user generated content - visit flanders
DESCRIPTION
Key influencers - Bloggers - Instagram - Vine - Flanders in SecondsTRANSCRIPT
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Visit Flanders
@heidi_vdb
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Flanders: Art cities
Bruges, Brussels, Gent, Antwerp, Leuven, Mechelen
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Flanders: Belgian Beer
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Flanders: Belgian Chocolate
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Flanders: Cyclism & Flandriens
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Flanders: Fashion
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Flanders Fields & Ypres
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Why?
‘It’s the strategy, stupid!’
‘Not the content but the community is king’
We choose not to ‘persuade’ but ‘to be recommended’
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Bloggers
2012: Flanders is a Festival
2013: Cycling in Flanders Fashion bloggers outreach (Visit Antwerp)
2014: Peaceville
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Bloggers
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Bloggers
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Instagram #visitflanders
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#visitflanders
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Flanders in Seconds
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Flanders in Seconds
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Flanders in Seconds
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Flanders in Seconds: learnings
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UGC: How to start
Facilitate Encourage Integrate