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US EDUCATION

BACK TO BUSINESS

PLAYBOOKEDUCATION SOLUTIONS FOR TODAYS SALON CLIENTS

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The PURPOSE of this document is to provide hairdressers with the

skills needed to face the challenges of todays clients in the

resumption of activity in the post Covid-19 context.

The new reality is that in addition to heightened sanitation rules,

salons will face additional challenges in how clients will be returning

to the salon, and the amount of time they will be able to spend on

each client. Whether mandated by local governments or increased

demand for services, most every stylist will face the need for

exceptional results with reduced time to accomplish them.

These Series of Virtual classes will provide the solutions to those

challenges in all areas of discipline. Each will include modules of

Wealth Building to create new Service Menu items and how to

promote them on Social Media. All of the “10 FACTORS THAT

WILL CHANGE THE WAY WE WORK” will be covered with

activities and discussions throughout each class.

All content is supported with links to videos available to further the

path of blended learning.

INTRODUCTION

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TABLE OF CONTENTS

1. VIRTUAL CLASSES & VIDEO SUPPORT

♥ EXPRESS HAIRCOLOR SERIES

♥ HIGHLIGHT SERIES

♥ COLOR CORRECTION SERIES

♥ DESIGN SERIES

♥ FINISHING SERIES

♥ BUSINESS SERIES

2. ADDITIONAL RESOURCES

♥ HOW TO ATTEND A VIRTUAL CLASS

♥ ACCESS

♥ OUTSIDE RESOURCES

♥ BACK TO TO BUSINESS TRENDS

♥ INVENTORY CHECKLIST

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VIRTUAL CONSULTATIONSITS ALL IN THE SET UP

FOCUS ON WHAT YOU SEEROOT, TOP OF PART, HAIRLINE, PERIMETER

PROGRESSIVE APPOINTMENTS1ST VISIT TONE, 2ND VISIT DEPTH

WET STYLINGNO DRYER REQUIRED

10 FACTORS THAT WILL CHANGE THE

WAY WE WORK

SANITATIONPEOPLE AND ENVIRONMENT

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RETAILRECOMMENDATIONS FOR HOME MAINTENANCE

EXPRESS SERVICESHAIRCOLOR, DESIGN

EXPRESS STYLINGHANDS ONLY, MINIMAL DRYING

CORRECTIVE SERVICESHAIRCOLOR, DESIGN

WEALTH BUILDINGNEW SALON MENU

10 FACTORS THAT WILL CHANGE THE

WAY WE WORK

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2020 REDKEN DIGITAL EDUCATION MENU

BACK TO BUSINESS CLASSES

HAIRCOLOR • Face Framing Highlights

• All On Top Highlights

• Endless Triangles Highlights

• Round You Go Highlights

• Gray Be Gone

• Formula Genius

• Shades EQ Toning Perfected

• Blur, Smudge, Melt & Tone

COLOR CORRECTION• Color Emergency

• Dark Ends

• Banding

• Virgin Retouch

WEALTH• Virtual Consultations

• Salon Emotion

• Retail: It's In The Bag

• Re-booking: Power-booking

• Social Media Obsessed

DESIGN• Fix A Fringe

• Dry Cutting

• Quick Textured Bob

• Clipper Crazy

FINISHING• Wet Styling Techniques *Looks For Smooth Or

Textured Hair

• Wet To Dry Express Finish

• Textured Hair Styling

• Customized Braiding

*ALL 2020 CLASSES AVAILABLE FOR VIRTUAL / DIGITAL EDUCATION UNLESS OTHERWISE STATED (*POINTS ONLY)

BACK TO BUSINESS EXPRESS SERIES:Salons will be limited to the amount of clients able to visit the salon at any given

time as well as a high demand to visit the salon. These techniques are designed

to maximize time by providing the maximum results and providing the salon a new

menu of services to offer.

HIGHLIGHT• Fresh Canvas

• Highlight Fix• Curl! Color And Define *Highlighting Textured Hair

• Foilayage

• Teasylights

BACK TO MENU

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BACK TO BUSINESS HAIRCOLOR

EXPRESS HAIRCOLOR SERIES:

Salons will be limited to the amount of clients able to visit the salon at

any given time as well as a high demand to visit the salon. These

techniques are designed to maximize time by providing the maximum

results and providing the salon a new menu of services to offer.

VIRTUAL CLASS OFFERINGS

EXPRESS SERIES:

FACE FRAMING HIGHLIGHTS

EXPRESS SERIES:

ALL ON TOP HIGHLIGHTS

EXPRESSSERIES:

ENDLESS TRIANGLES HIGHLIGHTS

EXPRESSSERIES:

ROUND YOU GO HIGHLIGHTS

GRAY BE GONE

FORMULA GENIUS

SEQ TONING PERFECTED

BLUR, SMUDGE, MELT & TONE

BACK TO MENU

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EXPRESS HAIRCOLOR TECHNIQUES

ACCESS VIDEO SUPPORT

PRINCIPLES OF HEADFORM

Learn to break the head form down

Horizontally into the 5 areas of the

head, Nape, Back, Crown, Top and

Sides.

