutions

• Area of study

• Employer rankings among All main fields of

study

• Importance of attributes for all four drivers of

employer attractiveness

• The Universum Career Profiles

64

65

About the Universum Talent Research

2.200educational institutions

WE HAVE CONDUCTED THE

UNIVERSUM TALENT SURVEY

FOR OVER 25 YEARS

Total number of respondents

in the survey 2016:

1.300.000+

• Created based on over 25 years of experience,

extensive research within HR, focus groups and

communication with both our clients and talent

• Global perspective - local insight

• Conducted via an online survey. The online link

was distributed via university and alumni-

networks, communities, the Universum Panel

and different local and global partners

• In order to provide our clients with reliable data

we set targets per main field of study and

educational institution/industry to reflect the

actual distribution of students and professionals.

Weighting is used to compensate for

discrepancies from the targets.

• Note that only data based on all respondents or

on all respondents within a main field of study is

weighted. Breakdowns like gender, high

achievers or other more specific target groups

are not weighted.

THE QUESTIONNAIRE

DATA COLLECTION

WEIGHTING

?


66

Highest qualification

• What qualification or degree are you currently pursuing? (students)

• What is your highest qualification or degree? (professionals)

82%

9%

2%

1%

5%

69%

18%

4%

1%

7%

Bachelor's

Master's (non-MBA)

PhD

I have already graduated

Other Your students

All students

?


67

Main field of study

• What was your main field of study?

34%

30%

15%

15%

6%

36%

24%

17%

15%

8%

Engineering/IT

Business/Commerce

Humanities/Liberal Arts/Education/Law

Health/Medicine

Natural Sciences Your students

All students

?


68

Educational institutions (1/1)

All students

University All students University All students

American University of Beirut 47,5% Saint Joseph University 5,4%

Lebanese American University 13,0% Lebanese International University (LIU) 2,5%

Lebanese University 9,5% Ecole Superieure des Affaires (ESA) 0,0%

Beirut Arab University 6,1% Other 15,9%

• Which college or university do you attend? (students)

• From which college or university did you graduate with your highest degree? (professionals)

?


69

Areas of study

• Please select your major(s)/main area(s) of study.

All students | Business (1/1)

Area of study All students Area of study All students

Finance 24% Management Information Systems 6%

Marketing 24% Logistics Management 5%

Management 22% Strategy 5%

Economics 22% Tourism Management 5%

Accounting/Auditing/Taxation 16% Econometry 4%

Human Resources Management 9% Communication Studies 4%

International Business 8% International Trade 3%

Public Administration 7% Labour Economics and Industrial Relations 3%

Entrepreneurship 6% Other Business 6%

?


70

Areas of study


All students | Engineering (1/1)


Mechanical Engineering 20% Biomedical Engineering 2%

Civil/Construction Engineering 18% Control & Automation Engineering 1%

Architectural Engineering 15% Manufacturing Engineering 1%

Electrical Engineering 13% Aeroneutical / Aerospace Engineering 1%

Computer Engineering/Computer Science 13% Finance Engineering 1%

Electronic & Communication Engineering 12% Quality Engineering 0%

Chemical Engineering 8% Geophysical Engineering 0%

Software Engineering 5% Physics Engineering 0%

Industrial Engineering 5% Meteorological Engineering 0%

Environmental Engineering 5% Naval Architecture 0%

Petroleum Engineering 3% Geomatics Engineering 0%

Agriculture/Food Engineering 3% Mathematics Engineering 0%

Urban and Regional Planning 3% Mining Engineering 0%

Management Engineering 3% Textile Engineering 0%

Mechatronics Engineering 2% Other Engineering 4%

Robotics 2%

?


71

Areas of study


All students | IT (1/1)


Computer Science / Engineering 56% Artificial Intelligence 11%

Software Engineering 36% Electronic Publishing 9%

Information Management 18% Business Systems Analysis and Design 8%

Information Systems 17% Business Computing Systems 6%

e-Business Systems 11% Other IT 10%

?


72

Areas of study


All students | Natural Sciences (1/1)


Molecular Biology & Genetics 32% Nutrition 5%

Chemistry 20% Geology/Earth Sciences 4%

Biochemistry 18% Statistics 4%

Mathematical Sciences 16% Physical Science 3%

Physics 13% Other Natural Sciences 15%

Human Sciences 13%

?


73

Areas of study


All students | Humanities (1/1)


Psychology 24% Linguistics/Foreign Languages 10%

Political Science 19% International Relations 8%

Communication 16% History/Philosophy 5%

Creative Arts 13% Philosophy 4%

Literature 12% Western Languages & Literature 3%

Design 11% Music 2%

Social Sciences 11% Other Humanities 9%

Teaching/Education 11%

?


