usa swimming families will drive 16 minutes to get to the for rec … · usa swimming families will...
TRANSCRIPT
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USA Swimming
families will drive 16
minutes to get to the
pool vs. 7 minutes
for Rec families
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Director of Marketing
@Foxram1261
JIM FOX • USA SWIMMING
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Tiny Budgets, Big Results
A Guide to Facebook Advertising
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Myth Busters
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Myth: Facebook is Dying
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Fact: The Social Network
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Myth: Don Draper
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Fact: Don Who?
For when you need a transition or extra emphasis
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Myth: There’s No Time for Advertising
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Fact: Set it up and Let it go
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Myth: It’s too Expensive
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Fact: You’re in Control
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The Value of Facebook
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Creating Facebook Ads
For a visual change up if you’d like
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Step 1
Become an admin of your
team’s page
If you don’t have one ,
create one
Click create ad
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Step 2
Choose your objective
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Step 3
Choose your Audience
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Step 4
Choose your Budget
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Step 5
Ad Images
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Step 6
Add Text
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Best Practices
• Include a clear call to action
• Highlight any benefits, sales or similar specials
• Use a simple, eye-catching image
• Use key information in the headline
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Targeting 101
For a visual change up if you’d like
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Tiny Budget, Big Results
• Good “Bang for Buck”
• Don’t have to be an advertising guru
• Let it Go!
• Total budget control