user experience + growth hacking
TRANSCRIPT
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User Experience +Growth Hacking
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Fernando NunesTrabalho a +10 anos com comunicação digital
GM, Embraer, TECNISA, Tigre, Olympikus, Reebok, Azaleia, Dijean, Primor, Salada, Cardeal, Delícia, BUNGE
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UXCriou o termo “User Experience” na década de 90 dentro da Apple.
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É a forma que você experiencia o mundo, a forma como experiencia sua vida, um produto, um serviço. O sistema como um todo.
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Growth HackerTermo criado em 2010 por Sean Ellis, enquanto relatava a dificuldade de contratar de um profissional de marketing.
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Marketing
EngenhariaDados
GH
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Antes de ser uma técnica ou qualquer outra coisa, growth hacking é um mindset.
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Gerar ideias Priorizar
Testar
1 2
3 4 Implementar e Recomeçar
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UX e Growth Hackers têm objetivos diferentes, mas eles não são tão diferentes assim
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MiMiMi...
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Growth Hackingnão é o Dark Side
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AAquisição
AAtivação
RRetenção
RReceita
RReferência
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A criatividade é o combustível de UXs e Growth Hackers
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Os dois amam dados● Dados quantitativos servem para descobrir o que o
e quantas vezes o usuário está fazendo algo;● Dados qualitativos servem para responder os
porquês dessas ações dos usuários.
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Apenas 10% dos trials, convidam colegas e funcionários para usar o ContaAzul. Mas quando um usuário convidava outro a conversão passa de 7% para 30%.
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Com essas simples melhorias, conseguimos gerar um crescimento em vendas de 16%
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MUITO [email protected]