urban institute strategic communications lionel foster
TRANSCRIPT
URBAN INSTITUTE
Strategic Communications
Lionel Foster
URBAN INSTITUTE
URBAN INSTITUTE
URBAN INSTITUTE
METRO Communications
URBAN INSTITUTE
• Who we are
Today’s Presentation
URBAN INSTITUTE
• Who we are
• Positioning Urban and METRO
Today’s Presentation
URBAN INSTITUTE
• Who we are
• Positioning Urban and METRO
• Measuring impact
Today’s Presentation
URBAN INSTITUTE
• Who we are
• Positioning Urban and METRO
• Measuring impact
• Communication goals
Today’s Presentation
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Who is METRO exactly?
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Who is METRO exactly?
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Stable Housing
I think what we’re saying is …
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Stable Housing
Housing Markets
I think what we’re saying is …
URBAN INSTITUTE
Stable Housing
Neighborhoods and Communities
Housing Markets
I think what we’re saying is …
URBAN INSTITUTE
Stable Housing
Neighborhoods and Communities
Housing Markets
Data
I think what we’re saying is …
URBAN INSTITUTE
Housing
Stable Housing
Neighborhoods and Communities
Housing Markets
Data
I think what we’re saying is …
URBAN INSTITUTE
Why housing matters
URBAN INSTITUTE
Why housing matters
Housing
URBAN INSTITUTE
Why housing matters
Housing
Household makeup
URBAN INSTITUTE
Why housing matters
HousingQuality
Household makeup
URBAN INSTITUTE
Why housing matters
HousingQuality
Affordability
Household makeup
URBAN INSTITUTE
Why housing matters
HousingQuality
Affordability
Size
Household makeup
URBAN INSTITUTE
Why housing matters
Housing
Proximity to
Quality
Affordability
Size
Household makeup
URBAN INSTITUTE
Why housing matters
Housing
Proximity to work
Quality
Affordability
Size
Household makeup
URBAN INSTITUTE
Why housing matters
Housing
Proximity to work, education
Quality
Affordability
Size
Household makeup
URBAN INSTITUTE
Why housing matters
Housing
Proximity to work, education, play
Quality
Affordability
Size
Household makeupIncome
URBAN INSTITUTE
Why housing matters
Housing
Proximity to work, education, play
Quality
Affordability
Size
Household makeupIncome
Health
URBAN INSTITUTE
Why housing matters
Housing
Proximity to work, education, play
Quality
Affordability
Size
Household makeupIncome
Health
Safety
URBAN INSTITUTE
Why housing matters
Housing
Proximity to work, education, play
Quality
Affordability
Size
Household makeupIncome
Health
Safety
Economic security
URBAN INSTITUTE
Why housing matters
Housing
Proximity to work, education, play
Quality
Affordability
Size
Household makeupIncome
Health
Safety
Economic security
Neighborhood quality
URBAN INSTITUTE
Why housing matters
Housing
Proximity to work, education, play
Quality
Affordability
Size
Household makeupIncome
Health
Safety
Economic security
Neighborhood quality
Education
URBAN INSTITUTE
Why housing matters
Housing
Proximity to work, education, play
Quality
Affordability
Size
Household makeupIncome
Health
Safety
Happiness
Economic security
Neighborhood quality
Education
URBAN INSTITUTE
How are people talking about housing?
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So let’s help shape the housing conversation.
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Our goal:
Convince people that, if they’re serious about answering any of the following questions …
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How do we get there?
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COMM’s Role
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Quality Research
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Quality Research + Quality Engagement
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Quality Research + Quality Engagement = Impact
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The report’s done. Now how do we
promote it?
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2014 Goals
Media
Google search results
Metro web pages
Projects
Newsletter
Web features
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Questions you have?
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Who are you?
Guiding Questions
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Who are you? Why should people listen to you?
Guiding Questions
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Who are you? Why should people listen to you? What communications tools do you have?
Guiding Questions
URBAN INSTITUTE
Who are you? Why should people listen to you? What communications tools do you have? Are you leveraging every opportunity to spread your
message?
Guiding Questions
URBAN INSTITUTE
Who are you? Why should people listen to you? What communications tools do you have? Are you leveraging every opportunity to spread your
message? How will you measure whether or not you’re
communicating effectively?
Guiding Questions