use of the internet and the digital divide internet and society 2010 james stewart, university of...
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Use of the Internet and the Digital Divide
Internet and Society
2010James Stewart, University of Edinburgh
https://www.wiki.ed.ac.uk/display/IandS/
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Outline
Adoption and AppropriationNon-useDesign for use Who uses the Internet?StatisticsSocial ExclusionDigital Divide
PolicyGlobal DD : Development, appropriation
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Issues and Ideas
Diffusion and the s-curveStudying use and usersAppropriation and domesticationNon-usersDesign-use issues.
Social ExclusionDigital divide and social exclusionPolicy - ‘Digital participation’Global Digital divide
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Diffusion and the S-curve
Groups of users Innovators, early
adopters, etcDemand-side:
Network effectsSupply side:
Economies of scaleS-curve limitNational differencesGender differencesGeneration of techs time
Market penetration
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Internet Penetration
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Adopter groups
Many studies suggesting different groups of adopters. E.g.Enthusiasts - innovatorsPragmatistsReluctantRejectors
Not a Binary division What factors underline these types of
categories?
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Example of analysis
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Adoption and Appropriation
How and why people adoptMotivations and resourcesVoluntary or obliged adoption
Why adopt and use innovations? (consumer research)
Functional: they do something practicalExperiental: they provide sensual pleasure Identity: products provide expression of self
identitySocial and individual context
Network effectsSome innovation have more use as more people have
them – slow to start, then much fast uptake a ‘inflection point’
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Appropriation and Domestication
How technologies come into local settingsLearning
Formal, informal, learning by doing, community learning
Social processes Local experts, local economy, power
User innovationLimiting use, giving up use.Proxy use
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Non-use of ICT
Why people don’t adopt“Not relevant”,”no use”“Too complicated”, “too
fiddly”Practical, experiential,
identity factors Physical / Cognitive
barriersSubjective reactionsNo resourcesNo motivation No community Constrained agency
The Enhanced Barrier Model
Resource Barriers No access, No money, No time or space,
No contact with technology Relevance Barriers Not relevant, No need, Not part of everyday
life, Other more important ways of using resources
Symbolic and Subjective Barriers Disapprove of technology or industry,
Dislike technology, Feel uncomfortable with ICT use, Ignore technology
Knowledge Barriers Do not know about the innovation, Do not
know how to adopt, how to use, how to cope with problems or how to innovate activities.
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Non-user strategiesResistors, Delayers and Rejectors
How to overcome the barriers:‘Reduce the barriers’Need triggers to use
These come from other changes in life
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Theory and Design
Excluded by designFeminist studies of technology designDesign for all
Keyboard, GUI, metaphors,
Excluded by policy
Use built from most engaging useSocial usesEntertainment
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Social trends
Independent womenICT familiesWealthy young-oldConsumer Society
Network societyMega-CitiesMobility in work - work rationalisationMigrations
(reduced costs)
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The case of the Internet
Use and non-useNon-organisational
SourcesOII report/World
Internet reportOfcomNational StatisticsScottish StatisticsPewEurescomMORI etcEurostatEurobarometer
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Use of internet
USA 79% of adults (Pew May 10) 21%UK 70% (OxII 2009, Ofcom 2009, Nat stat 09))
30% non-users, 23% never users
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US figures 2009
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Frequent users (age groups_
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Use at least once a week, last 3 months (eurostat 2009)
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Eurostat
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European home internet access (Eurostat 2009).
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Never used the Interne t- Europe 2009
http://epp.eurostat.ec.europa.eu/tgm/web/_svg/Eurostat_Map_tin00093_12154937851_download_tmp_embed.png
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UK Digital Participation Figures (Ofcom)
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Household access UK (18.31m 09)
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Non-ownership of all comms services
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Non users adopting less
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Non use (OXII)
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Use/Adoption Factors
Correlates with: IncomeAge and LifestageRegionProfessional activityEducationSexAbility/DisabilityCapital/WealthFamily with children
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Age and Socio-economic Profile of home internet 2010 Ofcom
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Education
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Involuntary non-use: income and disability
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Scottish Household Survey: Car availability
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Gender differences in driving skills (Scotland)
SHS quarterly data 2010 http://www.scotland.gov.uk/Topics/Statistics/16002/DataTrendsLicense
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Proxy Use
Have some to ask
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For those who do have access…
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Time Spent online
The average person spent over 14 hours surfing the internet on a PC or laptop at home in May 2010 (Figure 5.90), equivalent to 27 minutes a day and a 15% increase on the 12.4 hours (24 minutes a day) reported for May 2009 – Ofcom 2010
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Where access internet (OxII)
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What do we do online?
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What do we do online?
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Communication
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Uses: Entertainment
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Ecommerce
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Viewing user-created video
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Participation
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Participation 2
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Use of SNS
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“Have you done any of the following things on the Internet in the last year? – Created a profile on a social networking site such as YouTube, MySpace or Facebook?”
OxII 2007
In 2009 half of the Internet users (49%) reported having updated or created a social networking profile, up from 17% in 2007
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Multiple media use
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Get married
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Don’t take my TV away!
