user experienceresearch@prle
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Boris de RuyterPrincipal Scientist, Philips Research Europe
User Experience Research at Philips Research
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Confidential COS, May 28, 2008 2
User – System Interaction
LifestyleTrends
Experience Research Examples
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Confidential COS, May 28, 2008
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User – System Interaction
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November 08, 2007
The evolution in User – System Interactioninteraction paradigms
The evolution of computersand networks
Assembly and machine code
Personalized anticipatory multi-modal UI
GUIs
High-level languages
Mainframes Mini-computer
Pocket PDA
Notebook PC
Desktop PC
Internet appliance
VUIsThe evolution of interfaces
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November 23, 2010
The evolution in User – System Interactiondifferentiating benefits
Effectiveness
Efficiency
Easy to use
Fun to use
Immersive
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November 23, 2010
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Lifestyle trends
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Confidential COS, May 28, 2008
Cocooning
Stay at home, the desire to build a soft and cozy nest to protect ourselves from the harsh, unpredictable realities of the outside world
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Confidential COS, May 28, 2008
Clanning
Join up, belong to and hang out with groups of like friends, providing a secure feeling that our own beliefs will be validated by consensus
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Confidential COS, May 28, 2008
Fantasy & Escape
Break away from modern tensions by seeking excitement in risk free adventures such as in virtual reality environments
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Confidential COS, May 28, 2008
Pleasure Revenge
Being tired of rules and regulations, consumers want to cut loose
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Confidential COS, May 28, 2008
Small Indulgences
Stressed out from ever increasing expenses consumers are seeking ways to reward themselves with affordable luxury
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Confidential COS, May 28, 2008
Anchoring
Reaching back to our spiritual roots, taking what was comforting from the past in order to feel securely anchored for the future
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Confidential COS, May 28, 2008
Egonomics
Looking for new ways to make more personal statements
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Confidential COS, May 28, 2008
Atmosfear
The polluted environment stirs up a storm of consumer doubt and uncertainty
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Confidential COS, May 28, 2008
99Lives
Assuming multiple roles in order to cope with our busy and high-tech lives
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Confidential COS, May 28, 2008
Cashing out
Questioning the intrinsic value of a high powered career, people are opting for more fulfillment in a simpler way of living
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Confidential COS, May 28, 2008
Being Alive
The awareness that the concept of wellness can add generous years of good health, giving an overall better quality to our lives
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Confidential COS, May 28, 2008
Save Our Society
To protect our endangered planet, we must rediscover a social conscience based on a blend of ethics, passion and compassion
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Confidential COS, May 28, 2008
Rhythm & Balance
Restore a balance between work and leisure, between oneself and nature
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More recent trends
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Confidential COS, May 28, 2008
Eco exhaustion
Consumers report getting bored with eco news and admit having exaggerated their commitments because it was fashionable
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Confidential COS, May 28, 2008
Freemium
Consumers expect receiving some free lunches although they realize that they have to pay for dinner
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Confidential COS, May 28, 2008
Learning
Consumers are getting anxious in times of uncertainty and want to understand or even try to influence their environment
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Confidential COS, May 28, 2008
Commuter marriages
Consumers are increasingly finding it difficult to balance between family en professional life
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User Experience Research
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November 23, 2010
Research phases
Test usability & user acceptance
Collect user insights & requirements
Validate & study longer term effects
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November 23, 2010
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November 23, 2010
Context studies
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November 23, 2010
Context studies
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November 23, 2010
Context studies
Userinsights
ObservationsDiary studies
High level user needs
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November 23, 2010
Lab studies
Focus groups Usability testObservation room
• Focus group sessions to collect early user feedback on concepts
• Controlled experiments (limited in time) to study the usability and end user acceptance
– Multi observer setup
– Control & coding in one system
– Distributed coding scheme
– Observed & automated events
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November 23, 2010
Lab studies
ExperienceLab
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November 08, 2007
Lab studies
Complex – but hidden – technology or staged interaction
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November 23, 2010
Home area
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November 23, 2010
Shop area
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November 23, 2010
Apartment area
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November 23, 2010
Hospitality area
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November 23, 2010
Techniques for experience assessment
• Self reporting data
– User satisfaction in CE
– Social Intelligence in HDS
• Physiological data
– Quality of sleep
– Emotional state
• Observational data
– Problem solving behavior
– Patterns in shopping behavior
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November 08, 2007
Field studies
• Use of the propositions in real life settings over longer periods of time
• Data collection through logging and in situ interviews
• Complementary findings to laboratory studies
In situ interviews
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November 08, 2007
Field studies
http://SimplicityLabs.net
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Examples
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Confidential COS, May 28, 2008
Immersive environments providing stimulating lighting
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Confidential COS, May 28, 2008
Fitness & Sleep monitoring
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Confidential COS, May 28, 2008
Caring environments
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November 08, 2007
Emotionally connected from a distance
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