use social media to help you go from starlet to star
DESCRIPTION
For the Toastmaster District 8 conference in St. Louis, Mo., May 18, 2013. Use Social Media to Help You Go from Starlet to Star! Session Leader: Genevieve Howard, M Ed The place to be in the 1930s and 1940s was Classic Hollywood. Where's the place to be now? In social media like Facebook and Twitter! Learn how to add glamour to your online presence. We'll talk about setting goals for your communication efforts. You'll receive handouts to help you create your own action plan and apply what you learn. Whether you want to be seen as chic, elegant or dashing, you'll learn how to understand your audience and get them interested in your image and message. You'll leave ready to make your name top billing!TRANSCRIPT
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Use social media to help you go
Genevieve Howard
genevievehoward.com
@HowGen
#ClassicD8
Jean Harlow
from starlet
to star
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Today’s Top Billing
• Goal
• Appearance
• Audience
• Content
• Care and upkeep
• Future success
@HowGen
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Goal
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@HowGen
If you don’t know where you’re going, how will you get there?
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Appearance
@HowGen
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Look your best
Eddie Albert and Grace Brandt @HowGen
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Look at your
pages with a set designer's
eye.
Scenic designer Robert Edmond Jones
@HowGen
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Set the stage so it matches
your brand and the tone of
your message.
@HowGen
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@HowGen
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Make it consistent!
@HowGen
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Audience
@HowGen
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Connect with your audience
Your audience is NOT “everyone.”@HowGen
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Target your audience.
@HowGen
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The more focused
your audience,
the better!
Joan Banks@HowGen
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When your audience turns against you…
@HowGen
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Avoid being a horror show
Lon Chaney @HowGen
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Content
@HowGen
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Post desirable content
@HowGen
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300 million photos uploaded to
Facebook every day@HowGen
People like photos!
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Blogs, videos, links,
polls, quotes, questions
:what makes
sense for you?
Carole Landis@HowGen
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What is your goal?
@HowGen
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Care and upkeep
@HowGen
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Keep up with your new connections
Grace Kelly and Clark Gable@HowGen
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Interact!
Greta Garbo, Armand Kaliz & Antonio Moreno@HowGen
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Be kind and thank those who help you.
Clark Gable @HowGen
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Check in with your audience.
Clark Gable
@HowGen
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Future success
@HowGen
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Make dates to succeed
Clark Gabel @HowGen
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Create an editorial calendar.
@HowGen
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Decide how often you'll post.
@HowGen
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Top Billing
• Starbucks
• Lion Brand Yarn
• Old Spice
• Longmeadow Rescue Ranch
@HowGen
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Toastmasters
• Toastmasters International
• District 86
• Broken Arrow
• Erne Speakers
• Downtown Toastmasters
@HowGen
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Q & A
Assessment and Plan Handout
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Your turn to shine!
Estelita Rodriguez @HowGen
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Photo credits
Photos without photo credit are from
Wikimedia Commons and the Library of
Congress.
Photos with photo credits are under the Creative Commons attribution license.
@HowGen