So you wanna work in Marketing?

Matt Hames

Social Media Strategist

Eric Mower and Associates

@mhames

linkedin.com/in/matthames

• About you.

• Your brand.

• Stand out.

You.

• You are in a unique position.

• Senior people at ad agencies can remember the day they got e-mail.

• You can teach.

• But first, you have to prove you know something.

• So lets assume for a minute that your resume is on Hot Jobs and Monster and all of those.

• You’re also sending your resume and cover letters to a bunch of agencies all over the country.

• Social networks ask you to status cast.

• What are you doing? Working on. Where are you?

• What do you know?

• You need to get out the message of who you are, what you like, and what you know.

Your brand.

• Two years ago, Agency.com held interviews for Web 2.0 experts in a web 2.0 world -- Second Life.

• IBM wrote a white paper saying that WoW Guild Leaders were management potential.

• If you play in these worlds, add it to your resume.

• If you build 3D models in Second Life or Google Earth, add it to your resume.

• Those are two of the “Second world” logos. If you excel in a game or multiplayer world, tell people why that makes you a good hire.

• Insert picture of you having a good time here.

• This isn’t a bad thing.

• There’s nothing wrong with having pictures on Facebook of you partying

• Just balance it.

• Make LinkedIn the up-to-date you

• It should be 100% complete

• Get your name: http://www.linkedin.com/in/matthames

• Connect to important people

• Join relevant groups.

• Ask and answer questions.

• Show off your expertise.

• If someone gives you a “Best answer” LinkedIn calls you an expert.

• Follow companies you want to work at.

• At EMA, we hired someone on LinkedIn.

• Our HR person went out looking for people who fit our opening.

• Would he have found you?

• Follow agencies, or people at agencies who are on Twitter.

• Can’t write?

• Speak your mind on YouTube.

• Create a Weekly Talk where you present your ideas on your channel.

• Add your channel to your resume.

• Wordpress is a place to show off your knowledge in a blog.

• If you update Wikipedia, or a blog

• Put it on LinkedIn and your resume!

• Slideshare is a place to show off your knowledge.

• In power point.

• Social bookmarking proves smarts.

Stand out.

Own the first page on Google

• In your cover letter, tell people to Google you.

usernamecheck.com

• If you can own your spot on Google.

• You can do it for a brand.

• Explain to people how to do it.

• But Matt, my name is Brad Pitt.

Buy your way on with PPC

• It’s a cliché, but you need to stand out.

• HR Google's everyone.