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Don’t take away my Facebook (OxII 2007)
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"misuse of email at work' eDesigns 2002
"Top ten emai l ‘misuse’ by men"
"Top ten emai l ‘mi s use ’ by women"
Flirting in the office 27% Plan n ing so cial life with friends 32% Gossi p ing a b out staff 18% Contact ing s ibl ings 18% Forwarding p orn ograp h ic UR Ls 13% Gossi p ing a b out staff 15% Contact ing n on -work friends 16% Flirting in the office 13% Orga n is ing socia l life 11% Forwarding p orn ograp h ic URLs 7% Forwarding jokes to co lleagu e s 5% Seek new e mployment 6% Seek new e mployment 4% Forwarding jokes to co lleagu e s 4% Commu n icat ing with overseas relatio n s
3% Transfer work to web based email addresses
3%
Contact par e nts 2% Contact overse a s relati ons 1%
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Social Exclusion, Digital Exclusion Digital Participation, Digital Inclusion
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Social ExclusionUnequal but free agents with opportunity.Dimensions
No access to work/labour market Consumer Identity Community Citizenship
Issues (e.g. Atkinson 1996)
Relative in society Role of Agency Dynamics Individual, family or community
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Social ExclusionIndices of Multiple Deprivation (IMD):
income deprivation; employment deprivation; health deprivation and disability; education, skills and training deprivation; barriers to housing and services; living environment deprivation and crime. http://www.communities.gov.uk/index.asp?id=1128440
There are approximately 4.9m people living in the 10% most deprived places in England
.21.5% of Black and Minority Ethnic (BME) people live in these areas compared to 8.8% of the white population.
On average 39% of the people in these areas experience income deprivation compared to a national average of 14 per cent.
29% of households within these areas are surviving on incomes below £10,000.
12% of all children live in these areas and just over half of these live in households that are income deprived.
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Social excluded:
The Digital Inclusion Landscape in England- Delivering Social Impact through Information and Communications Technology Digital Inclusion Team March 2007
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Inclusion and Exclusion via ICTsTechnical Fix for excluded groups
Work inclusionProvide training for new jobs in the ‘information age’Tools to find jobs
Community - end isolationNew community. Pathways to join local commuities or
communities of interenst
ButCan’t adopt, won’t adoptNo money, no skills, no interest, no trust
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Result-> ‘Digital’ exclusionPoor JobsLimited Government services (esp e-government)Limited Information (jobs, consumer, politics)Few Consumer benefits (cost of not shopping online) Isolation from new culture
New excluded groups - older men
Digital exclusion intensifies as society and the economy become increasingly based on the Internet
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Labour market exclusion:Women
Exclusion from best jobsCreation of ‘the Internet’Very low participation of women in engineering
and IT professions, especially in ‘West’
ButHigh in Far EastMedia starts to dominate, and female dominated
professionsWomen in the network society question
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Problems
Access Resources (time, money, experience, social
network)Local exclusionLiteracy and Skills
Basic literacy Information age literacy
MotivationSocial and individual issues Life-stagee.g. identity
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Ofcom Consumer Panal
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Policy
Social PolicyUnemploymentSocial cohesion
Industrial Policy skilled workforceConsumer market
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So many policies, so many terms
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Policy: ‘E-inclusion’, ‘digital participation’
Provide accessProvide skills (Euro comp driving licence)Local experts - change agentsUser friendly spaces - cybercafes, telecentres,
computers in hairdressersFree computers+ for whole communitiesLiberalisationGovernment-industry partnershipsRely on ‘s-curve’‘Thin’ use. Can remove barriers, but not create motivations
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E-Government problem
1990s-2009s : government committed to diversified service delivery – face to face, mail, internet etc
2009 – Digital Britain plan, economic crisis – government signals move to ‘Internet only’ government services
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E-inclusion=Social inclusion?
Claire Buré paper.Subcultural appropriationCan act as a bridgeCan reinforce subcultural and excluded
life.
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Questions
Is the digital divide an important factor in social exclusion?
What policies can help promote adoptionDoes technology adoption really lead to
social inclusion?
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Global Digital DivideDevelopment agenda
Centre - periphery, North-South ‘Development’ modelBlack-holes: ‘silent zones’, 4th world
Irrelevance of the InternetTo expensive, no electricity, no skills etcBetter things to spend money on:
Health, water, food, roads,education Problem of government control and corruption
ButEnabling technologyLeapfrogging
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Global Digital Divide 2
DonorsEducation, telecentres, phone banks
LiberalisationForeign investment
Infrastructure - Mobile phonesNew marketsIndustry (outsourcing)
Indigenous economic developmentRelevant Technology
Mobile phonesPayment systemsStimulate local innovation
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Problems and BenefitsSocio-cultural issues.
TrustLocal economy and cultural barriers
Economic dividesElitesStill too expensiveNeed for sustainability
Donor projectsBenefits
Bottom up use innovationSocial cohesion in migrationetc
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Never Catch up
Many interlocking issues.Always new technologiesIncreased commercialisationAre the vanguard opening up the gap?New Society?:
Global elitesEntertainment consumersSubculturesExcluded
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Next Week: Community and Identity
Reading: Feenberg, A., Bakardjieva, M (reading pack)Darin ch 4, Castells ch 5
Presentations:Wellman "Neighboring in Netville: How the Internet
Supports Community and Social Capital in a Wired Suburb"
MMPRPGs/Online worldsAssignments:
Diary of whom and how you communicate.Blog entry on importance of internet and mobile phone
for your social and study life. Or on your experience of online community