PRINCIPLES OF HEADFORM |

REDKEN

DIAGONAL BACK PLACEMENT

TECHNIQUE

Learn how diagonal back placement

effects your end color result

DIAGONAL BACK PLACEMENT

TECHNIQUE | REDKEN

DIAGONAL FORWARD

PLACEMENT TECHNIQUE

Learn how diagonal forward

placement effects your end color

result.

DIAGONAL FORWARD PLACEMENT

TECHNIQUE | REDKEN

HORIZONTAL PLACEMENT

TECHNIQUE

Learn how horizontal placement

effects your end color result.

HORIZONTAL PLACEMENT

TECHNIQUE | REDKEN

VERTICAL PLACEMENT

TECHNIQUE

Learn how vertical placement effects

your end color result.

VERTICAL PLACEMENT TECHNIQUE

| REDKEN

PRINCIPLES OF PLACEMENT -

STITCH

Redken’s Principle Based

Placements will guide you to how to

place your foils to get the best

results on every client, every

time! Once you understand how

and when to use horizontal, vertical

and diagonal lines, you'll be able to

create endless possibilities.

PRINCIPLES OF PLACEMENT -

STITCH | REDKEN

FLASH LIFT PODS BONDER

INSIDE

Flash Lift Pods Bonder Inside is the

industry's first pre-dosed lightener with a

bonder built in. In this video, Redken Artist

Blake Reed-Evans shares with you

everything you need to know about using

this revolutionary new lightener. If you're an

independent stylist looking for a space

saving solution, a mobile stylist who values

space-saving products for your kit, or a

stylist who simply wants an easier way to

measure & mix lightener, Flash Lift Pods

Bonder Inside is an absolute must have.

FLASH LIFT PODS BONDER INSIDE |

REDKEN

BACK TO MENU

EXPRESS HAIRCOLOR

PRODUCT AND TOOL RECOMMENDATIONS FOR EXPRESS TECHNIQUES

PRODUCT PACKSHOT USES ADDITIONAL RESOURCES

SHADES EQ

• DEMI-PERMANENT LIQUID COLOR

FOR FAST APPLICATION & QUICK

PROCESSING

• VERSATILE FOR ALL NEEDS:

TONE, GLOSS, REFRESH,

CORRECT & ADD DIMENSION

• CAN BE USED TO BLEND LINES

OF DEMARCATION FROM PAST

LIGHTENING SERVICES

https://youtu.be/wtZZxL

4HEOQ

COLOR GELS

LACQUERS

• LIQUID PERMANENT COLOR FOR

FAST APPLICATION & 20 MINUTE

PROCESSING

• LIQUID FORMAT BLENDS AWAY

GRAYS AND BRIGHTENS THE

BASE

• CAN BE USED FOR A ROOT

SHADOW

https://youtu.be/KsYOZ

9bCMIg

COVER FUSION• CONTAINS 100% RELIABLE

COVERAGE IN ONE STEP, NO

MIXING REQUIRED

https://youtu.be/d2BaW

7k0GUo

DETOX HAIR

CLEANSING

CREAM

• USE DETOX TO REMOVE ALL

RESIDUAL BUILD UP FOR EVEN

COLOR RESULTS

https://www.redken.com

/products/hair-care/hair-

cleansing-cream/hair-

cleansing-cream-

shampoo

ONE UNITED• 25 BENEFITS THAT INCREASE

MANAGEABILITY, PROTECTION, AND BEAUTY

https://www.redken.com

/products/hair-care/one-

united/multi-benefit-

treatment-spray

DEEP CLEAN &

INVISIBLE DRY

SHAMPOOS

• PROTECT YOUR COLOR AND

REDUCE THE NUMBER OF

WASHES IN BETWEEN SALON

VISITS

https://youtu.be/b57yAN

6lAtM

https://youtu.be/8Z0APe

TNUHk

BACK TO MENU

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BACK TO BUSINESS HAIRCOLOR

HIGHLIGHT SERIES:

For the client who has gone too long between highlight appointments or

maybe even cut much of it off, you’ll need to take a fresh approach.

VIRTUAL CLASS OFFERINGS

HIGHLIGHT SERIES:

FRESH APPROACH

HIGHLIGHT SERIES:

HIGHLIGHT FIX

TEASYLIGHTS FOILAYAGE

HIGHLIGHT SERIES:

CURL! COLOR AND DEFINE*HIGHLIGHTING TEXTURED HAIR

BACK TO MENU

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HIGHLIGHTING TECHNIQUES

ACCESS VIDEO SUPPORT

CLASSIC BALAYAGE -

TECHNIQUE

Balayage gives natural looking color,

with softer, less noticeable regrowth.

While there are many ways to

Balayage, our video will demonstrate a

Classic Balayage. Watch the step by

step application for precise methods of

sectioning, selecting strands and the

actual painting, to create a perfect

application with repeatable results

CLASSIC BALAYAGE - TECHNIQUE |

REDKEN

DIAGONAL BACK PLACEMENT

TECHNIQUE

Learn how diagonal back placement

effects your end color result DIAGONAL BACK PLACEMENT

TECHNIQUE | REDKEN

DIAGONAL FORWARD

PLACEMENT TECHNIQUE

Learn how diagonal forward

placement effects your end color

result.DIAGONAL FORWARD PLACEMENT

TECHNIQUE | REDKEN

TEASY LIGHTS WITH LINDSEY

Watch Redken Artist Lindsey Olson

teach you a highlight technique that

will accentuate client facial feature

while using Flash Lift Bonder Inside.

