unleash tacit knowledge using storytelling
TRANSCRIPT
Storytelling
Roxanna Samii - [email protected] Fund for Agricultural
Development (IFAD)Regional implementation workshop for
IFAD-financed projects in Eastern and Southern Africa10-14 November 2008
Storytelling and knowledge management
• to ignite organizational change • to communicate • to capture tacit knowledge • to transfer knowledge • to innovate • to build community • for individual growth
“Everyone interested in knowledge management knows that storytelling can be an effective knowledge-sharing technique, largely because it conveys context, causal relationships and emotional content more effectively than most other modes of communication”
When to use storytelling
• Team and community building• Break down cultural barriers• Debriefing• Capture project impact• M&E
“Sometime reality is too complex. Stories give it form.”
J.L. Godard
IFAD and storytelling
• Capture project/programme impact• Highlight challenges and
opportunities• Show how the projects/programmes
influence policy• Tell human story of
project/programme beneficiaries• Show innovations
Storytelling ingredients
• Title of story• Name of original teller• Name of listener/understander• Landscape: set the scene in time and space• Dwelling place: precise location where action occurred• Characters: full name of interviewees, descriptive
attributes and roles in story
Storytelling ingredients
• Challenge: problem or task that triggered the action• Action: sequence of events before, during and after
your turning point• Turning point: the moment when the change happens• Resolution: ending, including moral, lesson learned or
message• Vision for future and aspirations• Key visual hooks: photography
Thank you
www.ifad.orgwww.ruralpovertyportal.org