uptake of gnss technology amongst danish farmers

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Uptake of GNSS technology amongst Danish farmers Jens Peter Hansen Specialist, ICT Business Development [email protected]

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Presentation at Geospartial World Forum in Rotterdam, May 2013

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Page 1: Uptake of GNSS technology amongst danish farmers

Uptake of GNSS technology amongst Danish farmers

Jens Peter HansenSpecialist, ICT

Business Development

[email protected]

Page 2: Uptake of GNSS technology amongst danish farmers

The Knowledge Centre for Agriculture is part of Agro Food Park

The Knowledge Centre for Agriculture contributes to transforming the latest knowledge of farming to world-class food products

The Knowledge Centre for Agriculture is a specialist subsidiary of the trade organisation Danish Agriculture & Food Council that organises 90% of all farmers

More than 500 employees

Page 3: Uptake of GNSS technology amongst danish farmers

Knowledge Centre activities are

Cultivation of the soil 

Animal welfare, health and breeding 

Business finance, tax and law 

Food quality and -safety 

Building and work environment 

IT in farming

Environment, nature and bioenergy

Nature conservation

Organic farming 

Rural development

Advisory service abroad

Page 4: Uptake of GNSS technology amongst danish farmers

Dansk landbrug40.000 bedrifter

Tendens: flere store og flere små deltidsbedrifter

Værdi af landbrugseksporten: 65 mia. kr.

Beskæftigelse i primærlandbrug og gartneri: 65.000 personer

Danish agriculture

30,000 farms > 10 hectare

Average 86 hectare

Tendency: More large and more small part-time farms

Value of the agricultural export: 9 billion €

Employment in farms and nurseries:65,000 persons

Page 5: Uptake of GNSS technology amongst danish farmers

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30.000 farms larger than 10 hectares

Page 6: Uptake of GNSS technology amongst danish farmers

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4.000 farms larger than 100 hectares and focus upon plant production

Page 7: Uptake of GNSS technology amongst danish farmers

Survey set up

E-mail with link send to 14,000 Danish farmers

All respondents are registered users of the portal landmand.dk, which for most Danish farmers is the main entrance to web based information and services.

March 2013

Part of a survey about mobile phones

More than 6,000 farmers filled in the questionnaire (response rate = 43 %).

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Page 8: Uptake of GNSS technology amongst danish farmers

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Page 9: Uptake of GNSS technology amongst danish farmers

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Page 10: Uptake of GNSS technology amongst danish farmers

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Page 11: Uptake of GNSS technology amongst danish farmers

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0 - 9 hectare 10 - 49 hectare 50 - 99 hectare 100 - 249 hectare 250 - 499 hectare Larger than 500 hectare

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Respondents compared to national statisticSurvey Statistic

Page 12: Uptake of GNSS technology amongst danish farmers

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0 - 9 hectare 10 - 49 hectare 50 - 99 hectare 100 - 249 hectare 250 - 499 hectare 500 hectare or more0

200

400

600

800

1000

1200

1400

1600

1800

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

GNSS and cultivated hectares

No Yes Percent

Resp

onde

nts

Page 13: Uptake of GNSS technology amongst danish farmers

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0 - 9 hectare 10 - 49 hectare 50 - 99 hectare 100 - 249 hectare 250 - 499 hectare 500 hectare or more0

50

100

150

200

250

300

350

400

450

Technology and cultivated hectares

RTK OmniStar EGNOS GPS Other

Respondents

Page 14: Uptake of GNSS technology amongst danish farmers

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2003 2004 2005 2006 2007 2008 2009 2010 2011 20120

20

40

60

80

100

120

140

Systems installed per year

RTK OmniStar EGNOS GPS Other

Page 15: Uptake of GNSS technology amongst danish farmers

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My farm is too small

Don't think it will pay off

I have no interest in that kind of technology

Lack knowledge about GNSS

Have not yet looked into potential & ROI

Waiting for better equipment and lower prices

Expect to buy in the next 12 months

0 500 1000 1500 2000 2500 3000

Reasons for not investing in GNSS technology

0 - 9 hectare 10 - 49 hectare 50 - 99 hectare 100 - 249 hectare 250 - 499 hectare 500 hectare or more

Page 16: Uptake of GNSS technology amongst danish farmers

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Auto steering

Section control

GPS documentation

VR, fertilizer

VR, pesticides

Yield monitoring

Hours spend per field

0 50 100 150 200 250 300

Importance of GNSS uses

Neccesary Very important Important Slightly important Unimportant

Respondents

Unverified preliminary data from a survey in the GeoWebAgri project – result will be presented at EFITA 2013 in Turin, Italy

Page 17: Uptake of GNSS technology amongst danish farmers

Main findings from the survey

18 % (n =1.069) uses some kind of GNSS technology on their machinery

RTK is dominating with 41 % (n = 448) using this technology followed by EGNOS which is used by 29 % (n = 311)

Amongst farmers not using GNSS, “too small a farm” is given as reason by 51 % (n = 2.527)

and “not an economical sound investment” is stated by 38 % (n = 1.908)

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