TEASY LIGHTS WITH LINDSEY |

REDKEN

FOILAYAGE WITH SEAN

Do you want to learn way to preserve

your clients hair? Watch Redken Artist

Sean Godard apply Flash Lift Bonder

Inside to brighten up blonde while

keeping the integrity of the hair. This

video will include pre and post

haircare regiments.

FOILAGE WITH SEAN | REDKEN

BACK TO MENU

HIGHLIGHTING TECHNIQUES

PRODUCT AND TOOL RECOMMENDATIONS FOR HIGHLIGHTING TECHNIQUES

PRODUCT PACKSHOT USES ADDITIONAL

RESOURCES

FLASH LIFT

BONDER INSIDE

• 2-IN-1 LIGHTENER PLUS BONDER,

SAVING YOU TIME AND MONEY

• CAN BE USED FOR ALL

LIGHTENING TECHNIQUES

https://youtu.be/JKSp0s

EYt68

SHADES EQ

• CREATE CUSTOMIZED COLOR

FOR ANY CLIENT’S NEEDS IN

JUST 20 MINUTES

• GIVES CLIENTS ULTIMATE SHINE

AND CONDITION

https://youtu.be/wtZZxL

4HEOQ

BLONDE IDOL

HIGH LIFT

CONDITIONING

CREAM

• LIFT & TONE IN ONE STEPhttps://youtu.be/Mii6UkE

b31w

EXTREME BLEACH

RECOVERY• POST-COLOR CORRECTION HAIR

MAINTENANCE

https://youtu.be/Nzfyhnv

sJsI

COLOR EXTEND

BLONDAGE,

COLOR EXTEND

BROWNLIGHTS

• PRESERVE COLOR BETWEEN

SALON VISITS & TONE

UNWANTED BRASS

https://youtu.be/rh0N8S

OHSDg

https://youtu.be/4vPP70

hQSkE

DEEP CLEAN DRY

SHAMPOO• PROTECT YOUR COLOR AND

REDUCE THE NUMBER OF

WASHES IN BETWEEN SALON

VISITS

https://youtu.be/b57yAN

6lAtM

BACK TO MENU

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BACK TO BUSINESS HAIRCOLOR

CORRECTION SERIES:

Knowing that clients have been away from the salon for an extended

period of time, many present challenges of extended regrowth or even

having taken matters into their own hands. This series will help easily

solve the most common problems with effective solutions.

VIRTUAL CLASS OFFERINGS

CORRECTION SERIES:

COLOR EMERGENCY

CORRECTION SERIES:

DARK ENDS

CORRECTION SERIES:

BANDING

CORRECTION SERIES:

VIRGIN RETOUCH

BACK TO MENU

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COLOR CORRECTION

ACCESS VIDEO SUPPORT

HAIRCOLOR CONSULTATION

Learn all tips and tricks to run a

successful consultation with your

client.

HAIRCOLOR CONSULTATION |

REDKEN

PRINCIPLES OF HAIRCOLOR

Redken Artist Lori Zabel covers the

types of pigments and how light

affects them, what can or cannot be

done with color and most

importantly, the tool we work with-

the color wheel.

PRINCIPLES OF HAIRCOLOR |

REDKEN

PRINCIPLE BASED

APPLICATION

In this session, we’ll discuss the

importance of application and

introduce you to a common

language used in Redken’s

principle-based

applications. Whether doing a

global -all over haircolor, a retouch,

a custom hand-painting technique or

a creative placement of foils,

Redken has you covered.

PRINCIPLE BASED APPLICATION |

REDKEN

PRINCIPLE BASED

FORMULATION

When formulating haircolor Redken

has principles in place to ensure

your formula delivers the results you

expect. Redken Artist George

Garcia discusses best practices that

will lead you to successful

formulations every time!

PRINCIPLE BASED FORMULATION |

REDKEN

BACK TO MENU

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COLOR CORRECTION

ACCESS VIDEO SUPPORT

TRADITIONAL VIRGIN

APPLICATION

No matter which application

methods use choose Redken has

you covered. Whether you prefer a

bowl and brush or bottle application

a traditional application sets you up

for perfect color results every time.

TRADITIONAL VIRGIN APPLICATION

| REDKEN

MODERN VIRGIN

APPLICATION

Discover Redken's Modern Virgin

application, whether you prefer a

bowl and brush or bottle, we have a

method that's right for the haircolor

brand you select

MODERN VIRGIN APPLICATION |

REDKEN

THE REDKEN EXCHANGE LIVE -

COLOR CORRECTION

Tackle the most common haircolor &

correction challenges. Find the

solution to every hair crisis THE REDKEN EXCHANGE LIVE -

COLOR CORRECTION

BACK TO MENU

COLOR CORRECTION

PRODUCT AND TOOL RECOMMENDATIONS FOR CORRECTION TECHNIQUES

PRODUCT PACKSHOT USES ADDITIONAL RESOURCES

PRE-ART & DETOX

HAIR CLEANSING

CREAM

• USE DETOX TO REMOVE ALL

RESIDUAL BUILD UP FOR EVEN

COLOR RESULTS & USE PRE ART

TO LEVEL POROSITY

https://www.redken.com

/products/hair-care/hair-

cleansing-cream/hair-

cleansing-cream-

shampoo

SHADES EQ

• TONE UNWANTED UNDERTONES,

BLEND HARSH LINES, CREATE A

SHADOW ROOT, AND CUSTOMIZE

• CAN ALSO BE USED FOR “FILLING”

