usage of colors & its effects in design - an overview

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Usage of Colors & its Effects Dinesh Babu Pugalenthi www.dineshbabu.asia

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Color is one of the most powerful of elements. It has tremendous expressive qualities. Understanding the uses of color is crucial to effective composition in design and the fine arts.

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Page 1: Usage of Colors & Its Effects in Design - An Overview

Usage of Colors & its EffectsDinesh Babu Pugalenthiwww.dineshbabu.asia

Page 2: Usage of Colors & Its Effects in Design - An Overview

Traditionally….BLACK – EvilWHITE – PeaceRED – ViolenceYELLOW – HolyGREEN - Natural

Page 3: Usage of Colors & Its Effects in Design - An Overview

Recent Research

Emerald or Forest Green – Spend More Time

Shades of PinkLight Blue

MauveSleeping Attitude Blue & Green

Relax Who Aggressive in Nature

Shades of BlueVioletIndigo

Emerald

EnhanceConcentration

YellowOrange

Irritate

Black | Brown | Brownish Yellow | Grey – NEGATIVE EFFECT

Page 4: Usage of Colors & Its Effects in Design - An Overview

Colors & It Symbolise

ORANGE : Symbol of HappinessSuitable for Food , Light Websites

RED : Symbol for EnthusiasmSuitable for Sales Website

GREEN : Symbol of FreshnessSuitable for Cosmetics & Health Products

BLUE : Symbol of Standard , CorporateDark Blue : Health related & TechnologyLight Blue : Wisdom

Black : Symbol for Mystery ,PowerSuitable for Photography Website

Page 5: Usage of Colors & Its Effects in Design - An Overview

Colors & It Symbolise

ORANGE : Symbol of HappinessSuitable for Food , Light Websites

RED : Symbol for EnthusiasmSuitable for Sales Website

GREEN : Symbol of FreshnessSuitable for Cosmetics & Health Products

BLUE : Symbol of Standard , CorporateDark Blue : Health related & TechnologyLight Blue : Wisdom

Black : Symbol for Mystery ,PowerSuitable for Photography Website

Page 6: Usage of Colors & Its Effects in Design - An Overview

REDChildren AngryAdult Emotions towards happiness

Children Cool Colors

Adult WarmColors

YELLOWBoth Children & Adult feel same emotion

Page 7: Usage of Colors & Its Effects in Design - An Overview

For E-Learning Course

Cool Colours Warm Colours

Shades of Dark GreenBlue

Purple

Shades of RedYellow

OrangeRelax Arose

Page 8: Usage of Colors & Its Effects in Design - An Overview

Warm Colors

Warm Colours

Shades of RedYellow

OrangeArose

Red increased aggressioninability to focus & headaches.Hurt your child’s academic performance.Pink Universally loved by little girls evokes empathy and femininity.Yellow Bright and cheery too much yellow can evoke feelings of anger and frustration resulting in fussyOrange Friendly and welcoming. Too much orange can be over-stimulating

Page 9: Usage of Colors & Its Effects in Design - An Overview

Cool Colors

Cool ColoursBlue alms the mind and body, Children who have trouble sleeping or are prone to tantrums and other behavioural problems may benefit from spending time in a blue environment.

Shades of Dark GreenBlue

PurpleRelax

Purple wisdom & spirituality, is associated with wealth and royalty.Green symbolizes nature and thus promotes a serene and calming environment. students improved their reading speed and comprehension.

Page 10: Usage of Colors & Its Effects in Design - An Overview

Usage of Colors in Design

Before considering the design we should consider• Who are your site’s potential visitors?• What are your products or services?• What are your site’s key objectives?

Page 11: Usage of Colors & Its Effects in Design - An Overview

THANK YOU