urban tourism case study kl

prepared by:

Msc Tourism Development

Cities face, therefore, a double challenge.

1) They have to be able to respond to the expectations and needs of

the growing numbers of tourists.

2) Cities have to ensure that tourism is developed and managed in

such a way that it benefits the resident population.

Trips and visits with a focus on town and city destinations, also known as city

tourism.

A fast growing form of tourism, stimulated by historical and cultural

attractions, as well as shopping and event attractions, and by business travel, it

offers much scope for urban regeneration.

(Source: S. Medlik (2003), “Dictionary of Travel, Tourism and Hospitality”,Butterworth-Heinemann, Oxford)

1) Location of high populations

2) Major travel nodes

3) Focal points

4) Harbour concentrations

5) Places that offer a wide variety of experiences.

(Source: Hairul Ismail, Tom Baum and Jithendran Kokranikkal (2008), Urban Tourism In Developing Countries: A Case Of Malaysia Urban Tourism In Developing Countries: A Case Of Malaysia)

The cities of Georgetown, Malacca and Kota Bharu have another point to their advantage, that of their historic buildings and areas. Malaysia should continue to promote its tourism products especially the

multi-culture societies and rich heritage

(Source: Prof. Dr. A. Ghafar Ahmad (1998), Urban Tourism In Malaysia: Heritage Cities Of Georgetown, Malacca And Kota Bharu)

Tourism-based regeneration and diversification have been recognised in new

forms of urban tourism.

Active promotion of urban business tourism (conferences and conventions, etc.),

sport and event-related tourism and development of new attractions centred on

leisure shopping or industrial heritage

(Source: Stephen Williams (1998), “Tourism Geography”, Routledge, London)

“In terms of tourism destination branding, provenance is even more critical because

countries pre-exist any identities crafted for them by marketers and neither their

advertisers nor consumers can have objective views of them” (Therkelsen, 2001).

Tourist destination image, such as natural resources, general infrastructure, tourist

infrastructure, tourist leisure and recreation, culture, history and art, political and

economic factors, natural environment, social environment and the atmosphere of the

place (Kantanen, 2005).

a) Historic Districtsb) Waterfrontsc) Convention Centers and Exhibitionsd) Festivals and Eventse) Special Visitor Districtsf) Tourism Employees and Residents as City Advocates

g) Retail and Catering Facilities

(Source: Law, Christopher. 2002. Urban Tourism: The Visitor Economy and the Growth of Large Cities. London: Continuum)

Generally, urban tourism development in Malaysia can be viewed in two stages :

1)Development in the city after independence or after the postcolonial era that began in the

1957. 2)The development of tourism in the city after 1990, when tourism begins to be established

as a sector that significantly contributes to generating and expanding the economy of the

city.

(Source: Hairul Ismail, Tom Baum and Jithendran Kokranikkal (2008), Urban Tourism In Developing Countries: A Case Of Malaysia Urban Tourism In Developing Countries: A Case Of Malaysia)

Kuala Lumpur’s urban setting is an emblem of Malaysia’s past and present characters that derived from many elements of cultures, outstanding architecture and even remarkable natural environment.

Over the 90-year period since 1860 to 1950, the city has undergone rapid process of urbanization and development, and thus, fabricating a complex or possibly ambiguous images and perception.

(Source: http://www.dbkl.gov.my/pskl2020/english/)

KL is very fortunate to be a home to many attractions, ranging from historical

buildings, monuments, mixtures of local lifestyles, cultural venues, shopping

facilities and urban parks.

It is also a city that is equipped with modern infrastructure that supports its overall

development.

KLSP 2020 has identified Kuala Lumpur’s tourism attractions, ranging from its

cultural-heritage attractions, shopping, dining and entertainment, recreational

attractions and health and education.


Derive from many aspects, be it the daily lifestyle or culture of its people, its landmarks and

physical symbolism, or even images projected by the media such as tourism promotion or the mass

media.

City that has managed to preserve the best of its cultural heritage and combine it with modern

conveniences to offer a wholly unique experience to visitor.