https://youtu.be/wtZZxL

4HEOQ

FLASH LIFT

BONDER INSIDE

• 2-IN-1 LIGHTENER + BONDER,

SAVE MONEY & TIME

• USE FOR HIGHLIGHTS AND/OR

BALAYAGE

• CAN ALSO BE USED FOR A

DECOLORIZING WASH

https://youtu.be/JKSp0s

EYt68

CHROMATICS • USE FOR ALTERNATING FOILS

https://youtu.be/ALOJX4

3jVF4

EXTREME BLEACH

RECOVERY• POST-COLOR CORRECTION HAIR

MAINTENANCE

https://youtu.be/Nzfyhnv

sJsI

DEEP CLEAN &

INVISIBLE DRY

SHAMPOOS

• PROTECT YOUR COLOR AND

REDUCE THE NUMBER OF

WASHES IN BETWEEN SALON

VISITS

https://youtu.be/b57yAN

6lAtM

https://youtu.be/8Z0APe

TNUHk

BACK TO MENU

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BACK TO BUSINESS DESIGN

DESIGN SERIES:

This series will provide solutions to clients who have cut their own hair,

and salons limiting the time clients are able to spend in the salon.

VIRTUAL CLASS OFFERINGS

DESIGN SERIES:

FIX -A -FRINGE

DESIGN SERIES:

DRY CUTTING

DESIGN SERIES:

QUICK TEXTURED BOB

REDKEN BREWS:

CLIPPER CRAZY

BACK TO MENU

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DESIGN

ACCESS VIDEO SUPPORT

PRINCIPLES OF MOVEMENT

An introduction to the Principles of

Movement. Learn about Elevation.

Over-Direction and Finger Angle.

Learn what they do, create and how

to view them on the head.

introduction to the Principles of

Movement. Learn about Elevation.

Over-Direction and Finger Angle.

Learn what they do, create and how

to view them on the head.

PRINCIPLES OF MOVEMENT |

REDKEN

PRINCIPLES OF SHAPE

Learn the secrets of understanding

and recreating a shape lies within 3

simple principles: point, line and

angle.

PRINCIPLES OF SHAPE | REDKEN

PRINCIPLE BASED DESIGN

Principles are basic truths, laws or

assumptions. Principles are also

universal and timeless- understood

by everyone, and inarguable. In this

video you will learn Redken’s way of

learning as it relates to Design.

PRINCIPLE BASED DESIGN |

REDKEN

PRINCIPLES OF GRADUATION

Learn about the Principles of

Graduation and the three different

types - Swelling, Straight and

Scooping.

PRINCIPLES OF GRADUATION |

REDKEN

PRINCIPLES OF HEADFORM

Learn to break the head form down

Horizontally into the 5 areas of the

head, Nape, Back, Crown, Top and

Sides.

PRINCIPLES OF HEADFORM |

REDKEN

BACK TO MENU

PRODUCT PACKSHOT USESADDITIONAL RESOURCES

EXTREME

LENGTHS

WITH BIOTIN

• HELPS CLIENTS ACHIEVE THEIR

MAXIMUM HAIR LENGTH,

ESPECIALLY IF THEY’VE GONE

SCISSOR-HAPPY AT HOME.

• FORMULATED WITH BIOTIN AND

PROTEIN TO STRENGTHEN HAIR

FROM ROOT TO TIP AND REDUCE

BREAKAGE BY 81%

https://youtu.be/OrR6kg

On37g

PILLOW PROOF

• BLOW DRY PRIMER & HEAT

PROTECTION SPRAY THAT

PERFECTLY PRIMES HAIR FOR

OTHER STYLING PRODUCTS.

• REDUCE BLOW DRY TIME TO

SHORTEN THE IN-SALON STYLING

TIME.

https://www.redken.com

/products/styling/blow-

dry/pillow-proof-primer-

heat-protection-spray

TRIPLE DRY 15

• USE TRIPLE DRY 15 TO CREATE

LOOSE, BEACHY TEXTURE ON

DRY HAIR, OR CREATE

EFFORTLESS VOLUME USING

WITH A WAND OR CURLER.

https://youtu.be/Jm1b-

_mDBns

DESIGN

PRODUCT AND TOOL RECOMMENDATIONS FOR DESIGN TECHNIQUES

BACK TO MENU

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BACK TO BUSINESS FINISHING

FINISHING SERIES:

Many salons are choosing to not dry the hair to avoid limiting the spread

of the virus by the use of blow dryers. This series will offer solutions

techniques for wet styling to minimal Blow Dry styling while still allowing

clients to feel pampered.

