urs presentation economic impact study
TRANSCRIPT
![Page 1: URS Presentation Economic Impact Study](https://reader034.vdocument.in/reader034/viewer/2022051504/58f12f0c1a28abf4668b460d/html5/thumbnails/1.jpg)
Madeleine Mortimore
Undergraduate Research SymposiumApril 23, 2016
![Page 2: URS Presentation Economic Impact Study](https://reader034.vdocument.in/reader034/viewer/2022051504/58f12f0c1a28abf4668b460d/html5/thumbnails/2.jpg)
![Page 3: URS Presentation Economic Impact Study](https://reader034.vdocument.in/reader034/viewer/2022051504/58f12f0c1a28abf4668b460d/html5/thumbnails/3.jpg)
Big shows can bring traffic congestions.
As a result, can engender complaints about noise pollution.
![Page 4: URS Presentation Economic Impact Study](https://reader034.vdocument.in/reader034/viewer/2022051504/58f12f0c1a28abf4668b460d/html5/thumbnails/4.jpg)
![Page 5: URS Presentation Economic Impact Study](https://reader034.vdocument.in/reader034/viewer/2022051504/58f12f0c1a28abf4668b460d/html5/thumbnails/5.jpg)
![Page 6: URS Presentation Economic Impact Study](https://reader034.vdocument.in/reader034/viewer/2022051504/58f12f0c1a28abf4668b460d/html5/thumbnails/6.jpg)
![Page 7: URS Presentation Economic Impact Study](https://reader034.vdocument.in/reader034/viewer/2022051504/58f12f0c1a28abf4668b460d/html5/thumbnails/7.jpg)
The surveys covered 29% of the shows and 32% of the total attendance.
![Page 8: URS Presentation Economic Impact Study](https://reader034.vdocument.in/reader034/viewer/2022051504/58f12f0c1a28abf4668b460d/html5/thumbnails/8.jpg)
Date Day Event Attendance
1 7/17/2015 Friday Avett Brothers 3,865
2 7/18/2015 Saturday Steely Dan 6,909
3 7/21/2015 Tuesday Sublime 5,839
4 7/22/2015 Wednesday Kid Rock 14,577
5 7/24/2015 Friday Fall Out Boy/Wiz Kalifah 12,687
6 7/25/2015 Saturday Chicago/EWF 14,072
7 7/30/2015 Thursday Michael Cavanaugh 2,768
8 7/31/2015 Friday Idina Menzel 3,596
9 8/22/2015 Saturday Def Leppard 14,728
10 9/25/2015 Friday Van Halen 15,000
11 10/16/2015 Friday Oddball Comedy Tour 12,045
12 11/7/2015 Saturday Zac Brown Band 12,947
TOTAL 119,033
A total of 3,731 surveys were collected across the 12 events.
![Page 9: URS Presentation Economic Impact Study](https://reader034.vdocument.in/reader034/viewer/2022051504/58f12f0c1a28abf4668b460d/html5/thumbnails/9.jpg)
• Data Collection Method
• Sampling Frame:
• Response Rate:
![Page 10: URS Presentation Economic Impact Study](https://reader034.vdocument.in/reader034/viewer/2022051504/58f12f0c1a28abf4668b460d/html5/thumbnails/10.jpg)
Key population parameter: The day of the week the concerts were held.
Note:The population parameter was known from overall Ticketmaster statistics.
The population parameter was compared to the statistic gleaned from the surveys.
29% 25%
71% 75%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Overall Survey
Comparison of Survey Concertsto Total Concerts By Part of Week
T/W Th Fr/Sat/Sun
Concerts selected for the survey were chosen on days
that mirrored the overall schedule of concerts.
![Page 11: URS Presentation Economic Impact Study](https://reader034.vdocument.in/reader034/viewer/2022051504/58f12f0c1a28abf4668b460d/html5/thumbnails/11.jpg)
The surveys closely approximated the distribution as seen in the overall concert series.
17%
83%
20%
80%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
% from MONTCO % from outside MONTCO
Survey vs. Actual: Percent of Attendees from Inside/Outside Montgomery County
Actual Survey
Key population parameter: Percent of concert attendees who came from inside Montgomery County versus outside of Montgomery County.