74

Areas of study


All students | Law (1/1)


International Law 46% Law and Property Valuation 15%

Commercial Law 37% Media Law 8%

Criminal Litigation 27% Other Law 18%

International Commercial Law 18%

?




All students | Business/Commerce

75

EmployerRank

2016

Percent

2016Employer

Rank

2016

Percent

2016

Google 1 44,56% 0 Johnson & Johnson 16 19,96% -4

Apple 2 43,43% NEW - Unilever 17 19,26% 4

Nestlé 3 34,89% -1 J.P. Morgan 18 18,96% 7

L'Oréal Group 4 33,11% 0 IKEA 19 18,33% 4

Microsoft 5 28,84% 0 MBC 20 17,75% -3

PepsiCo 6 28,44% 2 McKinsey & Company 21 17,48% 13

The Coca-Cola Company 7 26,70% 2 Sony 22 16,92% -12

Procter & Gamble (P&G) 8 26,48% -5 Strategy& (former Booz & Company) 23 16,34% 6

Bank Audi 9 25,87% -3 Philip Morris International 24 16,08% 6

Deloitte 10 25,74% 1 BLOM Bank 25 15,93% -10

EY (Ernst & Young) 11 22,87% 8 Ford Motor Company 26 14,74% 0

Azadea Group 12 22,20% 1 HSBC 27 14,58% 0

PwC (PricewaterhouseCoopers) 13 22,07% 18 General Motors 28 14,55% -12

The Boston Consulting Group (BCG) 14 20,97% 6 Qatar Airways 29 14,39% -1

Samsung 15 20,15% -8 Emirates Group 30 13,64% -16

Trend Trend

?




All students | Engineering/IT

76

EmployerRank

2016

Percent

2016Employer

Rank

2016

Percent

2016

Dar Al-Handasah (Home of Engineering) 1 33,81% 1 General Motors 16 14,50% -2

Google 2 32,90% -1 Shell 17 13,16% 8

Apple 3 32,16% NEW - McKinsey & Company 18 13,16% 12

Microsoft 4 27,31% -1 Total 19 12,47% 17

Samsung 5 21,09% -1 Daimler/Mercedes-Benz 20 12,17% -1

Sony 6 16,81% -1 Nestlé 21 12,04% 16

General Electric (GE) 7 16,72% 3 Qatar Airways 22 11,45% -5

Intel 8 16,58% -2 Strategy& (former Booz & Company) 23 11,43% -10

Ford Motor Company 9 16,14% 6 Saudi Aramco 24 10,98% 4

The Boston Consulting Group (BCG) 10 15,93% 14 Dell 25 10,89% -9

Petrofac 11 15,11% -2 The Coca-Cola Company 26 10,79% 23

Consolidated Contractors Company (CCC) 12 15,01% 0 Cisco Systems 27 10,63% -5

HP 13 14,94% -5 Siemens 28 10,61% -2

LG Electronics 14 14,74% -3 PepsiCo 29 10,44% 30

IBM 15 14,53% -8 Schlumberger 30 10,42% 13

Trend Trend

?




All students | Natural Sciences

77

EmployerRank

2016

Percent

2016Employer

Rank

2016

Percent

2016

American University of Beirut Medical Center (AUBMC) 1 48,47% 0 Unilever 16 6,46% -1

Nestlé 2 23,35% 1 Mars 17 6,20% -2

Google 3 17,76% 1 Bank Audi 18 6,01% 25

Sidra Medical and Research Center 4 17,15% 1 MBC 19 5,78% -4

Apple 5 16,87% NEW - Byblos Bank 20 5,53% 43

L'Oréal Group 6 16,18% -4 MTC group 20 5,53% 12

PepsiCo 7 12,72% 0 Bank of Beirut 22 5,27% 21

The Coca-Cola Company 8 12,70% 1 The Boston Consulting Group (BCG) 23 5,04% 20

Johnson & Johnson 9 10,63% -3 Intel 24 4,81% 15

Microsoft 10 9,41% -3 GSK - GlaxoSmithKline 25 4,81% -10

Total 11 9,37% 21 LG Electronics 25 4,81% 14

Samsung 12 8,67% -2 Alfa 27 4,79% -1

Qatar Airways 13 7,21% 13 Procter & Gamble (P&G) 28 4,58% -2

Sony 14 6,96% 6 Ford Motor Company 29 4,56% 14

Shell 15 6,92% 5 British American Tobacco 30 4,32% -10

Trend Trend

?