VIRTUAL CLASS OFFERINGS

FINISHING SERIES:

WET STYLING TECHNIQUESLOOKS FOR SMOOTH

OR TEXTURED HAIR

FINISHING SERIES:

WET TO DRYEXPRESS FINISH

FINISHING SERIES:

TEXTURED HAIR STYLING

FINISHING SERIES:

CUSTOMIZED BRAIDING

BACK TO MENU

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FINISHING

ACCESS VIDEO SUPPORT

PRINCIPLE BASED FINISHING

"In this video you will learn to understand the

different hot tools and how they are used

(Flat Iron, Curling Iron, etc.); how to break

down a picture of a style you want to

recreate; use of different products to create

different effects; understanding different

brushes and their uses; how to work with

different textures of hair; consulting with your

client on styling"

PRINCIPLE BASED

FINISHING VIDEOS |

REDKEN

WRAPPED DUTCH BRAID

TUTORIAL

In this video, learn how to create a Dutch

braid that wraps from one side of the head to

the other.

WRAPPED DUTCH BRAID

TUTORIAL | REDKEN

FISHTAIL BRAID TECHNIQUE

Become the fashion authority and keep your

clients up to date with the latest trends.

Learn some hot tips on how to create a clean

fishtail braid and alternatives to creating a

more undone look depending on what your

clients' personal style is.

FISHTAIL BRAID

TECHNIQUE | REDKEN

WRAPAROUND BRAID WITH

WAVES RED CARPET STYLE

In this video you will learn how to recreate

one of the many beautiful styles created for

celebrities on the Red Carpet.

WRAPAROUND BRAID WITH

WAVES RED CARPET

STYLE | REDKEN

FINGER WAVE FINISHING TIP

Looking to create that vintage look for a

special occupation? Get connected with the

hot tips that will make you the finish authority

behind the chair. Watch this quick tip

demonstration how get better control of your

wave in each section and the best way to

secure your waves while they are setting.

FINGER WAVE FINISHING

TIP | REDKEN

BACK TO MENU

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FINISHING

ACCESS VIDEO SUPPORT

BRAIDED BUN FASHION

WEEK STYLE

In this video you will learn how to recreate one

of the many beautiful styles created backstage

at New York Fashion Week.

BRAIDED BUN FASHION

WEEK STYLE | REDKEN

BEACH WAVE STYLING

TUTORIAL

Sarah Bramham, Redken Artist, demonstrates

how to achieve a beach wave style using

Redken Triple Dry 15.

BEACH WAVE STYLING

TUTORIAL | REDKEN

LOW WRAPPED PONYTAIL

In this video you will learn how to recreate one

of the many beautiful styles inspired by

celebrities on the Red Carpet.

LOW WRAPPED PONYTAIL |

REDKEN

FRONT FRENCH BRAID

TECHNIQUE

Become the fashion authority and keep your

clients up to date with the latest trends. Watch

this quick braid tip that shows you how to do the

technique and how keeping your body position

will control your outcome and give you

predicable results every time.

FRONT FRENCH BRAID

TECHNIQUE | REDKEN

TWISTED BRAIDED BUN -

FASHION WEEK STYLE

In this video you will learn how to recreate one

of the many beautiful styles created backstage

at New York Fashion Week.

TWISTED BRAIDED BUN -

FASHION WEEK STYLE |

REDKEN

BACK TO MENU

PRODUCT PACKSHOT USESADDITIONAL RESOURCES

TRIPLE DRY

• USE TRIPLE DRY 15 TO CREATE

LOOSE, BEACHY TEXTURE ON

DRY HAIR, OR CREATE

EFFORTLESS VOLUME USING

WITH A WAND OR CURLER.

https://youtu.be/Jm1b-

_mDBns

GUTS 10

• MEDIUM CONTROL ROOT

VOLUMIZING SPRAY FOAM THAT

GIVES HAIR ROOT VOLUME LIKE

NO OTHER WHILE PROVIDING A

NATURAL FEEL AND TEXTURE.

https://www.youtube.co

m/watch?v=NBJhe7CM

WfI&feature=youtu.be

ROUGH PASTE 12

• LONG LASTING TEXTURIZING

HAIR PASTE CREATES ROUGH

AND RAGGED TEXTURE WITH

NON-STOP SEPARATION AND

SCULPTS STRONG STYLES WITH

MOLDABLE HOLD.

https://www.redken.com

/products/styling/texturiz

e/long-lasting-rough-

paste-12

FINISHING

PRODUCT AND TOOL RECOMMENDATIONS FOR FINISHING TECHNIQUES

BACK TO MENU

AT-HOME CARE & STYLING

PRODUCT RECOMMENDATIONS FOR AT-HOME CARE

PRODUCT PRODUCT USESADDITIONAL RESOURCES

DETOX HAIR CLEANSING CREAM

• USE DETOX HAIR CLEANSING

CREAM TO REMOVE RESIDUAL

BUILD UP FROM HAIR. GREAT AS

A AT-HOME STEP FOR CLIENTS

TO PREP THEIR HAIR FOR COLOR.

https://youtu.be/DUOkZ

Dx7Asc

EXTREME BLEACH RECOVERY

• PRO-STRENGTH REPAIR FOR ALL

HIGHLIGHTED HAIR (NOT JUST

BLONDES) PERFECT AFTER A

COLOR-CORRECTION TO REGAIN

HAIR STRENGTH

https://youtu.be/Nzfyhnv

sJsI

COLOR EXTEND BROWNLIGHTS

• BLUE TONING SHAMPOO AND

CONDITIONER FOR HIGHLIGHTED,

BALAYAGED AND NATURAL

BRUNETTES. PERFECT FOR

GRAY-COVERAGE CLIENTS.