‘Fusions of tradition and modernity’ and a ‘cosmopolitan getaways’ with ‘unique multi-cultural

heritage, cuisine, arts, and architecture’ (Tourism Malaysia, 2006).

The most celebrated landmark of KL which is none other than the Petronas Twin Towers, is

undoubtedly an image that is known globally.


As a planned urban city, the Federal Territory has been divided into several Planning Units that are categorized in to three Planning Zones.a) CPA – Central Planning Areab) CBD (Central Business District Area)c) The Golden Triangle


Urban tourism development in a capital city

such as Kuala Lumpur, which function as :

1)Gateway,

2)Point of distribution (or connectivity), and

places with

3)Strong infrastructure for tourism activities

such MICE tourism, shopping, mega event and

theme park.


Urban tourism is playing an increasingly important role in Malaysia. The planning of urban

construction was very advanced, with a focus on maintaining a good living environment and on

creating the harmony between man and nature.

As a result, rapid economic development and environmental conservation were well coordinated.

Such coordination has become the best tourism resource and the characteristic of urban tourism in

Malaysia.

These formed the regional tourism development model in Malaysia, with a focus on vacation,

conferences and exhibitions, sightseeing, and business, etc.

The natural environment, infrastructure, and socio-cultural environment that urban in Malaysia had

to offer met the demand of the newly people and tourist come to our country.

Text References

World Tourism Organisation (2010), <http://www. unwto.org/ index.php> [Online] retrieved on 26 March 2010

Aide Memoire (1999), Tourism And The City: The Challenge Of Sustainability [Online] <http://www.gdrc.org/uem/eco-tour/cities-tour.html> retrieved on 18 March 2010.

S. Medlik (2003), “Dictionary of Travel, Tourism and Hospitality”, Butterworth-Heinemann, Oxford

Hairul Ismail, Tom Baum and Jithendran Kokranikkal (2008), Urban Tourism In Developing Countries: A Case Of Malaysia Urban Tourism In Developing Countries: A Case Of Malaysia [Online] <http://www.wisatamelayu.com/en/article.php?a=QmdGL3c%3D=>retrieved on 18 March 2010.

Prof. Dr. A. Ghafar Ahmad (1998), Urban Tourism In Malaysia : Heritage Cities Of Georgetown, Malacca And Kota Bharu [Online] <www.hbp.usm.my/conservation /Mainconservation. htm> retrieved on 20 March 2010.

Stephen Williams (1998), “Tourism Geography”, Routledge, London

Kantanen T. (2005), “Advertising In Low And High Involvement Cultural Tourism Attractions: Four Cases”. Tourism and Hospitality Research, vol 6, no 2. [ on-line] http://web.ebscohost.com/ retrieved on 20 March 2010.

Therkelsen A. (2003), “ImaginingPlaces: Image Formation of Tourists and Its Consequences for Destination Promotion”, Scandinavian Journal of Hospitality and Tourism, Vol. 3, Nr. 2, 2003. [On-line] <http://web.ebscohost.com/> retrieved on 20 March 2010.

Law, Christopher. 2002. Urban Tourism: The Visitor Economy and the Growth of Large Cities. London: Continuum.

Photo And Figure References

http://www.fullhouseinteractive.com/getattachment/e8c2935d-c21e-4834-8902-13e39dc34ae3/ Texas-Tourism-Experience.aspx

http://travelerfolio.com/travelerfolio/photos/georgetown-penang.jpg

http://images.google.com.my/imglanding?q=waterfront&imgurl

http://images.google.com.my/imglanding?q=kl conventioncenter&imgurl

http://images.google.com.my/imglanding?q=sukanolimpik&imgurl

http://www.kl-photos.com/tumbnail-putrajaya/main02.jpg

http://www.wcicil.org/booth.jpg

http://rajanongchikclub.files.wordpress.com/2009/12/suria-klcc.jpg

http://www.primetravels.com/PackageImages/457/kuala_lumpur.jpg

http://myphpmaster.000space.com/wp-content/uploads/2009/12/sasb.jpg

urban tourism case study kl

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