78

EmployerRank

2016

Percent

2016Employer

Rank

2016

Percent

2016

Google 1 29,09% 0 Azadea Group 16 7,93% -6

Apple 2 23,30% NEW - McKinsey & Company 17 7,63% 5

L'Oréal Group 3 18,79% 1 Strategy& (former Booz & Company) 18 6,74% 2

Nestlé 4 12,48% 1 Unilever 19 6,65% 2

Procter & Gamble (P&G) 5 12,30% -3 IKEA 20 5,72% 12

PwC (PricewaterhouseCoopers) 6 11,64% 13 Philip Morris International 21 5,72% 13

Deloitte 7 11,52% -1 BLOM Bank 22 5,68% -8

Microsoft 8 11,24% -1 Qatar Airways 23 5,56% 0

EY (Ernst & Young) 9 10,67% -1 HSBC 24 5,43% 7

Bank Audi 10 10,42% -7 Bain & Company 25 4,77% 15

The Boston Consulting Group (BCG) 11 9,23% 5 Sony 26 4,08% -2

The Coca-Cola Company 12 8,34% 3 Samsung 27 3,88% -15

PepsiCo 13 8,34% 5 Daimler/Mercedes-Benz 28 3,85% 0

J.P. Morgan 14 8,25% -5 Etihad Airways 29 3,64% NEW -

MBC 15 8,05% -4 American University of Beirut Medical Center (AUBMC) 30 3,64% 6

Trend Trend

?





79

EmployerRank

2016

Percent

2016Employer

Rank

2016

Percent

2016

Google 1 23,26% 0 Strategy& (former Booz & Company) 16 4,61% -7

Dar Al-Handasah (Home of Engineering) 2 21,63% 0 Saudi Aramco 17 4,29% 1

Apple 3 18,90% NEW - Shell 18 4,28% 9

Microsoft 4 15,71% -1 IBM 19 4,25% -5

Samsung 5 8,30% -1 Sony 20 4,12% -15

The Boston Consulting Group (BCG) 6 7,97% 4 American University of Beirut Medical Center (AUBMC) 21 4,00% 14

Consolidated Contractors Company (CCC) 7 7,60% 0 Qatar Airways 22 3,92% 2

Daimler/Mercedes-Benz 8 7,36% 0 Nestlé 23 3,86% 7


Ford Motor Company 10 6,89% 3 Oracle 25 3,70% -9

Petrofac 11 6,43% 1 L'Oréal Group 26 3,66% 3

McKinsey & Company 12 6,26% 5 HP 27 3,60% 5

General Electric (GE) 13 6,21% 6 IKEA 28 3,44% -2

General Motors 14 5,44% 1 Schlumberger 29 3,42% -7

Emaar 15 5,28% 6 Bain & Company 30 3,34% -5

Trend Trend

?





80

EmployerRank

2016

Percent

2016Employer

Rank

2016

Percent

2016

American University of Beirut Medical Center (AUBMC) 1 41,83% 0 Procter & Gamble (P&G) 14 2,66% 7

Nestlé 2 12,69% 1 Qatar Airways 17 2,64% 37

Sidra Medical and Research Center 3 11,70% 2 Mars 18 2,60% -3

Google 4 11,61% 0 Samsung 19 2,39% -4

L'Oréal Group 5 9,03% -3 Shell 20 2,36% -1

Apple 6 7,41% NEW - Sony 20 2,36% 1

Total 7 6,88% NEW - Bayer 22 2,13% 32

Johnson & Johnson 8 5,33% -2 Alfa 23 1,85% 12

Microsoft 9 4,22% 2 BLOM Bank 23 1,85% 31

PepsiCo 10 3,94% 1 Byblos Bank 23 1,85% NEW -

GSK - GlaxoSmithKline 11 3,73% -3 MBC 23 1,85% -2

The Coca-Cola Company 12 2,90% -6 Dar Al-Handasah (Home of Engineering) 27 1,83% -12

Unilever 13 2,87% 2 Azadea Group 28 1,60% 26

Novartis 14 2,66% 10 Bank Audi 28 1,60% 7

Pfizer 14 2,66% -3 Saudi Aramco 30 1,58% -22

Trend Trend

?




