urbnfresh social media best practices
TRANSCRIPT
8/13/2019 URBNFRESH Social Media Best Practices
http://slidepdf.com/reader/full/urbnfresh-social-media-best-practices 1/2
S o c i a l M e d i a
URBN FRESH"#$ %&'() ('*$ +#,-.) %$ +/0.12$) 1( '.. 3'4+ 51/# ' +4'3$6 789:; <9=>?7
!"#$%&'() +,( -./0123(,4- &, 56 %657(3 &5 +,(89
"'@.1($ +#,-.) %$ +4$..$) 51/#,-/ A,5$.+ 51/# ' 4$&1,)B 9; "?> CD"E6
8+-'..0 5#$( +/0.121(@ /5, 5,&) .'%$.+F /#$ G+/ 5,&) 51.. #'A$ A,5$.+ &$*,A$) '()
/#$ +$3,() 5,&) 51.. %$ +4$..$) 1( H-.. I .1J$ /#$ %&'() ('*$ KC9"<L <9=>?M !,6:(
(;<(=#&65,9
>#?, 6@A$ #6 +,( A%% %6B(3<A,( C63 #B&##(3 A5) >5,#A73A: DE+3F5C3(,4G
?'+#/'@B N89:;<9=>? O,@, H,(/ 1+ Bebas Neue
Tweets/Captions
E,-& '44&,'3# +#,-.) H$$. !"#$%&#'() (+&,',#%&# !&- (.%-'/0%6 L,(P/ H,&3$ 1/6
1$+.# 2!3#'+&, !.% 4++-6 ;,/ $A$&0,($ #'+ /, 7@$/ 1/7 >4$'J /, /#$ +4$31H13
'-)1$(3$6 PD(+1)$& Q,J$+ /#'/ ,(.0 '44.0 /, +($'J$& #$')+F #14I#,4 #$')+F ;$5E,&J$&+ R5#'/$A$& +-%Q$3/ #$')+S '&$ H1($ K'() $(3,-&'@$)M
5+'(% #+ 6%%3 '& 7'&-8 >,31,.,@0 4&,H$++,& /#'/ +*,J$+ 5$$) '() .1J$+ /, .1+/$( /,913# ?,*1$ T-'( K&'(),*F D J(,56 DH 0,- ),(P/ @$/ 5#'/ /#$ #$.. DP* /'.J1(@ '%,-/
#$&$F Q-+/ 1@(,&$6 #'6
<,& +,*$ ,)) &$'+,(F ' 4$&1,) '))+ ' 3$&/'1( A1+-'. )1+/1(3/1,( ,( +,31'. *$)1'6 8+$
1/ /, 0,-& ')A'(/'@$6
• C,40 +#,-.) 1(3.-)$ H$5 U 1H '(0 U $V3.'*'/1,( 4,1(/+6
• ;, -+$ ,H *-./14.$ 4-(3/-'/1,(F 1$6 7WWWF XXX7
• L,(P/ H,&@$/ /, '.5'0+ -+$ '4,+/&,4#$+6
• 8+$ 7.,.7 ,(.0 1H 0,- '&$ /'.J1(@ '%,-/ /#$ *,+/ #1.'&1,-+ /#1(@ 0,-PA$ +$$( 1(0,-& $(/1&$ .1H$F $A$&6
Y-+13 Z-,/$+B DH 0,- 5'(/ /, Z-,/$ ' 4,4-.'& +,(@ J(,5( %0 *,+/ ,H ,-& H,..,5$&+F/&0 -+1(@ Q-+/ #'.H /#$ .0&13 ,& +1*4.0 /#$ %-22 5,&)6 8+$ 0,-& %$+/ Q-)@*$(/
H=#&65A%I "#$%&'( $6+3 <6=$ B #B6 C63BA3) ,%A,4(, A# #4( (5) 6C #4( ,(5#(5<( JJ
8/13/2019 URBNFRESH Social Media Best Practices
http://slidepdf.com/reader/full/urbnfresh-social-media-best-practices 2/2
S o c i a l M e d i a
Images
99:&,#!4.!7 1*'@$+ *-+/ %$ ,H /#$ #1@#$+/ Z-'.1/0 4,++1%.$ '() 7",# !-- ,+7%,+.# +; !.#',#'( <!0"% #+ +". ;+00+=%.>, ;%%-,
