uptown media kit national 2011 digital

Mission StatementUPTOWN affords luxury purveyors the broadest access to a radically distinctive group of male and female consumers—Affluent African-Americans (AAAs). This one-of-a-kind multimedia venture, which includes UPTOWN Magazine and the UPTOWN 360 Experience, provides marketers with traditional and alternative ways to reach our audience of influencers at home, work, and play. UPTOWN magazine celebrates the luxury lifestyle of professional and influential urban consumers across the country with city-specific editions in New York, Philadelphia, Washington D.C., Charlotte, Atlanta, Detroit and Chicago. Our editorial content, promotion, and brand extensions communicate the appeal of a luxury lifestyle with an authoritative voice and sophisticated design. Editorial content highlights the best in real estate, automotive, fashion and jewelry, health and beauty, travel and leisure, food and wine, sports and entertainment, and arts and culture. It also includes provocative profiles of the tastemakers who represent this audience.

iSSUE DATE| DEPARTMENT | TITLE

CirculationDistribution

&Published eight times a year, UPTOWN is a national magazine with regional editions in New York, Philadelphia, Washington D.C., Charlotte, Atlanta, Detroit and Chicago. With an audited rate base of 225,000, UPTOWN reaches over 900,000 AAA men and women across the country through subscriptions, newsstand sales and direct mail. There is controlled and targeted distribution in residential buildings, restaurants, lounges, galleries, salons, spas, health clubs, retail stores, and the homes of some of the most influential African-Americans in the country. The magazine also has special distribution at major lifestyle and cultural events targeting our affluent consumers, and at annual signature events.

FALL FASHION 2011

• A niche audience with disposable income and a voracious desire for luxury. • A targeted group of arbiters recognized for influencing general market trends.• Consumers who are difficult to reach through conventional mainstream marketing. • Readers with an average household income of $132,000.

Who willyou Reach?

Why Target AAAs?UPTOWN readers are an untapped source of revenue for luxury purveyors. Research shows that these consumers are willing and able to pay a premium for luxury, but demand quality. UPTOWN magazine is the only lifestyle publication that can help you expand your visibility and authenticate your brand among this rapidly expanding audience. We will help you align your brand, product, or service with this audience and garner your share of their disposable income.

Did You Know?• Affluent African-Americans have an annual purchasing power of more than $87 billion.*• The annual household income and total net worth of affluent African-Americans are well above the national average at a younger age than for other affluent households.**• Traditional markets for luxury consumers are saturated.• You are leaving “money on the table” by not targeting this audience.

UPTOWNExperience360

Our reach of more than 900,000 AAAs helps UPTOWN go beyond traditional mass media to provide our marketing partners with 360 degree turnkey opportunities to engage this audience and increase sales nationally and regionally. No other lifestyle magazine in our space provides advertisers with direct access to high-profile events, including fashion shows, ride & drive experiences, film and music festivals, charitable events, movie premieres, and Oscar and Grammy celebrations. We work closely with our advertisers to develop custom programs and promotions suited to brand and product initiatives.

UPTOWN magazine.com

and

UPTOWN Social

iPhone App: 30,000 +

Downloads

Custom iPhone Apps, Sponsorship, Integration

Signature Events, Event Sponsorship,

Brand Extension

PRINTMore than 900,000 readers nationally

INTERACTIVE

MOBILEEXPERIENCE

CUSTOM

FALL FASHION 2010

UPTOWN ONLINEUPTOWNMAGAZINE.COM is a bold website brand extension from UPTOWN Media Group. Our mission is to provide quality content in the form of broadband video, articles, pictures, and user-generated content (UGC) to enhance the emotional connection and social interaction among the ever-expanding base of the UPTOWN digital community. We are here to serve those who aspire to live an UPTOWN life. In 2011 traffic is projected to reach 200,000 unique visitors per month and 2.2 million page views.* UPTOWNMAGAZINE.COM is the ultimate digital destination for:

Entertainment | Culture | Dining | Travel | Career | Networking | Fashion | Shopping | Celebrity | Home

UPTOWN CUSTOM PUBLISHINGUPTOWN Custom Publications offer a distinct marketing opportunity for our elite partners looking to enhance brand recognition and increase market share. We supply the creative talent to create your signature publication, based on your company’s objectives. You gain direct access to the AAA community and generate another revenue stream through cosponsors. Whether run-of-book or single distribution, our knowledgeable team can help you to determine the most effective and cost-efficient solution.

UPTOWN Advertorials and Special Advertising Sections serve to increase brand awareness through an exclusive targeted message. Partners can hone in on our audience to showcase exclusive products and services tailored specifically to our demographic. Examples include 4-page run-of-book sections for heavy impact and multiple single-page insertions for extended shelf-life and repetition.

UPTOWNExperience 360

UPTOWN SOCIAL

An invitation-only, free daily e-mail newsletter for discerning African-American Royaltons™, UPTOWN Social is the ultimate insider’s guide to what’s hot, new, and undiscovered—from entertainment and style to gadgets, travel, networking, culture, and more. As useful as it is entertaining, it’s like getting an e-mail from your clever, unpredictable friend who’s in the mix.

UPTOWN EXPERIENCEUPTOWN Live – Throughout the year UPTOWN produces high-profile events that bring our magazine and partnerships to life. We work closely with our advertisers to develop integrated programs that include retail events and sampling opportunities, followed up with post-event photos in print and online.

UPTOWN Signature Series – Annual events include: UPTOWN Escape, UPTOWN Social music series, and UPTOWN Food & Wine Festival.

UPTOWN iPHONE APPThe Uptown Mobile Guides iPhone app offers the hottest insider-curated source for restaurants, bars & clubs, spas, hotels & shopping in seven major urban markets & and growing!