https://youtu.be/LQ2mP

WS-LSY

COLOR EXTEND BLONDAGE

• ULTRA-VIOLET PIGMENT AND

TRIPLE ACID PROTEIN COMPLEX

TO TONE, STRENGTHEN AND --

BRIGHTEN ALL IN ONE FOR A

BRIGHTER*, STRONGER**

BLONDE. MAINTAIN BRIGHTER

BLONDES BETWEEN SALON

VISITS.

https://youtu.be/UfgWDs

rHihk

EXTREME LENGTHWITH BIOTIN

• HELPS CLIENTS ACHIEVE THEIR

MAXIMUM HAIR LENGTH,

ESPECIALLY IF THEY’VE GONE

SCISSOR-HAPPY AT HOME.

• FORMULATED WITH BIOTIN AND

PROTEIN TO STRENGTHEN HAIR

FROM ROOT TO TIP AND REDUCE

BREAKAGE BY 81%

https://youtu.be/OrR6kg

On37g

BACK TO MENU

AT-HOME CARE & STYLING

PRODUCT RECOMMENDATIONS FOR AT-HOME STYLING

PRODUCT PRODUCT UUSESADDITIONAL RESOURCES

DEEP CLEAN DRY SHAMPOO

• USE TO EXTEND YOUR STYLE FOR UP

TO 4 DAYS, PROTECT YOUR COLOR

OR SAVE TIME. WITH MAXIMUM OIL

ABSORPTION FOR MAXIMUM CLEAN,

• DEEP CLEAN DRY SHAMPOO IS

GREAT FOR OILY HAIR AND POST-

WORKOUT STYLING.

https://youtu.be/b5

7yAN6lAtM

INVISIBLE DRY SHAMPOO

• USE TO REFRESH HAIR WITH NO

WHITE POWDERY RESIDUE, EVEN ON

DARK HAIR! FRAGRANCE-FREE

• INVISIBLE DRY SHAMPOO EXTENDS

HAIR 2+ DAYS LEAVING AN INVISIBLE

CLEAN FEEL.

https://youtu.be/8Z

0APeTNUHk

SHINE FLASH

• USE TO ACHIEVE #GLASSHAIR WITH A

LIGHTWEIGHT SPRAY THAT ADDS

SHINE, SOFTNESS AND TAMES FLY-

AWAYS WITHOUT WEIGHING YOUR

HAIR DOWN.

COMING SOON!

OIL FOR ALL

• THIS MULTI-BENEFIT, LIGHTWEIGHT

OIL ADDS SHINE & MOISTURE INTO

HAIR. USE ON DAMP HAIR TO TAME

FRIZZ BEFORE A BLOW OUT OR ON

DRY MID-LENGTHS & ENDS TO

SMOOTH THE CUTICLE AND ADD

SHINE.

COMING SOON!

TRIPLE DRY 15

• USE TRIPLE DRY 15 TO CREATE

LOOSE, BEACHY TEXTURE ON DRY

HAIR, OR CREATE EFFORTLESS

VOLUME USING WITH A WAND OR

CURLER.

https://youtu.be/Jm

1b-_mDBns

TRIPLE PURE 32

• A NEUTRAL FRAGRANCE, NO-CRUNCH

HAIRSPRAY WITH MAXIMUM HOLD

FEATURING THE REDKEN TRI-

ACTUATOR DESIGN WHICH

DISTRIBUTES A FINE, EVEN MIST

WITHOUT CRUNCH OR STICKINESS

https://bit.ly/35HJs

UP

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BACK TO BUSINESS

BUSINESS SERIES:

Rethink the way you work and manage your business behind the

chair. Learn the essential skills to thrive in the new salon model.

VIRTUAL CLASS OFFERINGS

NEW!

VIRTUAL CONSULTATIONS

RETAIL! IT’S IN THE BAG POWER BOOKING

NEW!

SOCIAL MEDIA OBSESSED

SALON EMOTION

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BUSINESS

ACCESS VIDEO SUPPORT

HAIRCOLOR CONSULTATION

Learn all tips and tricks to run a

successful consultation with your

client.

HAIRCOLOR CONSULTATION |

REDKEN

BACK TO BUSINESS WITH LINDA

MACCHI AND BRAYDEN

PELLETIER

Are you ready to take your business

back? Whether you are a salon

owner or a stylist, learn how to

manage your business and your

clientele today, so you are prepared

once your salon reopens.

BACK TO BUSINESS WITH LINDA

MACCHI AND BRAYDEN PELLETIER

BACK TO BUSINESS WITH LINDA

MACCHI AND TWYLLA JANE

Are you ready to take your business

back? Whether you are a salon

owner or a stylist, learn how to

manage your business and your

clientele today, so you are prepared

once your salon reopens.

BACK TO BUSINESS WITH LINDA

MACCHI AND TWYLA JANE

BACK TO BUSINESS WITH LINDA

MACCHI AND WENDY

BELANGER

Are you ready to take your business

back? Whether you are a salon

owner or a stylist, learn how to

manage your business and your

clientele today, so you are prepared

once your salon reopens.