81

EmployerRank

2016

Percent

2016Employer

Rank

2016

Percent

2016

PwC (PricewaterhouseCoopers) 1 5,89% 8 J.P. Morgan 16 2,46% -4

L'Oréal Group 2 5,83% 5 Philip Morris International 17 2,33% 7

Deloitte 3 5,18% -1 McKinsey & Company 18 2,27% -1

Google 4 4,94% -3 Bain & Company 19 2,08% 18

Nestlé 5 4,48% 0 KPMG 20 1,93% 11

Bank Audi 6 4,42% -3 HSBC 21 1,78% -1

Procter & Gamble (P&G) 7 3,90% -3 American University of Beirut Medical Center (AUBMC) 22 1,69% 23

EY (Ernst & Young) 8 3,66% -2 BLOM Bank 23 1,57% -12

Apple 9 3,16% NEW - The Coca-Cola Company 24 1,41% 8

Azadea Group 10 3,04% -2 MBC 25 1,29% -12

The Boston Consulting Group (BCG) 11 2,76% 3 British American Tobacco 26 1,17% 8

Unilever 12 2,67% 7 Qatar Airways 27 1,14% 3

PepsiCo 13 2,61% 3 Daimler/Mercedes-Benz 28 1,11% -5

Microsoft 14 2,61% 14 Bank of Beirut 29 1,07% 0

Strategy& (former Booz & Company) 15 2,48% -5 Etihad Airways 30 1,04% NEW -

Trend Trend



(Professionals)

?




82

EmployerRank

2016

Percent

2016Employer

Rank

2016

Percent

2016

Dar Al-Handasah (Home of Engineering) 1 7,79% 0 Bain & Company 16 1,90% 3

Google 2 5,80% 0 Ford Motor Company 17 1,77% 14

Microsoft 3 5,03% 0 PwC (PricewaterhouseCoopers) 18 1,72% 10

The Boston Consulting Group (BCG) 4 4,21% 5 Emaar 19 1,69% -4

Apple 5 4,00% NEW - Procter & Gamble (P&G) 20 1,52% -2

Consolidated Contractors Company (CCC) 6 3,80% -2 Nestlé 21 1,49% 20

McKinsey & Company 7 2,95% 5 Saudi Aramco 22 1,39% -8

Petrofac 8 2,88% -2 Siemens 23 1,35% 42

General Electric (GE) 9 2,87% 12 Ericsson 24 1,34% 12

Schlumberger 10 2,11% 1 IBM 25 1,25% 0

Daimler/Mercedes-Benz 11 2,06% -1 Schneider Electric 26 1,21% 19


Shell 13 2,03% 14 Deloitte 28 1,14% 2

Strategy& (former Booz & Company) 14 1,95% -9 Solidere 29 1,10% 0

Samsung 15 1,93% -8 HP 30 1,09% 29

Trend Trend



(Professionals)

?




83

EmployerRank

2016

Percent

2016Employer

Rank

2016

Percent

2016

American University of Beirut Medical Center (AUBMC) 1 26,35% 0 Bayer 15 1,44% NEW -

Nestlé 2 11,48% 0 Etihad Airways 15 1,44% NEW -

Total 3 5,02% NEW - Huawei 15 1,44% NEW -

L'Oréal Group 4 4,33% 1 Hyatt 15 1,44% NEW -

Procter & Gamble (P&G) 4 4,33% 13 J.P. Morgan 15 1,44% NEW -

Sidra Medical and Research Center 4 4,33% -1 Novartis 15 1,44% NEW -

Apple 7 3,58% NEW - Qatar Airways 15 1,44% NEW -

Gulf Bank 7 3,58% NEW - Bank of Beirut 23 0,69% NEW -

PepsiCo 7 3,58% -2 BLOM Bank 23 0,69% NEW -

Johnson & Johnson 10 2,88% 7 BP 23 0,69% NEW -

Pfizer 10 2,88% 0 Dar Al-Handasah (Home of Engineering) 23 0,69% -6

Shell 10 2,88% 0 Intel 23 0,69% -6

Google 13 2,82% -3 Kharafi Group 23 0,69% NEW -

Saudi Aramco 14 2,13% -11 Mars 23 0,69% -18

Bank Audi 15 1,44% NEW - Microsoft 23 0,69% -6

Trend Trend



(Professionals)

?


Employer Reputation & Image


Attractive attributes

84

42%

39%

34%

34%

27%

27%

26%

24%

15%

10%

35%

43%

35%

31%

24%

27%

22%

27%

15%

12%

Market success

Innovation

Ethical standards

Inspiring leadership

Fast-growing/entrepreneurial

Inspiring purpose

Attractive/exciting products and services

Prestige

Corporate Social Responsibility

Corporate transparency

Your students

All students

?


