use the ugc of your customers & display them through a social gallery
TRANSCRIPT
Copyright © Headoo 2016 - all rights reserved
Social GalleryCreate one-to-one relationships with your customers
Copyright © Headoo 2016 - all rights reserved
Insight
Because UGC is AUTHENTIC
83% of consumers trust UGC more than advertising.
of customers seek user generated content (UGC) on social media before buying
Why?
65%
Copyright © Headoo 2016 - all rights reserved
Headoo solution
Aggregate UGC featuring your brand and increase your brand awareness while measuring your digital impact.
Allow your customers to take part, whether they are on-site (event, in-store) or online
Amplify your event impact and increase your brand awareness by multiplying visual content about your brand
Integrate brand content on your Social Gallery
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How does it work ? Create one-to-one relationships with your customers
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#Hashtag tracking
Collect the contents created by your clients on social media. From Headoo backoffice, moderate the collected contents in order to display only the publications that you want on your Social Gallery.
Headoo Back office - Moderation
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Display and Amplify
Display your Social Gallery on screens during events, in-store or on your website. You juste have to copy and paste the URL that Headoo gives you! Use the Headoo template or create your own design by using Headoo API.
Headoo Template Mosaic
Headoo Template Social Wall
Template created by the brand supplied by Headoo API
Copyright © Headoo 2016 - all rights reserved
Display and Amplify
Display your Social Gallery on a website …
… and/or on a screen during an event or in your point of sale.
WEB EVENT
Display your Social Gallery on screens during events, in-store or on your website. You juste have to copy and paste the URL that Headoo gives you! Use the Headoo templates and create your own design by using Headoo API.
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Measure the digital impact of your operation
Over 70 metrics Access to all contents created Emails collected Likes, shares, comments CTR Geolocation Facial Recognition…
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OptionsMake the most of all Headoo’s possibilities
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GIF / Video
Headoo Social Gallery can also display GIF and videos in addition to your text content and your photos
GIF
WEB
EVENT
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Add other streams
Visual Streams
#hashtags
Physical Devices
Brand content
APIIn addition to streams coming from the social networks, add visual
streams from connected devices (Social Photographer, photo booth…), or brand content.
EVENT
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Authorization request and a thank message
Ask for permission to use contents of users by automatically sending to them a message on Twitter and
Instagram (with your brand account)Send automatically a thank message when you
use the users contents (with your brand account)
WEB
EVENT
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Other options
Tracking of others #hashtags
Example: #Nike but also #NikeRunning #NikeWomen #NikeSkateboards…
WEB
EVENTWEB
White Label
Choose the URL of your Social Gallery by choosing the domain name that you want.
Headoo Brand is completely erased.
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Some brands already use UGCOn their websites or in physical places.
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Estée Lauder, February to November 2015 - London
street: social photographers
UGC : selfies #IamBeauty
brand: product contents
A collaboration with: - Estée Lauder (Brand) - Cosmopolitan (Agency) - Headoo (Service Provider)
Instagram : 5800 posts 130 collected e-mails
(photographer)
Per month
See the website: http://iambeauty.cosmopolitan.co.uk/
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Longchamp, June to December 2015 - Worldwide
See the website : http://lepliage20.longchamp.com/?dp=me-and-my-le-pliage
In-store event: social photographers
UGC : photos sent by email + text
Video : https://vimeo.com/112409258
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American Eagle Outfitters, April 2015 - London
850 pictures 55K facebook displays
See the website: http://headoo.com/fr/diaporama/784/mosaic
In-store event: photos taken by connected hostesses
UGC : selfies
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Coca-Cola, December 2015 to December 2016 - Accor Hotel Arena
Website
Gif Booth
See the video: https://vimeo.com/150673762
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JA0, 22 March 2016 - Paris
UGC : selfies #JAO2016
See the video: https://vimeo.com/160265938
Samsung Galaxy Cam photos taken by connected hostesses
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NYX-, 19 May 2016 - Paris
UGC : selfies #NYXFACESAWARD
Gif booth
Samsung Galaxy Cam & Social Photographer
Copyright © Headoo 2016 - all rights reserved
Copyright © Headoo 2016 - all rights reserved
Mentions légales :
This presentation created by Headoo was drafted in strict confidence and for the unique purpose of allowing Headoo customers assess the value of the proposed solution .
The customer will limit the spread of the presentation to employees only have to know for the purposes of the assessment, and agrees not to disclose directly or indirectly to a third part all or part of the presentation and the information contained therein without the prior agreement of HEADOO .
HEADOO reserves all rights of use , reproduction, representation and presentation related to this adaptation.
Copyright © Headoo 2016 - all rights reserved
Paris - London - São Paulo - Montreal Contact the team : www.headoo.com/fr/contact