BACK TO BUSINESS WITH LINDA

MACCHI AND WENDY BELANGER

BACK TO BUSINESS WITH LINDA

MACCHI, ADINA DOSS, BRAYDEN

PELLETIER AND MANDY

MCCULLOUGH

Whether you’re a salon owner or a

stylist, join us to discuss how to

manage your business and your

clientele today, so you’re prepared

once your salon reopens.

BACK TO BUSINESS WITH LINDA

MACCHI, ADINA DOSS, BRAYDEN

PELLETIER AND MANDY

MCCULLOUGH

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ADDITIONAL RESOURCES

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GET REDKEN OBSESSED!REDKEN OFFERS ACCESSIBLE EDUCATION WHEREVER YOU ARE

ALL SALONS, SCHOOLS AND STYLISTS

UNLIMITED WEEKLY ON-LINE VIRTUAL AND DIGITAL CLASSES.

Register and take part in the scheduled Virtual On-Line Education Classes! Weekly

Calendars are available with all Redken Educators (RE’s), The Redken Exchange Artists

and Select Digitally Trained Artists for all your education needs.

CLICK HERE FOR VIRTUAL CALENDARS > www.redkenpro.com/connect

♥ EXCHANGE LIVE! Weekly Events

♥ DAILY – WEEKLY ~ Interactive Virtual Live Events

♥ ACCESS Digital Catalogue

♥ STYLIST / SALON LEARNING PATH

o For more information contact your Distributor Sales Consultant

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lorealaccess.comL’ORÉAL ACCESSSIGN UP TODAY

Visit lorealaccess.com

Choose Americas: United States

Fill in your first and last name,

e-mail address, phone number, and password.

Accept the Terms & Conditions

Click on Create Account. You’re done!

If you have any issues, look for the Contact Us

form in the footer.CONNECT TO L’OREAL BRANDSOne hub for professional

online education

LEARN WITH ARTISTSCourses led by top industry

artists and educators

EDUCATION ON-THE-GODownload the mobile app to continue your learning

wherever you go

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PPD BACK TO BUSINESS TOOL KIT

https://www.redkensalon.com/the-break-room/education/a-

message-to-our-redken-family

• Safe Salon Guide

• Certificate

• Seal, Window Decal

• Social Media Posts

SALON CENTRIC

https://www.saloncentric.com/here-for-you.html

PBA

https://www.probeauty.org/membership-resources/coronavirus

• OSHA Guidelines

• PBA Back to Work

• PPE Suppliers

• Financial Resources

SUMMIT SALON

https://www.summitsalon.com/get-prepared/

OUTSIDE RESOURCES

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OUTSIDE RESOURCES

SANITATION

https://barbicide.com/certification/

HIGH PERFORMANCE SALON ACADEMY

• Before You Re-Open

https://youtu.be/m6y98F84noU

• Salons Re-Open Plan

https://youtu.be/J23PW2qE_RQ

• How To Host A Team Meeting

https://youtu.be/xS6s597dx-U

• How to Host an Incredible Salon Staff Meeting

Under 10 Staff

https://youtu.be/3dBftA6JK0U

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HAIRCOLOR BACK TO BUSINESS TRENDS

SHORTENING THE TIME CLIENTS ARE SPENDING IN SALONS = MORE

EXPRESS SERVICES

KEY PRODUCTS

• FLASH LIFT BONDER INSIDE: 2-IN-1 LIGHTENER + BONDER, SAVE MONEY &

TIME

• BLONDE IDOL HIGH LIFT: LIFT & TONE IN ONE STEP

• SHADES EQ: DEMI-PERMANENT LIQUID COLOR FOR FASTER APPLICATION &

QUICK PROCESSING

• COLOR GELS LACQUERS: LIQUID PERMANENT COLOR FOR FASTER

APPLICATION & 20 MIN PROCESSING

• COVER FUSION: CONTAINS 100% RELIABLE COVERAGE + TONE IN ONE

STEP, NO MIXING REQUIRED

CLIENTS LOOKING TO EXTEND THE TIME BETWEEN VISITS = COMBAT

BRASS OR TONE AND CORRECT WITH ONE – STEP SERVICES

KEY PRODUCTS

• NEW! ASH BROWN SHADES (COVER FUSION, COLOR GELS LACQUERS,

SHADES EQ) KEEP HAIR COOL FOR LONGER

• SHADES EQ 100+ SHADES, INCLUDING NEW! LEVEL 10s AND ASH

BROWNS FOR CUSTOMIZED COLOR

AT HOME COLOR GONE WRONG OR EXTENSIVE GROW OUT = MORE

CORRECTIVE COLOR SERVICES

KEY PRODUCTS:

• FLASH LIFT BONDER INSIDE FOR DECOLORIZING WASHES & HIGHLIGHTS

AND/OR BALAYAGE

• SHADES EQ FOR BLENDING HARSH LINES & FILLING

• CHROMATICS OIL-POWERED COLOR FOR 2x FORTIFIED RESULTS ON

FRAGILE OR DAMAGED HAIR

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RETAIL BACK TO BUSINESS TRENDS