People & Culture



85

43%

42%

38%

34%

33%

29%

22%

14%

11%

10%

41%

38%

40%

32%

33%

26%

25%

12%

12%

11%

A creative and dynamic work environment

Respect for its people

Recognising performance (meritocracy)

A friendly work environment

Leaders who will support my development

Interaction with international clients and colleagues

Enabling me to integrate personal interests in myschedule

Support for gender equality

Commitment to diversity and inclusion

Recruiting only the best talent

Your students

All students

?


Remuneration & Advancement Opportunities



86

51%

43%

40%

25%

23%

22%

20%

18%

17%

16%

47%

42%

37%

19%

25%

23%

23%

16%

15%

20%

High future earnings

Leadership opportunities

Good reference for future career

Clear path for advancement

Rapid promotion

Performance-related bonus

Sponsorship of future education

Overtime pay/compensation

Competitive benefits

Competitive base salary

Your students

All students

?


Job Characteristics



87

47%

44%

31%

29%

28%

27%

25%

23%

11%

10%

48%

43%

33%

27%

33%

27%

23%

18%

9%

11%

Professional training and development

Opportunities for international travel/relocation

Secure employment

Flexible working conditions

Challenging work

High performance focus

High level of responsibility

Team-oriented work

Customer focus

Variety of assignments

Your students

All students

The Universum Career Profiles


88

are future-oriented individuals who ultimately want to be managers and

leaders of groups of people in a business environment. They have no

problem starting from the bottom and learning what each rung on the ladder

is like. In fact, many Careerists consider this process imperative to being a

well-rounded leader later on in their careers. Careerists tend to be ambitious,

but are also team-oriented, so they often bring others up along with them

(riding their coattails so to speak). Careerists are also adaptable, meaning

they are not set on any one way of achieving success and will instead do

whatever they need to in order to adjust to a given situation.

are curious and creative individuals who are primarily focused on challenging

and innovative work. When searching for job opportunities, entrepreneurs

look for fast-growing companies that share their entrepreneurial spirit.

Entrepreneurs tend to be solution-focused, which means they are most

effective when there is an active problem to solve. They lean towards

leadership roles and are focused on team dynamics. Entrepreneurs can bore

quickly if they feel stagnant, which means they are always looking to lead

their team to new challenges.

are responsible and loyal individuals who are happy to take on responsibilities

for the good of the team. Their friendliness and comfort around others makes

them natural leaders, and their desire for harmony makes them excellent in

team-oriented settings. They are also very successful when taking

internships, as they find it easy to get along with whomever they are working

for. Their driver is happiness. They would like to have a stable job where they

are among nice colleagues.

are eager to search for new business opportunities and expect a competitive

compensation as well as career advancement and high future earnings. A

hunter is wired to be solution-focused, which enables him or her to provide

answers for customer problems, which is an important facet for salespeople.

Hunter personalities experience a continuous personal renewal. They are

able to show growth and project how their skill sets will most benefit an

organisation. This adaptive quality is a highly valued trait in dynamic

organisations.

want to work in organizations that value and respect their employees, while

taking an ethical stand on issues of corporate responsibility. As might be

expected, an idealist values environmental sustainability and wants to align with

companies that share the same values. Although idealists are dedicated to

causes for the greater good, they are not merely dreamers and can offer viable

solutions that often include creative experimentation. Idealists are fully capable

of envisioning a higher state while implementing and leading teams in task-

focused efforts.

tend to be “big-picture” individuals who focus primarily on the future instead of

day-to-day or historical situations. They usually (but not always) know relatively

early on in their lives that they want to have an international career and are

usually interested in building international connections. Companies that are

global in scope, or at the very least companies that have offices and/or

operations in multiple parts of the world, will be most appealing to

Internationalists. They are curious, open-minded and they value social

interaction.

are able to see the big picture in any situation, which helps them inspire both

their teams and themselves. They prefer the numerous benefits of working with

others in a team environment, rather than being a “lone-wolf”. Leaders aren’t

afraid of being responsible for situations. They see responsibility as something

to be desired and sought after. Because they understand that, their success or

failure is ultimately in their own hands. Leaders are also quite introspective; they

can look inward and assess themselves honestly and, when necessary, harshly.

Before starting their careers, leaders are often involved in various types of

organisations, and are often responsible for the founding and growth of projects.

CAREERISTS

ENTREPRENEURS

HARMONISERS

HUNTERS

IDEALISTS

INTERNATIONALISTS

LEADERS

THANK YOU!Are you INTERESTED

In getting MORE insights about

students, alumni or employers?

universum talent research 2016 - laudira.lau.edu.lb/assessment/lbts 2016 university... · your...

Documents