Sponsorship Opportunities• Sponsor by market, category,

or the entire app. • Banners and interstitials link to

any URL outside of the app.

Custom IntegrationUptown will integrate a custom city guide that fits thematically in an issue of Uptown Magazine featuring your brand as part of an Uptown curated “Hot List.”

MarchHollywood celebrate the brightest and rising stars this award season. Plus, a look at spring fashion.

LocaL Focus: a local guide to the best stores and boutiques in your city.

Space cloSe: 1/12 MaterialS Due 1/20 On Sale 3/8

aPriLThe Gourmet Issue featuring recipes, secrets, and culinary trends from top chefs, new restaurants, and the best destinations for foodies.

LocaL Focus: a cool rundown of the must-see museums, cultural events, and theater in your area.


MayTravelWhere to go right now, and the big trips you should be planning.

LocaL Focus: From foreign language to real estate courses, these local institutions offer the best in continuing education.


June/JuLySummer Issueeverything you should be doing now that the weather is lovely.

LocaL Focus: real estate experts weigh in on the state of the market.


august/sePteMberFall Fashionsee who made our best-dressed list.

LocaL Focus: the best spas and salons in your city, broken down by specialty.


octoberHome & Design an inside look at homes, house wares, and products that will inspire.

LocaL Focus: Meet the best and brightest home and garden designers in your city.

pace cloSe: 8/24 MaterialS Due 9/1 On Sale 10/18

noveMberHoliday Guide a guide to the holidays, plus a feature on where to have a destination wedding.

LocaL Focus: Whoever thinks lawyers are boring hasn’t met those on our list.


DeceMber/JanuaryOur Best Issue best Dressed & best of, year end review

LocaL Focus: best restaurants, hotels, and hot spots in your city.


2011 Editorial Highlights

Rates & SpecificationsnationaL aDvertising rate carD

rates 1X 3X 6X 8X

Full Page $27,720 $26,061 $24,948 $23,706

half Page $13,860 $13,031 $12,474 $11,503

Quarter Page $ 8,400 $ 7,823 $ 4,646 $ 4,413

cover 3 $32,886

cover 4 $36,036

cover 2/Page 1 $60,984

*rate base 225,000

uPtoWnLiFe.net anD uPtoWn sociaL

200,000 unique visitors Per Month; 2.2 million page views

- Leader board $25.00 - vertical skyscraper $25.00

- bottom Full banner $20.00 - sponsored edit $80.00

MechanicaL reQuireMentsad Dimensions

trim bleed safety

Full Page: 9” x 10 7/8” 9 1/4” x 11 1/8” 8 1/4” x 10 1/8”

1/2” Page vertical: 4 3/8” x 10 7/8” 4 5/8” x 11 1/8” 3 5/8” x 10 1/8”

1/4 Page square: 4 3/8” x 5 1/4” 4 5/8” x 5 1/2” 3 5/8” x 4 1/2”

spread Page: 18” x 10 7/8” 18 1/4” x 11 1/8” 17” x 10 1/8”

ContaCt InformatIon

all ad materials and color proofs should be sent to:uptown Magazineattn: stacey rigney

9716 helen ave.shadow hills, ca 91040

[email protected]

aLL aD MateriaLs Must be sent to:

Who ShouldwithAdvertise

UPTOWN?• Advertisers who understand that traditional luxury markets are saturated. • Advertisers with new products or services.• Advertisers who need additional brand awareness. • Retailers who need to generate or increase sales, both online and in store.• Brands that are highly competitive and have exclusive or limited edition products.• Marketers who understand the value of segmentation and target marketing.

National and international brands that desire unrivaled access to a viable niche audience.

• Advertisers who understand that traditional luxury markets are saturated. • Advertisers with new products or services.• Advertisers who need additional brand awareness. • Retailers who need to generate or increase sales, both online and in store.• Brands that are highly competitive and have exclusive or limited edition products.• Marketers who understand the value of segmentation and target marketing.

National and international brands that desire unrivaled access to a viable niche audience.

FALL FASHION 2011

Psychographic Breakdown:

Based on the results of our 2009 UPTOWN magazine Reader Study conducted by TouchPoint Research, UPTOWN readers are:

• EngagedThey spend an average of 91 minutes with an issue

• Loyal65% have read at least 3 of the last 4 issues

• Action-Takers73% told a friend about some-thing they read in UPTOWN

53% went online to an advertiser’s website

32% stated that they bought a product as a result of reading UPTOWN

• Extremely satisfied with UPTOWN Magazine 95% rate UPTOWN as “Excellent or Good”

67% rate UPTOWN as “Excellent”

Demographic Breakdown:

Our core reader is between the ages of 25-44 and earns a minimum of $75,000 individually per year.

Median Age: 33.5Pass Along: 4Average Household Income: $132,000

55%45%

GenderMale: 45%Female: 55%

Marital StatusSingle: 53%Married: 47%

47%

53%

Demographics Psychographics&

98%

Level of EducationCollege Graduates: 86%

Some College: 98%

Post-Graduate Study, plus: 40%

86% 40%

Source: 2009 UPTOWN magazine Reader Study conducted by TouchPoint Research

The Affluent African-American is young, rich, and smart with incredibly discerning luxury market tastes.

SUMMER 08 NO16 | INDULGE | TASTE

Contact Information

Leonard E. Burnett Jr.Co-CEO, Group Publisher [email protected]

John RollinsRegional Advertising Sales [email protected]

ALL AD MATERIALS MUST BE SENT TO: uptown Magazineattn: stacey rigney9716 helen ave.shadow hills, ca [email protected]

Henry J. WatkinsPublisher [email protected]

uptown media kit national 2011 digital

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