Note:The population parameter was known from overall Ticketmaster statistics.
The population parameter was compared to the statistic gleaned from the surveys.
![Page 12: URS Presentation Economic Impact Study](https://reader034.vdocument.in/reader034/viewer/2022051504/58f12f0c1a28abf4668b460d/html5/thumbnails/12.jpg)
![Page 13: URS Presentation Economic Impact Study](https://reader034.vdocument.in/reader034/viewer/2022051504/58f12f0c1a28abf4668b460d/html5/thumbnails/13.jpg)
17%
83%
20%
80%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
% from MONTCO % from outside MONTCO
Survey vs. Actual: Percent of Attendees from Inside/Outside Montgomery County
Actual Survey
Roughly, 80% of the economic activity comes from outside of Montgomery County. If anything, the survey slightly under-represents this activity.
![Page 14: URS Presentation Economic Impact Study](https://reader034.vdocument.in/reader034/viewer/2022051504/58f12f0c1a28abf4668b460d/html5/thumbnails/14.jpg)
22.8%
53.3%
12.8%
17.6%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
Staying Overnight at a Hotel Eating/Drinking at a LocalEstablishment
Buying Gasoline Going Shopping
Incidences of Economic Activity
![Page 15: URS Presentation Economic Impact Study](https://reader034.vdocument.in/reader034/viewer/2022051504/58f12f0c1a28abf4668b460d/html5/thumbnails/15.jpg)
$108
$51
$20
$72
$0
$20
$40
$60
$80
$100
$120
Staying Overnight at a Hotel Eating/Drinking at a LocalEstablishment
Buying Gasoline Going Shopping
Average Spend by Type of Economic Activity
![Page 16: URS Presentation Economic Impact Study](https://reader034.vdocument.in/reader034/viewer/2022051504/58f12f0c1a28abf4668b460d/html5/thumbnails/16.jpg)
![Page 17: URS Presentation Economic Impact Study](https://reader034.vdocument.in/reader034/viewer/2022051504/58f12f0c1a28abf4668b460d/html5/thumbnails/17.jpg)
![Page 18: URS Presentation Economic Impact Study](https://reader034.vdocument.in/reader034/viewer/2022051504/58f12f0c1a28abf4668b460d/html5/thumbnails/18.jpg)
![Page 19: URS Presentation Economic Impact Study](https://reader034.vdocument.in/reader034/viewer/2022051504/58f12f0c1a28abf4668b460d/html5/thumbnails/19.jpg)
![Page 20: URS Presentation Economic Impact Study](https://reader034.vdocument.in/reader034/viewer/2022051504/58f12f0c1a28abf4668b460d/html5/thumbnails/20.jpg)
Copyright 2016 Minnesota IMPLAN Group, Inc.
Impact Type Employment Labor Income Total Value Added Output
Direct Effect 516.1 14,986,541.6 24,460,363.4 38,946,664.1
Indirect Effect 55.2 2,442,348.2 4,384,578.7 6,554,988.0
Induced Effect 56.2 2,305,840.3 4,649,910.5 6,926,534.8
Total Effect 627.6 19,734,730.1 33,494,852.6 52,428,186.8
Overall, The Contemporary Concert Series:
- Created 628 new jobs in Montgomery County, and
- Attracted over $52 million of incremental economic activity for Montgomery County
![Page 21: URS Presentation Economic Impact Study](https://reader034.vdocument.in/reader034/viewer/2022051504/58f12f0c1a28abf4668b460d/html5/thumbnails/21.jpg)
![Page 22: URS Presentation Economic Impact Study](https://reader034.vdocument.in/reader034/viewer/2022051504/58f12f0c1a28abf4668b460d/html5/thumbnails/22.jpg)
![Page 23: URS Presentation Economic Impact Study](https://reader034.vdocument.in/reader034/viewer/2022051504/58f12f0c1a28abf4668b460d/html5/thumbnails/23.jpg)
![Page 24: URS Presentation Economic Impact Study](https://reader034.vdocument.in/reader034/viewer/2022051504/58f12f0c1a28abf4668b460d/html5/thumbnails/24.jpg)
QUESTIONS?