D*'@$+ /#'/ '44$'& /, %$ )1+4&,4,&/1,($) ,& $V3$++1A$.0 2,,*$) +#,-.) (,/ %$ -+$)
[#,/,+ /#'/ *'0 (,/ %$ ,H /#$ %$+/ Z-'.1/0 '&$ 3'( %$ +#'&$) '+ /51/413 ,& <'3$%,,J68+$ 0,-& %$+/ Q-)@*$(/6
• Y'V1*-* ,H \ D(+/'@&'* 4,+/+ 4$& #,-& !,6:( (;<(=#&65,9
• ;, L14"13+
• ;, "5$$@&'*]"$V/ ,(.0 4,+/+
• ;, -+$ ,H &$4,+/1(@ '44+ /, +#'&$ &$4,+/
• L,(P/ @, ^L ,( /#$ ?L96 D/_.. .,,J .1J$ '( ,A$& 4&,3$++$) *$++
?$+#+ @-'#'&48 9$3,**$()$) *,%1.$ '44+B ̀ >C^3'*F >('4+$$)F aH/$&.1@#/6 DH0,-_&$ &$4,+/1(@ ' 4#,/, /#'/_+ '.&$')0 ),4$F (, ($$) H,& H1./$&+X
A%3+,#'&48 DH 0,-P&$ .,,J1(@ /, &$4,+/F +3&$$(+#,/ /#$ 1*'@$F 3&,4 '() &$4,+/ K*'J$
+-&$ /, 3&$)1/ ,&1@1('. 4,+/$& 1( 3'4/1,(F (,/ 1( '3/-'. +3&$$(+#,/M
^(.0 &$4,+/ ^9DbD;aO 4#,/,+ H&,* -+$&+ H$$) I (, &$4,+/+ ,H &$4,+/+6^-& H,..,5$&+ '&$ $(3,-&'@$) /, /'@ ,& *$(/1,( 89:; <9=>? /, %$ H$'/-&$)
B!44'&48 DH 0,- 3#,,+$ /, -+$ ' #'+#/'@ 3'4/1,( A$&0 H$5 /'@+ +#,-.) %$ -+$6 "#$0
+#,-.) %$ .1*1/$) /, /#$ +4$31H13 $A$(/ ,& +1*4.0 /#$ N89:;<9=>? "'@
<,& '))1/1,('. /'@+ /, ')) $V4,+-&$ /, /#$ 4,+/F *-./14.$ /'@+ +#,-.) %$ '))$) '+ /#$G+/ 3,**$(/F (,/ /#$ ,&1@1('. 3'4/1,(
C+# :&,#!4.!7 B+3'(,8 K6=&<, #4A# A3( #A%@() AF6+# &5 =6= <+%#+3(J,6<&A% :()&A A5) A3(
<+33(5#%$ ,4&C#&57 $6+3 5(B,C(()8 !L(5)3&<@?,M <65#36% N(3,(9 1OP P(5#3&< <65N(3,A#&65, !&(8 #4( <6%)
B(A#4(39 c#$( 4,+/1(@ /, '))&$++ d?,/ D(+/'@&'* /,413+_F *'J$ +-&$ /, -+$ '( 1*'@$ /#'/ '
H,..,5$& 4&,%'%.0 #'+(P/ +$$( %$H,&$ '() +/'()+ ,-/ H&,* /#$ &$+/ ,H /#$1& +/&$'*6 D(
*'(0 3'+$+F (, 3'4/1,( '/ '.. #'+ *,&$ ,H '( 1*4'3/ /#'( '( '3/-'. 3'4/1,(6
=V'*4.$+ 3-&&$(/.0 ,( /#$ e89:;<9=>? D(+/'@&'* 1(3.-)$B >$4/$*%$& GG/#F
Y'()$.'P+ L$'/#F ;:a "14,HH !K4( 0JQ =46#6 6C %6<A% 0L5&#(, =%A$&57 FA%%9 "(5,&#&N( #6=&<, ,46+%) 76 B.+# #A7,R B( )65?# BA5# #6 ,((: %&@( B(?3( B463&57 C63 %&@(, A# #4(
(;=(5,( 6C ,6:(65(?, +5C63#+5A#( ,&#+A#&65
S36#&=I K+:F%3 &, A 73(A# =%A<( #6 ,(A3<4 C63 &:A7(, T >C #4( =46#673A=4(3M, 5A:( &,
(A,$ #6 C&5) 65 #+:F%3R &5<%+)( &# &5 #4( <A=#&65