SCALP TRAINING AND EXTENDING TIME

BETWEEN WASHES

OPPORTUNITY: DRY SHAMPOOS

GETTING FEWER HAIRCUTS AND MINIMIZING

DAMAGE OR GETTING SCISSOR-HAPPY

OPPORTUNITY: EXTREME LENGTH

USING AT-HOME DYE AND WILL NEED A COLOR

CORRECTION

OPPORTUNITY: EXTREME BLEACH RECOVERY

WASHING THEIR HAIR LESS FREQUENTLY

OPPORTUNITY: DETOX HAIR CLEANSING

CREAM

TRYING TO PRESERVE THEIR COLOR

BETWEEN SALON VISITS AND PREVENT BRASS

OPPORTUNITY: COLOR EXTEND

BROWNLIGHTS, COLOR EXTEND BLONDAGE

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BACK-TO-BUSINESS INVENTORY CHECKLIST

SEQ GLOSS FUSION SEQ CREAM SEQ COVER PLUS CHROMATICS COLOR GELS LACQUERS

09V COVER FUSION 6NN 06NA 6N CHRMTCS DEV 20 VOL 6N

09P COVER FUSION 7NN 07WN 4N CHRMTCS 6N 6NW

09N COVER FUSION 5NN 05WN 8N CHRMTCS URICH 6NN 5N

CRYSTAL CLEAR LTR COVER FUSION 8NN 09NA 2N CHRMTCS URICH 5NN 7N

09NB COVER FUSION 4NN CLEAR 4M CHRMTCS URICH 7NN 5NW

08N COLOR FUSION 6N 05RV 6M CHRMTCS 5N 7NW

06N COVER FUSION 9NN 03NA 6WM CHRMTCS 7N 8N

09T COLOR FUSION 5N 05WB 4WM CHRMTCS URICH 8NN 8NW

07N COVER FUSION 6NA 05BR 07GB CHRMTCS 8N 6NN

010VV COLOR FUSION 7N 05RR 5G CHRMTCS 4N 9N

HAIRCARE STYLING

RK ONE UNITED ELIXIR 150ML V315 DEEP CLEAN DRY SHAMPOO

RK CEXT BLONDAGE SF SHMP 300ML V315 CONTROL ADDICT 28

RK ASOFT COND 1000ML V315 GUTS 10

RK ASOFT SHMP 1000ML V315 TRIPLE TAKE

RK CEXT MAG SF SHMP 1000ML V315 WAX BLAST 10

RK CEXT MAG SF SHMP 300ML V315 QUICK DRY 18

RK EXTR ANTI SNAP 240ML V315 ROUGH PASTE 12

RK CEXT MAG COND 1000ML V315 FORCEFUL 23

RK FD RENO SHMP 300ML V315 REWIND 06

RK CEXT BLONDAGE SF SHMP LTR V315 STAY HIGH 18

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CURRENT EDUCATION

RESOURCES

• THE REDKEN EXCHANGE

~ WEEKLY ‘LIVE’ EVENTS

• REDKEN EDUCATORS

(RE) WEEKLY VIRTUAL

EDUCATION CALENDARS

• L’OREAL ACCESS: HUB

FOR PROFESSIONAL ON-

LINE EDUCATION

• REDKEN ACCESS VIDEO

CATELOGUE

• DIGITAL EDUCATION

CATALOGUE

• REDKEN EDUCATION ON

DEMAND

• DIGITAL SALON &

STYLIST TRAINING

PATHS

• SOCIAL MEDIA

• DIGITAL TECH GUIDE

WITH SUPPORT FOR

STYLISTS, SALONS, &

FIELD TEAMS

• PREPARATION FOR

SALONS & STYLISTS TO

REOPEN

• CORRECTIVE SERVICES

• EXPRESS SERVICES

• UPGRADE SERVICES

• BUSINESS RESOURCES

• LEVEL LOYALTY

REWARDS

• SUMMIT SALON

• SALON PRO AFFILIATE

PROGRAM

• SOCIAL MEDIA KIT

• BACK-TO-BUSINESS

DEALS

• DISTRIBUTOR

RESOURCES

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REDKEN RECOVERY PLAN SNAPSHOT

2ND HALF / 2020

LAUNCHES• SHADES EQ LEVEL 10S

• HIGH LEVEL SHADES PERFECT

FOR GETTING YOUR CLIENTS

BACK TO BLONDE

• FLASH LIFT PODS BONDER INSIDE

• PORTABLE

• PRE-DOSED

• QUICKLY MIXED

• NEW! ASH BROWN SHADES

• LAUNCHING IN SHADES EQ,

COVER FUSION, AND COLOR

GELS LACQUERS

• THE COOLEST SHADES WITH

100% GRAY COVERAGE

• KEEP HAIR COOL FOR LONGER

• DETOX + PRE ART

• CLEARS THE CANVAS FOR

COLOR CORRECTION AND

OTHER COLOR SERVICES

• EXTREME

• LENGTH AND BLEACH

RECOVERY FOR SCISSOR-

HAPPY AND REFRESHED

BLONDE CLIENTS

• PIGMENTED CARE

• COLOR EXTEND BLONDAGE AND

BROWNLIGHTS TO KEEP SALON

COLOR TONED + FRESH

• STYLING

• DEEP CLEAN & INVISIBLE DRY

SHAMPOO

• OIL FOR ALL & SHINE FLASH